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All Journal Jurnal Dimensi Pendidikan dan Pembelajaran Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal Bisnis Indonesia Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Pengabdian Masyarakat Formosa (JPMF) Jurnal Pengabdian Masyarakat Bestari (JPMB) Student Scientific Creativity Journal Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Mahasiswa Kreatif International Journal of Educational and Life Sciences (IJELS) Intellektika: Jurnal Ilmiah Mahasiswa Santri : Jurnal Ekonomi dan Keuangan Islam Review of Management, Accounting, and Business Studies Jurnal Ekonomi, Akuntansi dan Perpajakan Jurnal Bisnis Inovatif dan Digital Jurnal Pendidikan dan Sosial Humaniora
Lenti Susanna Saragih
Universitas Negeri Medan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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PELATIHAN DAN PENDAMPINGAN MEMBUAT KEMASAN PUPUK SERTA PEMANFAATAN MEDIA SOSIAL SEBAGAI SARANA DIGITAL MARKETING PADA KELOMPOK TANI DAN TERNAK SURUHEN SIMPOGOS Sabda Dian Nurani Siahaan; Saronom Silaban; Lenti Susanna Saragih
Jurnal Abdimas Ilmiah Citra Bakti Vol. 5 No. 1 (2024)
Publisher : STKIP Citra Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38048/jailcb.v5i1.2277

Abstract

Seiring dengan peningkatan produksi ternak, mulai muncul permasalahan baru yaitu banyaknya kotoran sapi. Sadar akan kondisi lingkungan, kelompok ini mengubah kotoran sapi menjadi pupuk organik. Namun industri pupuk ini masih mempunyai beberapa kendala yaitu pupuk tersebut kurang laku karena kemasan pupuk yang sangat sederhana dan mudah sobek, pemasaran pupuk yang terbatas, dan teknik pemasaran digital yang belum digunakan. Solusi dari permasalahan tersebut adalah memproduksi kemasan pupuk baru dan mengadakan pelatihan dan pendampingan pemasaran digital. Tujuan dari kegiatan pengabdian untuk meningkatkan pengetahuan dan keterampilan mitra dalam menjalankan usahanya, yang pada akhirnya berujung pada peningkatan kapasitas usaha. Kegiatan ini juga bertujuan untuk mendukung bisnis produksi yang ramah lingkungan (Green Business). Penyelesaian masalah ini menjadi serius karena bisnis pupuk mempunyai potensi untuk berkembang di Pakpak Bharat, yang mayoritas penduduknya bekerja di bidang pertanian. Mitra dalam kegiatan pengabdian ini adalah Kelompok Tani dan Ternak Suruhen Simpogos di desa Siempat Rube II kecamatan Pakpak Bharat. Kelompok ini mencakup petani jagung dan peternak sapi dan saat ini sedang bertransisi ke bisnis pupuk. Metode pelaksanaan kegiatan adalah pelatihan dan pendampingan. Kegiatan pengabdian ini telah dilaksanakan pada tanggal 5 Agustus 2023, dan seluruh tahapan mulai dari  persiapan hingga pelaksanaan berjalan dengan lancar. Melalui kegiatan ini diperoleh kemasan pupuk baru serta media sosial untuk keperluan usaha berupa Instagram, Facebook, Tiktok, dan Whatsapp. Mitra juga dilatih bagaimana menggunakan media sosial untuk memasarkan produknya.
Post-revitalization of traditional market in a marketing perspective Lenti Susanna Saragih; Selviana Vony Meak
REVIEW OF MANAGEMENT, ACCOUNTING, AND BUSINESS STUDIES Vol. 2 No. 1 (2021)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v1i2.3737

