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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian AGRIEKONOMIKA JTSL (Jurnal Tanah dan Sumberdaya Lahan) agriTECH AGRARIS: Journal of Agribusiness and Rural Development Research Agro Ekonomi Jurnal SEPA (Social Economic and Agribusiness Journal) Jurnal Agribisnis Terpadu PROSIDING SEMINAR NASIONAL AGRIBISNIS Jurnal Pertanian Agros JAST : Jurnal Aplikasi Sains dan Teknologi JURNAL AGRICA Jurnal Jamu Indonesia Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) AgriHealth: Journal of Agri-food, Nutrition and Public Health Jurnal Dinamika Sosial Ekonomi IJECS: Indonesian Journal of Empowerment and Community Services Agrifitia: Journal of Agribusiness Plantation Journal of ASEAN Dynamics and Beyond JAPI: Jurnal Akses Pengabdian Indonesia Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian West Science Interdisciplinary Studies West Science Interdisciplinary Studies Agrifo: Jurnal Agribisnis Universitas Malikussaleh Kurnia Mengabdi (jurnal Pengabdian Kepada Masyarakat) Economic Development Analysis Journal Indonesian Journal of Jamu Journal Of Advance In Social Sciences And Policy
Anggrasari, Herdiana
Department Of Agribusiness, Faculty Of Agriculture, Universitas Pembangunan Nasional “Veteran” Yogyakarta, Yogyakarta
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Patterns and Marketing Strategies of Herbal Medicine at Sukoharjo Regency Purnaningsih, Ninuk; Saraswati, Yudhistira; Anggrasari, Herdiana
Jurnal Jamu Indonesia Vol. 9 No. 3 (2024): Jurnal Jamu Indonesia
Publisher : Tropical Biopharmaca Research Center, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jji.v9i3.325

Abstract

The development of the herbal industry, especially in the sector of herbal medicine, is increasingly gaining momentum. The COVID-19 pandemic has heightened the demand for a healthy life. Consequently, many institutions are involved in the marketing and distribution of herbal products. This study aimed to analyze the institutions involved, marketing patterns, and marketing strategies for industrially processed herbal medicine products. A qualitative approach with descriptive analysis was employed in this study. Data collection methods included observation, literature study, and interviews with informants. The key informants in this research included herbal medicine business actors and market managers. These business actors consist of herbal medicine processors and marketers. This research was conducted in Sukoharjo Regency. The results show that the institutions involved in the marketing chain of herbal medicine products comprise raw material suppliers, manufacturers functioning as distributors, retailers, and consumers. The marketing chain for processed herbal medicine products can be categorized into 6 marketing channels. The marketing strategies for industrially processed herbal medicine products that can be implemented include promotion via social media; employing a super value strategy; adding distribution agents; developing research on standardization and market opportunities; and innovation in industrially processed herbal medicine products.
PENGARUH TINGKAT PENDAPATAN DAN NIAT MENGHINDARI PEMBOROSAN MAKANAN (FOOD WASTE) TERHADAP KERUGIAN EKONOMI PADA RUMAH TANGGA DI KABUPATEN SLEMAN Anggrasari, Herdiana; Putri, Trisna Wahyu Swasdiningrum; Perdana, Putri; Cahyasita, Dhika
Agrifo : Jurnal Agribisnis Universitas Malikussaleh Vol. 10 No. 1 (2025): April 2025
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/ag.v10i1.21253

