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Verawaty Verawaty
Universitas Bina Darma
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The Effect of Relationship Marketing and Customer Satisfaction on Customer Loyalty at PT. Bank Muamalat Indonesia Verawaty, Verawaty; Talawa, Musdalifa
Jurnal Economic Resource Vol. 7 No. 1 (2024): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v7i1.858

Abstract

This study aims to find out and analyze the influence of relationship marketing and customer satisfaction on customer loyalty at PT. Bank Muamalat Indonesia Tbk Makassar Branch. The type of research used is quantitative. The population in this study is customers at PT. Bank Muamalat Indonesia Tbk Makassar Branch. Sample selection uses the purposive sampling method. The data collection method uses a questionnaire. The statistical method used in this study is the multiple linear regression method and uses SPSS 22.0 software. The results of the study show that relationship marketing has a positive and insignificant effect on customer loyalty, customer satisfaction has a positive and significant effect on customer loyalty. Simultaneously, relationship marketing and customer satisfaction have a significant effect on customer loyalty.
The Influence of Relationship Marketing and Banking Digitalization on Customer Loyalty Through Corporate Governance at Bank Mandiri KCP Sidrap Verawaty, Verawaty; Irwan, Devi Damayanti; Ceskakusumadewi
Jurnal Economic Resource Vol. 7 No. 1 (2024): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v7i1.871

Abstract

This study aims to examine the effect of relationship marketing and banking digitalization on customer loyalty through corporate governance as an intervening variable at Bank Mandiri KCP Sidrap. The population in this study were Bank Mandiri KCP Sidrap customers, while the sample in this study was determined using the Slovin formula technique so that the number of samples obtained in this study was 100 samples. This research uses a survey method by distributing questionnaires to the research object. The statistical method used to test the hypothesis uses the partial least squares application. The results of the analysis show that relationship marketing has a significant and positive effect on corporate governance, banking digitalization has an insignificant positive and effect on corporate governance, relationship marketing has a significant and positive effect on customer loyalty, banking digitalization has a significant and positive effect on customer loyalty, corporate governance has an insignificant and positive effect on customer loyalty, relationship marketing has an insignificant and positive effect on customer loyalty through corporate governance as an intervening variable and banking digitalization has an insignificant and positive effect on customer loyalty through corporate governance as an intervening variable.
Analysis of Application of Knowledge Management Implementation PDCA Method as a Competitive Advantage at PT. Mutu Agung Lestari, Tbk Verawaty, Verawaty; Nisa, Wa Ode Khairun; Ceskakusumadewi
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1398

Abstract

This study aims to analyze the application of Knowledge Management with the Plan, Do, Check, Act (PDCA) method as a competitive advantage in PT. Mutuagung Lestari, TBK. The research method used in this study is a qualitative approach by utilizing the Nvivo 14.0 application to analyze interview data related to the implementation of Knowledge Managemet and the PDCA method is used to evaluate the cycle of Knowledge Managemet implementation starting from planning, implementation, supervision, to continuous improvement of PT. Mutuagung Lestari, TBK. The results of the study show that the application of Knowledge Management at PT. Mutuagung Lestari has covered aspects of knowledge acquisition, knowledge sharing, knowledge utilization, and Knowledge Management Approaches, with significant results in supporting innovation, efficiency, and business sustainability. Despite the challenges in knowledge sharing, data management, and a culture of collaboration, the company has demonstrated commitment through human resource development and the improvement of supporting infrastructure. Analysis with NVivo revealed that the Plan and Do stages in the PDCA method have gone well through training and discussion forums, while the Check and Act stages require improvement in evaluation and continuous improvement. Knowledge Management is also a key element in decision-making and process efficiency, while supporting companies to rely on a competent workforce as a key competitive advantage. With a commitment to professional service and client satisfaction, the reputation of PT. Mutuagung Lestari is getting stronger in the certification sector.
Co-Authors A. We Tenri Fatimah Singkeruang Abas, Sofyan Abin Suarsa Abjan, Wirawati Ade Kemala Jaya Ade Kemala Jaya Ade Kemala Jaya, Ade Kemala Adithya Puspita Sari Agustin, Utria Leoni Akbar, Hidayani Akmal Abdullah Alsri, Adelita Putri Ambarita, Desi Ratnasari Anantadjaya, Samuel PD Anggraeni, Neng Hany Anshar, Muh. Ashary Aschel, Permata AYU LESTARI Azis, Murwinda Baharuddin, Megawaty Ceskakusumadewi Bayu Hardiono Ceskakusumadewi Ceskakusumadewi, Ceskakusumadewi Citra Indah Merina Daniati Hi Arsyad Dhita Adriani Rangkuti Diawati, Prety Eko Ariawan Elisati, Elisati Elvi Zai, Fransiska Enjelita, Santa Erlin Dolphina Fidyah, Feny Francka Sakti Lee Gafar, Masrin Geasela, Yemima Monica Guarto, Muji H.M, Rahmayati Hamdat, Aminuddin Hendrawan, Henky Hendy Tannady Ibrahim, Ukas Intan Puspanita Irawan, Haris Irdawati Irdawati Irene Puspa Dewi, Irene Puspa Irra Kurniawati Irra Kurniawati, Irra Irwan, Devi Damayanti Izzati, Izzati Johanes Fernandes Andry Karina Karina Kausar, Al KEZIA, KEZIA Klemens Mere Laksmitawati, Diah Ratih Lasri, Nopa M. Fahrul Husni Makmur, Syarif Manoppo, Fiska Andini Manurung, Tumpal Margareta Margareta, Margareta Marlindawati Marlindawati Mattarima Mattarima Megawati Megawati Megawati Megawati Meidiawati, Christine Miftahorrozi, Miftahorrozi Mohammad Sawir Muchsiddin, Murdin Muchsidin, Feronica Fungky Muchsidin, Murdin Muh. Ashary Anshar Muhammad Ibrahim Fikri MUHAMMAD RIZAL Muhammad Salindra Mujahid Mujahid, Mujahid Muji Guarto Muji Gunarto Mulwaningsari, Etty Musdalifah Musdalifah Nawangwulan, Irma M Nespy, Reza Ningsih, Suryana Nisa, Wa Ode Khairun Noviardy, Andrian Nuraeni Saeni Nur’aini, Andi Nurdiani, Tanti Widia Nurhidayah Nurhidayah Nursifa, Nursifa Nuryana, Arief Patanda, Alberthin Pawennei, Mulyati Perbawa, Prayudha Tegar Pratiwi AR, Dhita Puspa Dewi, Irene Puspita Sari Raharti, Rini Rahmawati, Sistya Ramdani, M. Ihsan Razak, Askari Restu Pratiwi Richa Rahmawati Rita Zulbetti Rosnaini Daga Ruby Thohary Salam, Karta Negara Salim, Reny Santi Agustianti Sari, Ade Risna Selonni, Fita Septiani Fransisca Setri Ayu Lastari Sinabutar, Pola Paulina Siti Salwa Siti Soleha Sugeng Santoso Sugihyanto, Toto Sugiyanto - Suharto, Imam Supiani Supiani, Supiani Suzanna, Siti Talawa, Musdalifa Terzaghi, Muhammad Titan Thohary, Ruby Tita Mendala, Tita Tuty Taslim Widyanti, Yeni Yolanda Widiati Yolantri, Afriza Yuliastuti, Hilda