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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS EKUITAS (Jurnal Ekonomi dan Keuangan) Journal of Information System, Applied, Management, Accounting and Research Jurnal Riset Bisnis dan Manajemen Masyarakat Berdaya dan Inovasi ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Jurnal Dharma Bhakti Ekuitas International Journal of Business, Law, and Education Jurnal Pengabdian dan Pemberdayaan Nusantara (JPPNu) Jurnal Inovasi Masyarakat Bulletin of Management and Business Innovation Business Management and Accounting Journal Capacitarea : Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Greenation International Journal of Engineering Science Journal of Business and Management Inaba Journal of Accounting Inaba Inaba of Community Services Journal Clean and Sustainable Production Journal of Economic Empowerment Strategy (JEES) Jurnal Bisnis Jurnal Humaniora, Ekonomi Syariah dan Muamalah Jurnal Siber Multi Disiplin Siber Journal of Advanced Multidisciplinary Jurnal Siber Transportasi dan Logistik Siber International Journal of Education Technology Jurnal Greenation Ilmu Akuntansi Greenation International Journal of Engineering Science Greenation International Journal of Law and Social Sciences Jurnal Pendidikan dan Kebudayaan Nusantara Jurnal Komunikasi dan Ilmu Sosial Dinasti Accounting Review Jurnal Kewirausahan dan Multi Talenta (JKMT) International Journal of Psychology and Health Science Journal of Management Research and Studies
Widiya Avianti
Dosen Fakultas Ekonomi Dan Bisnis, Universitas Winaya Mukti, Bandung, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Neuroscience Nursing Public Health Social Sciences Other

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Increasing Lecturers’ Interest in Research and Community Service Avianti, Widiya; Utami, Indri Putri
Inaba of Community Services Journal Vol. 3 No. 1 (2024): Volume 3 No. 1, June 2024
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v3i1.279

Abstract

Tri Dharma Universities is the strength of the education world to develop all elements in this non-profit organization. The role of lecturers as human resources who produce quality graduates is needed. Lecturers’ quality development includes the ability to carry out the Tri dharma of higher education through teaching, research, and dedication to society. The importance of motivation and brainstorming is organized through workshop events, and time is not an obstacle, the concept of online workshops that present material about research and dedication to the society with the support of expert lecturers in the field of research as a resource person to increase lecturers' interest is an effective activity to develop lecturers’ interest and motivation to carry out Tri dharma in every term.
Utilizing the Online Shopping Market Platform: Retail Cosmetic Products Avianti, Widiya; Adam, Duki; Hardiani, Andlisa Shiamara
Clean and Sustainable Production Vol. 2 No. 1 (2024): January - June
Publisher : PT. AHS Konsultan dan Pelatihan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62406/csp.2024.002

Abstract

Marketing strategies are needed in retail businesses, especially cosmetic products. In-depth identification is needed to get the right strategy to increase product sales. The qualitative research method by conducting SWOT analysis is able to determine the strategy. The strategy results from identifying weaknesses that need to be minimised and taking advantage of existing opportunities. The need for additional employee personnel to manage administration and customer service online, with limited HR costs can conduct online recruitment in various online recruitment applications. Proper communication training so that online administration and customer service can handle customer complaints so that problems that occur regarding purchase transactions can be resolved immediately (zero complaints). Developed the company's website by creating creative and engaging video content to illustrate the cosmetics retail situation. Limiting the COD feature to avoid the risk of some customers not understanding the facility, but still making the online marketing programme follow the trends.
Shopping Decisions for Transactions in Online Stores Based on Product Quality and Price Reza, Siti Nur; Avianti, Widiya
Clean and Sustainable Production Vol. 2 No. 2 (2024): July - December
Publisher : PT. AHS Konsultan dan Pelatihan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62406/csp.2024.007