Abstract

Revitalizing traditional markets is one of the government's efforts to reform the traditional market conditions both physically and non-physically. Badung Traditional Market is one of the revitalized markets based on the Republic of Indonesia's Minister of Trade Regulation No.37 / M-DAG / 5/2017 concerning guidelines for the development and management of trade facilities. This research aimed to determine the perceptions of traders and consumers after the revitalization of the Badung Market and the role of the Regional Company (PD) in market management after the revitalization of Badung Market. The research was conducted at Denpasar City Badung Market. It was conducted in qualitative research design. Traders, consumers, and markets were chosen to be research informants. The results of this research stated that after the revitalization of Badung Market, it experienced a significant change. Traders’ and consumers' perceptions respond positively to the physical and non-physical changes in Badung Market. The Badung Market physically becomes better with modern buildings according to local wisdom while the non-physically, market educates traders to be more friendly, smarter and market school facilities for the children of transport service workers. The revitalization of the Badung market had an impact on increasing the turnover of vegetable traders on the 2nd floor, especially in the back, but has not increased.
Analisis Strategi Pemasaran Shopee Nronlineshop_ Untuk Mengembangkan Bisnis Ke Pasar Internasional Nadya Rahmadhani; Dilla Syadzwina; Lenti Susanna Saragih; Aurora Elise Putriku
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 3 (2024): Agustus : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i3.3699

Abstract

This journal aims to analyze the marketing strategies implemented by nronlineshop_, an online shop business focusing on the sale of women's accessories and fashion, in expanding their business to the international market on the Shopee platform. With a focus on the international market, effective marketing strategies become the key to achieving success in global expansion. In an increasingly competitive and global business world, Integrated Marketing Communication (IMC) and Public Relations Marketing strategies become integral parts of the marketing strategy applied by Nronlineshop_. The objective is to enhance the visibility and competitiveness of Nronlineshop_ in the international market. In this research, the author uses a literature study approach and a qualitative approach by conducting interviews with the owner of nronlineshop_ and analyzing the marketing strategies implemented in promoting their products through Shopee. The research findings show that nronlineshop_ has successfully increased the visibility and sales of their products by implementing innovative and effective marketing strategies on the Shopee platform. The strategies include the use of Integrated Marketing Communication (IMC) methods and Public Relations Marketing, which incorporate marketing elements such as advertising, sales promotion, public relations, and integrated communication strategies. This research provides important contributions to the understanding of marketing strategies in international businesses, particularly on the Shopee platform. The implications of these findings can provide insights for other companies looking to enhance their marketing strategies on e-commerce platforms.
Analisis Strategi Komunikasi Pemasaran Nronlineshop_ Di Platform Shopee Nadya Rahmadhani; Dilla Syadzwina; Jois Simarmata; Lenti Susanna Saragih; Danny Ajar Baskoro
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 3 (2024): Agustus : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research analyzes the marketing communication strategy used by Nronlineshop_ on the Shopee e-commerce platform. In the rapidly developing digital era, marketing communication strategy is a key factor in determining the success of an online business. Its aim is to increase visibility, sales, and customer loyalty with effective and efficient strategies. The research employs a method of library study and a qualitative approach, focusing on theory and a case study of Nronlineshop_. The findings show that Nronlineshop_ implements a strategy that includes promotional tools in marketing communication such as advertising, sales promotion, public relations, personal selling, and direct marketing. The main challenge is the intense competition on Shopee, necessitating better product and service differentiation. The recommendations given include developing differentiation strategies, collaborating with influencers, integrating marketing channels, and understanding technology trends.
Strategi Komunikasi Bisnis Pada Produk MS Glow Sepania Tiarasi Lumban Tobing; Linsa Febby Br Barus; Junedi Sugianto Pakpahan; Lenti Susanna Saragih; Danny Ajar Baskoro
Jurnal Mahasiswa Kreatif Vol. 2 No. 3 (2024): Mei : Jurnal Mahasiswa Kreatif
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmk-widyakarya.v2i3.3263

