Article Per Year (5 Year)
p-Index From 2021 - 2026
8.435
P-Index
This Author published in this journals
All Journal Ekonomi Bisnis Kinerja Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL ILMU MANAJEMEN DAN BISNIS AdBispreneur Jurnal Manajemen International Humanities and Applied Science Journal IJEBD (International Journal Of Entrepreneurship And Business Development) SENTRALISASI Bisma: Jurnal Bisnis dan Manajemen SEIKO : Journal of Management & Business JURNAL EDUCATION AND DEVELOPMENT Owner : Riset dan Jurnal Akuntansi Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Samudra Ekonomi dan Bisnis Jurnal Bisnis dan Kewirausahaan Business and Finance Journal The International Journal of Business Review (The Jobs Review) Maker: Jurnal Manajemen Journal of Business and Applied Management JURNAL LENTERA BISNIS Kumawula: Jurnal Pengabdian Kepada Masyarakat International Journal of Economics, Business and Accounting Research (IJEBAR) Business Journal : Jurnal Bisnis Dan Sosial Dinasti International Journal of Education Management and Social Science Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik Jurnal Manajemen dan Bisnis Kreatif Jurnal Riset Akuntansi dan Manajemen Malahayati (JRAMM) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Bahtera Inovasi Jurnal USAHA International Journal of Science and Society (IJSOC) Jurnal Ilmu Multidisplin Journal of Business Studies and Management Review Jurnal Ekonomi, Bisnis, dan Akuntansi JANE (Jurnal Administrasi Negara) Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Siber Transportasi dan Logistik Journal of Indonesia Marketing Association Jurnal Sekretaris & Administrasi Bisnis
Pratami Wulan Tresna, Pratami Wulan
Universitas Padjajaran
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

Published : 67 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 67 Documents
Search

 3   4   5   6   7 
The Measurement of Supply Chain Management Performance at PT. Sinergi Gula Nusantara Sei Semayang Sugar Factory Unit in 2020 – 2023 Using The Supply Chain Operation Reference-Fuzzy Analytical Hierarchy Process (SCOR-FAHP) Method Audina Afriani; Pratami Wulan Tresna; Luthfi Thirafi
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 1 (2024): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i1.3164

Abstract

PT. Sinergi Gula Nusantara Sei Semayang Sugar Factory unit is a sugar-producing company which collaborates with suppliers and distributors along its supply chain. The challenges which are faced by PT. Sinergi Gula Nusantara Sei Semayang Sugar Factory unit, are delays in raw material deliveries and production schedules, limitations and mismatches of raw materials with criteria, and production outcomes not meeting targets. Therefore, it is necessary to measure supply chain management performance in order to know the conditions and assess the performance of supply chain management at PT. Sinergi Gula Nusantara Sei Semayang Sugar Factory unit, from 2020 to 2023. Furthermore, the methods used were SCOR as the model for mapping the measurement matrix and FAHP was used in order to determine the priority weights for each criterion in the matrix. The supply chain management performance measurement results at PT. Sinergi Gula Nusantara Sei Semayang Sugar Factory unit, from 2020 to 2023, obtain a score of 81.24, which is categorized into good category. However, there are still 5 KPIs which need improvement, in which it can be achieved by improving record-keeping and documentation with software assistance, sorting raw materials, and implementing the SCOR-FAHP method in supply chain management performance measurement.
Analisis Upaya Negosiasi terhadap Kasus Wanprestasi dalam Perusahaan PT Trihamas Finance Wildan Gilang Komara; Cecep Safa’atul Barkah; Pratami Wulan Tresna; Nurillah Jamil Achmawati Novel
Jurnal Sekretaris dan Administrasi Bisnis Vol 7 No 1 (2023): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v7i1.262

Abstract

Permasalahan di perusahaan merupakan hal yang lumrah terjadi, dan akan selalu ada selama terjadi suatu perbedaan pendapat yang dilakukan oleh pekerja atau konsumen terhadap perusahaan. Oleh sebab itu, kemampuan negosiasi menjadi sangat penting bagi perusahaan agar dapat menyelesaikan berbagai masalah tersebut. Salah satu permasalan tersebut adalah kasus wanprestasi yang dapat dialami oleh konsumen perusahaan jasa pendanaan. Perusahaan yang menjadi fokus dalam kasus yang dibahas adalah PT Trihamas Finance, yaitu sebuah perusahaan yang bergerak pada bidang jasa pembiayaan kendaraan bermotor. Kasus yang terjadi dan menjadi topik pembahasan artikel ini adalah kasus wanprestasi yang dilakukan oleh debitur R dengan PT Trihamas Finance, dimana ia mengalami kebangkrutan sehingga gagal membayar angsuran mobil yang ia beli dengan pembiayaan dari pihak kreditur. Namun pihak debitur justru menjual mobil yang diangsur tersebut kepada pihak ketiga, melanggar perjanjian yang dibuat pihak R dengan PT Trihamas Finance. Metode penelitian yang digunakan adalah metode studi kasus dengan metode analisis deskriptif, serta metode pengambilan data menggunakan tinjauan pustaka. Hasil penelitian yang dilakukan adalah, pada prosesnya, PT Trihamas Finance melakukan negosiasi dengan pihak pembeli mobil, yaitu pihak ketiga. Pada saat negosiasi, terjadi perubahan strategi yang dilakukan oleh pihak PT Trihamas Finance, dimana pada awalnya menggunakan win-lose menjadi win-win solution dengan adanya pemahaman bersama diantara kedua belah pihak, sehingga menghasilkan kesepakatan yang menguntungkan kedua belah pihak. Ditemukan pula dua peranan kunci dalam kasus negosiasi ini, yaitu pemahaman bersama, serta fleksibilitas strategi negosiasi yang digunakan.
UNDERSTANDING WHY LEGENDARY RESTAURANTS IN BANDUNG HOLD A SPECIAL PLACE IN CONSUMERS' HEARTS Achmada, Aurora Yupita; Chan, Arianis; Tresna, Pratami Wulan
Jurnal Bisnis dan Keuangan Vol 10 No 2 (2025): Business and Finance Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v10i2.6930

