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All Journal Isamic Communication Journal Jurnal Pengabdian UntukMu NegeRI Gondang: Jurnal Seni dan Budaya urnal Interaksi: Jurnal Ilmu Komunikasi Martabe : Jurnal Pengabdian Kepada Masyarakat JIKE : Jurnal Ilmu Komunikasi Efek Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Jurnal Ilmiah Dinamika Sosial Budimas : Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Civil Engineering and Planning (JCEP) Jurnal Ilmiah komunikasi Jurnal ComunitA Servizio Jurnal Sinestesia GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Jurnal Riset Jurnalistik dan Media Digital Journal of Innovation Research and Knowledge Media Bina Ilmiah Journal of Artificial Intelligence and Digital Business Jurnal Ilmiah Teknik Informatika dan Komunikasi Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Journal of Innovative and Creativity Hudan Linnaas: Jurnal Ilmu Sosial dan Humaniora al-Balagh : Jurnal Dakwah dan Komunikasi CHANNEL: Jurnal Komunikasi J-CEKI International Journal of Environmental Communication (ENVICOMM)
Melati Budi Srikandi
Universitas Pendidikan Nasional
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Kajian Konstruksi Gender Dalam Film 500 Days of Summer Melalui Analisis Teori Performativitas Gender Judith Butler Syahru Ramadhan Awaluddin Fitroh; Melati Budi Srikandi; Anak Agung Istri Agung Maheswari; Kadek Devi Kalfika Anggria Wardani
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 6 No. 1 (2026): Maret : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v6i1.1976

Abstract

This study examines gender performativity in the film 500 Days of Summer using Judith Butler’s theory of gender performativity as the main analytical framework. Butler argues that gender is not an inherent identity but a social construct formed through repeated actions, language, and everyday expressions. This qualitative research analyzes how the characters Summer Finn and Tom Hansen represent gender construction through dialogue, cinematic visuals, and symbolic elements presented throughout the narrative. Data were collected from dialogue scripts, visual components such as expressions, gestures, framing, lighting, and costumes, as well as symbolic signs supporting the interpretation of gender. The analysis shows that the film consistently presents a reversal of traditional gender norms. Summer is portrayed as an independent, rational, and dominant woman, while Tom is depicted as emotional, sensitive, and passive. This configuration reinforces Butler’s concept that gender is fluid, unstable, and produced through repeated social practices. The findings indicate that 500 Days of Summer not only offers a romantic storyline but also provides a critique of traditional stereotypes of masculinity and femininity through the performativity of its two main characters. This research is expected to enrich studies on gender representation in film and create space for broader discussions on the construction of gender identity in popular culture.
Analisis Iklim Komunikasi Organisasi pada Travel Agent Real Bali Holidays Ni Made Ayu Andriani Ratu Bulan; Anak Agung Ngurah Eddy Supriyadinata Gorda; Melati Budi Srikandi; Decky Cipta Indrashwara
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 6 No. 1 (2026): Maret : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v6i1.2063

Abstract

This research is motivated by the highly competitive dynamics of the tourism industry in Bali, which demands effective internal coordination. The study aims to analyze the organizational communication climate implemented at Travel Agent Real Bali Holidays, focusing on the aspects of openness, effectiveness, and communication sustainability. The research method used is qualitative descriptive, with data collection techniques through non-participatory observation, semi-structured interviews, and document studies. Research informants were determined using purposive sampling from management, employees across various divisions, and external partners. The results indicate that the organizational communication climate at Real Bali Holidays is flexible and adaptive to operational needs. Communication openness is evident from the space provided for organization members to convey ideas and constraints without rigid structural barriers. Communication effectiveness is supported by the use of integrated communication channels that ensure message clarity and minimize misunderstandings. Communication sustainability is maintained through consistent interaction patterns in daily work activities, although most practices remain informal. These findings emphasize that a conducive communication climate plays a vital role as the foundation for cross-divisional work coordination. The implication of this research is the need to strengthen the communication system through formal procedure standardization to support organizational sustainability amidst industry competition.
KONSTRUKSI BRANDING PRODUK MELALUI STRATEGI KOMUNIKASI PEMASARAN TERPADU PADA AKUN @melvantbali Dinda Vania Zabrina Rachman; I Gusti Ayu Agung Dewi Sucitawathi Pinatih; Melati Budi Srikandi; I Wayan Joniarta
Journal of Innovation Research and Knowledge Vol. 5 No. 8 (2026): Januari 2026
Publisher : Bajang Institute

