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STRATEGY OF SMEs IN FACING MARKET NEEDS IN THE COVID-19 PANDEMIC ERA: CULINARY SMEs IN MAKASSAR CITY Lestari Musa, Dwi Anugerah; Tahir, Thamrin; Bado, Basri
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 3 No. 6 (2023): November
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v3i6.1169

Abstract

Research purposes; (1) Analyzing descriptively the strategies of SMEs in the culinary field using e-commerce, digital marketing, customer relationship marketing and market needs during the Covid 19 pandemic in Makassar City,(2) Testing and analyzing SME strategies in the culinary field, the influence of e-commerce on market needs during the Covid-19 pandemic in Makassar City, (3) Testing and analyzing UKM strategies in the culinary field, the influence of digital marketing on market needs during the Covid-19 pandemic in Makassar City , (4) Testing and analyzing the strategies of SMEs in the culinary field, the influence of customer relationship marketing on market needs during the Covid-19 pandemic in Makassar City. This research method is categorized as an explanatory survey, data collection technique using a questionnaire to 100 UKM players spread across four (3) types of businesses in the culinary sector, namely; restaurants, cafes and restaurants, the sampling technique was carried out in a simple random proportional manner according to the population spread over the types of SMEs in the culinary sector, in answering the research hypothesis analysis was usedstructural equation modelling (SEM). The research results show; based on descriptive analysis of respondents' perceptions in assessing research variables it can be proven that the SME strategy usese-commerce, digital marketing and customer relationship marketing to market needs during the Covid 19 pandemic, especially SMEs in the culinary sector in Makassar City. In addition, based on hypothesis testing it was found that (1) e-commerce has a positive and significant effect on market needs, (2) digital marketing has a positive and significant effect on market needs, and (3) customer relationship marketing has a positive and significant effect on market needs.
Banking Digitalization through Self-Service Technology toward Customer Behavior at Bank Syariah Indonesia (BSI) Yogyakarta City Imran, Ahmad Fadhil; Bado, Basri; Solikhatun, Ismi
Jurnal Ilmiah Ekonomi Islam Vol. 9 No. 3 (2023): JIEI : Vol.9, No.3, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i3.10534

Abstract

Banking sector digitization has gained significant attention towards addressing the challenges of an advancing era. Self-Service Technology, as a form of digitalization, empowers public access to banking services is an aspect that needs to be explored. This research employs a quantitative approach with a descriptive method. The population of this study are all customers registered in Bank Syariah Indonesia (BSI) in the city of Yogyakarta. Purposive Sampling is used as a sampling technique. There are 141 BSI users in Yogyakarta who use BSI. The results indicate that there is a positive influence of ATM on Customer Behavior, a positive influence of Mobile Banking on Customer Behavior, and a negative influence of Internet Banking on Customer Behavior. The research also demonstrates that the impact of Self-Service Technology (SST), as observed through the variables of ATM, Mobile Banking, and Internet Banking, collectively affects the variable of Customer Behavior. These findings suggest that the banking digitalization through self-service technology indeed influences customer behavior in decision-making at Bank Syariah Indonesia (BSI) in Yogyakarta. The extent of self-service technology offered has a proportional impact on customer behavior.
Student Learning Independence : Antecedents and Consequences S, Fitriani.; Bado, Basri; Inanna; Supatminingsi, Tuti; Najamuddin
International Journal of Applied Economics, Accounting and Management (IJAEAM) Vol. 2 No. 1 (2024): January 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijaeam.v2i1.319

Abstract

This study aims to examine and analyze the antecedents and coznsequences of student learning independence after the Covid-19 pandemic in economics subjects. The antecedents of independent learning in this study are self-efficacy, motivation to learn, and the environment while the consequences of independent learning in this study are learning achievement and critical thinking skills. This research is a quantitative research with path analysis data analysis techniques. The research results show that; 1) Self-efficacy, learning motivation and environment have a positive and significant effect on learning independence. 2) Self-efficacy has a direct, significant positive effect on learning achievement and critical thinking skills, while learning motivation directly has a non-significant negative effect on learning achievement, but a significant positive effect on critical thinking skills and the environment has a direct, insignificant negative effect on learning achievement and thinking ability critical. 3) Learning independence has a positive and significant effect on learning achievement and critical thinking skills. 4) Self-efficacy, learning motivation and environment indirectly have a significant effect on learning achievement and critical thinking skills through independent learning
Pengaruh Perencanaan Kinerja dan Motivasi Kerja terhadap Kinerja Karyawan di KPRI UNM Anas, Agung Muliaman; Bado, Basri; Manda, Darman; Azis, Muhammad; Najamuddin
Jurnal Ilmiah Akuntansi dan Keuangan Vol. 2 No. 1 (2023): Februari
Publisher : Departement of Accounting Science Faculty of Economics and Business Universitas Negeri Makassar

