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All Journal Ekonomi Bisnis Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Kinerja Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL ILMU MANAJEMEN DAN BISNIS AdBispreneur Jurnal Manajemen International Humanities and Applied Science Journal IJEBD (International Journal Of Entrepreneurship And Business Development) SENTRALISASI Bisma: Jurnal Bisnis dan Manajemen SEIKO : Journal of Management & Business JURNAL EDUCATION AND DEVELOPMENT Owner : Riset dan Jurnal Akuntansi Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Samudra Ekonomi dan Bisnis Jurnal Bisnis dan Kewirausahaan Business and Finance Journal The International Journal of Business Review (The Jobs Review) Maker: Jurnal Manajemen Journal of Business and Applied Management JURNAL LENTERA BISNIS Kumawula: Jurnal Pengabdian Kepada Masyarakat International Journal of Economics, Business and Accounting Research (IJEBAR) Business Journal : Jurnal Bisnis Dan Sosial Dinasti International Journal of Education Management and Social Science Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik Jurnal Manajemen dan Bisnis Kreatif Jurnal Riset Akuntansi dan Manajemen Malahayati (JRAMM) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Bahtera Inovasi Jurnal USAHA International Journal of Science and Society (IJSOC) Jurnal Ilmu Multidisplin Journal of Business Studies and Management Review Eduvest - Journal of Universal Studies Jurnal Ekonomi, Bisnis, dan Akuntansi JANE (Jurnal Administrasi Negara) Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Siber Transportasi dan Logistik Journal of Indonesia Marketing Association Journal of Ekonomics, Finance, and Management Studies Jurnal Sekretaris & Administrasi Bisnis
Pratami Wulan Tresna, Pratami Wulan
Universitas Padjajaran
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Consumer Journey Study Trends : A Systematic Mapping Study Aurora Yupita Achmada; Arianis Chan; Pratami Wulan Tresna
Jurnal Maksipreneur Vol 15 No 2 (2026)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i2.2108

Abstract

This study aimed to collect information on consumer journey studies published in Scopus, Emerald Insight, and ScienceDirect from 2013 to 2023. In addition, the procedures were carried out using the principles of content analysis and a systematic mapping study mechanism, with seven aspects of analysis. A total of 60 articles were analyzed, and significant fluctuations were observed. The results showed that the highest number of articles was produced in 2019 and 2022, with the most productive countries being the United Kingdom (UK) and the United States. The study's predominant focus was consumer journey channels, with retail as the most significant locus. The results revealed that most articles used qualitative study methods, content, and thematic data analysis techniques, and an exploratory design. Consumer journey research has several important novelties for future studies. First, increased investment and international collaboration are needed to advance research in less-developed countries. Second, the future of this research includes technology personalization, studies of cultural, social, and inter-generational differences, and longitudinal studies. Third, research locations such as art festivals, hotels, and banks present great opportunities for exploration. Fourth, mixed methods were suitable due to their flexibility and depth of analysis. Fifth, exploratory methods are very effective for uncovering new aspects.
Co-Authors Achmad Noerkhaerin Putra Achmada, Aurora Yupita Akyas, Ghina Annisa Alia , Lily Annette Zaneta Zaluchu Apriana Elizabeth Taruli Arianis Chan Audina Afriani Aurora Yupita Achmada Azzahra, Anandita Salsabila Azzahra, Farah Putri Bambang Hermanto Bambang Hermanto Bambang Hermanto Barkah, Cecep Barkah, Cecep Safa'atul Barkah, Cecep Safa’atul Bijaktama Syahasal Putra Bunga Ayu Ratnasari Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safaatul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’tul Barkah Cherilda Luqia Nurintan Erika Larasati Fajrina Erna Maulina Fajrina, Erika Larasati Farihin Abdul Fatah Fildy Eka Wisudastuti Fildy Eka Wisudastuti, Fildy Eka Firda Deviyana Rizki Ghassani Salsabil Fasya Hikmat Ghifari Laili Rizqy Hasan Al Farisi Hasan Al Farisi Herdiyani, Sankist Herwan Abdul Muhyi Iis Miati Ilham Ramadhan Irfani, Karina Imelia Irpansyah, Muhamad Alvi Iwan Sukoco Jajang Ginanjar Khirana, Tertya Livvya Laksmitha Cahyaningtyas Luthfi Thirafi Maulydia Maharani Maulydia Maharani, Maulydia Medina, Fathin Aisyah Mochammad Rifky Pamungkas Nadya Najla Feranda Nalindah, Vivi Nenden Kostini Neysa, Talitha Nina Lestari Nugraha, Candra Nurdin Nurillah Jamil Achmawati Novel Nurul Tufahati Ogi Maulana Firli Permadhi, Billy Maulana Putri Hanifah, Ajeng Raden Marsha Aulia Hakim Rahayu, Fitriani Ramadhani, Salsabilla Rizki Rani Sukmadewi Rani Sukmadewi Ratna Meisa Dai Reynaldi Eka Putra Ria Arifianti Richa Nahdalaily Fathara Sania Imalia Qalbi Sekar Nathasya Hermawan Teguh Heri Widodo Tetty Herawati Tetty Herawaty Tetty Herawaty, Tetty Thirafi, Luthfi Trivera, Cheryl Ulutürk, Zeynep Sena Widodo, Teguh Heri Wildan Gilang Komara Yiğitsoy, Ezgi Yoga Bagus Pambudi Zaluchu, Annette Zaneta Zharifah, Nasywa