Abstract

This study aims to analyze the influence of product quality and price on Lazada online shop purchase decisions on consumers in Ciawi Wanayasa Village, Purwakarta. The source of data in this study was obtained from a questionnaire (primary) distributed to the respondents. The population of this study is Lazada consumers in Ciawi Village. The sample of this study is 150 people. Quantitative Research Methods by conducting data analysis through SmartPLS were carried out a series of tests, namely descriptive statistics, outer model, inner model structural (R-Square, Q2 Predictive Relevance) and hypothesis testing. The results of this study show that partially, the two independent variables, namely product quality and price, affect the dependent variable, namely the purchase decision. and simultaneously product quality and price affect the purchase decision.
IMPROVING PURCHASING DECISIONS THROUGH PERCEIVED FOOD QUALITY: AN SERVICE DOMINANT LOGIC (SDL) APPROACH Suwandari, Lusi; Rosiana, Monica; Avianti, Widiya
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 8 No 3 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2024.v8.i3.6268

Abstract

This study aimed to investigate the impact of visual and verbal packaging on purchasing choices by assessing the perceived quality of food. One hundred seventy-five respondents were surveyed, specifically consumers who purchase MSME food goods in Banyumas Regency, including food, beverages, crafts, and other packaged items. This study employs AMOS structural equation modelling to examine the proposed research model. The findings indicate that visual and verbal packaging benefits the perceived quality of food and influences consumers' purchasing choices. The variable of perceived food quality has a beneficial influence on purchase decisions and can operate as a mediator between visual and verbal packaging regarding buying decisions. The model is grounded in the Service's Dominant logic and the consumption value theory. According to this theory, consumer behaviour is influenced by cognitive and hedonic evaluations that stem from consumption experiences. These experiences highlight the active involvement of consumers in creating value during their interactions with products, including visual packaging, verbal packaging, and perceived food quality.
DIGITAL PAYMENT AND BRAND IMAGE INFLUENCE CONSUMERS' PURCHASING DECISIONS IN THE FOOD SECTOR Amanda, Septiana; Widiya Avianti
JEES: Journal of Economic Empowerment Strategy Vol. 7 No. 2 (2024): Volume 7 Number 2, August 2024
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jees.v7i2.17051

Abstract

The central government has established the ITE Law No. 11 of 2008 on information and electronic transactions with the aim of improving trade and the national economy and improving public welfare. This is evidenced by the presence of several online payment programs or also known as digital payment applications that provide the ability to make non-cash payments through online transactions. The source of data in this study was obtained from the questionnaire (primary) distributed to the community in Mekargalih Village, Jatiluhur District, Purwakarta Regency.  By sampling using non-probability sampling technique with purposive sampling method using slovin formula so that the sample obtained in this study as many as 291 respondents. In addition to ease of payment, another decision in the purchase of products on online shopping platforms is the brand image that affects the purchase intention of consumers. Complaints of payment through the ShopeePay application are perceived by consumers as an obstacle in purchasing, so this study was conducted to determine the effect of digital payments and brand image on purchasing decisions. Based on the results of research conducted, digital payment (X1) and brand image (X2) simultaneously affect the purchase decision. Based on the coefficient of determination test obtained the value of R square (R2) of 0.872. This value can be interpreted that digital payments and brand image are able to influence purchasing decisions by 87.2%.
Menanamkan Jiwa Kewirausahaan pada Generasi Muda: Pelatihan Keterampilan Kewirausahaan untuk Ketahanan Bisnis Avianti, Widiya; Pitaloka, Endang
Jurnal Dharma Bhakti Ekuitas Vol. 9 No. 1 (2024): Jurnal Dharma Bhakti Ekuitas
Publisher : STIE Ekuitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52250/p3m.v9i1.772