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh perencanaan kinerja terhadap kinerja pegawai, motivasi kerja terhadap kinerja pegawai dan pengaruh perencanaan kinerja dan motivasi kerja secara simultan terhadap kinerja pegawai di KPRI UNM. Metode Penelitian: Populasi penelitian ini adalah seluruh pegawai KPRI UNM, sampel penelitian menggunakan teknik sampel jenuh sehingga sampel yang digunakan sebanyak 33 pegawai. Pengumpulan data dilakukan dengan menggunakan kuesioner dan dokumentasi. Analisis data dilakukan dengan analisis persentase deskriptif, uji asumsi klasik, uji instrumen, dan uji hipotesis. Hasil: Penelitian ini menunjukkan bahwa perencanaan kinerja secara parsial berpengaruh signifikan terhadap kinerja karyawan dengan tingkat signifikan <0,05 dan motivasi kerja secara parsial berpengaruh signifikan terhadap kinerja karyawan dengan tingkat signifikan <0,05. Perencanaan kinerja dan motivasi kerja secara simultan berpengaruh signifikan terhadap kinerja karyawan dengan tingkat signifikan < 0,05. Selain itu, koefisien determinasi (R2) sebesar 0,532 (53,2%). Artinya pengaruh perencanaan kinerja dan motivasi kerja terhadap kinerja pegawai KPRI UNM sebesar 53,2% sedangkan sisanya sebesar 46,8% dipengaruhi oleh faktor lain yang tidak diteliti.  
Edukasi Pengelolaan Keuangan Dalam Meningkatkan Literasi Perencanaan Keuangan Keluarga Nelayan Desa Mattiro Uleng, Kabupaten Pangkep: Pengabdian Sahade; Bado, Basri; Pahrul; SH, Khairun Nisa; Adriansyah
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3372

Abstract

This Community Service Activity (PKM) aims to provide intensive education on financial literacy and management, focusing on improving the financial planning of fishing families in Mattiro Uleng Village, Pangkep Regency. This activity was motivated by the fluctuating economic conditions of fishermen, which are influenced by the west wind weather and have an impact on their catch, resulting in uncertain income. Initial surveys show that most fisherwomen in Mattiro Uleng Village still have low levels of financial literacy, tend to be overwhelmed in managing cash flow, and behave consumptively when there is a surplus of income, making them vulnerable to debt and poverty. The PKM implementation method included four stages: problem identification through field surveys, material preparation, interactive training and mentoring implementation, and evaluation using pre-tests and post-tests on 30 participating fisherwomen. The training material focused on priority budgeting, simple cash flow recording, and the importance of emergency savings. The evaluation results showed an average increase in participants' knowledge scores of 45%, confirming that education and mentoring play a significant role in changing their understanding of financial planning. This increase in literacy is expected to become the foundation for financial stability and improved welfare for fishing families in coastal areas.
Implementasi Program Bantuan Langsung Tunai Dana Desa (BLT-Dana Desa) dalam Menanggulangi Masyarakat Miskin di Desa Padang Loang Kecamatan Patampanua Kabupaten Pinrang Febriani, Febriani; Bado, Basri; Jamil, Muh
Bisnis-Net Vol 8, No 2: DESEMBER 2025
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v8i2.6644

