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All Journal Jurnal Dimensi Pendidikan dan Pembelajaran Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal Bisnis Indonesia Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Pengabdian Masyarakat Formosa (JPMF) Jurnal Pengabdian Masyarakat Bestari (JPMB) Student Scientific Creativity Journal Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Mahasiswa Kreatif International Journal of Educational and Life Sciences (IJELS) Intellektika: Jurnal Ilmiah Mahasiswa Santri : Jurnal Ekonomi dan Keuangan Islam Review of Management, Accounting, and Business Studies Jurnal Ekonomi, Akuntansi dan Perpajakan Jurnal Bisnis Inovatif dan Digital Jurnal Pendidikan dan Sosial Humaniora
Lenti Susanna Saragih
Universitas Negeri Medan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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Strategi Pemasaran Dengan Memanfaatkan Media Sosial Sebagai Alat Promosi Guna Meningkatan Pemasaran Secara Global Riyani Sijabat; Feby Caroline; Benget Marcelino Sitinjak; Lenti Susanna Saragih; Aurora Elise Putriku
Jurnal Ekonomi, Akuntansi, dan Perpajakan Vol. 1 No. 3 (2024): Agustus: Jurnal Ekonomi, Akuntansi, dan Perpajakan (JEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jeap.v1i3.179

Abstract

In the modern era, advancements in technology and information have transformed traditional communication into digital formats. Companies leverage technology to compete and survive in a competitive environment. Social media plays a crucial role in interaction, information exchange, and collaboration, serving as a powerful business promotion tool due to its broad reach. In global marketing, companies must develop creative and adaptive strategies to utilize social media effectively. This study employs a qualitative descriptive method to identify the success factors of marketing strategies using social media in a global context. The findings indicate that global marketing strategies require a deep understanding of target markets, positioning, marketing mix, and budgeting, as well as adaptation to cultural, economic, and legal factors in the target markets.
Menganalisis Strategi Pemasaran Indomie (PT Indofood Sukses Makmur Tbk) Dalam Pasar Internasional Aurora Elise Putriku; Lenti Susanna Saragih; Novita Sari Br Siboro; Mutiara Dwi Rizqina; Michael Sihombing
Jurnal Bisnis Inovatif dan Digital Vol. 1 No. 3 (2024): Juli : Jurnal Bisnis Inovatif dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubid.v1i3.179

Abstract

Abstract This research aims to analyze the marketing strategy of PT Indofood Sukses Makmur Tbk to enter the international market with a focus on Indomie instant noodle products. Obtain data from trusted sources such as academic journals and books through library research methods. A qualitative approach is used to understand Indomie's marketing strategy through content analysis and data interpretation. This company is famous for its high quality products and various innovations, especially in instant noodle products. Quality standardization in the production process is the key to success in the global market. Apart from that, PT Indofood Sukses Makmur Tbk applies the cost-plus method in determining export selling prices so that its products are flexible and competitive in the international market. In terms of distribution, the company attaches great importance to quality, timeliness, safety and transportation costs. Indomie products are distributed through large wholesalers and retailers and are popular in overseas markets such as Australia. The findings show that effective and efficient marketing strategies have helped PT Indofood Sukses Makmur Tbk maintain and expand its global market share.
Effectiveness Analysis of Digital Teaching Materials and Assessment for Gadget Based Application by Using Artificial Intelligence Lenti Susanna Saragih; Jufri Darma; Sabda Dian Nurani Siahaan
Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Vol 11, No 1 (2025): March
Publisher : Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jk.v11i1.13598

Abstract

This study aims to evaluate the viability and effectiveness of the use of digitalisation of teaching materials and learning assessment of marketing management courses with artificial intelligence based on gadget applications. This study used development research with DDD-E model (decide, design, develop, evaluate). These research subjects were students from the 4th semester of the Business Education Program of Universitas Negeri Medan, with 65 students. Before being put on trial, first the product was put to test to see its validity which will be judged by three experts to measure the eligibility by looking at the material, language, and media. A practicality test was performed to see the usage practicality by looking at the Source aspect, animation aspect, visual aspect, audio aspect, evaluation aspect, and accessibility aspect. Hypothesis test performed by using paired sample T-test with experimental design before-and-after to test the effectiveness of teaching materials and study assessments as to the outcome of before-and-after treatment using teaching materials on digital-based application. The research results showed that using the digitalization of teaching materials and learning assessment of the marketing management course with artificial intelligence before and after treatment results in different learning outcomes, according to the effectiveness test. From the data, it can be seen that there is a strong and significant influence of around 64.2% between before and after the use of teaching materials and digital learning assessments of the dBUSAR application on student learning outcomes. Overall, the role of Artificial Intelligence in student learning has great potential to change the educational paradigm.
Pengaruh Program Pertukaran Mahasiswa Merdeka (PMM) dan Kampus Mengajar terhadap Motivasi Belajar Mahasiswa Jurusan Ekonomi Universitas Negeri Medan Cantika Elizabeth Sigalingging; Lenti Susanna Saragih
Khatulistiwa: Jurnal Pendidikan dan Sosial Humaniora Vol. 5 No. 3 (2025): September : Khatulistiwa: Jurnal Pendidikan dan Sosial Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/khatulistiwa.v5i3.7202

