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ABdul Karim Batubara, ABdul Karim
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Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Journal La Sociale

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Public Perception of a Mining Company’s Instagram Account as a Sustainable Enterprise (Case Study of the Instagram Account @agincourtresources) Amanda, Mutia; Batubara, Abdul Karim
Journal La Sociale Vol. 6 No. 5 (2025): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v6i5.2328

Abstract

This study aims to examine public perception of sustainability communication carried out through the Instagram account of PT Agincourt Resources, as part of the company's efforts to establish a sustainable image in the digital era. Using a descriptive quantitative approach, a survey was conducted involving 100 followers of the Instagram account @agincourtresources. Public perception was analyzed based on six indicators from McGuire’s model: presentation, attention, comprehension, acceptance, retention, and behavior. The findings reveal that the average public perception score is 75.3%, with the indicators of message acceptance and retention reaching very high categories (82.6% and 84.5%, respectively). However, the behavior indicator scored only 59.8%, indicating a need to enhance active follower engagement. These findings suggest that while sustainability messages are well understood and accepted, active participation remains suboptimal. The practical implication of this study highlights the importance of strengthening interaction-based digital communication strategies, such as leveraging Instagram features and educational content, to foster active engagement and reinforce the company’s sustainable image.
Co-Authors Abdi Mubarak Syam Abidin, Syahrul Adellia, Mayranda Afriyani, Wilda Ahyar, Amrul Albagani, Fauzan Reynaldi Ali, M.Nasihudin Amanda, Dea Amanda, Mutia Amin, Afriadi Awaliyah, Afsah Azhar, Anang Anas Br Rambe, Suci Wahyu Tami Budi Prasetyo Budiman Budiman Dalimunthe, Mawaddah Sri Rezeki Damayanti, Purba Eka Darmayanti, Lisa Daulay, Ardiani Deni, Indira Fatra Eliska, Eliska Hachi, M. Nawafil Hajjah, Siti Harahap, Reni Agustina Hasan Sazali Hesti, Yola May Hsb, Fathi Farich Husnah, Asmaul Ivanka, Chika Maya Jamil, Khoirul Khairy, Rafli Khumaira, Jihan Oka Lingga, Iyana Monina Lubis, Fatma Sri Ramadhan Lubis, Fauziah M. Nasihudin Ali Mishbahul Khairiyah Monang, Sori Mufida, Dwi Nanda Muhaini, Muhaini Muhammad Tabrani, Muhammad Muhammad Yusup Muslih Fathurrahman Nafisah, Mutia Nainggolan, Jelita Tua Naldo, Jufri Naldo Nasution, Ineke Maylingrum Nasution, Kartika Amelia Nasution, Mhd. Fatih Fauzan Nofi Susanti Nurhumairoh, Siti Oka Merta Jayano, I Made P, Indira Fatra Deni Pinem, Radiyah Hanum Pradana*, Gusti Riza Priatmana, Aldi Purwaningtyas, Franindya Putri, Audina Raissa Amanda Putri Ramadhanti, Tengku Maura Safa Ramadhina, Widya Rambe, Sabda Firmansyah Ridho, Raja Ahmad Rifky Fansuri, Muhammad Riski, Israq Ritonga, Elfi Yanti Rohani, Laila Sabriyanti, Aina Salsabila Parinduri, Luthfia Aina Sari, Dina Mei Sihombing, Mifta Huljannah Siregar, Ihza Nabila Sitepu, Khairani Akmal Siti Qomariah, Siti Solihah Titin Sumanti, Solihah Titin Suyono, Hanny Chairany Syafran Arrazy Syahfitri, Dini Syahrul Abidin Tanjung, Siti Pardiani Trisna, Nabilla Fairus Izzati Eka Tusadiah, Halimah Viona, Intan Dilla Yanti, Rizki Febri Yusniah, Yusniah Zainun, Zainun Zuhrina Aidha