Abstract

Penelitian ini bertujuan untuk mengetahui : 1) bagaimana implementasi program bantuan langsung tunai dana desa (BLT-Dana Desa) di desa Padang Loang Kecamatan Patampanua Kabupaten Pinrang dan, 2) bagaimana dampak implementasi program bantuan langsung tunai dana desa (BLT-Dana Desa)  dalam menanggulangi masyarakat miskin di desa Padang Loang Kecamatan Patampanua Kabupaten Pinrang. Jenis data yang digunakan dalam penelitian ini adalah data primer yang berasal dari wawancara langsung, dan data sekunder yang berasal dari peraturan perundang-undangan yang secara langsung terkait dengan masalah yang sedang diteliti, yakni pelaksanaan program BLT-Dana Desa serta instansi tekait. Metode penelitian yang digunakan adalah jenis penelitian studi kasus (case study research) dan bersifat deskriptif (descriptive research) dengan menggunakan pendekatan kualitatif. Hasil dari penelitian ini menunjukkan bahwa : 1) implementasi program bantuan langsung tunai dana desa (BLT-Dana Desa) di desa Padang Loang secara umum sudah berjalan dengan baik namun masih di perlukan perbaikan. Dimana indikator yang digunakan sebagai alat untuk mengukur implementasi program BLT-Dana Desa adalah Peraturan Menteri Desa, Pembangunan Daerah Tertinggal, dan Transmigrasi yakni Peraturan Menteri Desa PDTT Nomor 6 tahun 2020 tentang perubahan atas Peraturan Menteri Desa PDTT Nomor 11 tahun 2019 mengenai prioritas penggunaan dana desa tahun 2020. Peraturan ini membahas mengenai BLT-Dana Desa mulai dari kriteria calon penerima BLT-Dana Desa, mekanisme dan alur pendataan calon penerima BLT-Dana Desa, serta metode dan mekanisme penyaluran BLT-Dana Desa. dan 2) Dampak Implementasi Program Bantuan Langsung Tunai Dana Desa (BLT-Dana Desa) Dalam Menanggulangi Masyarakat Miskin Di Desa Padang Loang  tidak menimbulkan dampak yang begitu singnifikan seperti apa yang diharapkan pemerintah pada pengimplementasian program BLT-Dana Desa.
ANALISIS PENGARUH PENDAPATAN RUMAH TANGGA, USIA IBU, PENDIDIKAN IBU TERHADAP ANGKA STUNTING DI KOTA MAKASSAR Sari, Tiara Permata; Bado, Basri; Hastuti, Diah Retno Dwi; Astuty, Sri; Kamaruddin, Citra Ayni
Bisnis-Net Vol 8, No 2: DESEMBER 2025
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v8i2.6919

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pendapatan rumah tangga, usia ibu dan pendidikan ibu terhadap angka stunting pada anak. Stunting merupakan masalah kesehatan yang berhubungan dengan malnutrisi kronis pada anak, yang dapat mempengaruhi perkembangan fisik dan kognitif. Faktor-faktor yang dipilih dalam penelitian ini didasarkan pada teori bahwa kondisi ekonomi dan sosial keluarga memiliki dampak signifikan terhadap status gizi anak. Pendekatan kuantitatif digunakan dengan analisis regresi logistik biner. Data yang digunakan dalam penelitian ini diperoleh dari survei terhadap rumah tangga dengan anak balita di wilayah tertentu. Analisis dilakukan menggunakan regresi logistik untuk mengukur pengaruh antara variabel-variabel tersebut. Hasil penelitian menunjukkan bahwa usia ibu 26-35 tahun sebanyak (53%) mengalami stunting. Hal ini karena rentan usia yang tidak memadai dari segi pengetahuan tentang gizi seimbang, rendahnya status gizi ibu hamil.
Efisiensi dan Efektifitas Anggaran Pembangunan Infrastruktur Jalan di Provinsi Sulawesi Selatan Zaenal, Andi Haidir; Rahim, Abd.; Bado, Basri; Ma’ruf, Muhammad Imam; Hastuti, Diah Retno Dwi
Bulletin of Economic Studies (BEST) Vol 5 No 3 (2025)
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/best.v5i3.62814

Abstract

Penelitian ini bertujuan mengevaluasi kinerja pengelolaan anggaran pembangunan infrastruktur jalan di Provinsi Sulawesi Selatan dengan menggunakan pendekatan deskriptif kuantitatif dalam kerangka Value for Money. Analisis difokuskan pada dua indikator utama, yakni efisiensi penyerapan anggaran sebagai representasi pemanfaatan input fiskal dan efektivitas capaian kemantapan jalan sebagai ukuran pencapaian hasil pembangunan. Temuan penelitian menunjukkan bahwa efisiensi anggaran mengalami variasi sepanjang periode pengamatan, sementara efektivitas capaian kemantapan jalan cenderung stabil relatif terhadap target yang ditetapkan. Meskipun demikian, identifikasi terhadap dinamika kedua indikator tersebut mengungkap adanya ketidaksejajaran struktural, khususnya ketika peningkatan realisasi anggaran tidak diikuti oleh pencapaian hasil fisik yang sepadan. Fenomena tersebut mengindikasikan perlunya penelaahan lebih mendalam terhadap proses perencanaan, pengadaan, serta pengawasan mutu pada pembangunan infrastruktur jalan. Penelitian ini menegaskan bahwa penilaian kinerja anggaran tidak dapat berhenti pada tingkat serapan, tetapi harus mempertimbangkan kesesuaian antara penggunaan sumber daya dan hasil pembangunan yang dihasilkan. Implikasi penelitian menekankan urgensi penerapan perencanaan berbasis kinerja, peningkatan tata kelola pengadaan, dan penguatan mekanisme monitoring untuk memastikan tercapainya nilai publik yang optimal.
Learning Model For Entrepreneurship Subjects Based On Local Cultural Wisdom Bado, Basri; Hasbiah, Sitti
Phinisi Applied Accounting Journal Vol 1, No 1 (2023): APRIL
Publisher : Universitas Negeri Makassar