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Abstract

This study aims to analyze the implementation of Integrated Marketing Communication (IMC) on the Instagram account @melvantbali in building brand image and strengthening product branding as a local streetwear-based fashion brand. This research employs a descriptive qualitative method and is grounded in the IMC framework proposed by Kotler and Keller, which consists of eight key elements of marketing communication: advertising, sales promotion, events and experiences, public relations and publicity, online and social media marketing, mobile marketing, direct and database marketing, and personal selling. The findings show that these communication elements operate in an integrated and consistent manner, creating message unity, visual identity continuity, and a strong brand experience in the minds of the audience. Advertising through visual content shapes brand identity, sales promotion is applied selectively without reducing brand exclusivity, events and experiences strengthen consumer trust through direct interaction, while public relations reinforces brand legitimacy and value through storytelling. Furthermore, online and social media marketing enable participatory two-way communication, mobile marketing fosters psychological closeness through real-time responses, direct and database marketing build personalized relationships with consumers, and digital personal selling functions as a supportive process in purchase decision-making. These findings indicate that IMC is not merely a promotional instrument, but a relational strategy that shapes emotional engagement, brand awareness, and consumer trust toward the brand.
POTRET PENGEMBANGAN DESA WISATA PINGE DALAM BINGKAI MEDIA SOSIAL INSTAGRAM DALAM PERSPEKTIF KOMUNIKASI PEMBANGUNAN Putri Ekaresty Haes; Melati Budi Srikandi; Ni Nyoman Sri Wisudawati; Anak Agung Istri Agung Maheswari
Media Bina Ilmiah Vol. 20 No. 1: Agustus 2025
Publisher : LPSDI Bina Patria

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Abstract

This qualitative research, using a case study approach, aims to analyse the role of Instagram as a development communication tool in the development of Pinge Tourism Village, Tabanan, Bali. The study's results reveal that Instagram serves as an adequate digital public space for promoting and branding Pinge Tourism Village. Community participation is essential for sustainable development in various sectors, including tourism and environmental management. Involving the local community will provide experience and ensure that economic benefits are distributed evenly. Through tags, geotags, and collaborations with influencers or other tourism accounts, Instagram helps Pinge Tourism Village build networks with external partners such as travel agencies, local governments, and tourism communities, thereby expanding the reach of its promotion. From a development communication perspective, Instagram facilitates a two-way communication process. Village managers can convey information while receiving feedback from visitors. This interaction aids in the planning and development of tourism villages that are more responsive to market needs and trends. However, the study also identified challenges, including pressure on village capacity and the potential for cultural commodification. The study concludes that, from a development communication perspective, Instagram functions as a strategic development communication tool that transforms local values into socioeconomic capital, while requiring critical and balanced content management to ensure genuine development sustainability. Furthermore, participatory development communication plays a vital role, with Instagram serving as a tool for this form of communication
PERAN KOMUNIKASI ORGANISASI DALAM MEMBANGUN DISIPLIN KERJA UNTUK MENJAGA PRODUKTIVITAS ANGGOTA KPU PROVINSI BALI Maharani, Ni Putu Riza; Sucitawathi Pinatih , I Gusti Ayu Agung Dewi; Srikandi, Melati Budi; Joniarta, I Wayan
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 13 No. 1 (2026): 2026 Januari
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v13i1.677

Abstract

Penelitian ini bertujuan menganalisis peran komunikasi organisasi dalam membangun disiplin kerja untuk menjaga produktivitas pegawai di Komisi Pemilihan Umum (KPU) Provinsi Bali. Sebagai lembaga penyelenggara pemilu, KPU memerlukan koordinasi kerja yang efektif dan kepatuhan terhadap prosedur untuk memastikan setiap tahapan pemilu berjalan tepat waktu dan akurat. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa komunikasi organisasi memiliki kontribusi signifikan terhadap peningkatan kedisiplinan dan produktivitas pegawai. Penerapan pola jaringan komunikasi formal pola roda, pola Y, pola melingkar, pola rantai, dan pola Bintang dilaksanakan secara situasional dan saling melengkapi untuk memperkuat koordinasi internal. Pola roda dan rantai efektif menjaga kepatuhan prosedural, pola Y mendukung supervisi, pola melingkar meningkatkan partisipasi dan evaluasi, sedangkan pola bintang mempercepat pengambilan keputusan pada situasi krisis operasional. Temuan ini menegaskan bahwa keberhasilan penyelenggaraan pemilu dipengaruhi oleh kemampuan organisasi mengelola komunikasi secara adaptif dan terstruktur.
Radio dalam Ekosistem Digital: Tinjauan Literatur atas Strategi Konvergensi Media di Lembaga Penyiaran Tradisional Prabawanti, Ida Ayu Bunga; Srikandi, Melati Budi
Jurnal Riset Jurnalistik dan Media Digital Volume 5, No. 2, Desember 2025 Jurnal Riset Jurnalistik dan Media Digital (JRJMD)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrjmd.v5i2.8760

