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All Journal Jurnal Dimensi Pendidikan dan Pembelajaran Pendas : Jurnah Ilmiah Pendidikan Dasar Al-Kharaj: Journal of Islamic Economic and Business Jurnal Pengabdian UNDIKMA Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal Bisnis Indonesia Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran SECONDARY : Jurnal Inovasi Pendidikan Menengah (JIPM) JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Jurnal Pengabdian Masyarakat Formosa (JPMF) Jurnal Pengabdian Masyarakat Bestari (JPMB) Student Scientific Creativity Journal Jurnal Penelitian Ekonomi Manajemen dan Bisnis Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Mahasiswa Kreatif Abdimas Mandalika International Journal of Educational and Life Sciences (IJELS) Intellektika: Jurnal Ilmiah Mahasiswa Santri : Jurnal Ekonomi dan Keuangan Islam Review of Management, Accounting, and Business Studies Jurnal Ekonomi, Akuntansi dan Perpajakan Economic: Journal Economic and Business Jurnal Bisnis Inovatif dan Digital Education and Sociedad Journal Jurnal Pendidikan dan Sosial Humaniora
Lenti Susanna Saragih
Universitas Negeri Medan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Physics Public Health Social Sciences Other

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Effectiveness Analysis of Digital Teaching Materials and Assessment for Gadget Based Application by Using Artificial Intelligence Lenti Susanna Saragih; Jufri Darma; Sabda Dian Nurani Siahaan
Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Vol 11, No 1 (2025): March
Publisher : Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jk.v11i1.13598

Abstract

This study aims to evaluate the viability and effectiveness of the use of digitalisation of teaching materials and learning assessment of marketing management courses with artificial intelligence based on gadget applications. This study used development research with DDD-E model (decide, design, develop, evaluate). These research subjects were students from the 4th semester of the Business Education Program of Universitas Negeri Medan, with 65 students. Before being put on trial, first the product was put to test to see its validity which will be judged by three experts to measure the eligibility by looking at the material, language, and media. A practicality test was performed to see the usage practicality by looking at the Source aspect, animation aspect, visual aspect, audio aspect, evaluation aspect, and accessibility aspect. Hypothesis test performed by using paired sample T-test with experimental design before-and-after to test the effectiveness of teaching materials and study assessments as to the outcome of before-and-after treatment using teaching materials on digital-based application. The research results showed that using the digitalization of teaching materials and learning assessment of the marketing management course with artificial intelligence before and after treatment results in different learning outcomes, according to the effectiveness test. From the data, it can be seen that there is a strong and significant influence of around 64.2% between before and after the use of teaching materials and digital learning assessments of the dBUSAR application on student learning outcomes. Overall, the role of Artificial Intelligence in student learning has great potential to change the educational paradigm.
Enhancing the Efficiency of Animal Feed Production through Digital Marketing and Governance Training Siahaan, Sabda Dian Nurani; Dede Ruslan; Siti Ulgari; Lenti Susanna Saragih; Dodi Pramana; Saronom Silaban; Eka Putra Dairi Boangmanalu
Jurnal Pengabdian Masyarakat Bestari Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmb.v3i10.11119

Abstract

This community service aims to enhance and sustain business operations to increase production capacity, ultimately improving the economic conditions of the partners. The process includes analyzing the situation, identifying issues, conducting Focus Group Discussions, preparing tools and materials, providing training and mentoring, and finally, evaluating the outcomes. The community service activity will primarily use training and mentoring methods. Through this, Barisan Sada Orjok members will gain hands-on experience in boosting their business by training and assisting partners with marketplace account creation and e-commerce registration. Additionally, organizational governance training led to the development of a new organizational structure with specific job descriptions for each member.
Uncaria Gambir Roxb Business Development in the IM Kita Farmers Group in Boangmanalu Village, Salak District, Pakpak Bharat Regency Siahaan, Sabda Dian Nurani; Siti Ulgari; Saronom Silaban; Dede Ruslan; Lenti Susanna Saragih; Dodi Pramana
Jurnal Pengabdian Masyarakat Bestari Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmb.v3i10.11508

Abstract

Gambier plants thrive in tropical regions with sloping and hilly terrain, such as North Sumatra, West Sumatra, and Papua. The partners in this community service proposal are the Im Kita Farmers Group in Boangmanalu Village, Salak District, Pakpak Bharat Regency, who are gambier farmers. Over the past 7 years of running the business, the partners have faced many challenges, including the lack of digital marketing and the absence of a sharp business strategy management, resulting in weak business competitiveness. Addressing this issue urgently is necessary to improve the welfare of the partners and as a form of empowerment of our own natural resources. This community service activity has been carried out on July 27, 2024, and all stages from preparation to implementation have run smoothly. Through this activity, the partners have been trained in conducting digital marketing and business strategy management training.
The Influence of the Creative Problem Solving Learning Model Using Inductive Learning Strategies on the Transaction Administration Learning Outcomes of Class XII Online Business and Marketing Students at SMK Negeri 1 Medan Academic Year 2023/2024 Wulan Natasha Simanjuntak; Lenti Susanna Saragih
International Journal of Educational and Life Sciences Vol. 2 No. 6 (2024): June 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijels.v2i6.2119