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Abstract

Tujuan penelitian ini melakukan pengembangan model pembelajaran mata kuliah kewirausahaan dengan pendekatan kearifan budaya lokal yang dapat memberikan solusi setiap permasalahan yang ada pada pelaksanaan pembelajaran kewirausahaan, sehingga diharapkan kompetensi kognitif dan afektif mahasiswa dapat meningkat, sekaligus meningkatkan kepercayaan diri mahasiswa setelah menjadi sarjana untuk berwirausaha. Selanjutnya mengidentifikasi permasalahan terkait metode pembelajaran kewirausahaan yang selama ini diterapkan pada mahamahasiswa tingkat akhir di Universitas Negeri Makassar. Identifikasi dilakukan dengan teknik Mapping dengan cara wawancara terstruktur dan pengumpulan data primer dengan metode Participatory Rural Appraisal (PRA) yang menggunakan kuesioner dan wawancara. Langkah selanjutnya adalah pengembangan model yang bersifat deskriptif, menggariskan langkah-langkah: 1) persiapan, 2) pengembangan bentuk awal produk, 3) validasi produk, 4) pengujian bentuk awal produk. Produk yang akan dihasilkan berupa produk model pembelajaran dalam mata kuliah kewirausahaan. Output dari penelitian selain untuk diterbitkan pada jurnal nasional atau internasional juga akan dibuat dalam dokumen buku ajar sebagai pedoman pelaksanaan model pembelajaran menggunakan pendekatan kearifan budaya budaya lokal. Kata kunci : Metode Pembelajaran, mahasiswa, Kewirausahaan, MahasiswaThis research is conducted with the aim of developing learning model of entrepreneurship subject with local culture wisdom approach that can give way to improve existing problems in the implementation of entrepreneurial learning, so it is expected that cognitive and affective competence of students can be increased, while improving students' self-confidence after completion to be able to entrepreneurship. Next identify the problems related to entrepreneurial learning method that has been applied to the final year students at the State University of Makassar. Identification is done by Mapping technique by structured interview and primary data collecting by Participatory Rural Appraisal (PRA) method using questioner and interview. The next step is to develop a descriptive model, outlining the steps: 1) preparation, 2) developing the initial product form, 3) product validation, 4) testing the initial product form. The product will be produced in the form of learning model products in entrepreneurship courses. The output of the research other than to be published in national or international journals will also be made in the textbook document as a guide for the implementation of the learning model using the approach of local cultural culture wisdom.Keywords: Learning method, student, Entrepreneurship, Student
Integration of Internet of Things (IoT)-Based Technological Innovation and Product Branding in Strengthening the Student Entrepreneurship Ecosystem at the Unsulbar Farming Club Kalsum, Ummu; Wahyuni, Wahyuni; Sahabuddin, Romansyah; Bado, Basri
MANDAR: Management Development and Applied Research Journal Vol 8 No 1 (2025): December Period
Publisher : Universitas Sulawesi Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/mandar.v8i1.5774

Abstract

This study aims to analyze the integration of Internet of Things (IoT)-based technological innovations and product branding strategies in strengthening the student entrepreneurship ecosystem at the Farming Club, University of West Sulawesi (Unsulbar). The research employs a mixed-methods approach, combining quantitative and qualitative methods. The quantitative approach is used to measure the increase in productivity and income from harvests after implementing the IoT system, while the qualitative approach explores students’ perceptions and the impact of innovation implementation on entrepreneurial development. The results show that the implementation of an IoT-based automation system using an ESP32 microcontroller, ultrasonic sensors, and a digital monitoring application successfully increased watering efficiency by 40% and reduced water waste as well as labor requirements. Economically, the integration of IoT and product branding increased the income of the Unsulbar Farming Club by 57.4% per harvest cycle. The new packaging and logo design labeled “UFC Hydroponics Vegetables” with the slogan “Petani Milenial, Petani Keren” (Millennial Farmers, Cool Farmers) proved to enhance product appeal, strengthen brand image, and expand market reach. This study concludes that the combination of IoT technology implementation and product branding strategies plays a crucial role in strengthening the student entrepreneurship ecosystem. The integration not only contributes to higher productivity and income but also fosters innovative, creative, and competitive student character in the digital era