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All Journal Dinamisia: Jurnal Pengabdian Kepada Masyarakat EQIEN - JURNAL EKONOMI DAN BISNIS EKUITAS (Jurnal Ekonomi dan Keuangan) Journal of Information System, Applied, Management, Accounting and Research Jurnal Riset Bisnis dan Manajemen Masyarakat Berdaya dan Inovasi ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Dharma Bhakti Ekuitas International Journal of Business, Law, and Education Jurnal Pengabdian dan Pemberdayaan Nusantara (JPPNu) Jurnal Inovasi Masyarakat Bulletin of Management and Business Innovation Business Management and Accounting Journal Capacitarea : Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Greenation International Journal of Engineering Science Journal of Business and Management Inaba Journal of Accounting Inaba Inaba of Community Services Journal Clean and Sustainable Production Journal of Economic Empowerment Strategy (JEES) Jurnal Bisnis Jurnal Humaniora, Ekonomi Syariah dan Muamalah Jurnal Siber Multi Disiplin Siber Journal of Advanced Multidisciplinary Jurnal Siber Transportasi dan Logistik Siber International Journal of Education Technology Jurnal Greenation Ilmu Akuntansi Greenation International Journal of Engineering Science Greenation International Journal of Law and Social Sciences Jurnal Pendidikan dan Kebudayaan Nusantara Jurnal Komunikasi dan Ilmu Sosial Dinasti Accounting Review Jurnal Kewirausahan dan Multi Talenta (JKMT) International Journal of Psychology and Health Science J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi Journal of Management Research and Studies
Widiya Avianti
Dosen Fakultas Ekonomi Dan Bisnis, Universitas Winaya Mukti, Bandung, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Neuroscience Nursing Public Health Social Sciences Other

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Analisis Kebijakan Investasi Asing Langsung (FDI) dan Infrastruktur dalam Mendukung Produk Domestik Bruto Daerah di Kabupaten Purwakarta Alfaizah, Insyirah Nisa; Avianti, Widiya
Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Vol 17 No 2 (2024): Juli - Desember
Publisher : Sekolah Tinggi Ilmu Ekonomi Cendekia Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58431/jumpa.v17i2.252

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis kebijakan Foreign Direct Investment dan Infrastruktur dalam mendukung Produk Domestik Regional Bruto (PDRB). Metode yang digunakan dalam penelitian ini adalah deskriptif kualitatif dengan Analisis SWOT dan Fishbone Diagram, diolah menggunakan NVivo 12. Teknik Pengumpulan sampel melalui wawancara terhadap informan atau narasumber yang memiliki kompetensi dalam memahami terkait tentang kebijakan foreign direct investment dan infrastruktur dalam mendukung produk domestik regional bruto diantaranya yaitu Dinas Badan Pusat Statistik (BPS) Bidang PDRB, Dinas Bapelit Bangda (Bapedda) Bidang Prasrana Wilayah ( Pembangunan Infrastruktur) dan Dinas Penanaman Modal Dan Pelayanan Terpadu Satu Pintu (DPMPTSP) Kabupaten Purwakarta. Hasil Penelitian ini berupa analisis Kebijakan investasi asing langsung (FDI) di Kabupaten Purwakarta yang pada pelaksanaannya telah memberikan kontribusi signifikan terhadap peningkatan PDRB dan kebijakan pembangunan infrastruktur di Kabupaten Purwakarta yang berperan penting dalam mendukung PDRB. Pembangunan jalan, jembatan, fasilitas transportasi, dan utilitas dasar lainnya telah meningkatkan efisiensi distribusi barang dan jasa, mengurangi biaya logistik, dan memperbaiki aksesibilitas ke pasar. Dalam aspek eksternal, kekuatan pada kebijakan foreign direct dan infrastruktur tercatat berupa sumber daya alam yang melimpah serta lokasi yang strategis. Namun, ada juga kelemahan eksternal seperti keterbatasan akses pasar dan kurangnya inovasi.
How Does Electronic Word of Mouth (E-WoM) and Price Affect Purchasing Decisions? Aprianti, Deva; Avianti, Widiya
Innovation Business Management and Accounting Journal Vol. 2 No. 4 (2023): October - December
Publisher : Mahameru Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/ibmaj.v2i4.61

