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HERA CHAIRUNISA, HERA
Universitas Negeri Medan
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Journal : El-Mujtama: Jurnal Pengabdian Masyarakat

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Strategi Strategi Komunikasi Pendidikan untuk Meningkatkan Kualitas Pendidikan di Era Gen Z Chairunisa, Hera; Sahara, Siti; Karimah, Maulidea; Lubis, Winny Meilita; Gultom, Deviany Valeria; Limayasi, Chaterine Nimas
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 5 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i5.3146

Abstract

This study discusses educational communication strategies to improve the quality of education in the Generation Z era, which requires a communication approach that suits the unique characteristics influenced by technology. Using a qualitative approach and literature analysis, the research aims to identify effective educational communication strategies for Generation Z. Key findings include visual preferences, personalization, interactivity, problem-based learning, immersive technology, digital mentoring, flexibility, and social responsibility. Recommended strategies include visual content, adaptive learning, online discussions, VR/AR, digital mentoring, mobile learning, social projects, gamification, and multi-platform communication. It is important to understand the characteristics of Generation Z and adapt in relevant and effective ways, as well as create education that is technologically advanced and of great value. Implementation suggestions include digital teacher training, online cultural diplomacy, and educational media policies. This research provides valuable guidance for the development of educational strategies that suit the needs of Z Generation.
Co-Authors Al Husna, Saiba Aldina, Dayang Amalia, Mazaya Anhar, Ina Annisa, Al-Murizka Arianto, Tomi Ayu Nadira Wulandari Bangun, Mayketrin Br Batubara, Muhammad Sevat Azra Butar-Butar, Marlise Henjelina Calvin Ginting Canda, Elis Chesio, Muhammad Rafli Dalimunthe, Fitri Zalita Dava Frasetiya Deo, Yohanna Everyanti, Ida Cathy Fiza Anjani Galingging, Anna Theresia Br Gaol, Heri Manotas Lumban Gea, Mayland Gibran Srg, M. Khalil Gultom, Deviany Valeria Halimatun Sakdiah, Halimatun Hamdani, Almanna Fikri Handoko, Muhammad Rasyid Fikri Harahap, Resti Amelya Harahap, Sanjaya Hasibuan, Hikmah Sakinah Hikmah Sakinah Hasibuan Hutapea, Ayuta Setia Indhira, Indhira Irmanda, Sania Ita Khairani Junita Karlina Karimah, Maulidea Khairunisa, Khairunisa Limayasi, Chaterine Nimas Lisa Anggraini Lubis, Aidil Azhary Lubis, Borkat Lubis, Ghania Dhia Ulhaq Lubis, Winny Meilita Mahaga Tarigan, Calvin Manik, Jelly Rohani Mendrofa, Cindi Oktavia Muhammad Bahrul Ilmi, Muhammad Bahrul Muhammad Safei MUHARRINA HARAHAP, MUHARRINA Nadiyah Nadiyah Naila, Najwa Nainggolan, Dian Apriansyah Nainggolan, Lidya Revalina Nasution, Naswa Dwi Putri Nobel, Nobel Arta Zalukhu Nova Lestari Dalimunthe Nurmaningsih, Nurmaningsih Nurul , Nurul Atikah Pardede, Meisyara Rivandi Pasaribu, Nanda Tri Wardana Pasaribu, Parlindungan Pasaribu, Robin Pertiwi, Ayu Amelia Puandra, Esti Miska Purba, Sunita Karin Purba, Vandem Samuel Puri, Diah Ryscha Putri, Rita Ivanka Pratama Rangkuti, Salman Rasyid Rendy Tarigan Rosa, Rosa Putri Theresia Sinaga Safira, Dira Safitri, Nisa Sagala, Noviola Sari Kusuma Salsabila, Azura Sakhi Salsabila, Cinta Sebayang, Elisa Br Siagian, Martino Bijeloys Siallagan, Lasenna Sihombing, Christian Johansen Silalah, Sarina Septiani Silalahi, Selvina Simanjuntak, Nadia Costarika Simbolon, Santa Olivia Sharon Sinaga, Cony Carolin Sinaga, Nur Intan Siregar, Ahmad Ali Antoni Siregar, Dean Siregar, Hanfiandi Akbar Siregar, Koriatul Jannah Siregar, Muhammad Khalil Gibran Siti Aisah Siti Sahara Sitinjak, Reyvaldo Gilbert Stevani Mahdalena Naibaho Sukma, Ayman Human Syafitri, Aura Mutasyifa Syaifullah NST, Sarah Putri Tari, Rizky Kurnia Tarigan, Meilyca Br Tarigan Ica Tobing, Brigita Etika S Lumban Wisman Hadi Wulandari, Ayu Nadira