Articles
<![CDATA[Deep Learning untuk Solusi Cerdas: Workshop Penggunaan Aplikasi AI untuk Kehidupan Sehari-Hari ]]>
<![CDATA[Netti Herawati]]>;
<![CDATA[K Ghazali]]>;
<![CDATA[Uci Suryani]]>;
<![CDATA[M Bambang Purwanto]]>
<![CDATA[ Karya Nyata : Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 2 (2025): Juni : Karya Nyata : Jurnal Pengabdian kepada Masyarakat ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.62951/karyanyata.v2i2.1329
<![CDATA[This community service activity is motivated by the rapid development of deep learning and artificial intelligence (AI) which has penetrated various aspects of life. Prasetiya Mandiri Polytechnic held a workshop "Deep Learning for Smart Solutions: Workshop on the Use of AI Applications for Daily Life" to increase AI literacy among students and lecturers. The method of implementing this activity includes the preparation of workshop materials, the implementation of presentation sessions, discussions, and practical exercises, as well as evaluation through questionnaires and observations. The results of the activity showed high enthusiasm of participants and increased understanding of the basic concepts of deep learning and AI applications. The interpretation of the questionnaire data showed a high level of participant satisfaction, with an average score of 4.5 on a scale of 5. The results of the participants' practical exercises also demonstrated their ability to apply AI concepts to create simple applications. This activity succeeded in achieving its goal of improving participants' digital skills and encouraging the application of AI in learning and research at Prasetiya Mandiri Polytechnic. In conclusion, this workshop is effective in improving AI literacy and providing practical experience to participants, and has the potential to be further developed by adding more intensive and diverse practice sessions]]>
<![CDATA[Pelatihan Manajemen Pemasaran dan Branding bagi Pengelola Homestay dan Penginapan Keluarga ]]>
<![CDATA[Fitria Marisya]]>;
<![CDATA[Hatidah Hatidah]]>;
<![CDATA[Marsinah Marsinah]]>;
<![CDATA[Rolia Wahasusmiah]]>;
<![CDATA[M Bambang Purwanto]]>
<![CDATA[ Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Vol. 4 No. 2 (2025): Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri ]]>
Publisher : <![CDATA[Universitas Maritim AMNI Semarang ]]>
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DOI: 10.58192/sejahtera.v4i2.3199
<![CDATA[This community service activity aims to improve the knowledge and skills of homestay and family inn managers in marketing and branding management in the region Pagaralam City. The background of this activity is the importance of the role of homestays and family lodging in supporting local tourism, as well as the problems faced by managers in terms of marketing and branding. The method of implementing this activity includes a needs survey, preparation of training materials, training implementation, and follow-up in the form of mentoring and evaluation. The training was attended by 50 participants with a high level of attendance and activity. The results of the pre-test and post-test evaluations showed an average increase of 89 percent in participants' understanding. Feedback from participants also showed that this training was very useful and relevant. After the training, participants began to implement changes in their marketing and branding strategies, which had an impact on increasing the number of guests and the quality of photos of lodging products. The interpretation of the results showed that this training was effective in improving the knowledge and skills of the participants, as well as having a positive impact on their efforts. The conclusion of this activity is that marketing and branding management training has succeeded in increasing the capacity of homestay and family inn managers in developing their businesses. This activity also contributes positively to the development of local tourism.]]>
<![CDATA[Pelatihan Cooperate Learning Melalui Media English Exploratory Vacation pada Mahasiswa Sadar Wisata Palembang Darussalam ]]>
<![CDATA[Ariya Agustin]]>;
<![CDATA[M Bambang Purwanto]]>
<![CDATA[ Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Vol. 2 No. 4 (2023): Oktober : Jurnal Inspirasi Mengabdi Untuk Negeri ]]>
Publisher : <![CDATA[Universitas Maritim AMNI Semarang ]]>
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DOI: 10.58192/sejahtera.v2i4.1478
<![CDATA[Tourism is the entry gate to revive the economy after the pandemic ends. Many tourists treat longing that has long been constrained by the situation brought about by covid 19. In increasing the confidence of tourists visiting Palembang City, students who are members of the Palembang Darussalam Tourism forum hold English proficiency training with a cooperative learning method that aims to further increase confidence when speaking English. This is in line with the large number of foreign tourists who enter Palembang City to travel or do business. This community service activity is focused on improving the English language skills of students who are members of the Palembang Darussalam tourism aware student forum. This activity was carried out via zoom meeting by providing information about tourism in Palembang City and directly practicing speaking English.]]>
<![CDATA[Punti Kayu Berdaya: Strategi Pengabdian Masyarakat dalam Menggerakkan Ekonomi Lokal Melalui Ekowisata ]]>
<![CDATA[M Bambang Purwanto]]>;
<![CDATA[Dwi Hanadya]]>;
<![CDATA[Nyanyu Ully Auliana]]>;
<![CDATA[Edi Harapan]]>;
<![CDATA[Agung Indriansyah]]>
