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All Journal Jurnal Intelektualita: Keislaman, Sosial, dan Sains Wardah EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Penelitian Pendidikan IPA (JPPIPA) Masyarakat Telematika Dan Informasi : Jurnal Penelitian Teknologi Informasi dan Komunikasi Ganaya: Jurnal Ilmu Sosial dan Humaniora MUHARRIK: JURNAL DAKWAH DAN SOSIAL PUBLIKASI PENELITIAN TERAPAN DAN KEBIJAKAN Jurnal Scientia Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Nasional Manajemen Pemasaran dan SDM Khazanah Multidisiplin Jurnal Indonesia : Manajemen Informatika dan Komunikasi ARRUS Journal of Social Sciences and Humanities Jurnal Ekonomi Jurnal Pengabdian kepada Masyarakat Bina Darma Jurnal Cakrawala Ilmiah Journal of Innovation Research and Knowledge Jurnal Pengabdian Masyarakat Bangsa Sinergi International Journal of Management and Business Da'watuna: Journal of Communication and Islamic Broadcasting EduInovasi: Journal of Basic Educational Studies Jurnal Indonesia : Manajemen Informatika dan Komunikasi Bersama : Jurnal Pengabdian Masyarakat Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Communica : Journal of Communication
Isnawijayani
Universitas Bina Darma
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Journal : Jurnal Scientia

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Marketing Communication Strategy In Small Business Of Rokyati Crackers In Ulak Kerbau Baru Village (Ogan Ilir) Ilham, Akbar; Isnawijayani, Isnawijayani
Jurnal Scientia Vol. 13 No. 04 (2024): Education and Sosial science, September-December 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v13i04.2633

Abstract

This research aims to analyze and disseminate marketing communication strategies implemented by the small business Kerupuk Rokyati in Ulak Kerbau Baru Village, Ogan Ilir. In an era of increasingly fierce competition, marketing communications plays an important role in strengthening the market and increasing product sales position. The research method used is descriptive qualitative, with data collection techniques through in-depth interviews, observation and documentation. The results of the research show that the marketing communication strategy implemented by Kerupuk Rokyati is still conventional. Therefore, this research recommends the use of social media and digital platforms as a more modern marketing communications strategy to expand market reach and increase brand awareness.
Co-Authors Aditya Pratama Agustini, Eka Puji Ahmad Pauzi, Ahmad Ahmad Roziqin Ahmad Syazili Aji, Yudhi Satria Amanda Anggun Shalihah Amelia, Fara Anie Yusti Wara Apriani, Mira Audia Rosita Bagus Suryo Nugraha Bastian Bastian Caropeboka, Ratu Mutialela Desy Misnawati Desy Misnawati Devi Udariansyah Dewanti Putri, Meytari Dwi Maharani DWI MAHARANI Dwi Muhammad Taqwa DWI MUHAMMAD TAQWA Elly Rahmayanti Elvinda, Ami Fahmi, Muhammad Syahid Febrian, Heru Hafizni, Moh. Hariansyah Riski Putra Hazazi Hidayatullah, M. Daffa Hendiyanto Hendiyanto Ilham, Akbar Jabir, Bastian Jessi Kevita Leo Ferdian Fauzi4 Leriva, Ratu Tenny Lexianingrum, Siti Rahayu Pratami M.Hafizni Maria Ulfa Marleni Marleni Mira Apriani Misnawati, Desy Moh. Hafizni Moh. Hafizni MS, Ratu Mutialela Caropeboka Nanda Fadilla Natasha Rahma Utami Nurlina Nurlina Ochsa Dwiprakasa, Muhammad P.L, Siti Rahayu Prestika, Suci Rachmawati, Diana Widhi Rahma Santhi Zinaida Rahma Santhi Zinaida Ratu Mutialela Caropeboka Ratu Mutialela Caropeboka Rella Annisa Fitri Rianawati, Dian Rosani, Meilia Rustam Sagraha, Raynor Saipul Anwar Santhi Zinaida, Rahma Sartika , Dewi Selma Salsabila Sulaiman Helmi Taqwa, Dwi Muhammad Tareamansyah, Andes Tri Widayatsih, Tri Trisninawati Trisninawati, Trisninawati Triwidayatsih, Triwidayatsih Wahidin Wahidin Warda Soraya Wawan Darmawan Wedadjati, Ratna Sesotya Widhi, Diana Yusana, Yeva Zaid Amin, Zaid Zainal Abidin Zinaida, Rahma Santhi Zuhriyadi, Ilman