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PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN KONSUMEN PADA WARUNG MINA CABANG DALUNG I Gusti Ayu Agung Maharani; Ni Putu Nita Anggraini; Pande Ketut Ribek
VALUES Vol. 3 No. 1 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

The development of the culinary business world is growing in line with the development of the era of globalization, this is marked by the high level of business competition becoming a challenge for business people in marketing the products they offer to meet the needs and desires of consumers. The purpose of this study was to determine the effect of product quality, service quality and price perception on consumer satisfaction at Warung Mina Branch Dalung. This research was conducted at Warung Mina Branch Dalung which is located on Jl. Raya Padang Luwih No. 118, Dalung district. North Kuta, with the object of research is product quality, service quality, price perception and customer satisfaction at Warung Mina Branch Dalung. The population in this study is the consumers of Warung Mina Branch of Dalung whose number is not known with certainty. The sample of this study was determined by accidental sampling method and calculated using the Lemeshow formula, so that the number of samples was 100 people. The data analysis technique used is many linear regression analysis. The test results show that product quality, service quality and price perception have a positive and significant effect on consumer satisfaction at Warung Mina Branch Dalung. In this study, the price perception variable is the most dominant variable affecting consumer satisfaction.
PENGARUH KUALITAS PELAYANAN, PERSEPSI HARGA, DAN KEPERCAYAAN TERHADAP KEPUASAN ORANG TUA PESERTA DIDIK PADA TK KARTIKA MANDALA DENPASAR I Made Dipa Arigata; Ni Putu Nita Anggraini; Pande Ketut Ribek
VALUES Vol. 3 No. 2 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Kindergarten as an educational institution that develops early childhood skills, of course, must pay attention to the satisfaction of parents who send their children to Kartika Mandala Kindergarten. Because parents' satisfaction with the results of education in kindergarten as a provider of educational services will later determine the number of new student admissions. This study aims to examine and obtain empirical evidence of the effect of service quality, price perception, and trust on the satisfaction of parents of students at Kartika Mandala Kindergarten Denpasar. The population in this study was parents of students at Kartika Mandala Kindergarten in the last 5 years, from 2016 to 2020 a total of 277 students. The sampling technique used proportionate stratified random sampling so that 56 people were used as samples. The analytical tool used is multiple linear analysis, classical assumption test, t test, and F test. The results of this study indicate that service quality, price perception, and trust have a positive and significant effect on the satisfaction of parents of students at Kartika Mandala Kindergarten Denpasar. It is recommended to Kartika Mandala Kindergarten Denpasar to further improve the handling of complaints from parents of students, which can be used as input and suggestions to realize better services in the future.
PENGARUH IKLAN, KEPERCAYAAN MEREK DAN CITRA MEREK TERHADAP MINAT BELI KONSUMEN INDIHOME DI GIANYAR Kokmang Ayu Noviningsih; Ni Putu Nita Anggraini; Pande Ketut Ribek
VALUES Vol. 3 No. 2 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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In the current era of globalization, telecommunications plays a very important and strategic role in social life. Through communication technology, the community can exchange information remotely in a relatively fast and efficient time. The purpose of this study was to determine and explain the effect of brand trust and brand image on the buying interest of IndiHome consumers in Gianyar. The population in this study are consumers17,250 units using IndiHome in Gianyar in 2020. The number of samples used in this study were 100 respondents using the purposive sampling method, data collection using a Likert scale questionnaire. The data analysis technique used multiple linear regression test. Hypothesis testing was carried out using the t test. The results showed that there was a positive and significant effect of brand trust and brand image on the buying interest of IndiHome consumers in Gianyar.
PENGARUH PROMOSI, KUALITAS PRODUK DAN KEPERCAYAAN TERHADAP MINAT BELANJA PADA ONLINE SHOP YANG MENGGUNAKAN INSTAGRAM DI KOTA DENPASAR Made Friska Walesasi; Ni Putu Nita Anggraini; Pande Ketut Ribek
VALUES Vol. 3 No. 3 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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One line of business that has high competition on Instagram is an online shop. According to data from kompas.com, no less than 45 million active monthly Instagram users come from Indonesia. This study aims to determine whether promotion, product quality and online shop trust on Instagram affect the shopping interest of people in the city of Denpasar. Collecting data using a 5-point Likert scale questionnaire. The number of samples used was 105 people using the proportional sampling method. Data analysis technique using multiple linear regression test. The results of the study show that promotion has a positive and significant effect on shopping interest. Product quality has a positive and significant effect on shopping interest. Trust has a positive and significant effect on shopping interest, which means that the higher the trust, the higher the shopping interest. It is recommended to increase the frequency of promotions on Instagram media, pay attention to the suitability of the specifications of the products being sold with market segments, and it is suggested that online stores in promoting the goods being sold provide narratives as they are, so that there are no differences in buyer expectations.
