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All Journal Journal of Economic, Bussines and Accounting (COSTING) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) Jurnal Pengabdian kepada Masyarakat International Journal of Education, Social Studies, And Management (IJESSM) Jurnal Attarbiyyah: Jurnal Ilmu Pendidikan Islam ProBisnis : Jurnal Manajemen AKADEMIK: Jurnal Mahasiswa Humanis Journal of Innovation Research and Knowledge Jurnal Pengabdian Mandiri International Journal Of Economics Social And Technology International Journal of Science and Environment Research of Finance and Banking E-Amal: Jurnal Pengabdian Kepada Masyarakat ATDS Saintech Journal of Engineering Edumaspul: Jurnal Pendidikan
Saut Maruli Tua Pandiangan
Politeknik Unggulan Cipta Mandiri, Indonesia
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The Impact of Green Marketing on Environmentally Friendly Consumer Behavior in Restaurants in Medan City Saut Maruli Tua Pandiangan; Josua Alexander Gultom; Pretty Luci Lumbanraja; Hotbona Novandi Tambunan; Sarah Betty Tiomsi Simamora
International Journal of Science and Environment (IJSE) Vol. 5 No. 4 (2025): November 2025
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v5i4.286

Abstract

One of the main issues that is a concern for environmental damage is the decline in awareness of environmentally friendly consumer behavior, such as the lack of clear information about environmentally friendly products, higher prices for environmentally friendly products, and the lack of ease in finding and purchasing these products. The problem of declining awareness of environmentally friendly consumer behavior and several factors contributing to this decline have given rise to solutions to environmental issues through green marketing, which includes green product, green price, green place, and green promotion. This study aims to identify the characteristics of environmentally friendly consumer, analyze the impact of green marketing on environmentally friendly consumer behavior, and explore innovative strategies for implementing green marketing policies on environmentally friendly consumer behavior in Restaurants in Medan City. This study used a mixed-methods data analysis approach, incorporating qualitative and quantitative analysis, with 100 respondents representing environmentally friendly consumers in Restaurants in Medan City. Data analysis was conducted using descriptive analysis, multiple linear regression analysis, and the quadruple helix model. The results show that green product variable has a positive and significant effect on environmentally friendly consumer behavior in Restaurants in Medan City. Green price variable has a positive and significant effect on environmentally friendly consumer behavior in Restaurants in Medan City. Green place variable has a positive and significant effect on environmentally friendly consumer behavior in Restaurants in Medan City. Green promotion variable has a positive and significant effect on environmentally friendly consumer behavior in Restaurants in Medan City.
Analysis of the Role of Decent Living Standards and Knowledge on Human Development Index Growth Ramadhani Hamzah; Mutiara Shifa; Musdirwan Musdirwan; Indra Ismayudi Tanjung; Liasulistia Ningsih; Saut Maruli Tua Pandiangan
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 3 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i3.894

Abstract

The purpose of this study is to analyze the role of decent living standards and knowledge on human development index growth in Indonesia. This research analysis uses qualitative analysis. Data collection in this study uses secondary data taken from Badan Pusat Statistik Indonesia. The study results show that Indonesia's human development index grew faster in 2024, reaching 75.02, an increase of 0.63 points (0.85 percent) compared to 74.39 in 2023. Decent living standards dimension which measures real per capita expenditure per year, adjusted for Indonesians, increased by 2.89 percent annually from 2020 to 2024. In 2020, real per capita expenditure, adjusted for Indonesians, reached Rp11,013,000, increasing to Rp12,341,000 in 2024. Indicators forming the knowledge dimension, including expected years of schooling and average years of schooling, continued to increase. During the 2020 to 2024 period, Indonesia's expected years of schooling increased by an average of 0.44 percent per year, while average years of schooling increased by 1.07 percent per year.
Co-Authors Abda Abda Aglis Andhita Hatmawan Agnes Wijaya Akbar Akbar Ariawan, Ariawan ARIEF BUDI PRATOMO Badriatul Mawadah Balla Wahyu Budiarto Butar Butar, Ribka Sari Butar-Butar, Ribka Sari Candra Candra Candra Cut Susan Octiva Debri Ton Mario Hutasoit Dhuti Widhiyas Tutik Dian Ariani Dian Ariani Donny Dharmawan Donny Dharmawan Endah Pujiastuti Ervina Maulida Fachrurazi Fakih, Choerul Fida Oktafiani Fransisco Fransisco Haribowo, Rio HARIYANTO, MASHUDI Hartono, Ivany Artamevia Hotbona Novandi Tambunan Hotbona Novandi Tambunan Hotbona Novandi Tambunan Hotbona Novandi Tambunan HUTAHAEAN, THOMAS FIRDAUS Ilham Arief Indra Ismayudi Tanjung Ira Ningrum Resmawa, Ira Ningrum Josua Alexander Gultom Josua Alexander Gultom Julyarman, Nasrun Kelly Prasetyo Kevin Indajang Lailatun Nafisa Lalang Saksono Lasrida Sigalingging Liasulistia Ningsih Lindari Wau Lumbanraja, Penny Chariti Lumbanraja, Pretty Luci Marcella, Vicky Mawadah, Badriatul Mei Veronika Sri Endang Siagian Muhammad Yusuf Musdirwan Musdirwan Musran Munizu Mutiara Shifa Mutiara Shifa Napu, Fithriah Natalie Natalie Nathaniel, Raba Novita, Yulia Owen De Pinto Simanjuntak Pretty Luci Lumbanraja Ramadhani Hamzah Ramadhani Kirana Putra Ratih Pratiwi Revi Sesario Riezky Purnama Sari Riny Jefri Riondi Solomon Zugia Sihombing Santi Rohdearni Panjaitan Saputra, Eka Kurnia Sarah Betty Tiomsi Simamora Saut Maruli Tua Pandiangan SILITONGA, MANAOR Sinurat, Windo Siti Annisa Wahdiniawati Sitompul, Pretty Naomi Sonny Santosa Sudirman Suratminingsih Suratminingsih Suratminingsih, Suratminingsih Surya Surya Suryani Suryani Tasrim, Tasrim Thomas Firdaus Hutahaean Thomas Firdaus Hutahean Uli Wildan Nuryanto Victor Pattiasina Yayuk Suprihartini Yoppy, Irene Yulia Novita Zalogo, Erasma Fitilai