Abstract

This research is motivated by the low learning motivation of students despite participating in MBKM programs such as Merdeka Student Exchange (PMM) and Kampus Mengajar. This phenomenon is seen from the fact that there are still students who are not diligent in studying, do not show strong interest in their field of study, and are not yet encouraged to complete lecture assignments well. This becomes an important reason for researchers to examine further whether there is an influence from these two programs on students' learning motivation. The purpose of this study is to determine and analyze the influence of PMM and Kampus Mengajar Programs on the learning motivation of Economics Department students, Universitas Negeri Medan. This research uses a quantitative approach by distributing questionnaires through a Likert scale questionnaire. The number of respondents was 52 students selected through purposive sampling technique, namely students who had participated in one or both programs. The results showed that both partially and simultaneously, the PMM and Kampus Mengajar Programs had a significant influence on students' learning motivation. The t-test showed that PMM had a significance value of 0.042 and Kampus Mengajar had 0.002, both below 0.05. The F-test simultaneously showed a significance value of 0.001. The multiple regression equation obtained was Y = 29.047 + 0.145X₁ + 0.184X₂, and the coefficient of determination (R²) was 0.552, meaning that 55.2% of the learning motivation variable is explained by PMM and Kampus Mengajar. Based on these findings, it can be concluded that student involvement in the PMM and Kampus Mengajar Programs has an influence on increasing the learning motivation of Economics Department students, Universitas Negeri Medan. Thus, participation in both programs becomes one of the important factors contributing to students' internal drive in undertaking the educational process.
Pengaruh Penggunaan Artificial Intelligence (AI) dan Kemandirian Belajar terhadap Kreativitas Mahasiswa Program Studi Pendidikan Bisnis Stambuk 2022 Fakultas Ekonomi Universitas Negeri Medan Julia Retni Ainaya; Lenti Susanna Saragih
Khatulistiwa: Jurnal Pendidikan dan Sosial Humaniora Vol. 5 No. 3 (2025): September : Khatulistiwa: Jurnal Pendidikan dan Sosial Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/khatulistiwa.v5i3.7226

Abstract

This study aims to determine the effect of the use of artificial intelligence (AI) and independent learning on the creativity of students of the 2022 Business Education Study Program, Faculty of Economics, State University of Medan. This study uses a quantitative method with an expo-facto approach. The sample in this study amounted to 63 respondents selected using the total sampling technique. The data collection technique was carried out through the distribution of questionnaires and creativity tests, while the data analysis technique used multiple linear analysis. The results of the study indicate that the use of artificial intelligence (AI) and independent learning simultaneously have an effect on the creativity of students of the 2022 Business Education Study Program, Faculty of Economics, State University of Medan. Based on these results, it is recommended that students can use technology wisely while continuing to develop independent learning skills to support optimal creativity.
Enhancing the Efficiency of Animal Feed Production through Digital Marketing and Governance Training Siahaan, Sabda Dian Nurani; Dede Ruslan; Siti Ulgari; Lenti Susanna Saragih; Dodi Pramana; Saronom Silaban; Eka Putra Dairi Boangmanalu
Jurnal Pengabdian Masyarakat Bestari Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmb.v3i10.11119

Abstract

This community service aims to enhance and sustain business operations to increase production capacity, ultimately improving the economic conditions of the partners. The process includes analyzing the situation, identifying issues, conducting Focus Group Discussions, preparing tools and materials, providing training and mentoring, and finally, evaluating the outcomes. The community service activity will primarily use training and mentoring methods. Through this, Barisan Sada Orjok members will gain hands-on experience in boosting their business by training and assisting partners with marketplace account creation and e-commerce registration. Additionally, organizational governance training led to the development of a new organizational structure with specific job descriptions for each member.
Uncaria Gambir Roxb Business Development in the IM Kita Farmers Group in Boangmanalu Village, Salak District, Pakpak Bharat Regency Siahaan, Sabda Dian Nurani; Siti Ulgari; Saronom Silaban; Dede Ruslan; Lenti Susanna Saragih; Dodi Pramana
Jurnal Pengabdian Masyarakat Bestari Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmb.v3i10.11508