Abstract

This study aims to determine the electronic word of mouth that becomes a purchase decision for Shopee application users, by involving price variables that affect purchase decisions in Shopee application users. The sampling technique uses probability sampling with a sample of 284 people. Data collection techniques use questionnaires that have been tested for validity and reliability. The data analysis technique used to answer the hypothesis is partial and multiple regression analysis.  Electronic word of mouth influences purchasing decisions, price affects purchasing decisions. The indicator in the price variable that most influences the purchase decision is the competitive price indicator. The better or higher the electronic word of mouth, the decision to visit consumers will also be higher, and vice versa if the electronic word of mouth is lower, then the decision to visit consumers will also be lower. If the company is able to create positive electronic word of mouth among the public, it will increase the number of purchases for the company. Likewise, price affects purchasing decisions in deciding to buy products at Shopee online shopping.
Customer Decision Making in Clinic Selection: A Case Study From Analysis Brand Image and Service Quality Fauzia, Fathia; Avianti, Widiya
Innovation Business Management and Accounting Journal Vol. 2 No. 3 (2023): July - September
Publisher : Mahameru Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/ibmaj.v2i3.62

Abstract

Research that aims to determine the influence of brand image on the selection decision of Pratama Cikao Clinic, the influence of service quality on the selection decision of Pratama Cikao Clinic, and the influence of brand image and service quality on the selection decision of Pratama Cikao Clinic. Quantitative research, with sampling techniques using non-probability by accidental sampling using the Lemeshow formula and obtained 112 patients who were sampled. The results of this study show that partially the two independent variables, namely Brand Image and Service Quality, affect the dependent variable, namely the Cikao Pratama Clinic Selection Decision. A better Brand Image will increase patient decisions in choosing Pratama Cikao Purwakarta Clinic, higher Service Quality will improve the selection decision of Pratama Cikao Purwakarta Clinic, and simultaneously Brand Image and Service Quality affect the Selection Decision of Pratama Cikao Clinic with better conditions Brand Image and Service Quality will improve patient decisions in choosing Pratama Cikao Clinic
Evaluasi Pembelajaran Praktik: Uji Kompetensi Pengetahuan Otomatisasi Manajemen Perkantoran Avianti, Widiya
Masyarakat Berdaya dan Inovasi Vol. 5 No. 1 (2024)
Publisher : Research and Social Study Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33292/mayadani.v5i1.181

Abstract

Pentingnya evaluasi pada setiap akhir kegiatan pembelajaran yang telah berlangsung memiliki tujuan untuk menilai siswa dan siswi di Sekolah Menengah Kejuruan dengan klasifikasi Belum Kompeten, Kompeten dan Sangat Kompeten. Hasil Uji kompetensi menjadi suatu kesiapan khususnya siswi SMKN 3 Sukatani dalam menghadapi kompetisi di dunia kerja dan industri. Otomatisasi dan tata Kelola perkantoran memiliki sejumlah kriteria dalam penilaian yaitu : Mengelola Dokumen Kantor, Membuat Presentasi menggunakan aplikasi Power Point, Melakukan Komunikasi di Tempat Kerja, Mengelola Jadwal Kegiatan Pimpinan, Mengelola Arsip, dan Melakukan Transaksi Perbankan Sederhana. Perlunya dukungan organisasi dalam hal ini pihak sekolah dalam memberikan program khusus peningkatan hard skill dan soft skill bertujuan untuk membentuk keahlian serta kepercayaan diri siswi dalam melakukan pekerjaan, berkomunikasi dan menyampaikan pendapat, gagasan dan ide kreatif. Kata Kunci: Kompeten; Sekolah Menengah Kejuruan; Uji Kompetensi
Achieving Customer Satisfaction in Indomaret Bendul Sukatani Retail Business Widiya Avianti
Journal of Business and Management Inaba Vol. 2 No. 2 (2023): Volume 2 Number 2, December 2023
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v2i02.215