PENGARUH IKLAN TELEVISI DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE DI BALI Ni Kadek Ratna Kumalasari; Ni Putu Nita Anggraini; Pande Ketut Ribek
VALUES Vol. 3 No. 3 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Growing using marketplace where as online shopping is driven by the technological advances that it becomes a trend to the society. Through increase of sales, required of many companies to participate using the digitization currently. Television advertising and online customer reviews is one of the factors that can effect purchase decisions. A unique and good television commercials will be easier in the mind of consumers the brand. The existence feature of online customer review can decrease received risk of possibility to consumers online shopping, therefore companies and merchants that can get of the trust while consumer of making purchase decisions. This research aims to analyze the effect of television advertising and online customer reviews on purchase decisions. The research population is all the Shopee users in Bali with was 100 respondents of sample based on purposive sampling technique. The data was collected by distributing questionnaire by multiple linear regression analysis. The results of analysis regression show that television advertising and online customer review the partial has positive and significant effect on purchase decisions. Based on this result, we can suggested that Shopee must to increase of the frequency broadcasting television advertising and continue to improve advertising innovate and online review features to create more purchase decisions. Television advertising on the research have a dominant impact on purchase decisions.
PENGARUH PENGAWASAN KERJA, DISIPLIN KERJA, DAN STRES KERJA TERHADAP KINERJA PEGAWAI PADA KANTOR BADAN PENGELOLAAN KEUANGAN DAN ASET DAERAH (BPKAD) KABUPATEN GIANYAR Ni Komang Novi Sugiantari; Ni Putu Nita Anggraini; I Wayan Gede Antok Setiawan Jodi
VALUES Vol. 4 No. 1 (2023): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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This study aims to determine the effect of work supervision, work discipline, and work stress on employee performance at the Office of the Regional Financial and Asset Management Agency (BPKAD) Gianyar Regency. This research was conducted at the Office of the Gianyar Regency Regional Financial and Asset Management Agency which is located at JL. Ciung Wanara No. 16, Gianyar. The population in this study were all employees at the Office of the Regional Financial and Asset Management Agency, Gianyar Regency. Sampling in this study using the saturated sample method, obtained 98 respondents. The analytical method used is multiple linear regression analysis. The results showed that work supervision had a positive and significant effect on employee performance, work discipline had a positive and significant effect on employee performance, and work stress had no positive and significant effect on employee performance. The work discipline variable is the most dominant variable influencing employee performance.
PENGARUH LIFESTYLE, KUALITAS PRODUK, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN KENDARAAN BERMOTOR YAMAHA NMAX PADA MASYARAKAT DI KOTA DENPASAR Leony Nabella Tasya; Ni Putu Nita Anggraini; I Wayan Gede Antok Setiawan Jodi
EMAS Vol. 4 No. 1 (2023): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Keputusan pembelian adalah tahap evaluasi, konsumen membentuk preferensi di antara merek-merek dalam setiap pilihan dan juga dapat membentuk suatu niat untuk membeli merek yang paling disukai. Faktor-faktor yang dapat mempengaruhi keputusan pembelian antara lain lifestyle, kualitas produk, dan brand image. Penelitian ini bertujuan untuk menganalisa pengaruh lifestyle, kualitas produk, dan brand image terhadap keputusan pembelian sepeda motor yamaha nmax di kota denpasar. Penelitian ini dilakukan oleh penulis di kota Denpasar. Objek Penelitian variabel independen adalah life style (X1), kualitas produk (X2), brand image (X3). Terhadap variabel dependen yaitu keputusan pembelian (Y) pada konsumen Yamaha NMax. Populasi dari penelitian ini adalah konsumen yang membeli kendaraan bermotor Yamaha NMax di Dempasar yang tidak ketahui secara pasti jumlahnya., dalam menentukan data yang akan diteliti, metode pengambilan sampel yang akan digunakan adalan non probability sampling. Metode pengumpulan data yang digunakan dalam penelitian ini antara lain observasi, dokumentasi, kuesioner, dan wawancara. Teknik analisis data yang digunakan dalam penelitian ini adalah regresi linier berganda. Hasil penelitian menunjukkan Life style, kualitas produk, dan brand image berpengaruh positif dan signifikan terhadap keputusan pembelian kendaraan bermotor Yamaha NMax di Kota Denpasar.
