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All Journal Torani Journal of Fisheries and Marine Science LaGeografiA Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) Journal of Geoscience, Engineering, Environment, and Technology JURNAL GALUNG TROPIKA Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Ilmiah Ecosystem Agro Bali: Agricultural Journal Jurnal Ilmiah Manusia dan Kesehatan J-SEA (Journal Socio Economic Agricultural) Sinergitas Multidisiplin Ilmu Pengetahuan dan Teknologi (SMIPT) Jurnal Ilmiah Agribios Jurnal Dedikasi International Journal of Health, Economics, and Social Sciences (IJHESS) Agrimansion: Agribusiness Management & Extension Unram Journal of Community Service (UJCS) Jurnal Pajak dan Bisnis (Journal of Tax and Business) Civil Officium: Journal of Empirical Studies on Social Science Jurnal Agribis Agribusiness Journal Review of Accounting and Taxation National Multidisciplinary Sciences Jurnal Dedikasi Masyarakat Integrated and Sustainable Agriculture Jurnal Gallus Gallus Jurnal Agricultural Science
Nurhapsa
Program Studi Agribisnis Fakultas Pertanian, Peternakan, Dan Perikanan Universitas Muhammadiyah Parepare
Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Nursing Physics Public Health Social Sciences Veterinary Other

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Journal : LaGeografiA

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Marketing Strategy of Oyster Mushroom (Pleurotus Ostreatus) in Maritengngae District, Sidenreng Rappang Regency (Case Study of Independent Mushroom Business) Putri, Dian; Nurhapsa, Nurhapsa; Sriwahyuningsih, A. Erna
LaGeografia Vol 20, No 1 (2021): October
Publisher : UNIVERSITAS NEGERI MAKASSAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (685.99 KB) | DOI: 10.35580/lageografia.v20i1.24058

Abstract

The purpose of this study was to determine the internal (strengths and weaknesses) and external (opportunities and threats) factors in Mandiri Mushroom’s business and to determine the right strategy for marketing oyster mushrooms in Mandiri Mushroom business. The analysis method used is the SWOT analysis. The result showed that internal and external factors based on weighting and rating obtained scores for the main strength factor in this Mandiri Mushrooms business werw the good quality of oyster mushrooms and the weakness namely the lack of venture capital. Meanwhile, the most supportive opportunity factor for marketing in this business is that it can compete with other oyster mushroom businesses and the threat factor that will be faced is the presence of pests that cause oyster mushrooms to not develop properly. The strategy that should be applied to this Mandiri Mushroom business based on the SWOT matrix is the Strengths-Opportunities (S-O) strategy, which is to try to use its main strengths to maintain the quality of oyster mushrooms so that they get the main opportunity, which is to compete with other oyster mushrooms businesses.
Co-Authors A Amir A. Erna Sri Wahyuningsih Mustafah Abd. Rahim Abdul Azis Ambar Ahmad Dzacky Maarief Ahmad Fahmi Ahmad Suardi, Ahmad ainun muthmainnah Akhmad, Akhmad alfira, alfira Ali Djamhuri Amin, Muhtar Amran, Farizah D. Andi Adam Malik Andi Nuddin Andi Nuddin Andi Siti Halimah Arman Arman Arman Arman Arya Arya Ashar, Nurul Magfirah Asmi Citra Malina, Asmi Citra Dian Putri, Dian Edi Kurniawan Edy Ardyansyah Edy Kurniawan, Edy Fachry Abda El Rahman Farhana, Sy.Fathya Farozi, Ridwan Fatmawati Fatmawati Fitriani Fitriani Fitriani Umar Hajar Hastang, Hastang Ida Ayu Putu Sri Widnyani Indah, Khofifah Indra Kusdarianto, Indra Iqbal Burhanuddin, Iqbal Iradhatullah Rahim Irmayani Irmayani Irninthya Nanda Pratami Irwan Irwansyah Irwansyah Israh Israh Izzah, A. Nurul J Jaya JUNAEDI Kadir, Muhammad Jurhadi Kahar, Jamil Hasyim Kamba, Ilham Kasmawati Kasmawati Kasmin, Muh. Obi Lismayanti Lismayanti Muhammad Arsyad Muhammad Kusnady Tabsir Mukhlis Mukhlis Mukhlis Mustofa, Muhamad Apep N Nurliyah Nasrullah A Nurhaeda Nurhaeda Nurhaedah Nurhaedah Nurhaedah Nurhaedah Nurliani Nurwijayanti Palinggi, Andi Fadel Paramita, Cici Patahuddin Purwoko, Agus Rahmat Fardi Asli Rahmawati Rahmawati Semaun Rahmawati, Rahmawati Rasbawati, Rasbawati Rasyid, Ilham Rasyid, Rasmeidah Resky Mayasari Rosada, Ida Ruskiah Katang Rusydi Rusydi SAHABUDDIN SAHABUDDIN Salmia Salmia Salsabila, Unik Hanifah Saputra, Muhammad Rizaldi Sirajuddin, Siti Nurani Sitti Nurani Sirajuddin Solly Aryza Sriwahyuningsih, A. Erna St. Rohani, St. Rohani Suherman, Suherman Suherman, Suherman sukmawati Suparman Suparman Syamsiar Zamzam Syamsu, Nirwada Syarif, Ilham Syawal Usman Usman Utama, A. Della Riski Wisdayanti Yusrianti Yusrianti Z Zulkifli