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Loyalitas Generasi Z pada Coffee Shop: Analisis Sosial Media Marketing, Lokasi, dan Customer Experience Dewi Az-Zahra, Ananda; Taufan Hariyadi, Guruh; Sartika, Mila; Fatmawati, Elia Resha
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 1 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the role of social media marketing, location, and customer experience in shaping Generation Z customer loyalty at a local coffee shop. Using a quantitative explanatory approach, data were collected from 131 Generation Z respondents through an online questionnaire and analyzed using SEM-PLS with SmartPLS 4. The results indicate that social media marketing and customer experience have a positive and significant effect on customer loyalty, while location shows no significant effect. Simultaneously, the three variables explain 56.5% of the variance in Generation Z loyalty. These findings highlight that digital engagement and positive customer experience are more influential than physical location in fostering loyalty among Generation Z consumers.
Comparative Effectiveness of Pamphlet and Video Media in Enhancing Breast Self-Examination Knowledge Among High School Students Widyaswara, Anggie; Putri, Melani; Sartika, Mila; Nurpratiwi, Yulidian
Jurnal Keperawatan Komprehensif (Comprehensive Nursing Journal) Vol. 11 No. 4 (2025): JURNAL KEPERAWATAN KOMPREHENSIF (COMPREHENSIVE NURSING JOURNAL)
Publisher : STIKep PPNI Jawa Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33755/jkk.v11i4.963

Abstract

Background: Adolescence represents a critical developmental stage during which health-related knowledge and preventive behaviours begin to form. Limited awareness of breast health and breast self-examination (BSE) among adolescent girls may reduce opportunities for early detection of breast abnormalities. Educational interventions delivered through accessible media may play an important role in improving adolescents’ understanding of BSE. Objective: This study aimed to evaluate the effectiveness of health education delivered through pamphlets and video media on the level of knowledge regarding breast self-examination among female adolescents. Methods: A quantitative study with a quasi-experimental design using a two-group pretest–posttest approach was conducted at SMAN 3 Tambun Selatan. The study population comprised 598 female students, of whom 592 participated using a total sampling technique. Knowledge of breast self-examination was assessed using a structured questionnaire administered before and after the educational intervention. Data were analysed using the Wilcoxon nonparametric test. Results: The findings demonstrated a statistically significant improvement in adolescents’ knowledge of breast self-examination following education delivered through pamphlets and video media (p < 0.001). Prior to the intervention, most participants showed limited concern for breast health. Post-intervention results indicated increased awareness and understanding of the importance of regular breast self-examination. Conclusion: Health education using pamphlets and video media is effective in enhancing adolescents’ knowledge of breast self-examination. Integrating structured and media-based educational strategies within school health programmes may strengthen preventive health behaviours and promote early breast health awareness among adolescents.
Knowledge and Smoking Behavior Among High School Students : A Cross-Sectional Study Dendi, Dendi; Pramudya, Handika; Sartika, Mila; Sohilait, Hana Priscilla Frudence
Jurnal Keperawatan Komprehensif (Comprehensive Nursing Journal) Vol. 11 No. 4 (2025): JURNAL KEPERAWATAN KOMPREHENSIF (COMPREHENSIVE NURSING JOURNAL)
Publisher : STIKep PPNI Jawa Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33755/jkk.v11i4.964