Abstract

The emergence of new eateries with creative and contemporary approaches has made the culinary sector more competitive. Legendary eateries have proven resilient in the face of this, continuing to operate for decades or even centuries. These eateries offer a distinctive environment for understanding the elements that ensure their sustainability by fusing historical relevance with evolving customer tastes. A more thorough examination of these interactions in renowned restaurants is required, despite previous research emphasizing the significance of consumer experience, customer loyalty, and multichannel behavior. By examining the variables with the highest average ratings, such as customer experience, multichannel behavior, customer loyalty, and visit frequency, this study seeks to identify the critical success aspects of iconic restaurants in Bandung. We gathered data through questionnaires, interviews, and observations at four renowned restaurants, using a descriptive-quantitative methodology. The findings reveal that sensory comfort, emotional fulfillment, and transaction convenience strongly influence positive customer experiences. The simplicity of accessing information and the seamless transactions enabled by digital platforms support multichannel behavior. Product pleasure, intriguing experiences, and motivating interactions all increase customer loyalty. The majority of patrons show regular engagement by coming to the eateries once a month. In conclusion, iconic eateries in Bandung remain relevant by meeting customer demands, cultivating enduring relationships with patrons, and balancing their historical character with digital advances. T o obtain a more comprehensive understanding of cultural heritage preservation in the digital age, future studies should examine the long-term effects of these variables and broaden their geographic scope.
Consumer Behavior in Multichannel Marketing: A Systematic Literature Review Akyas, Ghina Annisa; Chan, Arianis; Tresna, Pratami Wulan
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2026): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i2.9652

Abstract

This article summarizes research on Consumer Behavior in Multichannel Marketing published in Scopus from 2018 to 2024 using the Systematic Literature Review (SLR) method. The collected data was processed following the PRISMA guidelines, then analyzed in four stages, namely identification, screening, eligibility, and inclusion. The inclusion criteria set were: (1) Focus on consumer behavior in the context of multichannel marketing. (2) The article uses empirical methods (surveys, experiments, panel data) or contextual methods that explain consumer behavior. The results of the study show: (1) That Consumer Behavior in Multichannel Marketing is influenced by channel migration, product attributes, service quality, and media management; (2) Product and category attributes are key in explaining consumer channel choices; (3) Consistency of service quality across physical and digital channels; and (4) The need for multichannel behavioral segmentation so that marketing strategies are more targeted.
Desain Monitoring Inventory Control dalam Upaya Memaksimalkan Service Level Warehouse to Store pada PT XYZ Farihin Abdul Fatah; Pratami Wulan Tresna; Rani Sukmadewi
Jurnal Siber Transportasi dan Logistik Vol. 4 No. 1 (2026): (JSTL) Jurnal Siber Transportasi dan Logistik (April - Juni 2026)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jstl.v4i1.745

Abstract

PT XYZ merupakan salah satu top perusahaan yang bergerak di industri retail di Indonesia. Sebagai peruhasaan retail berskala besar, tantangan yang sering dihadapi yaitu masalah inventory control yang disebabkan fluktuasi lead time dan demand. Kondisi ini mengakibatkan permasalahan pada service level baik pada penyebab internal maupun eksternal. Penelitian ini menggunakan metode kuantitatif dengan pendekatan service level dan periodic review methods dalam mendesain dashboard monitoring sebagai upaya memaksimalkan service level warehouse to store agar lebih tersusun dan terstuktur. Selain itu, dashboard ini digunakan sebagai sistem pendukung pengambilan keputusan yang membantu perusahaan dalam menjaga ketersediaan stok, meminimalkan kehilangan sales, dan pengambilan tindakan preventif agar sesuai tujuan penelitian. Adapun item yang diteliti merupakan item aktif dengan tag OFMB yang menjadi fokus pemenuhan. Hasil penelitian menunjukkan bahwa penerapan service level dan periodic review methods dapat meningkatkan service level warehouse dengan potensi kenaikkan melebihi 95% dari target perusahaan sebesar 85%. Hasil dari penelitian digunakan untuk merancang dashboard monitoring sebagai pemantauan dan pengendalian persediaan yang terstandar dalam membantu operasional dan pengambilan keputusan yang lebih tepat.
Consumer Journey Study Trends : A Systematic Mapping Study Aurora Yupita Achmada; Arianis Chan; Pratami Wulan Tresna
Jurnal Maksipreneur Vol 15 No 2 (2026)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i2.2108