Abstract

The purpose of this study was to analyze the effect of income level and intention on food waste. In addition, analyzing economic losses due to food waste. The study was conducted in Sleman Regency in 2023. The number of respondents used was 40 respondents who managed food consumption in the household. Sampling was carried out using simple random sampling for 2 weeks. The analysis method used is a descriptive method to explain the current phenomenon related to food waste in Sleman Regency. The data analysis method used for the first purpose is to use a simple regression analysis method which is analyzed using eviews 12. The second purpose uses excel to calculate economic losses, while energy and carbohydrate losses are calculated using nutrisurvey 2007. The results of the study showed that household income levels and the intention to avoid food waste affect the level of food waste. During one year, the loss caused by food waste reached IDR 201,600 per year. Efforts to avoid the level of food waste can be done through socialization and campaigns for public awareness regarding consumer attitudes towards food ingredients and how to manage leftover food waste.
Digital Marketing and Green Packaging Introduction Counseling to Increase the Competitiveness of Coffee Commodities at GAPOKTAN Mugi Lestari, Temanggung Cahyasita, Dhika; Anggrasari, Herdiana; Aisyah, Dinda Dewi
IJECS: Indonesian Journal of Empowerment and Community Services Vol. 6 No. 1 (2025)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/ijecs.v6i1.6336

Abstract

Coffee marketing by members of Gapoktan Mugi Lestari is currently still limited to offline, so it has a limited market share and is less well-known by the wider community. Coffee, as a commodity with high demand, has a wider market opportunity. This community service activity aims to increase the understanding of farmer group members about the importance of effective online marketing and introducing environmentally friendly packaging as an added value. The activity was carried out at Gapoktan Mugi Lestari, Temanggung, using lecture, discussion, and digital marketing practice methods using Shopee. The level of understanding and knowledge of members was evaluated through pre-tests and post-tests, which showed a significant increase from 63% to 85%, which was analyzed using the Paired Sample T-Test. The members' enthusiasm was very good because this activity could open up wider marketing opportunities and improve the household economy. In the future, the activity is expected to help with business licensing, assistance in standardizing coffee product quality, and managing certification, as well as training and counseling on digital marketing strategies. In addition, support is needed from the local government regarding the development of digital infrastructure in agricultural areas as well as digital literacy training, and the provision of subsidies or incentives for farmers who use environmentally friendly packaging. Keywords: Coffee UMKM, Digital Coffee Marketing, Eco-Friendly Packaging, Farmer Empowerment
Penyuluhan dan Pendampingan Kemasan Dan Labelling Produk Olahan Empon-Empon Untuk Peningkatan Daya Saing Produk Anggrasari, Herdiana; Dhamira, Aura; Sari, Ayu Kumala
JAPI (Jurnal Akses Pengabdian Indonesia) Vol 10, No 1 (2025)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/japi.v10i1.6659

Abstract

 Kemasan yang menarik dengan label yang memberikan informasi lengkap dapat meningkatkan minat konsumen terhadap suatu produk. Kemasan dan labelling dapat memberikan nilai tambah bagi sebuah produk sehingga produk tersebut dapat bersaing. Kegiatan pengabdian kepada masyarakat berfokus pada penyuluhan dan pendampingan kemasan dan labelling pada produk olahan empon-empon yang dilaksanakan di Kelompok Wanita Tani (KWT) Srikandi I, Desa Candibinangun, Kapanewon Pakem, Kabupaten Sleman. Metode pelaksanaan kegiatan meliputi ceramah, diskusi, pelatihan, praktik, dan pendampingan. Hasil kegiatan menunjukkan peningkatan pengetahuan anggota KWT tentang pentingnya kemasan dan label pada produk olahan empon-empon. Pengetahuan tentang manfaat kemasan meningkat dari 80% menjadi 85%, dan pemahaman tentang pentingnya kesesuaian bentuk kemasan dengan jenis produk meningkat dari 55% menjadi 70%. Pengetahuan terkait manfaat label meningkat dari 70% menjadi 95%. Kegiatan ini diharapkan dapat meningkatkan daya saing produk olahan empon-empon yang diproduksi oleh KWT Srikandi I.
Penerapan Urban farming untuk Peningkatan Ketahanan Pangan Rumah Tangga di Kampung Suryowijayan Yogyakarta Umami, Arif; Anggrasari, Herdiana; Sustia Dewi, Ni Kadek Ema
JAST : Jurnal Aplikasi Sains dan Teknologi Vol 9, No 1 (2025): EDISI JUNI 2025
Publisher : Universitas Tribhuwana Tunggadewi Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jast.v9i1.6974

