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All Journal HUMANIKA Publisia: Jurnal Ilmu Administrasi Publik Jurnal Natapraja : Kajian Ilmu Administrasi Negara Jurnal Media Wahana Ekonomika SOSIOLOGI NUSANTARA Jurnal Ilmu Sosial dan Ilmu Politik JAKPP : Jurnal Analisis Kebijakan & Pelayanan Publik Jurnal Manajemen Pelayanan Publik Policy & Governance Review IJoLE: International Journal of Language Education Ganaya: Jurnal Ilmu Sosial dan Humaniora Scientific Journal of Reflection : Economic, Accounting, Management and Business Jurnal Kajian Wilayah SEIKO : Journal of Management & Business The International Journal of Business Review (The Jobs Review) Jurnal Mantik Politicon : Jurnal Ilmu Politik BALANCE Jurnal Akuntansi dan Bisnis Kumawula: Jurnal Pengabdian Kepada Masyarakat MIMBAR : Jurnal Penelitian Sosial Dan Politik Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik Jurnal Sosiologi Andalas International Journal of Environmental, Sustainability, and Social Science BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Jurnal Ekonomi Journal Publicuho Eduvest - Journal of Universal Studies JURNAL PENGABDIAN MASYARAKAT AKADEMISI JANE (Jurnal Administrasi Negara) Prestise: Jurnal Pengabdian Kepada Masyarakat Bidang Ekonomi dan Bisnis Journal of Infrastructure Policy and Management (JIPM) Paradigma Mandiri : Jurnal Pengabdian Kepada Masyarakat Cahaya Pengabdian Journal of Language Learning and Assessment
Yogi Suprayogi Sugandi
Department Public Administration, Universitas Padjadjaran, Bandung
Religion Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Transportation Other

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Journal : Jurnal Mantik

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Marketing innovation for higher education a bibliometric analysis using the VOS viewer application Khairusy, Mirza Abdi; Gaffar, Vanessa; Karsikah, Karsikah; Suprayogi, Yogi; Ardie Putra, Alfian Prayana; Haryadi, Didit
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.5002

Abstract

The purpose of this research is to carry out a bibliometric analysis of marketing innovation in higher education using VOSviewer. This study uses a quantitative description method. The data used in this study are search results based on the keyword "Marketing Innovation" sourced from Google Scholar using publish or perish software. The search results found 981 articles published between 2018-2022. The results of the research show that research on marketing innovation has decreased in 2018-2022. In conclusion, this research needs to be carried out to show the importance of conducting bibliometric analysis, especially in the field of marketing innovation. It is hoped that this research can become a reference for further research in conducting and determining research themes, especially on the theme of marketing innovation. This research is expected to contribute theoretically to the literature in the context of marketing management
Co-Authors Abdul Latif Afrida, Anggrelia Ahmad Zaini Miftah Ainun Juniarsi Nur, Andi Akram, Putra Tri Amelia, Lita Anhar Fauzan Priyono Ardie Putra, Alfian Prayana Ari Ganjar Herdiansah Arry Bainus, Arry Asep Sumaryana Asterina, Fenty Atty Tri Juniarti Bayu Indra Setia Bintarsih Sekarningrum Budhi Gunawan Budiman Pohan Budiman Rusli Budiman Rusli Chaerey Ranba Sholeh Darmayanti Darmayanti Dede Kurnia, Dede Dedi Sukarno Degina Mardiana Dematria Pringgabayu Desi Yunita Dhani S. Hudaya Didin Muhafidin Didit Haryadi Diki Suherman Erik Syawal Alghifari Fadhlya, Deviana Fahri Juarsa Muhammad Fikri Mohamad Rizaldi Ghefira Nurul Qolbi Halilm, Hilman Abdul Herdiansyah Gustira Pramudia Suryono Herijanto Bekti Herliani Putri Ratnaningsih Heru Nurasa Ida Widianingsih Ilham Hidayatulloh Imanudin, Imanudin Indra Aldila Wiradiputra Isra Muksin Josy Adiwisastra Jufitra Vintarno Juniarsi Nur, Andi Ainun Kaenong, Hamiduddin Arief Karsikah, Karsikah Kushendar, Deden Hadi Luckyardi, Senny Mahmudah, Fitria Mas Halimah Mila Mardotillah, Mila Mirza Abdi Khairusy Mochamad Arief Rahman Ramadhian Mochamad Irfan Rafif Hakim Mohammad Benny Alexandri Muhammad Fakhrur Razy Muhammad Fauzi Muhammad Fedriansyah Ningsih, Nurul Hutami Nurzaman, Adi Okparizan Okparizan Pamungkas, Eksa Pangestu, Erry S.R. Pawitra, Mohammad Tyas Prita Amalia, Prita R. Dudy Heryadi R. Widya Setiabudi Sumadinata Rahmat Hidayat Rajiv Dharma Mangruwa Ramadhana, Raul Roni Ekha Putera Sabrina, Nina Sherly Artadhita Sinta Ningrum Sita Deliyana Firmialy Slamet Usman Ismanto Soemarwoto, Rini Susetyawati Syaiful Huda Syaiful Huda Vanessa Gaffar WAHJU GUNAWAN Wahyu Gunawan Wawan Hermawan Wawan Purwandi Widya Setiabudi Sumadinata Yudi Azis Yulia Nur Hasanah