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All Journal Journal on Education Inovasi: Jurnal Ilmiah Ilmu Manajemen JURNAL LENTERA BISNIS JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Sistim Informasi dan Teknologi Journal of Social Science and Business Studies
Vivid Violin
Politeknik Maritim AMI Makassar
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The Role of Entrepreneurship Education, Attitude Toward Risk and Digital Literacy on Entrepreneurial Intention Among Gen Z Budi Utami; Mozart Malik Ibrahim; Vivid Violin; Desty Endrawati Subroto; Dina Destari; Enny Diah Astuti
Journal of Social Science and Business Studies Vol. 3 No. 1 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i1.136

Abstract

This study aims to test and analyze the influence of entrepreneurship education, attitude toward risk and digital literacy on entrepreneurial intention, especially for generation Z. The researcher conducted a structured study of the results of studies that have been conducted by previous researchers, the results of the study discuss the determinant factors of entrepreneurial intention. The results of the studies analyzed were in the form of articles published in scientific journals over the past five years. The independent variables in this study are entrepreneurship education, attitude toward risk and digital literacy. The vocal or dependent variable in the study is entrepreneurial intention. The results of the analysis show that entrepreneurship education, attitude toward risk and digital literacy have a positive effect on entrepreneurial intention. The suggestion given is that the government should make policies related to education that support the development of the entrepreneurial ecosystem in Indonesia. The suggestion for managers of educational institutions is to introduce positive things about entrepreneurship to generation Z students as early and as often as possible.
EKSPLORASI PERAN ORGANIZATIONAL SUPPORT DAN PROACTIVE COPING TERHADAP KINERJA KARYAWAN GENERASI Z Djunaedi Djunaedi; Ana Fitriyatul Bilgies; Tanti Widia Nurdiani; Darwis Darwis; Haniwijaya Pahlawansah; Vivid Violin
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1402

Abstract

Generation Z is starting to dominate the world of work and presenting new challenges in human resource management. This study aims to explore the role of organizational support and proactive coping on the performance of Generation Z employees. Organizational support plays a role in providing support that can improve employee well-being and productivity. At the same time, proactive coping is a strategy that allows individuals to overcome work challenges more effectively. This study uses a quantitative method with a survey approach involving 250 respondents from industrial sectors. Data were collected through questionnaires that have been tested for validity and reliability. The analysis results show that organizational support positively influences the performance of Generation Z employees, both directly and through increasing proactive coping. In addition, proactive coping also acts as a mediator in the relationship between organizational support and employee performance. Thus, organizations need to increase support for employees and encourage the development of proactive coping strategies to improve their performance. The implications of this study are expected to provide insight for HR practitioners in designing more effective work policies and programs for Generation Z employees.
ANALISIS PENGARUH E-WOM, PEMASARAN DIGITAL DAN KUALITAS KONTEN MEDIA SOSIAL TERHADAP BRAND AWARENESS Victor Lamboy Sinaga; Vivid Violin; Mozart Malik Ibrahim; Fildzah Shabrina; Ratu Nadya Wahyuningratna; Ilham Arief
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1453

Abstract

This study investigates the impact of electronic word-of-mouth (e-WOM), digital marketing, and social media content quality on brand awareness. A quantitative approach was employed, utilizing a questionnaire survey of 100 consumers. Multiple linear regression analysis revealed a significant and positive relationship between each independent variable (e-WOM, digital marketing, and social media content quality) and the dependent variable (brand awareness). The findings suggest that company management should adopt strategic measures to enhance brand image, thereby fostering positive e-WOM. This can be achieved by consistently maintaining and improving product quality, increasing product reliability through strengthened production and logistics systems, and providing excellent after-sales service.
ANALISIS PENGARUH CONTENT MARKETING, DIGITAL PROMOTION DAN BRAND TRUST TERHADAP REPURCHASE INTENTION KONSUMEN SHOPEE INDONESIA Kushariyadi Kushariyadi; Vivid Violin; Ichwan Rahmanu Widjaja; Fedianty Augustinah; Muhamad Risal Tawil; Saipul Al Sukri
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1574

Abstract

Repurchase is an important indicator that a bond has been established between the product brand and customer trust. Over time, repurchase behavior can lead to consumer loyalty. Positive experiences that consumers have after using a particular product or receiving quality service help to build emotional bonds and trust. These elements become crucial when consumers decide to make future purchases to fulfill their needs and desires. This research is qualitative in nature, involving interviews and analysis of the influence of each independent variable—namely content marketing, digital promotion, and brand trust—on repurchase intention. The study involved 30 respondents who are Shopee consumers in Indonesia. The results indicate that content marketing, digital promotion, and brand trust all have an influence on repurchase intention. The recommendation for company management is to provide training to enhance competence, innovation, and creativity, especially for the digital marketing team, so they are capable of designing high-quality digital content that can also be used effectively for digital promotional activities. Another suggestion is to tighten the system related to product and service quality, in order to build consumer trust in the brand.
Co-Authors Agung Supriyadi Agus Nurofik Ajeng Andriani Hapsari Akmal Abdullah Anita Bawaiqki Wandanaya Arnold Sultantio Hutabarat Asri Ady Bakri Astuti, Enny Diah Bilgies, Ana Fitriyatul Bord Nandre Aprila Budi Utami Darwis Darwis Darwis Desty Endrawati Subroto DIAN ARLUPI UTAMI Dina Destari Djunaedi Djunaedi Fahrina Mustafa Fedianty Augustinah Fildzah Shabrina Frans Sudirjo Haniwijaya Pahlawansah Ichwan Rahmanu Widjaja Ifadhila Ilham Arief Indriastiningsih, Erna Isep Nendri Rostiana Isna Juwita Khoirul Anwar, SE, MM Kushariyadi Kushariyadi Lely Indriani Loso Judijanto Mozart Malik Ibrahim Muhamad Risal Tawil Muhammad Subhan Iswahyudi Muhammad Syafri Nasution, Annio Indah Lestari Ngurah Pandji Mertha Agung Durya Pas Mahyu Akhirianto Rezky Nurbakti Saipul Al Sukri SETIAWAN JODI, I WAYAN GEDE ANTOK Syamsi Mawardi Syeh Assery Tanti Widia Nurdiani Tribowo Rachmat Fauzan Victor Lamboy Sinaga Wahyuningratna, Ratu Nadya Wulandari Wulandari