Abstract

To convey this, BMKG created an official Instagram account called @msglowbeauty so that the message is conveyed quickly and comprehensively throughout Indonesia. Of course, MS Glow has the right communication strategy on digital media so that the message can be conveyed well and is of course responded to by the public or at least read by the general public on Instagram social media. The aim of this research is to analyze the digital communication strategy on @msglowbeauty on Instagram. Here, of course, MS Glow uses social media in the form of Instagram as new media to convey various information about skin care. Of course, the thing that is taken into consideration is the high and increasing number of Instagram users from Indonesia every year so that Instagram is considered effective for conveying this information. Apart from that, the dominant market segment of Instagram users is millennials and adults. This is of course related to the communication strategy conveyed by Instagram @msglowbeauty because the information conveyed is quite scientific information and of course only understood by people who are growing up or adults.
Peran Tiktok Dalam Meningkatkan E-Commerce Global Yolanda Br.Sihaloho; Vini Andayani Manik; Daniel Martinus; Lenti Susanna Saragih; Aurora Elise Putriku
Intellektika : Jurnal Ilmiah Mahasiswa Vol. 2 No. 4 (2024): Juli : Jurnal Ilmiah Mahasiswa
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/intellektika.v2i4.1326

Abstract

The popular short video platform TikTok, has emerged as a major player in the global e-commerce landscape. This research aims to understand the role of TikTok in increasing global e-commerce through a literature study. The main aim of this research is to understand how Tik Tok can improve global e-commerce. This research uses a qualitative approach with a literature study method. Data was collected from a variety of sources, including scientific journals, news articles, and industry reports. Data was analyzed using qualitative content analysis techniques. This research found that TikTok can increase global e-commerce through several mechanisms, including: Increasing brand awareness and consumer engagement. Driving impulse purchases and conversions Building community and customer loyalty and Facilitating influencer marketing and brand collaborations TikTok is a powerful tool that businesses can use to scale global e-commerce. Businesses looking to capitalize on TikTok must develop an effective strategy that leverages the power of the platform.
Analisis Strategi Mempertahankan Nilai, Kepuasan Dan Loyalitas Pelanggan Lampu Hannochs Terhadap Disributor Hannochs Di Tembung Arsyrah Fitri; Teresia Bunga; Andika Sihotang; Lenti Susanna Saragih
Student Scientific Creativity Journal Vol. 1 No. 6 (2023): November: Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v1i6.2389

Abstract

This research aims to determine strategies for maintaining customer value, satisfaction and loyalty towards Hannochs brand lamps carried out by several Hannochs distributors in Tembung. The sampling technique used was purposive sampling with Hannochs customers at one of the Hannochs distributor shops in Tembung. Data collection methods are participatory observation and interviews. The results of the research show that consumer loyalty, consumer satisfaction with the quality of Hannochs lighting products are met with durability, product guarantees and various product variations so that consumer needs and desires are met, in several shops the service quality of Hannochs distributor shops also meets customer satisfaction with friendly service, respond quickly, and help resolve consumer problems in using the product.
Implementasi Strategi Bauran Pemasaran Marketing Mix Pada Mikari Bakery Hermika Pinem; Indri Sri Asdini Silaban; Monika Ayu Lumbantoruan; Lenti Susanna Saragih
Student Scientific Creativity Journal Vol. 1 No. 6 (2023): November: Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v1i6.2390

Abstract

The marketing mix strategy in business scope combines eight marketing mix elements, which include product, price, place and promotion, people, processes, physical evidence, public opinion to achieve business goals. So the aim of this research is to face global markets and technological changes, this research provides important insights into effective marketing tactics, the challenges faced by companies as well as optimizing marketing mix strategies in this era to achieve competitive advantage
Strategi Penetapan Harga Yang Efektif Untuk Meningkatkan Pemasaran Produk Spaghetti Homemade: Kasus Dana Pasta Lenti Susanna Saragih; Nadya Rahmadhani; Kezia Virginia; Daniel Martinus
Student Scientific Creativity Journal Vol. 1 No. 6 (2023): November: Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v1i6.2398