Abstract

Gambier plants thrive in tropical regions with sloping and hilly terrain, such as North Sumatra, West Sumatra, and Papua. The partners in this community service proposal are the Im Kita Farmers Group in Boangmanalu Village, Salak District, Pakpak Bharat Regency, who are gambier farmers. Over the past 7 years of running the business, the partners have faced many challenges, including the lack of digital marketing and the absence of a sharp business strategy management, resulting in weak business competitiveness. Addressing this issue urgently is necessary to improve the welfare of the partners and as a form of empowerment of our own natural resources. This community service activity has been carried out on July 27, 2024, and all stages from preparation to implementation have run smoothly. Through this activity, the partners have been trained in conducting digital marketing and business strategy management training.
The Influence of the Creative Problem Solving Learning Model Using Inductive Learning Strategies on the Transaction Administration Learning Outcomes of Class XII Online Business and Marketing Students at SMK Negeri 1 Medan Academic Year 2023/2024 Wulan Natasha Simanjuntak; Lenti Susanna Saragih
International Journal of Educational and Life Sciences Vol. 2 No. 6 (2024): June 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijels.v2i6.2119

Abstract

This study aims to determine the influence of the Creative Problem Solving learning model with inductive learning strategies on the learning outcomes of transaction administration students in grade XII of Online Business and Marketing SMK Negeri 1 Medan for the 2023/2024 Academic Year. The type of research used is semi-experimental research. The experimental design used was One Group pretest-posttest design with a sample of 64 students. Data collection through learning outcome tests. The collected data was analyzed using descriptive statistical analysis and inferential statistical analysis. The result of this study is that there is a significant influence on the application of the Creative Problem Solving learning model with inductive learning strategies on the learning outcomes of transaction administration for grade XII students of Online Business and Marketing SMK Negeri 1 Medan for the 2023/2024 Academic Year with a confidence level of 95%. It is calculated with at-value of 2.886 > t. table 1.657. Where this has a significant effect, namely on the material of the sales report results. Based on this, the learning outcomes of students in the subject of Transaction Administration for Class XII students of Online Business and Marketing of SMK Negeri 1 Medan
Pengaruh Sikap Keuangan dan Pengetahuan Keuangan Terhadap Perilaku Manajemen Keuangan Mahasiswa Fakultas Ekonomi Pendidikan Bisnis Universitas Negeri Medan Angkatan 2023 Leonardo Marcellinus Ndraha; Lenti Susanna Saragih
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 03 (2025): Volume 10 No. 03 September 2025 Terbit
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i03.33637

Abstract

This study aims to determine the influence of financial attitudes and financial knowledge on the financial management behavior of students in the Faculty of Economics, Business Education Study Program, Medan State University, Class of 2023. This research uses a quantitative method with an associative approach. The research sample consisted of 63 students selected using the total sampling technique. The instrument used was a Likert scale questionnaire, and the data were analyzed using multiple linear regression. The research results indicate that financial attitude has a positive and significant effect on financial management behavior, and financial knowledge also has a positive and significant effect. Simultaneously, financial attitudes and financial knowledge have a significant positive influence on students' financial management behavior. Thus, the better the financial attitude and financial knowledge possessed by students, the better their behavior in managing personal finances.
Co-Authors Alya Yasmin Andika Sihotang Anindia Jovita Br Ginting Arisman Purba Arsyrah Fitri Aurora Elise Putriku Aurora Elise Putriku Azahra Salwa Benget Marcelino Sitinjak Cantika Elizabeth Sigalingging Christian Putra Tarigan Daniel Martinus Danita Febryanti Br Simatupang Danny Ajar Baskoro DEDE RUSLAN Dilla Syadzwina Dodi Pramana Dwi Rahmadani Eka Putra Dairi Boangmanalu Esa Setiana Feby Caroline Hardia Fitri Hasibuan Haryani Pratiwi Sitompul Hermika Pinem Indri Sri Asdini Indri Sri Asdini Silaban Jois Simarmata Jufri Darma Julaidi Selian Julia Retni Ainaya Junedi Sugianto Pakpahan Karen Orelia Gulo Keysya Br Tarigan Kezia Virginia Leonardo Marcellinus Ndraha lidya Mutiara Hutasoit Linsa Febby Br Barus Mei Lani Sembiring Michael Sihombing Monika Ayu Lumbantoruan Mutiara Dwi Rizqina Nadya Rahmadhani Novita Sari Br Siboro Olivia Theresia Manurung Rangga Restu Prayogo, Rangga Restu Resy Tamara Resy Tamara Riski Lainatus Sifa Riski Lainatus Sifa Riyani Sijabat Sabda Dian Nurani Siahaan SARONOM SILABAN Saronom Silaban Sasti Permata Selviana Vony Meak Sendiana Br Ginting Sepania Tiarasi Lumban Tobing Siahaan, Sabda Dian Nurani Silvi Aulia Sitorus Siti Ulgari Siti Ulgari Sri Handayani Sylvia Amanda Teresia Bunga Vini Andayani Manik Wulan Natasha Simanjuntak Yolanda Br.Sihaloho Yolanda Tampubolon Yosi Bertaria Silaban Yuliana Simbolon Yulie Aisyah Binrany