Claim Missing Document
Check
Articles

Analysis of Fruit Consumer Satisfaction in an Online Purchasing System Using an E-commerce Platform: A Naive Bayes Approach Sari, Ayu Kumala; Anggrasari, Herdiana; Setiyani, Rahmawati
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.690

Abstract

E-commerce platforms have now developed into fresh agricultural products, one of which is fruit. Purchasing online means customers cannot choose their own products like in offline stores. Therefore, the aim of this research is to identify the attributes that consumers often talk about and analyze consumer satisfaction with fruit on e-commerce platforms. Data analysis in this research was carried out using descriptive statistical methods and the Naïve Bayes approach. Data was taken from the Tokopedia platform with a total of 316 reviews using random sampling. The research results show that the attributes most frequently reviewed by consumers are service attributes (49%) and product attributes (44%), while the price attribute is reviewed the least (7%). Attributes related to product, price and service were assessed as having negative performance overall because nine of the twelve attributes analyzed indicated consumer dissatisfaction. Seller reviews are very important for business continuity so that sellers can improve their services and pay more attention to product quality so that the reviews appear positive. Research using the naive Bayes approach to determine customer satisfaction sentiment towards fruit products has not been widely carried out so the results of this research can complement previous studies.
Indonesian Climatic Factors and Its Effect on Cocoa Productivity Dhamira, Aura; Anggrasari, Herdiana
West Science Interdisciplinary Studies Vol. 2 No. 05 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i05.873

Abstract

One of the important aspects in cocoa cultivation is productivity, as it is related to the ability of national cocoa producers to meet market demand. Cocoa productivity is affected by many factors, including climate factors. On this basis, this study aims to determine the trend of national cocoa productivity and climatic factors (maximum temperature, minimum temperature, mean temperature, and rainfall) and to determine the influence of climatic factors on cocoa productivity. By applying a descriptive method, this research utilized secondary data with a time span between 1961-2021, which were analyzed using quadratic regression model. From the analysis, it was clear that there had been increasing tendency for national cocoa productivity, maximum temperature, minimum temperature, mean temperature and rainfall from year to year. Meanwhile, the climatic factors that affect cocoa productivity are the maximum temperature, minimum temperature, and mean temperature with an optimum point of 30.53°C; 21.31°C and 25.87°C respectively. Temperature generally has a negative effect on cocoa productivity, although it does not have a big impact. However, continuous exposure to temperature will lead to a more harmful threat to cocoa productivity. This research contributes to the use of non-linear regression analysis, especially quadratic regression model in determining climatic factors that influence cocoa productivity in Indonesia, considering that not many studies have used similar model.
ANALISIS DAYA DUKUNG LAHAN PERTANIAN SEBAGAI UPAYA MENDUKUNG KETERSEDIAAN PANGAN DI KAWASAN SLEMAN TENGAH Sarastika, Tiara; Anggrasari, Herdiana
Jurnal Tanah dan Sumberdaya Lahan Vol. 11 No. 2 (2024)
Publisher : Departemen Tanah, Fakultas Pertanian, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jtsl.2024.011.2.12

Abstract

The Central Sleman area is a peri-urban area directly adjacent to Yogyakarta, making land conversion increasingly prevalent and unavoidable. In comparison, the Central Sleman area has a role as one of the food barns due to fertile land conditions and is suitable for agriculture. Intensive conversion of agricultural land to non-agricultural land will result in the loss of productive agricultural land, resulting in decreased rice production. This will result in high rice imports and reduced employment in the agricultural sector. This research aims to analyze the development of agricultural land use, its projection, and the carrying capacity of agricultural land in the Central Sleman Region. The calculation of the agricultural land carrying capacity is based on Odum, Howard, and Issard. The results showed that the Central Sleman Area has a decreasing rate of change in the agricultural land area every year in Kapanewon. The calculation results of agricultural land's carrying capacity show that in 2020, land's carrying capacity exceeded 0.83. The results of the projection calculation in 2024 found that 4 out of 5 Kapanewon in the Central Sleman Region cannot achieve food self-sufficiency. Therefore, efforts are needed to increase the carrying capacity of agricultural land, mainly through increasing the productivity of food crops and protecting agricultural land from land conversion.
Patterns and Marketing Strategies of Herbal Medicine at Sukoharjo Regency Purnaningsih, Ninuk; Saraswati, Yudhistira; Anggrasari, Herdiana
Jurnal Jamu Indonesia Vol. 9 No. 3 (2024): Jurnal Jamu Indonesia
Publisher : Tropical Biopharmaca Research Center, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jji.v9i3.325

Abstract

The development of the herbal industry, especially in the sector of herbal medicine, is increasingly gaining momentum. The COVID-19 pandemic has heightened the demand for a healthy life. Consequently, many institutions are involved in the marketing and distribution of herbal products. This study aimed to analyze the institutions involved, marketing patterns, and marketing strategies for industrially processed herbal medicine products. A qualitative approach with descriptive analysis was employed in this study. Data collection methods included observation, literature study, and interviews with informants. The key informants in this research included herbal medicine business actors and market managers. These business actors consist of herbal medicine processors and marketers. This research was conducted in Sukoharjo Regency. The results show that the institutions involved in the marketing chain of herbal medicine products comprise raw material suppliers, manufacturers functioning as distributors, retailers, and consumers. The marketing chain for processed herbal medicine products can be categorized into 6 marketing channels. The marketing strategies for industrially processed herbal medicine products that can be implemented include promotion via social media; employing a super value strategy; adding distribution agents; developing research on standardization and market opportunities; and innovation in industrially processed herbal medicine products.
Exploring the psychological determinants of household's intention to reduce food waste: Insight from Yogyakarta Indonesia Anggrasari, Herdiana; Cahyasita, Dhika; Ridwan, Muhamad
Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) Vol 6, No 4 (2023)
Publisher : Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.afssaae.2023.006.04.9