Abstract

Background: Smoking involves the combustion of tobacco products, producing smoke that is inhaled by the smoker and can also be passively inhaled by individuals in the surrounding environment. Adolescence is a vulnerable period during which smoking behaviors may develop, influenced by knowledge, attitudes, and social factors. Limited awareness of the health risks associated with smoking may contribute to the persistence of smoking behavior among adolescents. Objective: This study aimed to examine the relationship between knowledge and smoking-related behavior among adolescent students at State Senior High School 3 Tambun Selatan in 2025. Methods: A quantitative study with a descriptive correlational design and a cross-sectional approach was conducted. The study population consisted of all male students enrolled at State Senior High School 3 Tambun Selatan (n = 452). A total of 440 respondents participated in the study. Data collection was carried out on January 31, 2025, using structured questionnaires. Statistical analysis was performed using the Chi-square test to assess associations between variables. Results: The analysis revealed a statistically significant relationship between adolescents’ knowledge and smoking behavior (p = 0.005). In addition, a significant association was found between behavioral factors and smoking incidence (p < 0.001), indicating that lower knowledge levels and unfavorable behaviors were associated with higher smoking prevalence. Conclusion: This study demonstrates that adolescents’ knowledge and behavior are significantly associated with smoking habits. Strengthening school-based health education programs focusing on the dangers of smoking is essential to reduce smoking prevalence and promote healthier behaviors among adolescents
Kesiapan Kerja Mahasiswa Tingkat Akhir: Kontribusi Pengalaman Magang, Soft Skill, dan Adaptabilitas Karir di Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro Gunawan, Shalsabila Shavira Zahra Putri Gunawan; Sartika, Mila; Purwatiningsih, Aris Puji; Purusa, Nanda Adhi
Paradoks : Jurnal Ilmu Ekonomi Vol. 9 No. 1 (2026): November - Januari
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v9i1.2194

Abstract

Penelitian ini bertujuan untuk menganalisis bagaimana pengalaman magang, soft skill, dan adaptabilitas karir memengaruhi kesiapan kerja mahasiswa tingkat akhir Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro. Isu-isu terkini meliputi kesenjangan keterampilan dan persentase pengangguran lulusan perguruan tinggi yang cukup besar, yang menunjukkan adanya kesenjangan berkelanjutan antara kompetensi sumber daya manusia lulusan dan apa yang dibutuhkan oleh pasar tenaga kerja saat ini. Metode kuantitatif digunakan untuk penelitian ini, dengan teknik analisis PLS-SEM menggunakan alat SmartPLS 4. Populasi dalam penelitian ini adalah 343 mahasiswa aktif semester akhir Program Studi Manajemen dan Akuntansi, FEB UDINUS, dari angkatan 2022, yang semuanya telah menempuh program magang. Total sampel penelitian ini sebanyak 181. Pengumpulan data melalui kuesioner yang diberikan kepada mahasiswa tingkat akhir Fakultas Ekonomi dan Bisnis di UDINUS. Strategi pengambilan sampel yang digunakan yaitu dengan purposive sampling. Hasil penelitian menunjukkan pengalaman magang, soft skill, dan adaptabilitas karir memiliki pengaruh positif dan signifikan terhadap kesiapan kerja. Soft skill memberikan kontribusi paling besar (koefisien jalur = 0,449), dengan kemampuan pemecahan masalah sebagai indikator yang paling penting. Secara keseluruhan, ketiga variabel independen ini dapat menjelaskan 86% variasi pada variabel kesiapan kerja. Temuan ini menekankan betapa pentingnya ketiga faktor ini untuk meningkatkan keterampilan calon lulusan guna menghadapi dinamika dunia kerja saat ini.
Business Risk Modelling Using Maqasid Sharia For Islamic Bank Financing Decisions Agung Nugraha, Aditya; Sain, Zohaib Hassan; Sartika, Mila; AGOI, Moses Adeolu
AT-TIJARAH: Jurnal Penelitian Keuangan dan Perbankan Syariah Vol. 7 No. 2 (2025): AT-TIJARAH: Jurnal Penelitian Keuangan dan Perbankan Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam - IAIN Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52490/at-tijarah.v7i2.6775