Abstract

This study aims to analyse the Promotion Program and Service Quality to Achieve Customer Satisfaction at Indomaret Bendul Sukatani. The data sources in this study are the results of observations, interviews, and documentation. Based on the research conducted, the following results and conclusions were obtained: The promotion process is carried out Continue by cashiers with limited human resources. Competitive prices offered in promotions are one of the more attractive to consumers in shopping. Promotional features in the form of the Indomaret Poinku application help increase consumer interest in shopping at Indomaret Bendul Sukatani. Factors that can be improved provide an understanding of the advantages of the Indomaret Poinku application purple program. Service quality is in accordance with the provisions of the Company, namely using the SOP 7 Service Vocabulary. Programmes that are already running on the Online and Offline shopping system can be improved to achieve fast and precise service to make it easier for consumers to shop quickly without waiting in long queues.
Regional Decentralization of Purwakarta 2018-2022: Effectiveness And Growth Of Local Original Income Avianti, Widiya
Journal of Accounting Inaba Vol. 3 No. 1 (2024): Volume 3 Number 1, June 2024
Publisher : Universitas Indonesia Membangun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jai.v3i01.285

Abstract

The government provides financial assistance to regions in the form of intergovernmental transfers from the State Budget (APBN) to support decentralisation policies, used to finance regional needs, such as infrastructure development and public services. The aim is to improve the welfare of the local population and enhance local autonomy in decision-making, financial management, and reduce fiscal disparities between the central and local governments, as well as between different regions. The central government delegates sources of financial revenue to the regions to be managed effectively and efficiently, including through regional own-source revenues (PAD), to support regional autonomy and fund its tasks and functions. This qualitative research aims to test and analyse: (1) The effect of local own-source revenue (PAD) effectiveness on fiscal decentralisation in the region. (2) The effect of local own-source revenue (PAD) growth on fiscal decentralisation in the regions. (3) The effect of effectiveness and growth of local own-source revenue (PAD) on fiscal decentralisation in the region. The object of research is the PAD Realisation Report of Purwakarta Regency from 2018 to 2022. The sample consists of five reports, namely the PAD report for the 2018-2022 period. There are three points from the results of this study: (1) PAD effectiveness has no significant influence on fiscal decentralisation in the region (significance value 0.216 > 0.05); (2) PAD growth has no significant influence on fiscal decentralisation, (significance value 0.216 > 0.05); PAD effectiveness and growth have no significant influence on fiscal decentralisation, (significance value 0.385 > 0.05).
Increasing Lecturers’ Interest in Research and Community Service Avianti, Widiya; Utami, Indri Putri
Inaba of Community Services Journal Vol. 3 No. 1 (2024): Volume 3 No. 1, June 2024
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v3i1.279

Abstract

Tri Dharma Universities is the strength of the education world to develop all elements in this non-profit organization. The role of lecturers as human resources who produce quality graduates is needed. Lecturers’ quality development includes the ability to carry out the Tri dharma of higher education through teaching, research, and dedication to society. The importance of motivation and brainstorming is organized through workshop events, and time is not an obstacle, the concept of online workshops that present material about research and dedication to the society with the support of expert lecturers in the field of research as a resource person to increase lecturers' interest is an effective activity to develop lecturers’ interest and motivation to carry out Tri dharma in every term.
Utilizing the Online Shopping Market Platform: Retail Cosmetic Products Avianti, Widiya; Adam, Duki; Hardiani, Andlisa Shiamara
Clean and Sustainable Production Vol. 2 No. 1 (2024): January - June
Publisher : PT. AHS Konsultan dan Pelatihan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62406/csp.2024.002

Abstract

Marketing strategies are needed in retail businesses, especially cosmetic products. In-depth identification is needed to get the right strategy to increase product sales. The qualitative research method by conducting SWOT analysis is able to determine the strategy. The strategy results from identifying weaknesses that need to be minimised and taking advantage of existing opportunities. The need for additional employee personnel to manage administration and customer service online, with limited HR costs can conduct online recruitment in various online recruitment applications. Proper communication training so that online administration and customer service can handle customer complaints so that problems that occur regarding purchase transactions can be resolved immediately (zero complaints). Developed the company's website by creating creative and engaging video content to illustrate the cosmetics retail situation. Limiting the COD feature to avoid the risk of some customers not understanding the facility, but still making the online marketing programme follow the trends.
Shopping Decisions for Transactions in Online Stores Based on Product Quality and Price Reza, Siti Nur; Avianti, Widiya
Clean and Sustainable Production Vol. 2 No. 2 (2024): July - December
Publisher : PT. AHS Konsultan dan Pelatihan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62406/csp.2024.007