<![CDATA[ Jurnal Pelayanan Masyarakat Vol. 2 No. 1 (2025): Jurnal Pelayanan Masyarakat ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.62951/jpm.v2i1.1301
<![CDATA[The Punti Kayu Tourism Forest has great potential in maintaining environmental balance and improving the local economy. However, this potential has not been utilized optimally due to lack of public awareness and limited skills. This community service activity aims to increase public awareness about the economic and educational potential of the Punti Kayu Tourism Forest, provide training and assistance in utilizing the potential of the tourism forest, and encourage the development of creative economy products based on the tourism forest. The method used is counselling and socialization, which is carried out by the Prasetiya Mandiri Polytechnic Lecturer Team, PSDKU Palembang, on April 10, 2025. The results of the activity showed an increase in the number of visitors to the tourist forest, an increase in the income of local communities, and an increase in public awareness about the importance of conservation. The interpretation of the results shows that this community service activity has had a significant positive impact on the community and the environment. The conclusion of this activity is that community empowerment through education and training is the key to success in utilizing the potential of urban forests in a sustainable manner.]]>
<![CDATA[English Learning and Innovation Skills in 21st: Implementation of Critical Thinking, Creativity, Communication, and Collaboration ]]>
<![CDATA[Novia, Fitri]]>;
<![CDATA[Desti Nurdianti]]>;
<![CDATA[M Bambang Purwanto]]>
<![CDATA[ Asian Journal of Applied Education (AJAE) Vol. 3 No. 2 (2024): April 2024 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ajae.v3i2.8318
<![CDATA[This essay looks at how to improve English language learning through the application of critical thinking, creativity, communication, and teamwork abilities. Students are expected to be able to navigate life's obstacles on their own thanks to the skills they have acquired since, among other things, a generation raised in the 21st century that is inundated with "conveniences" that have two sides can have both beneficial and harmful effects. Training students in social skills and global awareness is the main reason for the need of utilizing critical thinking, creativity, communication, and collaboration learning abilities in education. These skills include problem-solving, communication, creativity and innovation, and cooperation. To provide students with the full range of talents and abilities necessary for a more affluent life, all of these competencies must be developed during the learning process]]>
<![CDATA[Pelatihan Peningkatan Kompetensi Komputer dan Literasi Digital untuk Siswa SMK ]]>
<![CDATA[Dita Rahmawati]]>;
<![CDATA[Wahyudi Syaputra]]>;
<![CDATA[M Bambang Purwanto]]>
<![CDATA[ Jurnal Pelayanan Masyarakat Vol. 2 No. 2 (2025): Jurnal Pelayanan Masyarakat ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.62951/jpm.v2i2.1601
<![CDATA[This Community Service Activity (Pengmas) is a form of contribution by lecturers and students in supporting the improvement of digital literacy among vocational high school students, especially students of SMK Negeri 2 Palembang. The main objective of this activity is to equip students with basic knowledge and practical skills in computerization and digital, including software introduction, basic coding, software installation, and simple video editing. The implementation method uses a hands-on training in a computer laboratory, involving two lecturers and several students as facilitators. The activity results showed increased students' interest and understanding of the material presented and active interaction during the training. The school welcomes this activity and hopes to establish sustainable cooperation with higher education institutions. This community service is expected to become a model of educational activities relevant to the needs of the world of work in the digital era and positively impact the competence of vocational school students in facing future challenges.]]>
<![CDATA[TEACHING WRITING RECOUNT TEXT BY USING MIND ]]>
<![CDATA[M Bambang Purwanto]]>;
<![CDATA[Boy Sandi]]>
<![CDATA[ Language and Education Journal Vol. 7 No. 1 (2022): Language and Education Journal ]]>
Publisher : <![CDATA[Universitas Islam Ogan Komering Ilir Kayuagung ]]>
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DOI: 10.52237/tncvk243
<![CDATA[The focus of this research was whether teaching writing recount text to tenth grade students at Pemulutan's State Senior High School 1 could be accomplished using mind mapping. This study applied a quasi-experimental design. The use of random assignment is not used in quasi-experimental designs. In the academic year 2021/2022, the population of this study consisted of all tenth-grade students of SMA Negeri 1 Pemulutan. The students in tenth grade at SMA Negeri 1 Pemulutan were chosen as the samples, which have been taken using non-randomsampling. The experimental group was class (X.2), while the control group was class (X.1). The value of t-obtained was 3.42, and the value of t-table was 2.060 at a significant level of 5%, according the results of t-obtained. Because the t-obtained value was higher than the value in the t-table. The study focuses on finding that teaching writing through mind mapping enabled learners to get higher scores based on the post-test experimental group's and post-test control group's results It was discovered that training tenth grade children to write at SMA Negeri 1 Pemulutan through mind mapping to enhance writing was effective]]>