Abstract

The Surya Makmur Farmers Group, formed in 2023 in Suryowijayan Village, Yogyakarta, consists of 20 housewives who were previously not economically productive. This urban farming program aims to increase household food security through training in modern agricultural technology such as vertical farming, tabulampot, organic fertilizers, and botanical pesticides. Demonstration plots (demplots) with smart plug-based drip irrigation were also developed to increase cultivation efficiency. This program has increased production by up to 50% in several commodities such as chilies, mustard greens, and corn. In addition, member empowerment has increased through institutional training and organic waste management. This program creates a sustainable impact on food security and community welfare.ABSTRAKKelompok Tani Surya Makmur, dibentuk pada tahun 2023 di Kampung Suryowijayan, Yogyakarta, beranggotakan 20 ibu rumah tangga yang sebelumnya tidak produktif secara ekonomi. Program urban farming ini bertujuan meningkatkan ketahanan pangan rumah tangga melalui pelatihan teknologi pertanian modern seperti vertikultur, tabulampot, pembuatan pupuk organik, dan pestisida nabati. Demonstration plot (demplot) dengan irigasi tetes berbasis smart plug juga dikembangkan untuk meningkatkan efisiensi budidaya. Program ini berhasil meningkatkan produksi hingga 50% pada beberapa komoditas seperti cabai, sawi, dan jagung. Selain itu, keberdayaan anggota meningkat melalui pelatihan kelembagaan dan pengelolaan limbah organic. Program ini menciptakan dampak berkelanjutan terhadap ketahanan pangan dan kesejahteraan masyarakat. 
Strategi Stabilisasi Harga Bawang Merah di Daerah Istimewa Yogyakarta Dhamira, Aura; Anggrasari, Herdiana; Maheresmi, Handani; Setyaningsih, Arfin; Lumbantobing, Steven Colbert; Rahman, Raihan Khalifah
AGRIFITIA : Journal of Agribusiness Plantation Vol. 5 No. 2 (2025): SEPTEMBER
Publisher : Program Studi Agribisnis INSTIPER Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55180/aft.v5i2.1903

Abstract

ABSTRACT The uncertain price changes of shallots in the Special Region of Yogyakarta will affect many parties, including farmers/producers, shallot traders, household consumers, and business actors processing this commodity. Therefore, this study formulates a strategy for shallot price stability in the Special Region of Yogyakarta. The study was conducted in 5 regencies (Yogyakarta City, Sleman Regency, Bantul Regency, Kulon Progo Regency, and Gunungkidul Regency) in the Special Region of Yogyakarta. This study used primary data with a survey method. Primary data was obtained from interviews with 30 key persons. Based on the results of the study, several strategies that can be used to stabilize shallot prices are by applying appropriate technology to shallot cultivation in DIY and establishing partnerships with the food processing industry. Keywords: fluctuation; price; shallots; strategy   ABSTRAK Perubahan harga bawang merah yang tidak menentu di Daerah Istimewa Yogyakarta akan berpengaruh pada banyak pihak, diantaranya petani/produsen, pedagang bawang merah, konsumen rumah tangga, serta para pelaku usaha pengolahan komoditas ini. Oleh karena itu pada kajian ini disusun strategi stabilitas harga bawang merah di Daerah Istimewa Yogyakarta. Penelitian dilakukan di 5 Kabupaten (Kota Yogyakarta, Kabupaten Sleman, Kabupaten Bantul, Kabupaten Kulon Progo, dan Kabupaten Gunungkidul) di Daerah Istimewa Yogyakarta. Penelitian ini menggunakan data primer dengan metode survei. Data primer diperoleh dari wawancara dengan 30 orang informan kunci. Berdasarkan hasil penelitian, beberapa strategi yang dapat digunakan untuk stabilisasi harga bawang merah adalah dengan cara menerapkan teknologi tepat guna pada budidaya bawang merah di DIY dan menjalin kemitraan dengan industri pengolahan makanan. Kata Kunci: bawang merah; fluktuasi; harga; strategi
Development of Leading Commodities for Vegetable and Fruit Crops in Brebes Regency, Central Java Aminda, Fadilla Ristya; Sari, Ayu Kumala; Anggrasari, Herdiana
West Science Interdisciplinary Studies Vol. 2 No. 01 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i01.607

