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All Journal Jurnal Manajemen Terapan dan Keuangan Heritage of Nusantara: International Journal of Religious Literature and Heritage Jurnal Al-Qardh SAMARAH: Jurnal Hukum Keluarga dan Hukum Islam Jurnal Ilmiah Al-Syir'ah Morality :Jurnal Ilmu Hukum NISBAH: JURNAL PERBANKAN SYARIAH Jurnal Ilmu Hukum Tambun Bungai El-Usrah: Jurnal Hukum Keluarga International Journal of Economics Development Research (IJEDR) Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) AT-TASYRI' Jurnal Ilmiah Prodi Muamalah Oeconomicus Journal of Economics Jurnal Bimas Islam AL IQTISHOD: Jurnal Pemikiran dan Penelitian Ekonomi Islam Management of Zakat and Waqf Journal (MAZAWA)) Jurnal Ilmu Ekonomi dan Bisnis Islam Jurnal Kewarganegaraan At-Tasyri Jurnal Hukum Islam dan Ekonomi Syariah Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) Parta: Jurnal Pengabdian Kepada Masyarakat Journal of Management and Islamic Finance Jurnal Pengabdian Multidisiplin Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Pengabdian Masyarakat Formosa (JPMF) Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM) AMALA Jurnal Pengabdian Kepada Masyarakat Heritage of Nusantara: International Journal of Religious Literature and Heritage Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) ZAWA:Management of Zakat and Waqf Journal Journal of World Trade Studies IIJSE Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Akbar, Wahyu
State Islamic Institute Of Palangka Raya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Veterinary Other

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TINJAUAN EKONOMI SYARIAH ATAS PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK BRAND LOKAL DI KOTA PALANGKA RAYA Wahyu Akbar; Jefry Tarantang; Elda Mirnawati
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 1 No. 1 (2021): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaem.v1i1.217

Abstract

The focus of this research is to find out whether there is an effect of product quality and price on consumer purchasing decisions on local fashion products in Palangka Raya City. Product quality and price are factors that can influence consumer purchasing decisions and are often used by consumers as a basis for consideration of a product until they decide to make a purchase. This research uses a quantitative approach method. This type of research uses field data on WYD (Wear Your Design) distribution of Palangka Raya as a local brand maker of Palangka Raya. Methods of data collection using questionnaires. The sampling technique used was accidental sampling. The population in this study used the Lemeshow formula and obtained a sample of 96 respondents. The data analysis technique used is multiple linear regression analysis technique. The results showed that based on the results of the partial test statistical calculations, it was concluded that product quality and price had a partial and simultaneous effect on people's purchasing decisions at WYD Distro Palangka Raya. The implementation of Islamic economic values ​​in the form of the value of benefit and justice in production and consumption activities in this study.
Co-Authors Adlina, Fadiah Adriana Binti Ibrahim, Elly Ahmad Dakhoir Ahmad Dakhoir Ahmad Hanafi Aldina Sri Wahyuni Andrianoor Andrianoor Anisa Anisa Anwar, Harles Ardiansyah, Mawar Astiti, Ni Nyoman Adi Athoillah Islamy athoillah ismaly Aufa, Naufatti Bani Syarif Maula Burhan, Nabilla Shalsabilla Az-Zahra Chairul Fahmi Chatarina Umbul Wahyuni Cornelia, Riska Eka Putri, Febbyanti Agustina Elda Mirnawati Enriko Tedja Sukmana Fatma Sumiati Haidi Hajar Widagdo Hasnita Hasnita Heni Rahayu Hidayat, Aly Ibnu Elmi AS Pelu Jefry Tarantang Kamil, Ahmad Mujaheed Bin Mohamed Khairunnisa Khasyi’in, Nuril Kurniawan, Rahmad L. Lisnawati Lestari, Mega Asri Lusy Nur Misnaningsih Mar, Ma Tin Cho Mirawati Mirawati Mirnawati, Elda Miya Nanda Saputri Mofit Saptono Muhammad fauzan Muhammad Noor Sayuti Muhammad Riza Hafizi Mujiburohman, Mujiburohman nita, Anita Noor Sayuti, Muhammad Novi Angga Safitri Novia Permana, Farid Putra, Faiq Danendra Rizqi Putri, Fadhila Zahra Rafi, Faris Rahima, Dwira Rahmad Kurniawan Rahmad Kurniawan Rahmad Kurniawan Ramdani Wahyu Sururie Resha Theara Ridwan, Ahmad Hasan Rofiee, Nur Atikah Binti Rollis, Rollis Sa'diah, Maulida Safitri, Novi Angga Sayuti, M. Noor Septiana Wulansari Setiawan, Rahmad Fahreza Sobriah, Alvina Sodiq Sofyan Hakim Sofyan Hakim Tri Hidayati Umar, Masyitah Widagdo , Haidi Hajar Zainal Arifin Zendrato, Cristian Zidan, Ahmad Zulkifli Zulkifli