Abstract

The problem among MSMEs in the form of low literacy to run a business is the reason for the implementation of entrepreneurship skills training. This community service program is organized by the Dewan Kerajinan Nasional (DEKRANAS) of West Java Province with the aim of providing entrepreneurial understanding and skills. Participants consisted of 40 owners and founders of Micro, Small, and Medium Enterprises (MSMEs) in West Java. The participants had the opportunity to gain knowledge from experts as trainers, namely lecturers in the field of management and entrepreneurship as well as successful business people. The training material covers four main topics, namely recognizing one's potential, building entrepreneurial motivation, understanding entrepreneurial activities, and MSME business management. This shows that entrepreneurial training not only provides practical knowledge, but also forms essential attitudes and skills in facing business challenges. Thus, this training makes a valuable contribution in developing entrepreneurial potential among the young generation in West Java, as well as strengthening the local business ecosystem in the region, through knowledge and awareness not directly related to contribution. However, assistance for MSMEs (Micro, Small, and Medium Enterprises) can be in the form of contributions in the form of training, or human resources who are trained in the ability and awareness to run a business efficiently and with quality. Keywords: Micro Small and Medium Enterprises (MSMEs), training,, young entrepreneur. Abstrak Permasalahan di kalangan UMKM berupa rendahnya literasi untuk menjalankan usaha menjadi alasan dilaksanakannya pelatihan kecakapan kewirausahaan. Program pengabdian masyarakat ini diselenggarakan oleh Dewan Kerajinan Nasional (DEKRANAS) Provinsi Jawa Barat dengan tujuan untuk memberikan pemahaman dan keterampilan wirausaha. Peserta terdiri dari 40 pemilik dan pendiri Usaha Mikro, Kecil, dan Menengah (UMKM) di Jawa Barat. Para peserta mendapatkan kesempatan untuk memperoleh pengetahuan dari para ahli sebagai trainer yaitu dosen bidang manajemen dan kewirausahaan serta pelaku bisnis yang telah berhasil. Materi pelatihan mencakup empat topik utama, yaitu mengenali potensi diri, membangun motivasi wirausaha, pemahaman kegiatan wirausaha, dan manajemen usaha UMKM. Hasil dari pelatihan ini menunjukkan bahwa peserta berhasil membentuk mental dan keyakinan yang kuat untuk memulai usaha bagi mereka yang berminat menjadi wirausaha. Bahkan, bagi peserta yang sudah memiliki usaha, mereka mampu mengembangkan usaha mereka lebih lanjut. Selain itu, pelatihan ini juga memberikan dampak yang signifikan dalam meningkatkan keberanian peserta dalam bersikap, berkomunikasi, membangun relasi, serta mampu melakukan analisis risiko dan mengambil keputusan secara tepat dalam konteks bisnis. Ini menunjukkan bahwa pelatihan wirausaha tidak hanya memberikan pengetahuan praktis, tetapi juga membentuk sikap dan ketrampilan yang esensial dalam menghadapi tantangan bisnis. Dengan demikian, pelatihan ini memberikan kontribusi yang berharga dalam mengembangkan potensi wirausaha di kalangan generasi muda di Jawa Barat, serta memperkuat ekosistem bisnis lokal di wilayah tersebut, melalui pengetahuan dan awareness tidak secara langsung terkait dengan kontribusi. Namun, pendampingan bagi UMKM (Usaha Mikro, Kecil, dan Menengah) dapat berupa kontribusi dalam bentuk pelatihan, atau sumber daya manusia yang dilatih kemampuan dan kesadaran untuk menjalankan bisnis secara efisien dan berkualitas. Kata kunci: Usaha Mikro Kecil Menengah (UMKM), pelatihan, wirausaha muda.
PENILAIAN KINERJA PENERIMA BANTUAN TERKAIT FUNGSI PENGAWASAN DAN IKLIM ORGANISASI : PROGRAM BANTUAN STIMULAN PERUMAHAN SWADAYA (BSPS) KABUPATEN PURWAKARTA Utami, Indri Putri; Avianti, Widiya
Journal of Information System, Applied, Management, Accounting and Research Vol 8 No 3 (2024): JISAMAR (June-August 2024)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v8i3.1550