Abstract

This study aims to determine the influence of the Creative Problem Solving learning model with inductive learning strategies on the learning outcomes of transaction administration students in grade XII of Online Business and Marketing SMK Negeri 1 Medan for the 2023/2024 Academic Year. The type of research used is semi-experimental research. The experimental design used was One Group pretest-posttest design with a sample of 64 students. Data collection through learning outcome tests. The collected data was analyzed using descriptive statistical analysis and inferential statistical analysis. The result of this study is that there is a significant influence on the application of the Creative Problem Solving learning model with inductive learning strategies on the learning outcomes of transaction administration for grade XII students of Online Business and Marketing SMK Negeri 1 Medan for the 2023/2024 Academic Year with a confidence level of 95%. It is calculated with at-value of 2.886 > t. table 1.657. Where this has a significant effect, namely on the material of the sales report results. Based on this, the learning outcomes of students in the subject of Transaction Administration for Class XII students of Online Business and Marketing of SMK Negeri 1 Medan
Pengaruh Sikap Keuangan dan Pengetahuan Keuangan Terhadap Perilaku Manajemen Keuangan Mahasiswa Fakultas Ekonomi Pendidikan Bisnis Universitas Negeri Medan Angkatan 2023 Leonardo Marcellinus Ndraha; Lenti Susanna Saragih
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 03 (2025): Volume 10 No. 03 September 2025 Terbit
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i03.33637

Abstract

This study aims to determine the influence of financial attitudes and financial knowledge on the financial management behavior of students in the Faculty of Economics, Business Education Study Program, Medan State University, Class of 2023. This research uses a quantitative method with an associative approach. The research sample consisted of 63 students selected using the total sampling technique. The instrument used was a Likert scale questionnaire, and the data were analyzed using multiple linear regression. The research results indicate that financial attitude has a positive and significant effect on financial management behavior, and financial knowledge also has a positive and significant effect. Simultaneously, financial attitudes and financial knowledge have a significant positive influence on students' financial management behavior. Thus, the better the financial attitude and financial knowledge possessed by students, the better their behavior in managing personal finances.
PENERAPAN MODEL COOPERATIVE INTEGRATED READING AND COMPOSITION TERHADAP HASIL DAN AKTIVITAS BELAJAR PADA SISWA KELAS X SMK Vini Andayani Manik; Lenti Susanna Saragih
SECONDARY: Jurnal Inovasi Pendidikan Menengah Vol. 6 No. 3 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/secondary.v6i3.12288

