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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Aktiva : Jurnal Akuntansi dan Investasi International Journal of Economics, Business and Accounting Research (IJEBAR) Akrab Juara : Jurnal Ilmu-ilmu Sosial International Journal of Engagement and Empowerment (IJE2) Berajah Journal eScience Humanity Journal Jurnal Puan Indonesia PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS Postgraduate Management Journal e-Jurnal Apresiasi Ekonomi Jurnal Penelitian Pendidikan Indonesia International Journal of Business and Quality Research SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa IJBAE
Hendri Herman
Universitas Ibnu Sina, Indonesia
Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

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Pengaruh Kepercayaan, Harga Kamar dan Promosi Digital Terhadap Keputusan Menginap di Hotel 89 Kota Batam Herman, Hendri; Wahyuni, Dewi; Djuanda, Mochamad; Fitriyani, Leli
eScience Humanity Journal Vol 5 No 1 (2024): eScience Humanity Journal Volume 5 Number 1 November 2024
Publisher : Asosiasi Ide Bahasa Kepri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/esci.v5i1.199

Abstract

This research was conducted with the aim to determine the influence of trust, room rates and digital promotions on the decision to stay at 89 Batam hotels. The object of this study is 89 hotel consumers in Batam. The total population in this study was 2,413 consumers. The calculation of the number of samples is calculated using the slovin formula. The calculation of the number of samples is calculated using the slovin formula. So that the number of samples was obtained as many as 96 respondents. The sampling technique is by probability sampling. Data collection was carried out by distributing questionnaires to respondents. The collected data is processed using SPSS data processing software. From the results of the study, it is known that partially, trust has a significant effect on the decision to stay, room price has a significant effect on the decision to stay and digital promotion has a significant effect on the decision to stay. It is simultaneously known that trustworthiness, room rates and digital promotions significantly influence stay decisions. An adjusted R square value of 0.459 or 45.9%, which means trustworthiness, room rates and digital promotions can influence stay decisions by 45.9%. While the remaining 54.1% was influenced by other factors not described in this research model
Loan interest rates, credit guarantees, and lifestyle on credit making decisions at financing companies Herman, Hendri; Tobing, Vargo Christian L; Fadlilah, Andi Hidayatul; Shaddiq, Syahrial; Bahit, Muhammad
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 9 No. 4 (2023): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020233113

Abstract

Loan interest rates play a pivotal role in the borrowing and lending process. They impact the affordability of loans for borrowers, the profitability and risk management for lenders, and are influenced by economic conditions and regulations. Before taking out any loan, it's important to carefully consider the interest rate and its implications for financial situation.This research aims to look at the effect of credit interest rates and credit guarantees on credit-making decisions on financing companies in Batam. This research is a quantitative descriptive study with the distribution of questionnaires to respondents who apply for credit at finance companies at random with a total of 96 responden. From the results of the study, it was obtained that credit rates have a significant effect on credit decision-making, credit guarantees have a significant effect on credit decisions, lifestyle has an insignificant effect on credit-making decisions,and credit interest rates, credit guarantees. and lifestyle simultaneously have a significant effect on credit-making decisions. This research is expected to contribute to the community to be more thorough about the advantages and disadvantages of buying goods on credit. The conclusion is that interest rates and credit guarantees significantly influence credit, and business actors can take even better policies related to interest rates and credit guarantees.
The effect of service quality and brand image on customer loyalty with consumer satisfaction as a mediation variable in shopee e commerce Herman, Hendri; E Janrosl, Viola Syukrina; Aslan, Imran
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 1 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020233167

Abstract

This study aims to analyze the effect of service quality and brand image on customer loyalty on the Shopee e-commerce platform, by considering consumer satisfaction as a moderating variable. This study uses a survey method using a questionnaire distributed to active Shopee customers who have made transactions carried out in January-June 2023. The research sample was taken by purposive sampling involving 250 respondents. Data analysis was carried out using multiple regression analysis and data was processed using Smart PLS 3. The results of this study show that service quality has a significant positive effect on Shopee customer loyalty. In addition, brand image also has a significant positive influence on customer loyalty. This finding shows that the quality of service and Shopee's brand image are important factors in building customer loyalty. Furthermore, consumer satisfaction has also proven to be a significant moderating variable in the relationship between service quality brand image, and customer loyalty. Service quality has a positive and significant influence on customer loyalty through customer satisfaction. Customer satisfaction is a key factor in building customer loyalty, and good service quality can increase the level of customer satisfaction. When customers receive good services, such as prompt responses, effective assistance, and timely delivery, they will have a positive experience.
Co-Authors AA Sudharmawan, AA Afriady Effendy Afrizal, Silviani Amirudin Amirudin Amylia, Fikih Andi Hidayatul Fadlilah Andika Nugraha Arini, Dessy Wida Aslan, Imran Christian L. Tobing, vargo Dewi Wahyuni Dian Otovianti Djuanda, Mochamad E Janrosl, Viola Syukrina Elminaliya Sandra Ernita Lestari, Ernita Firmanda, Rizki Fitriyani, Leli Hajar , Siti Hendra Hendra Hutagalung, Grace Idris, Rudi Syahriadi Indah Budi Hastuti Indra, Jhoni Izjumadillah, Izjumadillah Jelita, Revi Kurniawan, Apri Kurniawan, Harie kurniawan, Uun Kusumah, Surya Manalu, Nelly Chandrawati marlissawaty, Fikky Maya Richmayati Muhammad Bahit Muhammad Bahit Muhammad Fadli Luran Muhammad Rahmat Muhidin, Deden Mulyadi Mulyadi Mulyadi Nafiri Falah Agung Nurvianty, Nurvianty Nurzaman, R. Zulkarnain Ocak, Altug Putra, Ronaldo Yolanda Putra, Wirawan Trisna Rahmat, Muhammad Roni, Roni Sabri Sardi, Muhamad Sari, Diah Amalia Satriadi, Satriadi Selvi Fauzar Stevani Kurnia Avisah Sudianto Sumardin Suyono Suyono Syahrial Shaddiq Tobing, Vargo Christian L Vargo Christian L Tobing Vargo Christian L. Tobing Widyawati, Eny Yanto, Eri Yusup, Deni Zurrahman, Zurrahman