PENGARUH CITRA PERUSAHAAN, STRATEGI PROMOSI, DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN MENJADI NASABAH PADA LPD DESA PAKRAMAN KESIMAN Ni Komang Diah Komala Yuliani; Ni Putu Nita Anggraini; I Wayan Gede Antok Setiawan Jodi
VALUES Vol. 4 No. 3 (2023): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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This study aims to determine and analyze the effect of corporate image, promotion strategy, and service quality on the decision to become a customer at the LPD Desa Pakraman Kesiman. The population in this study were all LPD customers in Kesiman, totaling 14,127 customers. Sampling in this study using the Slovin formula, namely as many as 100 respondents taken from the number of customers. The analytical method used is multiple linear regression analysis. The results of the study show that corporate image, promotion strategy, and service quality have a positive and significant effect on employee performance. The promotion strategy variable has the highest beta coefficient value of 0.840. This shows that in this study the promotion strategy has a dominant influence on the increase or decrease in the decision to become a customer at the LPD Desa Pakraman Kesiman.
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN PEMASARAN MELALUI MEDIA SOSIAL TERHADAP MINAT BELI PRODUK SMARTPHONE IPHONE DI KECAMATAN MARGA KABUPATEN TABANAN Ni Putu Tya Rumala Sari; Ni Putu Nita Anggraini; I Wayan Gede Antok Setiawan Jodi
VALUES Vol. 4 No. 3 (2023): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

There are many factors that encourage and are taken into consideration by consumers in terms of consumer buying interest which is always changing and is more likely to follow developing trends. Social media users such as Instagram, Facebook and Tokopedia are places where iPhone smartphone products are used to display their products on the internet. This research aims to determine the influence of leather products, price perceptions and social media marketing on interest in purchasing smartphone iPhone products in Marga District, Tabanan Regency. The population in this study is iPhone smartphone product users in Marga District, Tabanan Regency, the number of which is not known for certain. The technique used by the research in selecting the sample was nonprobability sampling, so the number of samples used was 97 respondents. The data analysis technique used to answer the hypothesis is multiple linear regression analysis. The results of this research show that product quality has a positive and significant effect on interest in purchasing Smartphone iPhone products in Marga District, Tabanan Regency. Price perception has a positive and significant effect on interest in purchasing Smartphone iPhone products in Marga District, Tabanan Regency. Social marketing media has a positive and significant effect on interest in purchasing Smartphone iPhone products in Marga District, Tabanan Regency.
PENGARUH KUALITAS PRODUK, PERESEPSI HARGA DAN PROMOSI TERHADAP MINAT BELI ULANG PADA MARKETPLACE LAZADA DI KOTA DENPASAR Maria Asriana Sinar; Ni Putu Nita Anggraini; I Wayan Gede Antok Setiawan Jodi
EMAS Vol. 4 No. 1 (2023): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Perkembangan dunia digital yang semakin pesat, kini menjadi ladang bagi para pembisnis untuk memperluas cara penjualannya ke rana online. Saat sekarang ini banyak pembisnis mulai dari perusahaan besar hingga ritel yang mulai menggembang usahanya kedalam bisnis online shop. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, peresepsi harga, dan promosi terhadapminat beli ulang pada Marketplace Lazada. Populasi dari penelitian ini adalah seluruh pengguna Lazada di kota Denpasar yang jumlahnya tidak diketahui secara pasti. Penentuan jumlah sampel untuk jenis non probality sampling (jumlah indikator) x (5 sampai 10 kali) berdasarkan pedoman tersebut maka jumlaj sampel maksimal untuk penelitian ini adalah: sampel jumlah indikator x 5= 5x10=75 responden. Dengan demikian maka jumlaj sampel dalam penelitian ini adalah 75 responden. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis regresi linear berganda. Hasil menunjukan kualitas produk, peresepsi harga dan promosi berpengaruh positif dan signifikan terhadap minat beli ulang pada Marketplace Lazada di kota Denpasar. Hal ini berarti semakin baik promosi maka akan meningkatkan minat beli ulang pada Marketplace Lazada di kota Denpasar.
