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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian AGRIEKONOMIKA JTSL (Jurnal Tanah dan Sumberdaya Lahan) agriTECH AGRARIS: Journal of Agribusiness and Rural Development Research Agro Ekonomi Jurnal Agribisnis Terpadu PROSIDING SEMINAR NASIONAL AGRIBISNIS Jurnal Pertanian Agros JAST : Jurnal Aplikasi Sains dan Teknologi JURNAL AGRICA Jurnal Jamu Indonesia Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) AgriHealth: Journal of Agri-food, Nutrition and Public Health Jurnal Dinamika Sosial Ekonomi IJECS: Indonesian Journal of Empowerment and Community Services Jurnal Pengabdian kepada Masyarakat Jurnal Serambi Abdimas Agrifitia: Journal of Agribusiness Plantation Journal of ASEAN Dynamics and Beyond JAPI: Jurnal Akses Pengabdian Indonesia Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian West Science Interdisciplinary Studies West Science Interdisciplinary Studies Agrifo: Jurnal Agribisnis Universitas Malikussaleh Kurnia Mengabdi (jurnal Pengabdian Kepada Masyarakat) Economic Development Analysis Journal Indonesian Journal of Jamu Journal Of Advance In Social Sciences And Policy
Anggrasari, Herdiana
Agribusiness Department, Faculty Of Agriculture UPN Veteran Yogyakarta
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Exploring the psychological determinants of household's intention to reduce food waste: Insight from Yogyakarta Indonesia Anggrasari, Herdiana; Cahyasita, Dhika; Ridwan, Muhamad
Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) Vol 6, No 4 (2023)
Publisher : Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.afssaae.2023.006.04.9

Abstract

Food waste's negative effects on the environment and monetary losses have made it a major concern. Food waste at the consuming stage has been directly affected by customer purchasing behaviour. Moreover, the majority of food waste happens within households. This means examining the reasons behind household food waste behaviour is a potential safeguard against food waste issues. This research aimed to analyze household food waste behavior in the Special Region of Yogyakarta after the COVID-19 pandemic. This study was conducted with a questionnaire survey from June to July 2023 to households in the Yogyakarta Special Region. Data was collected purposively using online and offline methods simultaneously. A total of 245 responses were obtained, and 203 were valid for use. Partial Least Square Structural Equation Modeling (PLS-SEM) was used as the analytical method. The research results showed that psychological factors such as attitudes, perceived behavioral control, emotions, moral beliefs, and knowledge about food management influenced households' intentions to reduce food waste. By examining the factors that affect food waste, it is hoped that this research will advance our understanding of trends in food waste behavior at the household consumer level in developing nations.
Pelatihan Kewirausahaan Melalui Kreativitas Usaha dari Manik-manik: Pemberdayaan Mahasiswa Suji’ah, Uju; Sarfiah, Sudati Nur; Anggrasari, Herdiana; Giyartiningrum, Eko; Prasojo, Eko; Pamungkas, Leo Dadyo
Kurnia Mengabdi: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 2 (2024): Kurnia Mengabdi: Jurnal Pengabdian kepada Masyarakat
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/aces3j89

Abstract

The aim of Community Service (PKM) carried out by the PKM Team is to provide entrepreneurship training through business creativity from beads to students. This activity is in collaboration with Rizqun Minallah (RizMina), which is a community empowerment community in the field of skills and crafts. The training participants were 67 students. The training begins with a presentation of material on entrepreneurship, bead weaving, practice and product marketing. Results achieved: overall this activity obtained good and satisfying results. The training participants looked enthusiastic to see their work in various forms, this was because the PKM Team gave the participants freedom, to adapt them to their individual tastes and creativity. Products produced: bracelets, key chains, necklaces, prayer beads, brooches etc. It is hoped that the results of skills training activities will inspire participants to become entrepreneurs and successfully market them.  
The Role, Development and Opportunities of Spice Commodities for International Relations Between Indonesia and Other Countries in The International Market Saputro, Wahyu Adhi; Anggrasari, Herdiana
JASSP Vol. 1 No. 2 (2021)
Publisher : LPPM Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jassp.v1i2.34