Abstract

This study aims to analyze the influence of product quality and price on Lazada online shop purchase decisions on consumers in Ciawi Wanayasa Village, Purwakarta. The source of data in this study was obtained from a questionnaire (primary) distributed to the respondents. The population of this study is Lazada consumers in Ciawi Village. The sample of this study is 150 people. Quantitative Research Methods by conducting data analysis through SmartPLS were carried out a series of tests, namely descriptive statistics, outer model, inner model structural (R-Square, Q2 Predictive Relevance) and hypothesis testing. The results of this study show that partially, the two independent variables, namely product quality and price, affect the dependent variable, namely the purchase decision. and simultaneously product quality and price affect the purchase decision.
IMPROVING PURCHASING DECISIONS THROUGH PERCEIVED FOOD QUALITY: AN SERVICE DOMINANT LOGIC (SDL) APPROACH Suwandari, Lusi; Rosiana, Monica; Avianti, Widiya
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 8 No 3 (2024): September
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2024.v8.i3.6268

Abstract

This study aimed to investigate the impact of visual and verbal packaging on purchasing choices by assessing the perceived quality of food. One hundred seventy-five respondents were surveyed, specifically consumers who purchase MSME food goods in Banyumas Regency, including food, beverages, crafts, and other packaged items. This study employs AMOS structural equation modelling to examine the proposed research model. The findings indicate that visual and verbal packaging benefits the perceived quality of food and influences consumers' purchasing choices. The variable of perceived food quality has a beneficial influence on purchase decisions and can operate as a mediator between visual and verbal packaging regarding buying decisions. The model is grounded in the Service's Dominant logic and the consumption value theory. According to this theory, consumer behaviour is influenced by cognitive and hedonic evaluations that stem from consumption experiences. These experiences highlight the active involvement of consumers in creating value during their interactions with products, including visual packaging, verbal packaging, and perceived food quality.
Co-Authors .Ridwan, S Abiyoga, Faizin Adam, Duki Adelia Putri Afdani, Hari Agus Mulyana Alfaizah, Insyirah Nisa Amanda, Septiana Annisa Fitri Anggraeni Aprianti, Deva Ariyati Rahayu, Desy Aryatie, Yayah Asyifa, Sarah Laila Azhar Affandi Cahyadi Supyansuri Dede Yusuf Maulana Duki Adam Endang Pitaloka Evi Syeftia Latifah Fachry Abda El Rahman Fadila, Vina Rizki Farah Fauziyah, Farah Fauzia, Fathia Fitria, Dissy Fitriani, lina Ganjar, Febriana Gumiwa, Ferdian Hamzah, Ahmad Hardiani, Andlisa Shiamara Heddy Setiawan Horas Djulius Imam Fauzi Imas Maesaroh Ina Revayanti Indah, Dewi Yuliati Indrajati, Indrajati Indri Putri Utami Ismarianto, Dwi Iwan Ridwan Jayanti, Esti Jusdijachlan , R Jusdijachlan, R Jusdijachlan, R. Karoba, Dandrem Kartika Rahayu, Ika Komar Priatna, Deden Komar, Deden Kurniasih, Ratna Lesmono, Bayu Lestari, Septiana Listiya, Alika Lusi Suwandari Lusiana Badriah Luthfi Setiadiwibawa Mela Tri Yusnita Minlaeni, Minlaeni Monica Rosiana Mubarok, Wildan Syahrul Mugiati, Titi Nasrulloh, Firman Nurpaida, Dian Nurrahmi, Alfianti Nurramadhan, Delfina Permatasari, Arini Purwana, Edi Purwanto Purwanto Rachman, Ariep Rahmawan, Moch Rifki Reza, Siti Nur Ridwan, Ridwan Ridwan, S Ridwan, S. Rosmayana, Andi RR. Ella Evrita Hestiandari Saeful Ulum, Devi Sahroni, Devina Samuel Samuel Sandha Medika Permana Septianawati, Dina Setiadi, Dani Setiawan, Ismawan Siswanda, Andi Siti Fatimah Sodikin, Ujang Supriatini, Anni Surya Putri, Alma Catherina Violeta, Arlienda Warsidi, Edi Winna Roswinna Wiriadinata, Andhika Yanti Yanti Yayat Rukayat Yunanto, Angling