Abstract

This article discusses the implementation of efficient pricing strategies within a marketing management framework to increase promotion of homemade spaghetti products, with a focus on the Dana Pasta case analysis. Pricing plays a crucial role in achieving success in marketing, especially in the food industry sector. By considering variables such as high quality raw materials and careful manufacturing processes, this research explores strategic approaches that can strengthen product reputation, increase competitiveness, and attract the attention of target customers. This article discusses the basic principles of pricing, evaluates a number of strategies that can be implemented in the context of homemade spaghetti, and provides practical suggestions for improving product marketing results. Through the application of the Dana Pasta case study, the aim of this article is to provide relevant and applicable guidance for culinary business people who want to achieve success through a smart pricing approach
Perilaku Konsumen Dan Manajemen Strategi Mcdonald's Pasca Pandemi Covid 19 Sepania Tiarasi Lumban Tobing; Linsa Febby Br Barus; Junedi Sugianto Pakpahan; Lenti Susanna Saragih; Aurora Elise Putriku
Student Scientific Creativity Journal Vol. 2 No. 3 (2024): Mei : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i3.3161

Abstract

The purpose of writing this article is to analyze McDonald's organizational behavior and strategic management after the covid 19 pandemic. Even though McDonald's has obtained permission from the government, the company still has to make new strategies to make trade tactics in order to maintain consumer loyalty. Of course, the managerial side will determine a series of designs based on elements of organizational behavior to create new innovations in terms of McDonald's products and services in order to be able to improve and adapt again from the pandemic to endemic transition. So that when it enters the new normal era, of course there are still people who are still carried away by the habit of eating Ria from various online applications. Seeing this phenomenon, McDonald's tries to design various strategies through innovation in organizational behavior and management support to adapt back after the pandemic
Co-Authors Alya Yasmin Andika Sihotang Anindia Jovita Br Ginting Arisman Purba Arsyrah Fitri Aurora Elise Putriku Aurora Elise Putriku Azahra Salwa Benget Marcelino Sitinjak Cantika Elizabeth Sigalingging Christian Putra Tarigan Daniel Martinus Danita Febryanti Br Simatupang Danny Ajar Baskoro DEDE RUSLAN Dilla Syadzwina Dodi Pramana Dwi Rahmadani Eka Putra Dairi Boangmanalu Esa Setiana Feby Caroline Hardia Fitri Hasibuan Haryani Pratiwi Sitompul Hermika Pinem Indri Sri Asdini Indri Sri Asdini Silaban Jois Simarmata Jufri Darma Julaidi Selian Julia Retni Ainaya Junedi Sugianto Pakpahan Karen Orelia Gulo Keysya Br Tarigan Kezia Virginia Leonardo Marcellinus Ndraha lidya Mutiara Hutasoit Linsa Febby Br Barus Mei Lani Sembiring Michael Sihombing Monika Ayu Lumbantoruan Mutiara Dwi Rizqina Nadya Rahmadhani Novita Sari Br Siboro Olivia Theresia Manurung Rangga Restu Prayogo, Rangga Restu Resy Tamara Resy Tamara Riski Lainatus Sifa Riski Lainatus Sifa Riyani Sijabat Sabda Dian Nurani Siahaan Saronom Silaban SARONOM SILABAN Sasti Permata Selviana Vony Meak Sendiana Br Ginting Sepania Tiarasi Lumban Tobing Siahaan, Sabda Dian Nurani Silvi Aulia Sitorus Siti Ulgari Siti Ulgari Sri Handayani Sylvia Amanda Teresia Bunga Vini Andayani Manik Wulan Natasha Simanjuntak Yolanda Br.Sihaloho Yolanda Tampubolon Yosi Bertaria Silaban Yuliana Simbolon Yulie Aisyah Binrany