Abstract

Abstrak. Perkembangan teknologi digital telah mengubah dinamika industri penyiaran radio, menuntut lembaga penyiaran untuk melakukan inovasi strategi konvergensi media agar tetap relevan dan berkelanjutan di era digital. Perubahan perilaku konsumsi media yang beralih dari media konvensional ke platform digital seperti streaming, media sosial, dan aplikasi mobile mendorong radio tradisional untuk memanfaatkan berbagai saluran distribusi digital. Penelitian ini menggunakan pendekatan studi literatur deskriptif-analitis dengan mengumpulkan data dari sumber primer dan sekunder, termasuk jurnal, artikel, dokumen resmi, dan platform digital terkait. Beberapa artikel menjadi dasar analisis untuk memahami bagaimana strategi konvergensi media diaplikasikan oleh lembaga penyiaran radio dalam menghadapi tantangan era digital. Hasilnya menunjukkan bahwa penerapan inovasi digital seperti streaming online, media sosial, serta penguatan konten visual dan analitik audiens secara signifikan meningkatkan aksesibilitas, partisipasi, dan loyalitas pendengar. Temuan ini menegaskan bahwa integrasi teknologi dan penyesuaian strategi konten berbasis kebutuhan audiens menjadi faktor utama dalam menjaga keberlangsungan media radio di tengah kompetisi dan perubahan lanskap media yang cepat. Abstract. The development of digital technology has changed the dynamics of the radio broadcasting industry, requiring broadcasters to innovate media convergence strategies to remain relevant and sustainable in the digital era. Changes in media consumption behavior that shift from conventional media to digital platforms such as streaming, social media, and mobile applications encourage traditional radio to utilize various digital distribution channels. This research uses a descriptive-analytical literature study approach by collecting data from primary and secondary sources, including journals, articles, official documents, and related digital platforms. A total of three articles served as the basis of analysis to understand how media convergence strategies are applied by radio broadcasters in facing the challenges of the digital era. The results show that the implementation of digital innovations such as online streaming, social media, as well as strengthening visual content and audience analytics significantly increases listener accessibility, participation and loyalty. This finding confirms that technology integration and adjustments to content strategies based on audience needs are key factors in maintaining the sustainability of radio media amidst competition an rapid changes in the media landscape.
Co-Authors Anak Agung Istri Agung Maheswari Anak Agung Ngurah Eddy Supriyadinata Gorda Anantari, Ni Komang Saharsa Arniti, Ni Ketut Bambang Dwi Prasetyo Bestari, Ni Made Prasiwi Budi Shantika Budiharjo Chairunnisa Widya Priastuty Chontina Siahaan Decky Cipta Indrashwara Dewa Ayu Trisna Adhiswari Wedagama Dinda Vania Zabrina Rachman Fernanda, Maria Erica Widyadini Haggie Arranda Wahab I Gede Fery Surya Tapa I Gusti Ayu Agung Dewi Sucitawathi Pinatih I Nyoman Indra Kumara I Putu Diva Putra I Wayan Joniarta I Wayan Joniarta Indraswara, Decky Cipta Kadek Devi Kalfika Anggria Wardani Khlil, Mazin Amir Mohammed Larassati, Putri Radhani Latupeirissa, Jonathan Jacob Paul Maharani, Ni Putu Riza Maheswari, Anak Agung Istri Agung Maulani, Salma Mira Adita Widianti Mohamad Syahriar Sugandi Ni Komang Vira Yunita Ni Luh Yuni Lesatri Ni Made Ayu Andriani Ratu Bulan Ni Made Prasiwi Bestari Ni Nyoman Sri Wisudawati Nuning Indah Pratiwi Prabawanti, Ida Ayu Bunga Pramana, Pramana Priyanata, I Kadek Sista Putra, Naufal Giri Putri Ekaresty Haes Putri Radhani Larassati Putu Dyah Permatha Korry putu suparna, putu Rendra, Kadek Elsa Masari Devi Sahri Aflah Ramadiansyah Sari, Putu Ratna Juwita Satria, Wahyu Indra Shantika, Budi Suartini, Kadek Sri Sucitawathi Pinatih , I Gusti Ayu Agung Dewi Supriyadinata G, A.A. Ngr. Eddy Supriyadinata G Syahru Ramadhan Awaluddin Fitroh Widianti, Mira Adita Wijata, Adrian Octavio Tirta William Wijaya