Abstract

Bantuan Stimulan Perumahan Swadaya (BSPS) merupakan program pemerintah sebagai bentuk tatanan wilayah untuk meminimalisasi lingkungan kumuh di seluruh wilayah Indonesia, khususnya dijawa barat Kabupaten Purwakarta, program ini perlu dilaksanakan tepat sasaran. Hambatan yang terjadi ketika Calon penerima bantuan yang dimaksud adalah pemilik rumah yang mendapat bantuan BSPS belum mampu memahami program ini baik secara literasi, administratif maupun implementasi di lapangan. Melalui penelitian metode deskriptif kuantitatif , dihasilkan adanya pengaruh Pengawasan Terhadap Kinerja Penerima Bantuan BSPS sebesar 0,118 dan bernilai positif, menjelaskan bahwa variabel pengawasan memiliki pengaruh positif terhadap kinerja penerima bantuan BSPS. Kinerja Penerima Bantuan BSPS dipengaruhi iklim organisasi sebesar 0,353 dan bernilai positif, menggambarkan variabel iklim organisasi memiliki pengaruh positif terhadap kinerja penerima bantuan BSPS dan hasil dari uji hipotesis yang ketiga telah membuktikan bahwa variabel pengawasan dan iklim organisasi berpengaruh secara simultan dan signifikan terhadap kinerja penerima bantuan BSPS. Pernyataan tersebut ditunjukkan melalui hasil perhitungan dari analisis uji hipotesis secara simultan dengan diperoleh nilai Fhitung = 109,692 > Ftabel = 3,048, dengan nilai signifikansi 0,000 < 0,05.
The Influence of Work Discipline and Work Motivation on Employee Performance in The Medical Rehabilitation Installation of Level II Hospital 03.05.01 Dustira Cimahi City Samuel, Samuel; Avianti, Widiya; Komar Priatna, Deden
Siber International Journal of Education Technology (SIJET) Vol. 2 No. 1 (2024): Siber International Journal of Education Technology (July 2024)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijet.v2i1.106

Abstract

The aim of this research is to determine and analyze: (1) Work Discipline (2) Work Motivation; (3) performance; and (4) The influence of work discipline and work motivation on the performance of Level II Hospital Medical Rehabilitation employees 03.05.01. Dustira Cimahi City, both simultaneously and partially. The research method used in this research is a descriptive survey and an explanatory survey, the unit of analysis in this research is the employees of the Medical Rehabilitation Hospital Level II 03.05.01. Dustira Cimahi City with a sample of 30 people. The type of investigation is causality, and the time horizon in this research is cross-sectional. Based on the research results, it was found that Work Discipline for Level II Hospital Medical Rehabilitation employees 03.05.01. Dustira Cimahi City, apparently employees gave good responses, Work Motivation for Level II Hospital Medical Rehabilitation employees 03.05.01. Dustira Cimahi City can generally be said to be good, employee performance at Level II Hospital Medical Rehabilitation employees 03.05.01. Cimahi City's Dustira is currently considered good. Work Discipline and Work Motivation simultaneously influence the performance of Level II Hospital Medical Rehabilitation employees 03.05.01. Dustira Cimahi City. However, work discipline partially influences employee performance more than work motivation. Because work discipline predominantly influences performance, it is the first priority in improving employee performance. then the Level II Hospital Medical Rehabilitation employee 03.05.01. Cimahi City Dustira are advised to consistently maintain existing work discipline, so that they are able to work more professionally.
Pengembangan Produk Kerajinan Tangan Berbasis Bambu untuk Mendukung Kelestarian Lingkungan dan Peningkatan Ekonomi Masyarakat Widiya Avianti; Utami, Indri Putri
Capacitarea : Jurnal Pengabdian Kepada Masyarakat Vol 5 No 1 (2025): Januari - April
Publisher : Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/capacitarea.2025.003