Abstract

Determining leading commodities is very important to increase regional competitiveness in economic development. This research aims to identify leading commodities for vegetable and fruit crops in the Brebes Regency, analyze the continuity of leading commodities, and determine the pattern and structure of leading commodities. The research uses a quantitative approach with secondary data for 2018-2022. Data were analyzed using the Location Quotient (LQ), Dynamic Location Quotient (DLQ), and Klassen Typology analysis methods. The analysis results show that Brebes Regency's leading commodities for vegetable and fruit crops are shallot, rose apple, mango, banana, sapodilla, breadfruit, apple, melinjo, and twisted cluster bean. Potential commodities that have the opportunity to become leading commodities in the future are welch onion, yard long bean, chilli, cayenne pepper, tomato, eggplant, green bean, chayote, duku, guava, tangerine, mangosteen, pineapple, papaya, rambutan, salacca, grape, and jengkol. The pattern and structure of vegetable and fruit crops in Brebes Regency, which is considered advanced and fast-growing, is shallots. Plants with fast-growing patterns and structures are garlic, Welsh onion, cabbage, yard long bean, chili, cayenne pepper, tomato, eggplant, green bean, cucumber, chayote, water spinach, melon, watermelon, star fruit, duku, durian, rose apple, tangerine, mangosteen, pineapple, papaya, banana, grape, and jengkol.
Analysis of Fruit Consumer Satisfaction in an Online Purchasing System Using an E-commerce Platform: A Naive Bayes Approach Sari, Ayu Kumala; Anggrasari, Herdiana; Setiyani, Rahmawati
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.690

Abstract

E-commerce platforms have now developed into fresh agricultural products, one of which is fruit. Purchasing online means customers cannot choose their own products like in offline stores. Therefore, the aim of this research is to identify the attributes that consumers often talk about and analyze consumer satisfaction with fruit on e-commerce platforms. Data analysis in this research was carried out using descriptive statistical methods and the Naïve Bayes approach. Data was taken from the Tokopedia platform with a total of 316 reviews using random sampling. The research results show that the attributes most frequently reviewed by consumers are service attributes (49%) and product attributes (44%), while the price attribute is reviewed the least (7%). Attributes related to product, price and service were assessed as having negative performance overall because nine of the twelve attributes analyzed indicated consumer dissatisfaction. Seller reviews are very important for business continuity so that sellers can improve their services and pay more attention to product quality so that the reviews appear positive. Research using the naive Bayes approach to determine customer satisfaction sentiment towards fruit products has not been widely carried out so the results of this research can complement previous studies.
Indonesian Climatic Factors and Its Effect on Cocoa Productivity Dhamira, Aura; Anggrasari, Herdiana
West Science Interdisciplinary Studies Vol. 2 No. 05 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i05.873