Abstract

Indonesia as a spice producer has the opportunity to become a world spice exporter that can contribute to the Indonesian economy. On the other hand, Indonesia has challenges to be able to improve the performance of Indonesian spices commodities. In this research, an overview of the condition of Indonesian spices will be seen so that the development and opportunities of Indonesian spices can be identified. Therefore the objectives of this study are (1) to determine the development of the area, production and productivity of Indonesian spices, (2) to determine the development and performance of international trade in Indonesian spices, (3) the demand for world and Indonesian spices. in the international market, and (4) the development of world and Indonesian spices prices in the international market. This research uses the basic analytical descriptive method, which is a research method that focuses on solving actual problems in the present. The results showed that in general the acreage and production of spices commodities tended to increase from year to year, but the productivity of pepper, nutmeg and vanilla decreased. When viewed from the balance of the Indonesian spices trade in each period it fluctuates but tends to increase. Meanwhile, the demand for spices in the international and Indonesian markets fluctuates every year but tends to increase and the development of international and domestic spice commodity prices has fluctuated each period.
Performance of Indonesian Candlenut Oil in the International Markets of the United States, Singapore, and India Putri, Trisna Wahyu Swasdiningrum; Anggrasari, Herdiana
Agro Ekonomi Vol 36, No 2 (2025): DECEMBER 2025
Publisher : Department of Agricultural Socio-Economics Faculty of Agriculture Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/ae.110681

Abstract

The purpose of this study is to measure and analyze the competitiveness of Indonesian candlenut oil exports in three major market countries (the United States, Singapore, and India) using a quantitative and comparative approach. The data used in this study are from 2016 to 2023. The time series data analysis methods used are Revealed Comparative Advantage (RCA), Revealed Symmetric Comparative Advantage (RSCA), and Trade Balance Index (TBI). Based on the RCA index calculation, the average RCA value of Indonesian candlenut oil is above 1. This means that Indonesian candlenut oil has a comparative advantage in the United States, Singapore, and India markets. The average RSCA index calculation shows that Indonesian candlenut oil has optimal competitiveness in the Singapore and India markets. Meanwhile, in the United States market, Indonesian candlenut oil does not have a comparative advantage. The average TBI calculation indicates that Indonesian candlenut oil is a high export commodity in the United States and Singapore markets, while in the Indian market, Indonesian candlenut oil has an export specialization but is still in the growth stage. Potential markets such as India, Singapore, and the United States deserve further development to optimize export profits. Dissemination of technology to improve the quality of candlenut oil to higher grades is also necessary to compete with competing countries, thereby increasing candlenut oil exports.
Factors Influencing the Purchase Decision of Ready-to-Cook Vegetable Packages Anggrasari, Herdiana; Nada, Lintia Putri; Saputro, Wahyu Adhi
Jurnal Dinamika Sosial Ekonomi Vol. 26 No. 2 (2025): Jurnal Dinamika Sosial Ekonomi
Publisher : Agribusiness Department, Faculty of Agriculture, UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jdse.v26i2.16140

Abstract

As urban lifestyles in Yogyakarta City become increasingly fast-paced, consumer preference has shifted toward practical, "ready-to-cook" solutions. This study analyzes the factors influencing the purchasing decisions of ready-to-cook vegetable packages, a market segment rapidly expanding due to high time-scarcity among city residents. Using a descriptive-analytical approach, data were collected from 38 respondents who had purchased ready-to-cook packages. Logistic regression analysis was employed to test variables including price (X1), product quality (X2), packaging (X3), practicality (X4), promotion (X5), and social recommendations (X6).The results indicate that while price, practicality, and social influence do not significantly impact purchasing decisions, packaging (X3) has a statistically significant influence. This suggests that for ready-to-cook products, packaging serves as a critical proxy for perceived freshness and hygiene, outweighing traditional drivers like price or promotion. However, the study’s small sample size (n=38) limits the generalizability of these findings, representing a preliminary insight into this niche market. This research contributes to the field by highlighting a shift in consumer behavior where "visual assurance" via packaging becomes the primary determinant in the convenience food sector, offering a new perspective for local agribusinesses compared to broader national studies.
Penguatan Kelembagaan Kelompok Tani dalam Penerapan Urban Farming-Based Resilient City di Kampung Suryowijayan Yogyakarta Umami, Arif; Anggrasari, Herdiana; Dewi, Ni Kadek Ema Sustia
Jurnal Serambi Abdimas Vol 6 No 02 (2025): Jurnal Serambi Abdimas
Publisher : Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/sa.v6i02.14840

