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Verawaty Verawaty
Universitas Bina Darma
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OPTIMALISASI STRATEGI PEMASARAN DIGITAL BAGI PELAKU USAHA KECIL UNTUK MENINGKATKAN DAYA SAING Abas, Sofyan; Mere, Klemens; Sugiyanto, Sugiyanto; Abjan, Wirawati; Verawaty, Verawaty
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2025): Volume 6 No 3 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i3.45735

Abstract

Di era digital saat ini, perilaku konsumen telah banyak berubah. Konsumen cenderung mencari informasi, membandingkan produk, dan melakukan transaksi secara daring. Tujuan dilakukan pengabdian kepada masyarakat ini untuk Optimalisasi Strategi Pemasaran Digital bagi Pelaku Usaha Kecil untuk Meningkatkan Daya Saing. Kegiatan pengabdian kepada masyarakat ini menggunakan metode literature review sebagai pendekatan utama untuk merancang dan menyusun materi edukatif serta strategi pendampingan yang sesuai dengan kebutuhan pelaku usaha kecil dalam menerapkan pemasaran digital. Kegiatan pengabdian kepada masyarakat yang berfokus pada optimalisasi strategi pemasaran digital bagi pelaku usaha kecil ini telah berhasil meningkatkan pemahaman dan keterampilan peserta dalam memanfaatkan berbagai platform digital untuk memasarkan produk dan jasa mereka.
PERANCANGAN DAN ANALISIS PROSES BISNIS APLIKASI ADOPSI HEWAN PELIHARAAN Geasela, Yemima Monica; Ariawan, Eko; Lee, Francka Sakti; Andry, Johanes Fernandes; Verawaty, Verawaty; Kezia, Kezia
Infotech: Journal of Technology Information Vol 11, No 1 (2025): JUNI
Publisher : ISTEK WIDURI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/jti.v11i1.342

Abstract

The pet adoption application aims to simplify and speed up the animal adoption process by connecting potential adopters with adoption service providers. This research aims to design and analyze business processes in this application using the Business Process Model and Notation (BPMN) approach. BPMN is used to visualize workflows in a structured manner and identify potential inefficiencies and Opportunities for improvement in existing systems. The research process involved collecting data through interviews, observations, and analysis of documentation from animal adoption organizations and potential adopters. BPMN modeling is carried out to describe business processes in two conditions: before and after application implementation. Analysis is carried out to evaluate changes in efficiency, effectiveness and user experience after the system is implemented. The research results show that this application is able to simplify the adoption process by reducing the number of manual steps, speeding up adoption application processing, and increasing user engagement. In addition, recommendations for improvements are provided to further improve integration between processes and minimize the potential for operational errors. This research concludes that the BPMN approach is effective in designing and analyzing pet adoption application business processes. These findings contribute to the development of similar applications by providing guidance for creating workflows that are efficient, standardized, and responsive to user needs.
Pengaruh Social Media Marketing Dan Kualitas Produk Terhadap Loyalitas Pelanggan Pada PT. Bank Perkreditan Rakyat Hasamitra: indonesia Verawaty, Verawaty; Muchsiddin, Murdin; Ceskakusumadewi, Ceskakusumadewi; Salam, Karta Negara; Azis, Murwinda
Movere Journal Vol. 5 No. 02 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v5i02.354

Abstract

In social media marketing, product quality is needed to increase loyalty, product quality is the ability of goods and services to meet customer needs (Jay and Barry, 2014: 244). Quality can be fulfilled when the company can provide products in accordance with what customers expect, product quality is the overall characteristic of a product that can meet customer needs according to what customers absorb. Consumers will feel satisfied because of the experience in purchasing a product used. Product quality has an important role in meeting customer satisfaction in shaping customers to be worthy of the products offered by the company. The customer's decision is described after comparing what is expected with what the company offers. The purpose of this study is to determine the influence of social media marketing and product quality on the loyalty of PT. Bank Perkreditan Rakyat Hasamitra. The analysis method used is quantitative and qualitative descriptive analysis methods, namely by multiple linear regression analysis, data processing using SPSS. Based on the results of regression testing that has been carried out shows that simultaneously and continuously between social media marketing variables have a positive and significant effect on product quality, product quality variables have a positive and significant effect on customer loyalty. While social media marketing variables affect product quality variables and customer loyalty positively and significantly
Co-Authors A. We Tenri Fatimah Singkeruang Abas, Sofyan Abin Suarsa Abjan, Wirawati Ade Kemala Jaya Ade Kemala Jaya Ade Kemala Jaya, Ade Kemala Adithya Puspita Sari Agustin, Utria Leoni Akbar, Hidayani Akmal Abdullah Alsri, Adelita Putri Ambarita, Desi Ratnasari Anantadjaya, Samuel PD Anggraeni, Neng Hany AYU LESTARI Azis, Murwinda Baharuddin, Megawaty Ceskakusumadewi Bayu Hardiono Ceskakusumadewi Ceskakusumadewi, Ceskakusumadewi Citra Indah Merina Daniati Hi Arsyad Dhita Adriani Rangkuti Diawati, Prety Eko Ariawan Elisati, Elisati Erlin Dolphina Francka Sakti Lee Gafar, Masrin Geasela, Yemima Monica H.M, Rahmayati Hendrawan, Henky Hendy Tannady Ibrahim, Ukas Intan Puspanita Irawan, Haris Irene Puspa Dewi, Irene Puspa Irra Kurniawati Irra Kurniawati, Irra Izzati, Izzati Johanes Fernandes Andry Karina Karina Kausar, Al KEZIA, KEZIA Klemens Mere Laksmitawati, Diah Ratih Lasri, Nopa M. Fahrul Husni Makmur, Syarif Manoppo, Fiska Andini Margareta Margareta, Margareta Marlindawati Marlindawati Mattarima Mattarima Megawati Megawati Megawati Megawati Meidiawati, Christine Miftahorrozi, Miftahorrozi Mohammad Sawir Muchsiddin, Murdin Muchsidin, Feronica Fungky Muchsidin, Murdin Muh. Ashary Anshar Muhammad Ibrahim Fikri Muhammad Salindra Muji Guarto Muji Gunarto Mulwaningsari, Etty Nawangwulan, Irma M Nespy, Reza Ningsih, Suryana Nisa, Wa Ode Khairun Noviardy, Andrian Nuraeni Saeni Nur’aini, Andi Nurdiani, Tanti Widia Nurhidayah Nurhidayah Nursifa, Nursifa Nuryana, Arief Puspa Dewi, Irene Puspita Sari Raharti, Rini Rahmawati, Sistya Ramdani, M. Ihsan Restu Pratiwi Richa Rahmawati Ruby Thohary Ruby Thohary Salam, Karta Negara Salim, Reny Santi Agustianti Sari, Ade Risna Selonni, Fita Septiani Fransisca Setri Ayu Lastari Sinabutar, Pola Paulina Siti Salwa Siti Soleha Sugeng, Santoso Sugihyanto, Toto Sugiyanto - Suharto, Imam Suzanna, Siti Terzaghi, Muhammad Titan Thohary, Ruby Tita Mendala, Tita Tuty Taslim Widyanti, Yeni Yolanda Widiati Yolantri, Afriza Yuliastuti, Hilda