Abstract

One of the important aspects in cocoa cultivation is productivity, as it is related to the ability of national cocoa producers to meet market demand. Cocoa productivity is affected by many factors, including climate factors. On this basis, this study aims to determine the trend of national cocoa productivity and climatic factors (maximum temperature, minimum temperature, mean temperature, and rainfall) and to determine the influence of climatic factors on cocoa productivity. By applying a descriptive method, this research utilized secondary data with a time span between 1961-2021, which were analyzed using quadratic regression model. From the analysis, it was clear that there had been increasing tendency for national cocoa productivity, maximum temperature, minimum temperature, mean temperature and rainfall from year to year. Meanwhile, the climatic factors that affect cocoa productivity are the maximum temperature, minimum temperature, and mean temperature with an optimum point of 30.53°C; 21.31°C and 25.87°C respectively. Temperature generally has a negative effect on cocoa productivity, although it does not have a big impact. However, continuous exposure to temperature will lead to a more harmful threat to cocoa productivity. This research contributes to the use of non-linear regression analysis, especially quadratic regression model in determining climatic factors that influence cocoa productivity in Indonesia, considering that not many studies have used similar model.
Development of Leading Commodities for Vegetable and Fruit Crops in Brebes Regency, Central Java Aminda, Fadilla Ristya; Sari, Ayu Kumala; Anggrasari, Herdiana
West Science Interdisciplinary Studies Vol. 2 No. 01 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i01.607

Abstract

Determining leading commodities is very important to increase regional competitiveness in economic development. This research aims to identify leading commodities for vegetable and fruit crops in the Brebes Regency, analyze the continuity of leading commodities, and determine the pattern and structure of leading commodities. The research uses a quantitative approach with secondary data for 2018-2022. Data were analyzed using the Location Quotient (LQ), Dynamic Location Quotient (DLQ), and Klassen Typology analysis methods. The analysis results show that Brebes Regency's leading commodities for vegetable and fruit crops are shallot, rose apple, mango, banana, sapodilla, breadfruit, apple, melinjo, and twisted cluster bean. Potential commodities that have the opportunity to become leading commodities in the future are welch onion, yard long bean, chilli, cayenne pepper, tomato, eggplant, green bean, chayote, duku, guava, tangerine, mangosteen, pineapple, papaya, rambutan, salacca, grape, and jengkol. The pattern and structure of vegetable and fruit crops in Brebes Regency, which is considered advanced and fast-growing, is shallots. Plants with fast-growing patterns and structures are garlic, Welsh onion, cabbage, yard long bean, chili, cayenne pepper, tomato, eggplant, green bean, cucumber, chayote, water spinach, melon, watermelon, star fruit, duku, durian, rose apple, tangerine, mangosteen, pineapple, papaya, banana, grape, and jengkol.
Co-Authors Agus Dwi Nugroho Agus Dwi Nugroho Agus Dwi Nugroho, Agus Dwi Aisyah, Dinda Dewi Aminda, Fadilla Ristya Anung Pranyoto Arif - Umami Arif Wahyu Widada Aura Dhamira Ayu Kumala Sari Cahyasita, Dhika Danik Nurjanah Dhika Cahyasita Dinda Dewi Aisyah Eko Prasojo Eri Yusnita Arvianti Erwin Ismu Wisnubroto Fadilla Ristya Aminda Fadilla Ristya Arminda Hani Perwitasari Hani Perwitasari, Hani I Made Yoga Prasada I Made Yoga Prasada I Made Yoga Prasada Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Lumbantobing, Steven Colbert Maheresmi, Handani Masyhuri Masyhuri Muhamad Ridwan Muhamad Ridwan Ni Kadek Ema Sustia Dewi Ninuk Purnaningsih Pamungkas, Leo Dadyo Perdana, Putri Pinjung Nawang Sari Pinjung Nawang Sari Prasada, I Made Yoga Prasada, I Made Yoga Prasada, I Made Yoga Putri Perdana Putri Perdana Putri, Saraswati Kirana Putri, Saraswati Kirana putri, Saraswati Kirana Rahman, Raihan Khalifah Rahmawati Setiyani Refa'ul Khairiyakh Rr. Eko Giyartiningrum Saputro, Wahyu Adhi Sarastika, Tiara Saraswati Kirana putri Saraswati Kirana Putri Saraswati Kirana Putri Setiyani, Rahmawati Setyaningsih, Arfin Sudati Nur Sarfiah Sugiyarto Sugiyarto Suji’ah, Uju Trisna Wahyu Swasdiningrum Putri Wahidyanti Rahayu Hastutiningtyas Wahyu Adhi Saputro Yudhistira Saraswati