Abstract

This study was motivated by the low level of student learning outcomes and the limited active participation of students in the Basic Marketing Vocational Subjects for Grade X Retail Business students at SMK Negeri 1 Medan, where the learning process was still dominated by conventional teacher-centered instruction. The study aimed to improve students' learning outcomes and learning activities through the implementation of the Cooperative Integrated Reading and Composition (CIRC) learning model. This research employed Classroom Action Research (CAR) consisting of two cycles, namely Cycle I and Cycle II, involving 36 Grade X Retail Business students as the research subjects. Data were collected through tests (pre-test, post-test I, and post-test II), observations of student and teacher activities, Focus Group Discussions (FGD), and documentation. The research instruments were tested for validity, reliability, item difficulty, and discrimination index to ensure their appropriateness. The findings revealed that the implementation of the CIRC learning model improved students' learning outcomes, as indicated by the increase in the average score from 67.38 in the pre-test to 78.72 in post-test I and further to 88.47 in post-test II. Classical learning mastery also increased from 41.67% in the pre-test to 63.89% in Cycle I and reached 86.11% in Cycle II. In addition, students' learning activities improved from the fairly good category to the very good category. Based on these findings, it can be concluded that the implementation of the Cooperative Integrated Reading and Composition (CIRC) learning model is effective in improving students' learning outcomes and learning activities in the Basic Marketing Vocational Subjects for Grade X Retail Business students at SMK Negeri 1 Medan. ABSTRAK Penelitian ini dilatarbelakangi oleh rendahnya hasil belajar dan kurang optimalnya keterlibatan aktif siswa dalam proses pembelajaran Dasar-Dasar Kejuruan Pemasaran di kelas X Bisnis Ritel SMK Negeri 1 Medan, yang masih didominasi oleh metode pembelajaran konvensional dan berpusat pada guru. Penelitian ini bertujuan untuk meningkatkan hasil belajar dan aktivitas belajar siswa melalui penerapan model pembelajaran Cooperative Integrated Reading and Composition (CIRC). Jenis penelitian yang digunakan adalah Penelitian Tindakan Kelas (PTK) yang dilaksanakan dalam dua siklus, yaitu Siklus I dan Siklus II, dengan subjek penelitian sebanyak 36 siswa kelas X Bisnis Ritel. Teknik pengumpulan data meliputi tes (pre-test, post-test I, dan post-test II), observasi aktivitas siswa dan guru, Focus Group Discussion (FGD), serta dokumentasi. Instrumen penelitian terlebih dahulu diuji melalui uji validitas, reliabilitas, tingkat kesukaran, dan daya pembeda untuk memastikan kelayakan penggunaannya. Hasil penelitian menunjukkan bahwa penerapan model pembelajaran CIRC mampu meningkatkan hasil belajar siswa, yang ditunjukkan oleh peningkatan nilai rata-rata dari 67,38 pada pre-test menjadi 78,72 pada post-test I dan meningkat menjadi 88,47 pada post-test II. Ketuntasan belajar klasikal juga mengalami peningkatan dari 41,67% pada pre-test menjadi 63,89% pada Siklus I dan mencapai 86,11% pada Siklus II. Selain itu, aktivitas belajar siswa meningkat dari kategori cukup baik menjadi sangat baik. Berdasarkan hasil tersebut, dapat disimpulkan bahwa penerapan model pembelajaran Cooperative Integrated Reading and Composition (CIRC) efektif dalam meningkatkan hasil belajar dan aktivitas belajar siswa pada mata pelajaran Dasar-Dasar Kejuruan Pemasaran di kelas X Bisnis Ritel SMK Negeri 1 Medan.
The Effect of The Team Game Tournament Learning Model on Student Learning Outcomes Lenti Susanna Saragih; Silvia Diva Sari
Education and Sociedad Journal Vol. 4 No. 1 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/edsojou.v4i1.2586

Abstract

This study aims to determine the effect of the Cooperaritve Learning model of the Teams Games Tournament (TGT) type on the learning outcomes of Grade X students at private vocational school. The research method used was a quantitative method with a quasi-experimentas approach. The results of this study indivate that the application of the Team Games Tournament (TGT) learning model has a positive contribution to improving students’ learning outcomes. This is show by the difference in the average learning outcomes between the experimental class and the control class, as well as the hypothesis testing results which indicate a significant effect. It was found that in the control class, the experimental class, the average pretest score was 48.64 and the posttest score was 59.77, while in the experimental class, the average pretest score was 49.79 and the posttest score was 77.92, Meanwhile, based on the analysis results, the significance value (Sih. 2-tailed) was 0.000. This value is lower than 0.05, so H0 is rejected and H1 is accepted. Therefore, it cas be concluded that there is a significant effort of the Teams Games Tournament learning model on students’ learning outcomes.
The Influence of Digital Literacy and Learning Motivation on Digital Marketing Content Creation Competency in Grade X and Xi Students of Digital Business at Smks Budi Agung Medan Yessi Novitasari Laia; Lenti Susanna Saragih
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 3 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i3.11183

Abstract

This study aims to determine the influence of digital literacy and learning motivation on the competence of digital marketing content creation in students in grades X and XI of the Digital Business Skills Program at SMKS Budi Agung Medan. This study uses a quantitative approach with a survey method. Data collection techniques are carried out through questionnaires, observations, and documentation. The questionnaire instrument was compiled using the Likert scale to measure digital literacy levels, learning motivation, and digital marketing content creation competencies. The population in this study is 55 students in grades X and XI of the Digital Business Skills Program. Because the population is relatively small, all members of the population are sampled using the saturated sampling technique. The results of the study show that digital literacy and learning motivation have a positive and significant influence on students' digital marketing content creation competence. These findings indicate that the better the students' ability to utilize digital technology and the higher their motivation to learn, the better their competence in producing digital marketing content. Conversely, low digital literacy and learning motivation can have an impact on declining students' ability to develop content that suits digital marketing needs. Thus, strengthening digital literacy and increasing learning motivation are important factors that need to be considered in an effort to improve the competence of digital marketing content creation in students of the Digital Business Expertise Program.
Utilizing Facebook as a Marketing Medium for Traditional MSMEs: A Case Study of the Sihobuk Peanut Business in Sipoholon District Sabda Dian Nurani Siahaan; Lenti Susanna Saragih; Dede Ruslan
Economic: Journal Economic and Business Vol. 4 No. 4 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i4.1223