Abstract

This research aims to model business risk based on Maqasid Sharia as a framework for financing decision-making at Bank Syariah Indonesia (BSI) Pekalongan Branch. This study departs from the increasing complexity of financing risks amid demands for compliance with Sharia principles and financial stability. This study seeks to answer the question of the extent to which Maqasid Sharia values, such as hifz al-mal (property protection), hifz al-nafs (protection of life and welfare), and hifz al-din (protection of religious values), can be integrated into the risk management and decision-making process of Islamic bank financing. This study employs a qualitative-descriptive approach, collecting data through in-depth interviews, field observations, and an analysis of financing documents at the BSI Pekalongan Branch. The data was analysed thematically by linking empirical practices and Maqasid Sharia theory in the study of business risk management. The study results show that the application of Maqasid Sharia values has been gradually internalised in feasibility analysis, contract determination, and financing monitoring. The principle of hifz al-mal is the basis for prudent protection of banks' and customers' assets. Hifz al-nafs directs policies towards businesses oriented towards social benefits, and hifz al-din ensures compliance with Sharia fatwa and Islamic business ethics. The integration of these values has been proven to reduce non-performing financing (NPF) and strengthen customer confidence. The implications of this study confirm that maqasid Sharia plays a role as a meta-framework in risk management, which can simultaneously balance financial and moral goals. These findings offer a theoretical contribution to expanding the Sharia risk management paradigm and opening space for developing value-based risk models to support sustainable financing practices in the Islamic banking sector.
Loyalitas Generasi Z pada Coffee Shop: Analisis Sosial Media Marketing, Lokasi, dan Customer Experience Dewi Az-Zahra, Ananda; Taufan Hariyadi, Guruh; Sartika, Mila; Fatmawati, Elia Resha
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 1 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the role of social media marketing, location, and customer experience in shaping Generation Z customer loyalty at a local coffee shop. Using a quantitative explanatory approach, data were collected from 131 Generation Z respondents through an online questionnaire and analyzed using SEM-PLS with SmartPLS 4. The results indicate that social media marketing and customer experience have a positive and significant effect on customer loyalty, while location shows no significant effect. Simultaneously, the three variables explain 56.5% of the variance in Generation Z loyalty. These findings highlight that digital engagement and positive customer experience are more influential than physical location in fostering loyalty among Generation Z consumers.
Co-Authors Agoi, Moses Adeolu Agung Nugraha, Aditya Agung Prajanto AGUNG SEDAYU Agustin, Mely Ahmad Anas Ahmad Rofiq, Ahmad Alzami, Farrikh Apta, Sabela Araminta Armi Armi, Armi Aspandi, Muhamad Akbar Setiawan Asror, Safira Hafsari Assyfa, Warika Nur Awanis Linati Haziroh Budiarto, Ellang Cicilia Nony Ayuningsih Bratajaya Dendi, Dendi Dewi Az-Zahra, Ananda Diana Puspitasari Dwi Puji Susanti Elizabeth, Beatrix Farida Akhmad Fatmawati, Elia Resha Ferida Rahmawati Firman Wahyudi, Firman Fitri, Anisa Aulia Gunawan, Shalsabila Shavira Zahra Putri Gunawan Hariyadi, Guruh Taufan Hayu Wikan Kinasih Hendri Hermawan Adinugraha Hendro Hariyanto Siburian Hermawan Adinugraha, Hendri Hirarto, Arief Alfatah Ida Farida Kadang, Yulta Masitha Fahmi Wardhani Masnan, Trismayani melani putri Motik, Aditia Mujaddid, Ade Yusuf Nasarruddin, Razie Bin Nur Safitri, Putri Indah Nurpratiwi, Yulidian Perdana, Tito Aditya Piji Pakarti Pramudya, Handika Priatna, Agung Puji Purwatiningsih, Aris Pulung Nurtantio Andono Purusa, Nanda Adhi Rahayu, Previarsi RATNA WIJAYANTI Riska Subhianti Putri Rosbiyanti, Nova Sain, Zohaib Hassan Saputra, Filmada Ocky Sartika, Aprilina Setiawan, Aries Setiawati, Yuyun Sih Darmi Astuti Siti Nurjanah Sohilait, Hana Priscilla Frudence Steven, Alvin Susanti, Dwi Puji Tahanora, Risti Tamara Taufan Hariyadi, Guruh Thifaal, Nisrina Salwa Ulama’i, Ahmad Hasan Asy’ari Widodo, Bima Prawira Widya, Aanisah Widyaswara, Anggie Wikan Isthika, Wikan Wikan Kinasih, Hayu Yantih, Firda Yusianto Rindra