<![CDATA[THE USE OF PROCESS GENRE TECHNIQUE TO IMPROVE WRITING SKILL ]]>
<![CDATA[Ferri Hidayad]]>;
<![CDATA[Ariya Agustin]]>;
<![CDATA[Muhammadi Iqbal]]>;
<![CDATA[M Bambang Purwanto]]>
<![CDATA[ Language and Education Journal Vol. 8 No. 1 (2023): Language and Education Journal ]]>
Publisher : <![CDATA[Universitas Islam Ogan Komering Ilir Kayuagung ]]>
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DOI: 10.52237/xhkfyr72
<![CDATA[The purpose of this study was to assess how well the process-genre training in the EFL writing course worked. It also examined the rhetorical strategies and devices authors employed in their essay. The effectiveness of the intervention was also assessed based on how the kids felt about it. It was limited to eighth grade at SMP N 2 Sungai Lilin. This was accomplished by using a quasi-experimental method. The study's experimental group (EG) and control group (CG) were made up of Sections A (N=40) and C (N=39), using the simple random sample approach. The EG was exposed to process-genre intervention while the CG received the conventional writing training. Two research tools were used to collect the data: an interview and a pre-post intervention writing test. The experimental and controlling technique was applied as a result. The eighth-grade English textbook acted as both an EG and CG teaching resource. A paired samples t-test in SPSS 20 was used to compare test results between groups, and an independent samples t-test was performed to compare test outcomes between the two groups at the pre-post-test. Positive changes were made to the students' attitudes toward process-genre writing instruction. EFL teachers need to be capable and skilled when putting the training into their writing classes. Last but not least, it is suggested to do more research by increasing the intervention period to investigate the outcomes of process-genre based writing instruction as an instructional technique in EFL writing classrooms]]>
<![CDATA[Marketing With Emotional Branding: A Case Study on English Courses in Kampung Pare ]]>
<![CDATA[M Bambang Purwanto]]>;
<![CDATA[Vivin Afini]]>;
<![CDATA[Ridayani]]>;
<![CDATA[Roberto Aldy Ratoeloedji]]>
<![CDATA[ INTERACTION: Jurnal Pendidikan Bahasa Vol. 12 No. 3 (2025): INTERACTION: Jurnal Pendidikan Bahasa ]]>
Publisher : <![CDATA[Program Studi Pendidikan Bahasa Inggris, Universitas Pendidikan Muhammadiyah Sorong ]]>
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DOI: 10.36232/interactionjournal.v12i3.3901
<![CDATA[This research raises a crucial issue related to the importance of emotional branding in increasing consumer loyalty in English courses. In an increasingly fierce competition era, consumers seek educational services and meaningful emotional experiences. The problem identified was the low emotional engagement provided by the course institution, thus affecting customer loyalty. This study aims to analyze elements of emotional branding, such as brand stories, the use of emotional language, and sensory experiences in creating an emotional connection with consumers. The research method uses a qualitative approach with a demographic study design. Data was collected through in-depth interviews, observations, and analysis of promotional documents. The results show that elements of brand stories and sensory experiences significantly increase emotional attachment and consumer loyalty. This study concludes that emotional branding is a key strategy for building long-term relationships with consumers in the education sector.]]>
<![CDATA[Pendampingan Pembukuan Keuangan pada Usaha Mikro Laundry A2 di Kota Palembang ]]>
<![CDATA[Fitria Marisya]]>;
<![CDATA[Rolia Wahasusmiah]]>;
<![CDATA[Marsinah Marsinah]]>;
<![CDATA[Hatidah Hatidah]]>;
<![CDATA[M Bambang Purwanto]]>
<![CDATA[ ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 5 (2025): September: ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat ]]>
Publisher : <![CDATA[Asosiasi Periset Bahasa Sastra Indonesia ]]>
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DOI: 10.61132/aspirasi.v3i5.2248
<![CDATA[This community service activity was carried out at Laundry A2 Palembang City with the aim of improving the financial literacy of micro business actors through simple financial bookkeeping assistance. Many micro business actors experience difficulties in recording financial transactions systematically, which has an impact on their inability to evaluate the financial condition of the business accurately. Through a participatory approach and direct training at the place of business, this activity focuses on the importance of recording daily income and expenses, as well as the preparation of monthly income statements. The results of the mentoring show that the owners and employees of A2 Laundry are starting to be able to implement a structured daily bookkeeping system. In addition, the increase in understanding of financial management can be seen from the post-test results, which increased by up to 70% compared to the pre-test. A2 Laundry now has a simple income statement that can be used as a basis for business decision-making. The success of this activity shows that a simple bookkeeping model that is tailored to business needs can be implemented effectively by MSME actors. In the future, similar approaches can be replicated in other micro-enterprises to strengthen the financial foundations of local businesses.]]>
