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All Journal Pena Justisia: Media Komunikasi dan Kajian Hukum Jurnal Mantik Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Indonesian Journal of Economics and Management Journal Of Human And Education (JAHE) Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Jurnal Riset sosial humaniora, dan Pendidikan (Soshumdik) Jurnal Teknologi dan Manajemen Industri Terapan Jurnal Visi Manajemen (JVM) Safari : Jurnal Pengabdian Masyarakat Indonesia Innovative: Journal Of Social Science Research Jurnal Pengabdian Masyarakat Bangsa Sinergi International Journal of Management and Business Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Majority Science Journal El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal Journal of International Multidisciplinary Research Jurnal Abdimas Multidisiplin An International Journal Tourism and Community Review Journal of Ekonomics, Finance, and Management Studies International Journal of Economics, Business Management and Accounting International Conference on Digital Advanced Tourism, Management, and Technology Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Septa Intiar
Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia
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Sport Tourism As Tourism Development In The Lake Toba Area In The Aquabike Jetski World Championship 2023 Intiar, Septa; Sirait, Evi; Wijaya, Verina; Adityaji, Rizki; Oktavio, Adrie
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.7645

Abstract

Penelitian ini bertujuan untuk (1) mengetahui strategi sport tourism sebagai pengembangan pariwisata kawasan danau toba dalam event aquabike jetski world championship 2023; (2) mengetahui potensi wisata berkelanjutan di kawasan danau toba saat event aquabike jetski world championship 2023. Dalam penelitian ini, peneliti menggunakan jenis penelitian kualitatif deskriptif. Sumber data yang digunakan dalam penelitian ini diperloleh melalui buku, website dan kepustaakaan yang berhubungan dengan sport tourism sebagai pengembangan pariwisata kawasan danau toba dalam event aquabike jetski world championship 2023. Hasil penelitian ini menunjukkan bahwa (1) Dalam lingkup manajamen event olahraga, event ini dapat berjalan lancar karena kolaborasi pemerintah pusat dan daerah. Sementara manajemen event pariwisata memfokuskan target wisatawan dalam penyelenggaraan event, manajemen event pendukung focus pada antusias wisatawan yang memenuhi venue dan bangkitnya UMKM di Kawasan Danau Toba; (2) Event aquabike jetski yang bertaraf internasional ini potensial menjadi ajang untuk meningkatkan perekonomian. Selain balapan, ada pesta rakyat seperti Batak Art and Culture dan festival kuliner yang memainkan peran penting untuk mengenalkan budaya dan kuliner setempat agar semakin dikenal dunia.
Daily Profit Analysis In Profit Management For Street Vendors In Pringapus Village, Pringapus District, Semarang District Widya Kurnia; Enik Rahaya; Septa Intiar
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 1 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i1.142

Abstract

This study aims to determine the daily profit management of street vendors in Pringapus Village, Pringapus District, Semarang Regency and to find out the obstacles faced in analyzing daily earnings in profit management for street vendors in Pringapus Village, Pringapus District, Semarang Regency.The research method used in this study is a qualitative research method by conducting interviews, observations and literature studies.The results obtained in this study are the average profit earned by street vendors in Pringapus village is 155 thousand. Then the street vendors in Pringapus village manage their profits by using them as daily necessities and most street vendors in Pringapus village have not mastered how to analyze profits properly and correctly due to education and age factors
ANALISIS PENGELOLAAN DANA DESA GUNA KESEJAHTERAAN MASYARAKAT PADA DESA SEMOWO KECAMATAN PABELAN KABUPATEN SEMARANG Wiwik Lestari; Dyah Palupiningtyas; Dyan Triana Putra; Septa Intiar; Umar Abdul Jabbar
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 1 No. 3 (2022): September : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v1i3.971