Co-Authors A. A. Putu Agung A.A. Putu Agung A.A. Putu Agung Agatha Josie Pinta Putri Agus Wahyudi Salasa Gama Alviccenia Lailatul Mukaromah Anak Agung Istri Intan Sari Putri Anak Agung Putri Saraswati Anak Agung Putu Agung Andreano Henggrawan Arigata, I Made Dipa Ary Wira Andika Ayu Digek Sisi Irayanti Puspita Dewi Carolina Putri Dewanti Damayanty Dyah Prativi Dede Yoga Wiratama Dedik Pratama Putra Dewa Ayu Dwi Padmi Putri Dewa Ayu Made Mitha Andriani Feliatra Fransiska Rila Gde Bayu Surya Parwita Gusti Ayu Eka Padmawati Gusti Ayu Rinawati Gusti Ngurah Dwi Dharma Putra Gusti Ngurah Sariadi Putra Handryanus Edwinto Raga Hermyanti Hermyanti I Gede Adi Permana Putra I Gede Aryasa I Gede Dika Wiguna I Gede Yudhi endrawan I Gede Yudi Hendrawan I Gusti Agung Teja Kusuma I Gusti Ayu Agung Maharani I Gusti Ayu Elsa Permata Sari I Gusti Ayu Imbayani I Gusti Ayu Nia Antari I Gusti Ngurah Agung Hardi Mahardika I Kadek Adi Suswandayana I Kadek Edo Adhi Putra I Kadek Kumara Adi Putra I Kadek Wahyu Sedana Putra I Ketut Rahmatika I Ketut Sassu Budi Satwam I Komang Agus Artha Wijaya I Komang Agus Trismayoga I Komang Ari Subawa I Komang Sudiarta I Komang Trishnu Aripaingga I Made Dipa Arigata I Made Dipa Arigata I Made Joni Wiryanata I Made Legawa I Made Melvin Karmela Setiawan I Made Sudiartana, I Made I Made Wahyu Adi Permana I Nyoman Kusuma Adnyana Mahaputra I Putu Heri Prasetya I Wayan Ari Ekayana I Wayan Artana Wijaya I Wayan Gede Antok Setiawan Jodi I Wayan Yuditya Wedastira Jodi, Wayan Gde Antok Setiawan Kadek Ayu Candradewi Kokmang Ayu Noviningsih Komang Alit Harta Nugraha Leonardus Sumanto Leony Nabella Tasya Lidia Kristiani Biba Made Aditya Cahyana Putra Made Friska Walesasi Maria Asriana Sinar Mawaddah, Nurifina Meliana Murti, Ni Putu Mita Ari Ni Kadek Ayu Dwita Metiari Ni Kadek Ayu Sukma Dewi Ni Kadek Intan Nia Putri Ni Kadek Ratna Kumalasari Ni Ketut Ayu Kharismayanti Ni Ketut Bejiani Ni Komang Ana Tri Handayani Ni Komang Ayu Ega Pratiwi Ni Komang Ayu Wandari Ni Komang Diah Komala Yuliani Ni Komang Liana Dewi Ni Komang Novi Sugiantari Ni Luh Ari Purnamawati Ni Luh Eka Setia Virgantini Ni Luh Putu Anggi Riliantika Ni Luh Putu Apriliani Ni Luh Putu Intan Kasturi Dewi Ni Luh Putu Suwastiari Ni Luh Putu Yasintha Devi Ni Made Ayu Diah Utari Ni Made Ayu Julia Maharani Ni Made Dwi Apriastuti Ni Made Eliska Dwiyanti Ni Made Rani Dwi Darmaningsih Ni Made Sri Udayani Ni Nyoman Ari Novarini Ni Putu Ayu Candra Wati Ni Putu Ayu Lindasari Ni Putu Gayatri Wahyunia Dewi Ni Putu Indah Sri Antari Ni Putu Pipin Ariska Putri Ni Putu Tya Rumala Sari Ni Putu Wanda Noviantari Ni Putu Zelga Wahyuni Ni Wayan Chandra Tania Ni Wayan Eka Mitariani Ni Wayan Gek Mas Ayu Bindiawati Ni Wayan Rustiarini Ni Wayan Sugiantari Nurul Fauzeh Rofiatin Pande Ketut Ribek PRAMUDIAH, Desak Dwita Amanda Primadona, Ida Ayu Lidya Putu Ayu Mas Intan Novinia Putu Ayu Puspita Devi Putu Intan Rini Putu Kepramareni Raden Mas Said Agil Rai Yudi Septiawan Restuningtyas, Yuniar Adinda Robert Brosnan Satwam, I Ketut Sassu Budi Savriana Wulandari SETIAWAN JODI, I WAYAN GEDE ANTOK Veronica Ayu Dwi Atmaja Wayan Gde Antok Setiawan Jodi Wayan Gede Antok Setiawan Jodi Widyaningtyas, Putu Bunga Wijana, I Made Dauh YANI, Luh Komang Yudistira Adnyana Yuniar Adinda Restuningtyas