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All Journal International Journal of Electrical and Computer Engineering International Journal of Evaluation and Research in Education (IJERE) Pendidikan Tata Niaga Journal of Education and Learning (EduLearn) Jurnal Pendidikan Ekonomi BISE: Jurnal Pendidikan Bisnis dan Ekonomi Jurnal SOLMA JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Karinov Didaktika: Jurnal Kependidikan JURNAL ILMIAH GLOBAL EDUCATION PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Social Science Studies East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Pendidikan Administrasi Perkantoran (JPAP) Journal of Educational Analytics Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Enigma in Economics
Dede Rusmana
Universitas Negeri Malang
Aerospace Engineering Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Veterinary Other

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Journal : Jurnal SOLMA

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Utilizing Search Engine Optimization (SEO) through SEO-Friendly Websites as a Digital Transformation of Online Marketing Strategies for MSMEs Abdul Fattah, Fuad; Rusmana, Dede; Hidayat, Rachmad; Khoiril Mala, Iva
Jurnal SOLMA Vol. 14 No. 3 (2025)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v14i3.20435

Abstract

Backround: The digital era has had a disruptive impact on various sectors, including the industrial sector. The industrial sector must be able to adapt to market its products using digital media in order to capture a wider market. The purpose of this community service is to provide assistance to MSMEs and equip them with the knowledge to implement digital marketing. Method: A workshop on creating and maintaining SEO-based websites was used to provide assistance to MSMEs so that they could gain more comprehensive knowledge accompanied by practical experience. Result: The use of SEO-based websites has successfully increased the visibility of MSMEs and MSME products to national and international audiences. Before the website existed, MSMEs had no visibility at all, but after the website was created, they were able to reach 1,274 views with 4 product posts. Conclusion: Community service activities can improve the capabilities of MSMEs in transforming traditional marketing to more modern marketing by using digital media such as SEO-friendly websites, thereby improving the performance of MSMEs.
Peningkatan Kapasitas Kewirausahaan Organisasional Anggota Menuju karangtaruna Mandiri Rusmana, Dede; Fattah, Fuad Abdul; Hidayat, Rachmad
Jurnal SOLMA Vol. 14 No. 3 (2025)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v14i3.20511

Abstract

Background: Karang Taruna, as mandated by the Indonesian Ministry of Social Affairs Regulation No. 25/2019, is a village-level youth organization for social empowerment. This study aimed to evaluate the effectiveness of an entrepreneurship training for Karang Taruna members in Sumberjo Hamlet, Wonogiri. Methods: A paired pretest–posttest design was applied to 20 participants. The intervention comprised socialization, business planning, basic bookkeeping, and digital marketing. Entrepreneurial knowledge was measured before and after the training and analyzed using a Paired t-test at α = 0.05. Results: The pretest mean was 77.35 (SD = 5.234) and the posttest mean was 84.35 (SD = 9.287); the mean difference (pre minus post) was −7.00 with t(19) = −3.335; p = 0.003; 95% CI [−11.393; −2.607]. The pre–post correlation was 0.263 (p = 0.263), indicating a weak association. These findings confirm a significant knowledge gain following the training. Conclusions: The entrepreneurship training effectively improved participants’ understanding and merits continuation through monthly business clinics and a supportive village-level ecosystem. Keywords: Community Service; Entrepreneurship; Karang Taruna; Paired t-test; Rural Youth; Training.
Co-Authors Abd Rahman, Aryati Abdul Fattah, Fuad Abdul Rahman Andy Prasetyo Wati Anton Subarno Budi Wahyono Budi Wahyono - -, Budi Wahyono - Choirul Anam Cicilia Dyah Sulistyaningrum Indrawati Cicilia Dyah Sulistyaningrum Indrawati Cyndy Novi Octavia Dedi . Dirgatama, Chairul Huda Atma Dwi Yuliati Jesica Sanda Fadia Zen Fattah, Fuad Abdul Fitrotul Isnaini Franciskus Antonius Alijoyo Heri Heri, Heri Heri Pratikto Hery Sawiji Indarwati, Rila Ayu Agnes Khoiril Mala, Iva Laurensia Claudia Pratomo Martha, Jefry Aulia Muhammad, Naufal Dzakwana Muhtar Muhtar Muhtar Muhtar Munawir Yusuf Naswan Suharsono Noval Arkan Abiyyi Nur Rahmi Akbarini Palupi Rimba Ardiasih Patni Ninghardjanti Perrmansah, Sigit Putri, Fega Yoanisyah Rachmad Hidayat Ruli Isnaini Safriza Lailatul Hikmah Salasa Bella Aqida Sari, Prima Ratna Sigit Permansah Sri Wahyuni Sri Wahyuni - -, Sri Wahyuni - Subagya Subagya, Subagya Wening Patmi Rahayu Wiedy Murtini Winarno Winarno Zumroh, Siti Zutiasari, Ika