Abstract

Tujuan dilaksanakannya kegiatan pengabdian masyarakat sebagai kewajiban Dosen dan Mahasiswa untuk mengimplementasikan keilmuan di masyarakat dan menjalankan program pemerintah menuju Indonesia emas 2045 khususnya bidang pengembangan sumber daya manusia, meningkatkan kemampuan ibu rumah tangga berperan aktif sebagai pelaku ekonomi kreatif yang memiliki karakter kewirausahaan. Metode pelaksanaan secara luring, penyampaian materi di suatu ruangan dengan konsep kelas dan dilakukan penilaian hasil praktik sebagai evaluasi dari kegiatan ini. Hasil pelatihan kerajinan tangan teknik decoupage berdampak pada kemampuan individu para peserta dan berpotensi untuk peluang usaha jenis baru, dilakukan di rumah dengan memanfaatkan sumber daya alam berupa tanaman bambu diolah menjadi produk yang bernilai, tanpa mengganggu aktivitas rutin sebagai ibu rumah tangga.
The Effect of Supervision and Work Discipline on Teacher Performance (Study of Teachers at SMPN 18 Bandung) Kurniasih, Ratna; Komar, Deden; Avianti, Widiya
Greenation International Journal of Engineering Science Vol. 2 No. 1 (2024): (GIJES) Greenation International Journal of Engineering Science (March 2024)
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijes.v2i1.251

Abstract

The aim of this research is to determine and analyze: (1) Supervision (2) Work Discipline; (3) Teacher Performance; and (4) The influence of supervision and work discipline on teacher performance at SMPN 18 Bandung City, both simultaneously and partially.The research method used in this research is a descriptive survey and an explanatory survey, the unit of analysis in this research is employees in the teacher environment at SMPN 18 Bandung City with a sample of 44 people. The type of investigation is causality, and the time horizon in this research is cross-sectional. Based on the research results, it was found that supervision of teachers at SMPN 18 Bandung City was good, work discipline among SMPN 18 Bandung City teachers could generally be said to be good, the performance of SMPN 18 Bandung City teachers was currently considered good. Supervision and Work Discipline simultaneously influence Teacher Performance at SMPN 18 Bandung City. However, work discipline partially influences performance rather than supervision. Because work discipline predominantly influences performance, being the first priority in improving performance, teachers at SMPN 18 Bandung City are expected to consistently maintain existing conditions, so that they are able to work more professionally.
Co-Authors Adam, Duki Adelia Putri Agus Mulyana Ahmad Hamzah Alfaizah, Insyirah Nisa Amanda, Septiana Angling Yunanto Anni Supriatini Annisa Fitri Anggraeni Aprianti, Deva Aryatie, Yayah Asyifa, Sarah Laila Azhar Affandi Bayu Lesmono Cahyadi Supyansuri Dani Setiadi Desy Ariyati Rahayu Devi Saeful Ulum Dian Nurpaida Duki Adam Endang Pitaloka Evi Syeftia Latifah Fadila, Vina Rizki Farah Fauziyah, Farah Fauzia, Fathia Firman Nasrulloh Fitria, Dissy Fitriani, lina Ganjar, Febriana Gumiwa, Ferdian Hardiani, Andlisa Shiamara Hari Afdani Heddy Setiawan Horas Djulius Ika Kartika Rahayu Imam Fauzi Imas Maesaroh Indah, Dewi Yuliati Indrajati, Indrajati Ismarianto, Dwi Iwan Ridwan Jayanti, Esti Jusdijachlan , R Jusdijachlan, R Jusdijachlan, R. Karoba, Dandrem Komar Priatna, Deden Komar, Deden Kurniasih, Ratna Lestari, Septiana Listiya, Alika Lusi Suwandari Lusiana Badriah Mela Tri Yusnita Minlaeni, Minlaeni Monica Rosiana Mugiati, Titi Nurrahmi, Alfianti Nurramadhan, Delfina Permatasari, Arini Purwanto Purwanto R Jusdijachlan R. Jusdijachlan Rachman, Ariep Rahmawan, Moch Rifki Reza, Siti Nur Ridwan, Ridwan Ridwan, S Ridwan, S. Rosmayana, Andi RR. Ella Evrita Hestiandari S .Ridwan S Ridwan S. Ridwan Samuel Samuel Sandha Medika Permana Septianawati, Dina Setiawan, Ismawan Siswanda, Andi Siti Fatimah Sodikin, Ujang Utami, Indri Putri Violeta, Arlienda Warsidi, Edi Winna Roswinna Wiriadinata, Andhika Yanti Yanti Yanti Yanti Yayat Rukayat