Abstract

Kelompok Tani Surya Makmur merupakan kelompok tani yang mayoritas ibu rumah tangga di daerah perkotaan. Usaha pertanian di Kampung Suryowijayan memiliki peluang untuk terus dikembangkan dengan konsep pertanian perkotaan sehingga dapat menjadi salah satu sumber pangan bagi rumah tangga. Namun, tingkat partisipasi anggota masih rendah sehingga pengabdian ini bertujuan untuk meningkatkan motivasi ibu rumah tangga dan meningkatkan pengetahuan terkait fungsi kelembagaan. Kegiatan pengabdian dilakukan dengan tiga tahapan meliputi persiapan, pelaksanaan dan pelaporan atau evaluasi. Hasil kegiatan menunjukkan bahwa terjadi peningkatan motivasi dan pengetahuan anggota kelompok mengenai fungsi kelembagaan
The Determinants of Fuji Apple Sales on E-Commerce Platforms in Indonesia (Insights from Multiple Linear Regression Analysis) Herdiana Anggrasari; Rosita Dewati; Ayu Kumala Sari
Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo Vol. 26 No. 2 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/bpsosek.v26i2.1573

Abstract

E-commerce sites like Shopee, Tokopedia, and Bukalapak have multiplied in Indonesia, and this has completely changed how vendors offer their goods, especially agricultural goods like apples. These platforms provide a convenient and efficient means of reaching a broader consumer base, enabling sellers to compete in a dynamic digital marketplace. This study aims to analyze the key factors influencing Apple sales on e-commerce platforms, focusing on eight variables: price (X1), rating (X2), reviews (X3), reviews with pictures/videos (X4), seller type (X5), membership duration (X6), cashback promos (X7), and free shipping promos (X8). To achieve this goal, the researchers collected secondary data from the three platforms and employed a random sampling technique to select 40 apple sellers. Multiple linear regression analysis evaluated the relationship between these variables and total sales. The findings indicate that price, the number of reviews, and membership duration are significant predictors of Apple sales. Sellers who offer competitive pricing and accumulate positive reviews are more likely to attract buyers, while longer membership duration enhances credibility and trust among consumers. This study provides actionable insights for sellers aiming to optimize their sales strategies. By focusing on pricing, encouraging customer reviews, and building a trustworthy online presence, sellers can better navigate the competitive e-commerce environment. Additionally, these findings are valuable for e-commerce platform managers to refine their promotional tools and support mechanisms. The study illuminates agricultural e-commerce dynamics and shows how digital platforms can improve Apple's market accessibility and sales.
Digital Marketing and Green Packaging Introduction Counseling to Increase the Competitiveness of Coffee Commodities at GAPOKTAN Mugi Lestari, Temanggung Dhika Cahyasita; Herdiana Anggrasari; Dinda Dewi Aisyah
IJECS: Indonesian Journal of Empowerment and Community Services Vol. 6 No. 1 (2025): IJECS: Indonesian Journal of Empowerment and Community Services
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/ijecs.v6i1.6336

Abstract

Coffee marketing by members of Gapoktan Mugi Lestari is currently still limited to offline, so it has a limited market share and is less well-known by the wider community. Coffee, as a commodity with high demand, has a wider market opportunity. This community service activity aims to increase the understanding of farmer group members about the importance of effective online marketing and introducing environmentally friendly packaging as an added value. The activity was carried out at Gapoktan Mugi Lestari, Temanggung, using lecture, discussion, and digital marketing practice methods using Shopee. The level of understanding and knowledge of members was evaluated through pre-tests and post-tests, which showed a significant increase from 63% to 85%, which was analyzed using the Paired Sample T-Test. The members' enthusiasm was very good because this activity could open up wider marketing opportunities and improve the household economy. In the future, the activity is expected to help with business licensing, assistance in standardizing coffee product quality, and managing certification, as well as training and counseling on digital marketing strategies. In addition, support is needed from the local government regarding the development of digital infrastructure in agricultural areas as well as digital literacy training, and the provision of subsidies or incentives for farmers who use environmentally friendly packaging. Keywords: Coffee UMKM, Digital Coffee Marketing, Eco-Friendly Packaging, Farmer Empowerment
Role of the Middleman in Supporting of Oil Palm Smallholders' Community Performance: A Case Study in North Sumatra, Indonesia Nurjanah, Danik; Anggrasari, Herdiana
AgriHealth: Journal of Agri-food, Nutrition and Public Health Vol 4, No 1 (2023): April
Publisher : Research and Development Center for Food, Nutrition and Public Health (P4GKM) LPPM UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrihealth.v4i1.70619