Abstract

Technological developments are currently increasingly prevalent and have merged into various aspects of human life. One aspect that is greatly penetrated and influenced by technological advances is the business and entrepreneurship sector. Currently, the MSME sector is expected to increase not only in terms of quantity, but also in quality through reforming business implementation from conventional to digital-based. Business digitalization can be applied to various business activities, one of which is in the marketing sector. Sihobuk peanuts are a native product originating from North Tapanuli Regency. Sihobuk peanut entrepreneurs in Sipoholon District are experiencing stagnant conditions and low business revenues, allegedly due to the lack of implementation of marketing digitalization. This study aims to conduct and implement marketing digitalization through Facebook social media and measure its impact on business revenue. The study was conducted on five Sihobuk peanut MSMEs using the Analysis, Design, Development, Implementation, and Evaluation (ADDIE) method. The results showed a 20%–30% increase in revenue after implementing Facebook social media marketing for three months. The implementation of marketing digitalization has proven effective in increasing the income of Sihobuk peanut MSMEs and is a practical solution for traditional business actors in the digital era.
Implementing Digital Marketing to Increase the Income of MSMEs in Suka Aren Dalig Raya Lenti Susanna Saragih; Aurora Elise Putriku; Sabda Dian Nurani Siahaan; Jufri Darma; Sri Wahyuni
Economic: Journal Economic and Business Vol. 4 No. 4 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i4.1254

Abstract

This research was conducted in Dalig Raya Village to improve the effectiveness of digital marketing for micro, small, and medium enterprises (MSMEs) in Suka Aren, Dalig Raya. The research used a 4D model. The Define stage was used to identify conventional marketing constraints that limit market reach. The Design stage included designing a digital marketing strategy through social media platforms like Facebook, Instagram, TikTok, and the Shopee e-commerce platform. The Develop stage involved creating visual content, collaborating with influencers, and utilizing interactive features. The Disseminate stage included content publication, sales monitoring, and evaluating the effectiveness of each platform. The results showed an average increase in revenue before and after digital marketing implementation of 43.04% within a three-month trial period. Shopee contributed the highest sales channel due to the integration of social media accounts with the business's e-commerce account. During the development process, TikTok was found to be the highest-performing social media platform with 14,200 content views, followed by Instagram with 2,502 viewers, and Facebook with 150 viewers. Facebook was effective in building communication and education, Instagram and TikTok excelled in increasing brand awareness, while Shopee served as the primary channel for sales conversion. Multi-channel strategies have been proven to increase brand awareness, drive sales, and have an impact on increasing the income of MSMEs.
Co-Authors Alya Yasmin Andika Sihotang Angga Humala Putra Siagian Anindia Jovita Br Ginting Arisman Purba Arsyrah Fitri Aurora Elise Putriku Azahra Salwa Benget Marcelino Sitinjak Cantika Elizabeth Sigalingging Choms Gary Ganda Tua Sibarani Christian Putra Tarigan Daniel Martinus Danita Febryanti Br Simatupang Danny Ajar Baskoro Dede Ruslan DEDE RUSLAN Dilla Syadzwina Dodi Pramana Dwi Rahmadani Eka Putra Dairi Boangmanalu Elisabet Sitohang Esa Setiana Feby Caroline Hardia Fitri Hasibuan Haryani Pratiwi Sitompul Hasianna Nopina Situmorang Hermika Pinem Indri Sri Asdini Indri Sri Asdini Silaban Jois Simarmata Jufri Darma Julaidi Selian Julia Retni Ainaya Junedi Sugianto Pakpahan Juniar Hutahaean Karen Orelia Gulo Keysya Br Tarigan Kezia Virginia Leonardo Marcellinus Ndraha lidya Mutiara Hutasoit Linsa Febby Br Barus Mei Lani Sembiring Mena Fadillia Lukman Michael Sihombing Monica Yunisca Elysela Simamora Monika Ayu Lumbantoruan Mutiara Dwi Rizqina Nadya Rahmadhani Novita Sari Br Siboro Olivia Theresia Manurung Purwandari Nur Tristianingsih Putriku, Aurora Elise Rando Ioga Sinulingga Rangga Restu Prayogo, Rangga Restu Resy Tamara Resy Tamara Rien Saputra Simangunsong Riski Lainatus Sifa Riski Lainatus Sifa Riyani Sijabat Sabda Dian Nurani Siahaan SARONOM SILABAN Saronom Silaban Sasti Permata Selviana Vony Meak Sendiana Br Ginting Sepania Tiarasi Lumban Tobing Siahaan, Sabda Dian Nurani Silvi Aulia Sitorus Silvia Diva Sari Siti Ulgari Siti Ulgari Sri Handayani Sri Wahyuni Sylvia Amanda Teresia Bunga Vini Andayani Manik Vini Andayani Manik Wulan Natasha Simanjuntak Yessi Novitasari Laia Yolanda Br.Sihaloho Yolanda Tampubolon Yosi Bertaria Silaban Yuliana Simbolon Yulie Aisyah Binrany