Abstract

This study aimed to collect information on consumer journey studies published in Scopus, Emerald Insight, and ScienceDirect from 2013 to 2023. In addition, the procedures were carried out using the principles of content analysis and a systematic mapping study mechanism, with seven aspects of analysis. A total of 60 articles were analyzed, and significant fluctuations were observed. The results showed that the highest number of articles was produced in 2019 and 2022, with the most productive countries being the United Kingdom (UK) and the United States. The study's predominant focus was consumer journey channels, with retail as the most significant locus. The results revealed that most articles used qualitative study methods, content, and thematic data analysis techniques, and an exploratory design. Consumer journey research has several important novelties for future studies. First, increased investment and international collaboration are needed to advance research in less-developed countries. Second, the future of this research includes technology personalization, studies of cultural, social, and inter-generational differences, and longitudinal studies. Third, research locations such as art festivals, hotels, and banks present great opportunities for exploration. Fourth, mixed methods were suitable due to their flexibility and depth of analysis. Fifth, exploratory methods are very effective for uncovering new aspects.
Analysis and Proposed Strategies to Improve Consumer Purchasing Decisions on Sean's Production Houses Through the Website Annette Zaneta Zaluchu; Cecep Safa'atul Barkah; Arianis Chan; Pratami Wulan Tresna
Journal of Indonesia Marketing Association (IMA) Vol. 1 No. 2 (2023)
Publisher : Indonesia Marketing Association (IMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69477/ima.v1i2.8

Abstract

Sean's Production House is a company that specializes in branding & design, social media management, photography and digital marketing. GWI (Q3 2021) shows that 60.6% of people buy products or services online. This fact shows that the internet marketing and selling market is very large in Indonesia, so the market for Sean's Production House is very broad. However, after two years, only some consumers make purchasing decisions through the website. Companies need to spend a lot of money to create a website; the effort is also a lot. Due to these reasons, Sean's Production House closed its website in early 2022 because it was not making a profit. Sean's Production House requires the right business strategy to overcome this. After observations and interviews, the researcher realized that several factors made potential customers hesitate to purchase through the website. These factors relate to the gap between consumer expectations and the implementation of the website. Design thinking analysis is used to make a strategy to overcome it.
Co-Authors Achmad Noerkhaerin Putra Achmada, Aurora Yupita Akyas, Ghina Annisa Annette Zaneta Zaluchu Apriana Elizabeth Taruli Arianis Chan Audina Afriani Aurora Yupita Achmada Azzahra, Anandita Salsabila Azzahra, Farah Putri Bambang Hermanto Bambang Hermanto Bambang Hermanto Barkah, Cecep Barkah, Cecep Safa'atul Barkah, Cecep Safa’atul Bijaktama Syahasal Putra Bunga Ayu Ratnasari Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safaatul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’tul Barkah Cherilda Luqia Nurintan Erika Larasati Fajrina Erna Maulina Fajrina, Erika Larasati Farihin Abdul Fatah Fildy Eka Wisudastuti Fildy Eka Wisudastuti, Fildy Eka Firda Deviyana Rizki Ghassani Salsabil Fasya Hikmat Ghifari Laili Rizqy Hasan Al Farisi Hasan Al Farisi Herdiyani, Sankist Herwan Abdul Muhyi Iis Miati Ilham Ramadhan Irpansyah, Muhamad Alvi Iwan Sukoco Jajang Ginanjar Khirana, Tertya Livvya Laksmitha Cahyaningtyas Luthfi Thirafi Maulydia Maharani Maulydia Maharani, Maulydia Medina, Fathin Aisyah Mochammad Rifky Pamungkas Nadya Najla Feranda Nalindah, Vivi Nenden Kostini Neysa, Talitha Nina Lestari Nugraha, Candra Nurdin Nurillah Jamil Achmawati Novel Nurul Tufahati Ogi Maulana Firli Permadhi, Billy Maulana Putri Hanifah, Ajeng Raden Marsha Aulia Hakim Ramadhani, Salsabilla Rizki Rani Sukmadewi Rani Sukmadewi Ratna Meisa Dai Reynaldi Eka Putra Ria Arifianti Richa Nahdalaily Fathara Sania Imalia Qalbi Sekar Nathasya Hermawan Teguh Heri Widodo Tetty Herawati Tetty Herawaty Tetty Herawaty, Tetty Thirafi, Luthfi Trivera, Cheryl Ulutürk, Zeynep Sena Widodo, Teguh Heri Wildan Gilang Komara Yiğitsoy, Ezgi Yoga Bagus Pambudi Zharifah, Nasywa