Abstract

Oil palm agribusiness involves many upstream and downstream stakeholders, including the middleman in marketing activities. Traders play a significant role and influence the economy of oil palm farmers in Serdang Bedagai Regency. This research aims to evaluate the part of the middleman in supporting the performance of oil palm smallholders in Serdang Bedagai Regency, North Sumatra and the obstacles in marketing fresh fruit bunches (FFB) faced by farmers and the middleman. The samples of this study were 6 middlemen and 40 oil palm farmers. The sampling method used was purposive sampling. The method used in the analysis is a qualitative descriptive method, which explains the role of intermediaries in supporting the performance of smallholder oil palm farmers. The results showed that marketing support, capital and quality were the essential roles of the middleman as perceived by the smallholders. Apart from that, in the smallholder palm oil plantation, there are obstacles, namely in terms of price, road access and weight. Meanwhile, the barriers for the middlemen are in terms of price and buying and selling contracts. Policy recommendations for stakeholders include educating smallholder oil palm growers through counseling about access to information, improving access to the main roads in Serdang Bedagai Regency, periodic government monitoring, and drafting a written or legal sale and purchase agreement as not to harm both parties.
Comparative Advantage of Indonesia with Competitive Countries For Exporting of World Spices Anggrasari, Herdiana; Saputro, Wahyu Adhi
Journal of ASEAN Dynamics and Beyond Vol 2, No 1 (2021): VOL.2 NO. 1 (2021)
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (717.539 KB) | DOI: 10.20961/aseandynamics.v2i1.52181

Abstract

Exports are an important component in the economy. The higher the export performance, the greater the positive impact. Indonesia is one of the producers of spices and is included in the 5 largest spice producing countries in the world so that it has great opportunities and potential to be developed. This study aims to determine the comparison of Indonesia's comparative advantage with competing countries for world spice exports. This study uses the basic analytical descriptive method. The data used in this research is secondary data. Secondary data in this study include data on area area, production, productivity from FAO (fao.org) and data on exports and imports from UN Comtrade (comtrade.un.org). Based on the results of the research, it can be seen that Indonesia is still in the top 4 position in the world spice commodity exporter. When viewed from the acreage and production of spices, Indonesia is still in the top rank, especially in the commodities of cinnamon, cloves and nutmeg. In the international market, it can be seen that the percentage of the market share for Indonesian spices is in fourth place.
Co-Authors Agus Dwi Nugroho Agus Dwi Nugroho Agus Dwi Nugroho, Agus Dwi Aminda, Fadilla Ristya Anung Pranyoto Arif - Umami Arif Wahyu Widada Aura Dhamira Ayu Kumala Sari Dhika Cahyasita Dinda Dewi Aisyah Eko Prasojo Endang Tri Wahyuni Eri Yusnita Arvianti Erwin Ismu Wisnubroto Fadilla Ristya Aminda Fadilla Ristya Arminda Hani Perwitasari Hani Perwitasari, Hani I Made Yoga Prasada I Made Yoga Prasada I Made Yoga Prasada Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Lumbantobing, Steven Colbert Maheresmi, Handani Masyhuri Masyhuri Muhamad Ridwan Muhamad Ridwan Nada, Lintia Putri NI KADEK EMA SUSTIA DEWI Ninuk Purnaningsih Nurjanah, Danik Pamungkas, Leo Dadyo Perdana, Putri Pinjung Nawang Sari Pinjung Nawang Sari Prasada, I Made Yoga Prasada, I Made Yoga Prasada, I Made Yoga Putri Perdana Putri Perdana putri, Saraswati Kirana Putri, Saraswati Kirana Putri, Saraswati Kirana Rahman, Raihan Khalifah Rahmawati Setiyani Refa'ul Khairiyakh Rosita Dewati, Rosita Rr. Eko Giyartiningrum Saputro, Wahyu Adhi Sarastika, Tiara Saraswati Kirana Putri Saraswati Kirana putri Saraswati Kirana Putri Setiyani, Rahmawati Setyaningsih, Arfin Sudati Nur Sarfiah Sugiyarto Sugiyarto Suji’ah, Uju Trisna Wahyu Swasdiningrum Putri Uju Suji’ah Wahidyanti Rahayu Hastutiningtyas Wahyu Adhi Saputro Yudhistira Saraswati