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All Journal Jurnal Dimensi Pendidikan dan Pembelajaran Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal Bisnis Indonesia Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Pengabdian Masyarakat Formosa (JPMF) Jurnal Pengabdian Masyarakat Bestari (JPMB) Student Scientific Creativity Journal Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Mahasiswa Kreatif International Journal of Educational and Life Sciences (IJELS) Intellektika: Jurnal Ilmiah Mahasiswa Santri : Jurnal Ekonomi dan Keuangan Islam Jurnal Ekonomi, Akuntansi dan Perpajakan Jurnal Bisnis Inovatif dan Digital Jurnal Pendidikan dan Sosial Humaniora
Lenti Susanna Saragih
Universitas Negeri Medan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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Analisis Strategi McD dalam Memasuki Pasar Global Hermika Pinem; Monika Ayu Lumbantoruan; Resy Tamara; Aurora Elise Putriku; Lenti Susanna Saragih
Student Scientific Creativity Journal Vol. 2 No. 4 (2024): Juli : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i4.3395

Abstract

The global market offers great growth opportunities but is also challenging for firms. This research aims to understand how companies can successfully enter and survive in the global market. The research method used is a literature study to analyze the company's business strategy. The results show that McDonald's (McD) is a successful example of entering the global market by using effective franchising and marketing strategies. The franchise strategy allows adaptation to local culture and builds a strong customer base. McD's marketing strategy emphasizes creative promotions and improved product quality.From the research conducted, it is known that a combination of effective business adaptation and marketing strategies can lead to global success in the food industry. McD is an example of how companies can succeed in a competitive global market.
Kepuasan dan Kepercayaan Pelanggan sebagai Faktor Penentu Loyalitas pada Layanan Transportasi Online Grab di Kota Medan Lenti Susanna Saragih; Aurora Elise Putriku; Yuliana Simbolon; Sasti Permata; Sri Handayani
Student Scientific Creativity Journal Vol. 2 No. 4 (2024): Juli : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i4.3396

Abstract

This study aims to examine the role of customer satisfaction and trust as determinants of loyalty in Grab online transportation services in Medan City. The research method used is a qualitative approach with a survey method. Data collection was carried out through the distribution of online questionnaires to 60 respondents selected using purposive sampling technique. The data were analyzed descriptively using a Likert scale. The results showed that customer satisfaction, which includes service quality, driving experience, driver professionalism, vehicle cleanliness, and complaint handling, was rated quite well by the respondents. Customer trust in Grab as a safe, transparent, and reliable transportation choice has also proven to be an important factor in building loyalty. However, customer loyalty to Grab is not very strong, given the intense competition in the online transportation industry. The implication is that Grab and similar companies need to continue improving service quality, ensuring customer safety and comfort, responding to complaints effectively, and implementing effective marketing strategies to retain customers. This research provides valuable insights for online transportation service providers in their efforts to enhance customer satisfaction, trust, and loyalty amidst dynamic market competition.
Analisis Strategi Penetapan Harga yang Dilakukan Salah Satu Distributor Hannochs di Tembung dalam Menghadapi Persaingan Arsyrah Fitri; Riski Lainatus Sifa; Teresia Bunga; Aurora Elise Putriku; Lenti Susanna Saragih
Student Scientific Creativity Journal Vol. 2 No. 4 (2024): Juli : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i4.3399

Abstract

Price is very important in marketing strategy because it interacts with all other aspects to determine the overall effectiveness of the strategy. Pricing objectives should be aligned with overall marketing objectives. The aim of this research is to find out the pricing strategy used by one of the Hannochs distributors in Tembung in facing competition between other distributors. The research method used in this research is descriptive qualitative. The technique used to obtain data in this research was an interview with one of the Hannochs distributors and also using literature study techniques. Based on the results of interviews, Hannochs distributors in Temhung face competition by setting prices based on comparisons with other stores, providing bonuses, and using discount strategies to attract customers. They also make price changes to maintain consumer appeal even though the profits taken are lower. This strategy is successful in increasing customer loyalty because prices are cheaper than competitors.
Strategi Pemasaran Aplikasi Spotify dalam Global Azahra Salwa; Indri Sri Asdini; Sylvia Amanda; Aurora Elise Putriku; Lenti Susanna Saragih
Student Scientific Creativity Journal Vol. 2 No. 4 (2024): Juli : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i4.3403