Abstract

This study identified 1) the obstacles faced in managing village funds for community welfare in Semowo Village, Pabelan District, Semarang Regency. 2) Management of village funds for community welfare in Semowo Village, Pabelan District, Semarang Regency. This research method is descriptive with a qualitative approach. The sources for this research consisted of 5 village officials in the Semowo Village area, Pabelan District, as well as village government officials. Data collection techniques used in the form of interviews, observation, and documentation. Data analysis was carried out by collecting data, reducing data, presenting data, and drawing conclusions. The results of this study indicate that program accountability is a part that is very much needed to measure the achievement of goals or results achieved by the government regarding the implementation of Village funds, besides that whether the government has other alternative programs that can provide maximum results and minimal costs.
Inovasi Permen Jeli Jamu: Mendorong Semangat Kewirausahaan Siswa Sekolah Dasar Nugraheni, Krisnawati Setyaningrum; Palupiningtyas, Dyah; Wijoyo, Tuwuh Adhistyo; Intiar, Septa; Cahyaningtyas, Frisca Dwi; Yosiano, Theofilus Christo
Jurnal Abdimas Multidisiplin Vol. 2 No. 2 (2024): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jamu.v2i2.2690

Abstract

Purpose: This community engagement program aims to cultivate entrepreneurship spirit among elementary school students through two primary approaches: Introduction to Family Medicinal Plants (Tanaman Obat Keluarga or TOGA) and training in making herbal jelly candy from raw materials such as ginger, turmeric, and tamarind, as well as Entrepreneurship Capacity Building Training and practical market day exercises. Methodology: The methods employed include the Introduction to Family Medicinal Plants (Tanaman Obat Keluarga or TOGA) and training in making herbal jelly candy from raw materials such as ginger, turmeric, and tamarind, as well as Entrepreneurship Capacity Building Training and practical market day exercises, where the delivery of the material is conducted through lectures and practical exercises. Results: An impressive 95% of these students gained an understanding of various Family Medicinal Plants (TOGA) and their benefits, mastering the art of crafting and creatively packaging herbal jelly candy. Moreover, 85% of the students showed keen enthusiasm by practicing the production of healthy herbal jelly candy at home. Additionally, the program ensured the full participation of all students in Entrepreneurship Capacity Building training, where both students and teachers comprehensively embraced market day practices. Limitations: In a span of 1-2 weeks, this program successfully engaged 60 fourth-grade students from SD Labschool Unnes, achieving remarkable outcomes Contribution: This program offers students a chance to learn essential business skills like production planning, inventory management, and marketing strategies, thus promoting entrepreneurship among young learners while emphasizing the importance of healthy eating.
The Influence of YouTube Beauty Vloggers on Cosmetic Consumer Decisions with Product Quality as a Moderating Variable Ernawati; Septa Intiar; Iswanto; Aresyama Hein Temmar; Ana Yuliana
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 1 No. I (2022): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4iI.1144

Abstract

The research is a quantitative study with an explanatory approach, which makes previous research the main reference for creating, modifying, and proving the hypotheses in this study/. The data used in this study are primary data researchers obtained from consumers who purchased cosmetic products recommended by vloggers on the YouTube platform. The data used in this study were analyzed using the smart PLS 4.0 analysis tool. The result in this article shows that the YouTube Beauty Vloggers variable can have a positive relationship direction and a significant influence on Cosmetic Consumer Decisions because the P-Values ​​are positive and below the 0.05 significance level, namely 0.008. These results are in line with the fifteenth study. The difference is that this study's independent and dependent variables are more specific, namely, YouTube Beauty Vloggers and Cosmetic Consumer Decisions. These results also show that YouTube Beauty Vloggers can improve Purchasing Decisions, increase market share, and improve the company's financial stability. In addition, the product quality variable can also moderate the influence of the YouTube Beauty Vloggers variable on the cosmetic consumer decisions variable because the P-values ​​are also positive and below the 0.05 significance level, namely 0.000, which is more significant than direct testing. Thus, it can be concluded that this article's first and second hypotheses can be accepted and proven.
Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Kepuasan Pelanggan dengan Loyalitas Sebagai Moderasi Muhamad Ilham Faozi; Merry Fithriani; John Sihar Manurung; Septa Intiar; Desty Hapsari Kirana
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.4163