Abstract

Food waste's negative effects on the environment and monetary losses have made it a major concern. Food waste at the consuming stage has been directly affected by customer purchasing behaviour. Moreover, the majority of food waste happens within households. This means examining the reasons behind household food waste behaviour is a potential safeguard against food waste issues. This research aimed to analyze household food waste behavior in the Special Region of Yogyakarta after the COVID-19 pandemic. This study was conducted with a questionnaire survey from June to July 2023 to households in the Yogyakarta Special Region. Data was collected purposively using online and offline methods simultaneously. A total of 245 responses were obtained, and 203 were valid for use. Partial Least Square Structural Equation Modeling (PLS-SEM) was used as the analytical method. The research results showed that psychological factors such as attitudes, perceived behavioral control, emotions, moral beliefs, and knowledge about food management influenced households' intentions to reduce food waste. By examining the factors that affect food waste, it is hoped that this research will advance our understanding of trends in food waste behavior at the household consumer level in developing nations.
Pelatihan Kewirausahaan Melalui Kreativitas Usaha dari Manik-manik: Pemberdayaan Mahasiswa Suji’ah, Uju; Sarfiah, Sudati Nur; Anggrasari, Herdiana; Giyartiningrum, Eko; Prasojo, Eko; Pamungkas, Leo Dadyo
Kurnia Mengabdi: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 2 (2024): Kurnia Mengabdi: Jurnal Pengabdian kepada Masyarakat
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/aces3j89

Abstract

The aim of Community Service (PKM) carried out by the PKM Team is to provide entrepreneurship training through business creativity from beads to students. This activity is in collaboration with Rizqun Minallah (RizMina), which is a community empowerment community in the field of skills and crafts. The training participants were 67 students. The training begins with a presentation of material on entrepreneurship, bead weaving, practice and product marketing. Results achieved: overall this activity obtained good and satisfying results. The training participants looked enthusiastic to see their work in various forms, this was because the PKM Team gave the participants freedom, to adapt them to their individual tastes and creativity. Products produced: bracelets, key chains, necklaces, prayer beads, brooches etc. It is hoped that the results of skills training activities will inspire participants to become entrepreneurs and successfully market them.  
The Role, Development and Opportunities of Spice Commodities for International Relations Between Indonesia and Other Countries in The International Market Saputro, Wahyu Adhi; Anggrasari, Herdiana
JASSP Vol. 1 No. 2 (2021)
Publisher : LPPM Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jassp.v1i2.34

Abstract

Indonesia as a spice producer has the opportunity to become a world spice exporter that can contribute to the Indonesian economy. On the other hand, Indonesia has challenges to be able to improve the performance of Indonesian spices commodities. In this research, an overview of the condition of Indonesian spices will be seen so that the development and opportunities of Indonesian spices can be identified. Therefore the objectives of this study are (1) to determine the development of the area, production and productivity of Indonesian spices, (2) to determine the development and performance of international trade in Indonesian spices, (3) the demand for world and Indonesian spices. in the international market, and (4) the development of world and Indonesian spices prices in the international market. This research uses the basic analytical descriptive method, which is a research method that focuses on solving actual problems in the present. The results showed that in general the acreage and production of spices commodities tended to increase from year to year, but the productivity of pepper, nutmeg and vanilla decreased. When viewed from the balance of the Indonesian spices trade in each period it fluctuates but tends to increase. Meanwhile, the demand for spices in the international and Indonesian markets fluctuates every year but tends to increase and the development of international and domestic spice commodity prices has fluctuated each period.
Performance of Indonesian Candlenut Oil in the International Markets of the United States, Singapore, and India Putri, Trisna Wahyu Swasdiningrum; Anggrasari, Herdiana
Agro Ekonomi Vol 36 (2025): ARTICLE IN PRESS
Publisher : Department of Agricultural Socio-Economics Faculty of Agriculture Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/ae.110681

Abstract

The purpose of this study is to measure and analyze the competitiveness of Indonesian candlenut oil exports in three major market countries (the United States, Singapore, and India) using a quantitative and comparative approach. The data used in this study are from 2016 to 2023. The time series data analysis methods used are Revealed Comparative Advantage (RCA), Revealed Symmetric Comparative Advantage (RSCA), and Trade Balance Index (TBI). Based on the RCA index calculation, the average RCA value of Indonesian candlenut oil is above 1. This means that Indonesian candlenut oil has a comparative advantage in the United States, Singapore, and India markets. The average RSCA index calculation shows that Indonesian candlenut oil has optimal competitiveness in the Singapore and India markets. Meanwhile, in the United States market, Indonesian candlenut oil does not have a comparative advantage. The average TBI calculation indicates that Indonesian candlenut oil is a high export commodity in the United States and Singapore markets, while in the Indian market, Indonesian candlenut oil has an export specialization but is still in the growth stage. Potential markets such as India, Singapore, and the United States deserve further development to optimize export profits. Dissemination of technology to improve the quality of candlenut oil to higher grades is also necessary to compete with competing countries, thereby increasing candlenut oil exports.