Abstract

Spotify, present in more than 90 countries with millions of users, faces the challenge of implementing effective marketing strategies to address local market diversity while maintaining global cohesion. This strategy involves increasing product personalization to meet the diverse needs of consumers from various countries, as well as supporting the richness of local music culture in each market, including in countries with strong cultural nationalism such as Indonesia. This research aims to investigate the global marketing strategies implemented by Spotify, the world's leading music streaming platform, with a focus on product personalization, cultural adaptation, and collaboration and partnerships. The research methodology used in this research is a literature review with a qualitative approach and secondary data types. The literature review approach was chosen because it allows collecting information from various relevant sources to answer the research problem formulation. The type of data used is secondary data, obtained from sources such as Spotify annual reports, market research data, academic journal articles, and industry media. The data collection method is carried out by taking data from the library, reading, taking notes and processing research materials. The results of the study conclude that Spotify has succeeded in implementing an effective global marketing strategy to expand its reach and influence in the competitive and diverse music market. With a focus on product personalization, and collaborative partnerships, Spotify has demonstrated significant innovation in facing the challenges of globalization.
Analisis Media Sosial dalam Peningkatan Pemasaran Global Yulie Aisyah Binrany; Olivia Theresia Manurung; Christian Putra Tarigan; Lenti Susanna Saragih; Aurora Elise Putriku
Student Scientific Creativity Journal Vol. 2 No. 4 (2024): Juli : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i4.3405

Abstract

Social media has an increasingly important role in global marketing strategies in today's digital era. This research aims to analyze the impact of social media, especially e-commerce, in improving global marketing. Using literature study and online research methods, this research explores the role of social media in increasing global market access, building global brand awareness, influencing consumer behavior, supporting data-based marketing strategies, and achieving higher marketing efficiency. The results show that social media is not only a promotional tool, but also a key player in global digital business transformation, providing opportunities for companies to grow and compete in an increasingly digitally connected global market.
Hambatan Komunikasi dan Penyelesaian Konflik Dalam Negosiasi Bisnis Hermika Pinem; Monika Ayu Lumbantoruan; Resy Tamara; Danny Ajar Baskoro; Lenti Susanna Saragih
Student Scientific Creativity Journal Vol. 2 No. 4 (2024): Juli : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i4.3555

Abstract

Modern business, whether in trade of goods or services, is experiencing rapid growth that contributes to the global economy. However, globalization and technological advancements have brought challenges in communication and conflict resolution, especially in cross-cultural negotiations. This research aims to investigate communication barriers and conflict resolution strategies in the context of multicultural business negotiations, focusing on factors influencing intercultural communication and effective approaches to conflict resolution. A literature review approach is employed in this study. Data is collected from various related literature, including books, scientific journals, and articles discussing communication barriers and conflict resolution in business from 2015 to 2024. The data is critically analyzed to identify the relationship between communication barriers and conflict resolution in business negotiations. The research results indicate that language differences, communication styles, social norms, business ethics, and perceptions of time are major barriers in intercultural communication that can disrupt business negotiations. These barriers often lead to misunderstandings and conflicts that can damage business relationships. Additionally, interest-based approaches and Pancasila-based deliberation are identified as effective conflict resolution strategies, emphasizing the values of democracy, kinship, and mutual cooperation.
Analisis Strategi Komunikasi dan Negosiasi Untuk Meningkatkan Kesuksesan Bisnis Anindia Jovita Br Ginting; Dwi Rahmadani; Mei Lani Sembiring; Lenti Susanna Saragih; Danny Ajar Baskoro
Student Scientific Creativity Journal Vol. 2 No. 4 (2024): Juli : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i4.3556

Abstract

Ineffective communication and negotiation can have negative consequences for the company, such as loss of customers, decreased product quality, and decreased trust with customers. Therefore, companies must have effective communication and negotiation strategies to increase business success. This research aims to analyze how communication and negotiation strategies can increase business success. This research uses a descriptive approach with qualitative methods, data collection techniques through literature study. Analyzing data using a qualitative analysis approach, this research concludes that in increasing business success, communication and negotiation strategies play an important role. Effective communication allows companies to interact with customers, partners and other parties more effectively, thereby increasing customer satisfaction, loyalty and business reputation. Meanwhile, good negotiations allow companies to reach profitable agreements with other parties, such as business partners, suppliers and customers. Therefore, companies must have good communication skills to interact with other parties and effective negotiations to reach profitable agreements
Pengaruh Komunikasi Pemasaran Dalam Kesuksesan Bisnis di Toko Kelontong Seroja Perawang Lidya Mutiara Hutasoit; Lenti Susanna Saragih; Dany Ajar Baskoro
Student Scientific Creativity Journal Vol. 2 No. 4 (2024): Juli : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i4.3559