Abstract

In attracting consumers, business owners try their best to provide everything they can to meet customer satisfaction. Consumer satisfaction is a very important factor to ensure the survival of a company. The goal of a company is to create and retain consumers. In order for a company to develop and get satisfaction from consumers, a company must be able to provide more value to the quality provided to consumers. This research aims to determine the effect of product quality and service quality on customer satisfaction with loyalty as moderation. The current analysis uses a quantitative approach. The population of this research is consumers or customers who have shopped. Samples were taken from this population, and the sample selection for this study was determined by random sampling, resulting in a sample of 150 respondents. The results of this research have found that product quality and service quality influence customer satisfaction. Loyalty as a moderating variable is able to moderate the influence of product quality on customer satisfaction.  
Pengaruh Pengembangan Karir, Pengalaman Kerja dan Motivasi terhadap Kualitas Kerja Karyawan Septa Intiar; Eliagus Telaumbanua; Kudsi Holil; Pretty Failasufa Aziza; Mohammad Gifari Sono
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 10 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i10.5259

Abstract

Superior and quality human resources must always be managed and supported by the company to achieve the expected performance. Achieving goals based on human resource management will show how the company should obtain, develop, foster, and prosper employees. This study aims to determine the effect of career development, work experience and motivation on employee work quality. The current analysis uses a quantitative approach. The results of the study found that career development, work experience, and motivation are interrelated and have a significant influence on employee work quality.
Utilization of the Internet of Things in Creating Smart Room Customization and Improving the Quality of Services in the Tourism and Hospitality Industry Septa Intiar; Arief Nuryana; M.Syahputra; Rahmawati; Amiruddin A.
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 5 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i5.8078

Abstract

This study is a qualitative study with a descriptive approach, namely describing each main object used in this study, including the Internet of Things, Smart Room Customization, and Service Quality. The data used in this study are secondary data that researchers obtain from various credible sources such as books, scientific articles, credible websites, and various other research sources. The data obtained are analyzed by stages of data collection, data reduction, and drawing conclusions. The result in this aticle show. the Internet of Things can create smart Room Customization. Smart Room Customization is built using the concept of the Internet of Things (IoT), a concept where an object has the ability to receive and send data over a network without requiring human interaction to a computer. The Internet of Things (IoT) is a concept that aims to expand the benefits of continuously connected internet connectivity. Kaur, Singh, Khairwal, & Jain conducted a study on the Home Automation and Security System with the GSM communication method and Android Application, the system can control equipment and help protect thieves because there is an alarm and can send signals to the owner using Android [. Giorgos Sfikas also conducted a study Creating a Smart Room using an IoT approach, a study that explains the concept of building a Smart Room using Arduino and a Bluetooth module to control electronic equipment. In the end, the benefits that the researcher mentioned above serve to facilitate customers in accessing, utilizing facilities, and other things that can facilitate customers to travel and stay in an integrated place and hotel. The convenience that the researcher mentioned above is one form of improving the quality of tourism services.
Electronic Word of Mouth as A Moderating Variable of Food Reviewer Influence on Purchasing Decisions Nabila Cecilia Marasbessy; Jhoni Iskandar; Yoyo Indah Gunawan; Feby Evelyna; Septa Intiar
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. 3 (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4i3.1469

Abstract

This study aims to analyze and examine the influence of food reviewers on consumer purchasing decisions, as well as the role of electronic word of mouth (eWOM) as a moderating variable in this relationship. In today's digital era, food reviewers have evolved into a credible source of information that influences food preferences and shopping behavior. However, the effectiveness of this influence is not always direct, but rather depends on the extent to which the reviews are disseminated and amplified through eWOM across various digital platforms. Using a quantitative approach, data were collected from consumers who had been exposed to food reviewer reviews and made food product purchasing decisions. A moderated regression analysis (MRA) model was implemented using EViews to test the hypotheses, specifically to measure the interaction between the influence of food reviewers and eWOM. The results are expected to provide empirical evidence regarding the significance of the food reviewer variable and, more importantly, identify the critical role of eWOM in strengthening or weakening this initial influence. These findings will contribute to a deeper understanding for marketing practitioners and culinary business owners in formulating effective communication strategies in the digital environment.
Adaptasi Cerdas: Hubungan Investasi Digital, Kualitas Layanan, dan Peningkatan Pendapatan Hotel Abdul Jabbar, Umar; Septa Intiar
Jurnal Riset Sosial Humaniora dan Pendidikan Vol. 4 No. 4 (2025): Desember: Jurnal Riset Sosial Humaniora dan Pendidikan
Publisher : LPPM Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/soshumdik.v4i4.3262

Abstract

The hospitality sector faces major challenges, including fierce competition, low occupancy rates, and high operating costs, especially post-COVID-19 pandemic. This article examines how adaptation strategies, particularly through digital investments, affect customer satisfaction and hotel occupancy rates. This study uses a mixed method approach, combining quantitative and qualitative methods. Qualitative data was collected through in-depth interviews with managers, staff, and guests at five hotels in Semarang, Indonesia, to identify key factors for successful adaptation. Qualitative data are analyzed using MAXQDA software. Quantitative data were analyzed by multiple regression. The results show that investment priorities are a key driver of successful adaptation, although supporting factors such as improved facilities, quality of service, and the involvement of all personnel. Quantitative findings show that hotel adaptation strategies significantly affect customer satisfaction (influence of 47.10%) and occupancy rate (influence of 38.40%). Digitalization enhances operational efficiency, allowing staff to focus on personal interactions. Technologies like AI-based recommendations and mobile check-in directly improve the overall guest experience, correlating with loyalty. The conclusion of the study is that strategic digital investments, improved service quality and active staff engagement, are key to improving customer satisfaction, optimizing occupancy rates, ultimately, driving hotel revenue growth in the post-pandemic era.
Co-Authors A. Asrijal Abdul Jabbar, Umar Adrie Oktavio Agil Septian, Bagus Ahmad Mansur Alamsyah, Sandy Amiruddin A. Ana Yuliana Ani Puspitasari Aresyama Hein Temmar Arief Nuryana Arifin, Syaadiah Arum, Desta Puspita Aswan, Muhammad Kholil Aswan, Mukhamad Kholil Aurilia Triani Aryaningtyas Bayu A.P Bayu Ade Prabowo Budi Witjaksana, Budi Cahyaningtyas, Frisca Dwi Desty Hapsari Kirana Dyan Triana Putra Eliagus Telaumbanua Enik Rahaya Enik Rahayu Ernawati Eva Desembrianita Feby Evelyna iswanto Jabbar, Umar Jhoni Iskandar John Sihar Manurung - Kudsi Holil Kurniawan, Surya M.Syahputra Maryani, Tri Merry Fithriani Mohammad Gifari Sono Muhamad Ilham Faozi Nabila Cecilia Marasbessy Nugraheni, Krisnawati Setyaningrum Palupiningtyas, Dyah Prabowo, Bayu Ade Prabowo, Bayu Ade Prabowo Pretty Failasufa Aziza Putri, Julian Andriani Rahayu, Enik Rahmawati Rahmawati, Lely Oktavia Renny Aprilliyani Risyanti, Yustina Denik Rizki Adityaji Sirait, Evi Supriyanto, Sapto Susmono Widagdo, Chrisostomus Syamsul Hadi Thoriq , Naufal Thoriq, Naufal Tuwuh Adhistyo M.Par SE Wijoyo Umar A.J Umar A.J. Umar Abdul Jabbar Verina Wijaya Widya Kurnia Wijoyo, Adhistyo Wiwik Lestari Wiwik Lestari Yosiano, Theofilus Christo Yoyo Indah Gunawan Yuliamir, Henry