Abstract

This research aims to determine the influence of marketing communication on business success at the Seroja Perawang Grocery Store. The research method used is a descriptive method with a qualitative approach. Data collection techniques are carried out through interviews, observation and documentation. The research results show that marketing communication has a significant influence on business success at the Seroja Perawang Grocery Store. This is proven by increased sales, brand awareness and customer loyalty after implementing an integrated marketing communications strategy.
Peran Teknik Negosiasi dan Komunikasi Dalam Menjalankan Bisnis Yulie Aisyah Binrany; Olivia Theresia Manurung; Christian Putra Tarigan; Lenti Susanna Saragih; Danny Ajar Baskoro
Student Scientific Creativity Journal Vol. 2 No. 4 (2024): Juli : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i4.3583

Abstract

Effective communication plays a central role in the success of modern business, especially in the context of establishing good relationships with stakeholders. The ability to communicate clearly, responsively and on time is crucial in building a positive image, increasing work efficiency and creating a harmonious and productive work environment. Evaluation of the success of conveying information through feedback is an important key in developing effective communication, which can be done through market research or consumer research to understand consumers' identities precisely and design more effective marketing strategies in the future.
Strategi Pemasaran Dengan Memanfaatkan Media Sosial Sebagai Alat Promosi Guna Meningkatan Pemasaran Secara Global Riyani Sijabat; Feby Caroline; Benget Marcelino Sitinjak; Lenti Susanna Saragih; Aurora Elise Putriku
Jurnal Ekonomi, Akuntansi, dan Perpajakan Vol. 1 No. 3 (2024): Agustus: Jurnal Ekonomi, Akuntansi, dan Perpajakan (JEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jeap.v1i3.179

Abstract

In the modern era, advancements in technology and information have transformed traditional communication into digital formats. Companies leverage technology to compete and survive in a competitive environment. Social media plays a crucial role in interaction, information exchange, and collaboration, serving as a powerful business promotion tool due to its broad reach. In global marketing, companies must develop creative and adaptive strategies to utilize social media effectively. This study employs a qualitative descriptive method to identify the success factors of marketing strategies using social media in a global context. The findings indicate that global marketing strategies require a deep understanding of target markets, positioning, marketing mix, and budgeting, as well as adaptation to cultural, economic, and legal factors in the target markets.
Co-Authors Alya Yasmin Andika Sihotang Anindia Jovita Br Ginting Arisman Purba Arsyrah Fitri Aurora Elise Putriku Azahra Salwa Benget Marcelino Sitinjak Cantika Elizabeth Sigalingging Christian Putra Tarigan Daniel Martinus Danita Febryanti Br Simatupang Danny Ajar Baskoro DEDE RUSLAN Dilla Syadzwina Dodi Pramana Dwi Rahmadani Eka Putra Dairi Boangmanalu Esa Setiana Feby Caroline Hardia Fitri Hasibuan Haryani Pratiwi Sitompul Hermika Pinem Indri Sri Asdini Indri Sri Asdini Silaban Jois Simarmata Jufri Darma Julaidi Selian Julia Retni Ainaya Junedi Sugianto Pakpahan Karen Orelia Gulo Keysya Br Tarigan Kezia Virginia Leonardo Marcellinus Ndraha lidya Mutiara Hutasoit Linsa Febby Br Barus Mei Lani Sembiring Michael Sihombing Monika Ayu Lumbantoruan Mutiara Dwi Rizqina Nadya Rahmadhani Novita Sari Br Siboro Olivia Theresia Manurung Putriku, Aurora Elise Rangga Restu Prayogo, Rangga Restu Resy Tamara Resy Tamara Riski Lainatus Sifa Riski Lainatus Sifa Riyani Sijabat Sabda Dian Nurani Siahaan SARONOM SILABAN Saronom Silaban Sasti Permata Sendiana Br Ginting Sepania Tiarasi Lumban Tobing Siahaan, Sabda Dian Nurani Silvi Aulia Sitorus Siti Ulgari Siti Ulgari Sri Handayani Sylvia Amanda Teresia Bunga Vini Andayani Manik Wulan Natasha Simanjuntak Yolanda Br.Sihaloho Yolanda Tampubolon Yosi Bertaria Silaban Yuliana Simbolon Yulie Aisyah Binrany