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Strengthening digital marketing in empowering typical culinary business actors as tourism potential in Meranjat Village, Ogan Ilir Ermanovida Ermanovida; Katriza Imania; Tuty Khairunnisyah; Aulia Utami Putri
Community Empowerment Vol 8 No 5 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.8127

Abstract

The purpose of this community service activity is to increase understanding of digital marketing in empowering typical culinary business actors as tourism potential in Meranjat Village, Ogan Ilir Regency. The method used is counseling and training on business development and digital marketing as well as question and answer activities. The results obtained in this activity are that there are several culinary business potentials in Ogan Ilir Regency which can be a source for developing tourism and the number of existing culinary business actors is also quite a lot. In addition, there was an increase in participants' knowledge regarding the importance of promotion and innovation of culinary products.
BIBLIOMETRIC ANALYSIS: DEVELOPMENT AND DYNAMICS OF PUBLIC SERVICE RESEARCH FOR PEOPLE WITH DISABILITIES Artanti, Cheryl Amelia; Permatasari, Indah; Imania, Katriza; Thamrin, M. Husni
Jurnal Sosiologi Dialektika Sosial Vol. 10 No. 2 (2024): September
Publisher : Program Studi Sosiologi Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jsds.v10i2.17200

Abstract

This study aims to present a bibliometric analysis of the research development on public services for disabilities from 2015 to 2023. The study utilizes data from the Scopus database using the keyword "Public services for disabilities" to identify and analyze relevant journal articles, conference proceedings, and books. The search method involves using these keywords in the title, abstract, and keywords of articles. Collected data includes the annual publication count, document types (journal articles, conference proceedings, books), influential primary authors, patterns of co-authorship among authors, and international collaboration among research institutions. Results of the analysis encompass trends in publications in this field, predominant document types, influential primary authors, and patterns of author collaboration. Key findings indicate a significant increase in journal article publications throughout the period, with specific attention to health, policy, technology, and social support aspects for individuals with disabilities. The analysis also highlights the development of specific topics receiving greater attention from researchers. This study provides insights into research dynamics in this field and identifies areas needing further attention to enhance inclusivity and quality of life for individuals with disabilities globally.
Model Strategi Evaluasi Program Online Single Submission (OSS) Di Indonesia Immaculata Yovita Adventy, Maria; Nengyanti; Katriza Imania
Sawala : Jurnal Administrasi Negara Vol. 12 No. 2 (2024): Sawala : Jurnal Administrasi Negara
Publisher : Program Studi Administrasi Negara Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/sawala.v12i2.9468

Abstract

This study aims to analyze the evaluation results of the Online Single Submission (OSS) program in Indonesia. A literature review was conducted to identify findings from previous research, indicating several issues such as lack of awareness of business permits, insufficient socialization, complex usability, occasional system errors, and challenges faced by the public in operating the system. The research method employed was descriptive qualitative, utilizing Dunn's theory (Nugroho, 2009: 671) with six indicators: effectiveness, efficiency, adequacy, equity, responsiveness, and accuracy. The evaluation results indicate that the launch of OSS has not been successful and requires improvement to enhance the program. The Strategic Model provides nine recommendations for the OSS program to operate more effectively, namely: Ease of Access (KA), Process Efficiency (EP), Data Security (KD), Customer Service (PP), Quality Improvement (PK), System Integration (KS), User Education (EP), Regulation and Legal Framework (RPH), Monitoring and Evaluation (PE).
Pengaruh Kualitas Pelayanan Akademik terhadap Kepuasan Mahasiswa di Fakultas Keguruan dan Ilmu Pendidikan Universitas Sriwijaya Nopiyanti, Neka; Sriati, Sriati; Imania, Katriza
Jurnal Ilmu Administrasi Negara ASIAN (Asosiasi Ilmuwan Administrasi Negara) Vol. 12 No. 2 (2024): Edisi September 2024
Publisher : Asosiasi Ilmuwan Administrasi Negara (ASIAN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47828/jianaasian.v12i2.253

Abstract

This research aims to analyze students' perception and expectation values regarding the quality of academic services, the level of student satisfaction with academic services, as well as the cumulative influence of tangibles, reliability, responsiveness, assurance, empathy, and the quality of academic services on student satisfaction at the FKIP Sriwijaya University. The type of this research is descriptive quantitative. Questionnaires, documentation, and literature studies were used in data collection. 360 students from the FKIP Faculty of Education at Sriwijaya University were used as samples in this study. The SPSS 26 software was used in the data analysis of this research. The findings of the study indicate that tangibility and responsiveness do not have a significant effect on Student Satisfaction. Meanwhile, reliability, assurance, empathy, and service quality cumulatively have a significant effect on Student Satisfaction. The service quality variable has an influence of 67.50% on student satisfaction. FKIP Universitas Sriwijaya is expected to continue improving the quality of service and maintaining the already good service to always ensure student satisfaction at FKIP Universitas Sriwijaya.
Kesetaraan Gender dalam Mencapai Pendidikan Inklusif Nengyanti, Nengyanti; Saptawan, Ardiyan Saptawan; Imania, Katriza Imania; Permatasari, Indah; Wulandari, Putri Uzdah; Adventy, Maria Immaculata Yovita; Izzudin, Muhammad; Yanti, Mery
The Journal of Society and Media Vol. 9 No. 1 (2025): Social Media Bridged the Gap
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jsm.v9n1.p260-282

Abstract

Gender inequality in education remains a persistent issue, with boys and girls often facing different expectations, opportunities, and treatment within learning environments.This research focuses on gender equality between girls and boys in the context of inclusive education, aiming to identify empowerment patterns that address barriers to educational access. Using quantitative methods, data were collected through questionnaires completed by students at the elementary and junior high school levels. Analysis was conducted to understand the challenges of gender disparities in educational participation. The results indicate significant differences in participation between male and female students, with boys dominating in high-intensity physical sports and girls more engaged in the arts. Additionally, there were differences in teachers' attitudes towards students based on gender. This study aims to create empowerment strategies and more inclusive education policies, providing guidance for policymakers and educational practitioners to support gender equality in the education sector.
Kolaborasi Pentahelix pada Program Satu Organisasi Perangkat Daerah (OPD) Satu Desa Binaan dalam Pengentasan Kemiskinan Ekstrem di Provinsi Maluku: Studi pada Enam Desa Prioritas di Kabupaten Seram Bagian Timur Mahu, Rusmiati; Alfitri, Alfitri; Imania, Katriza
ARISTO Vol 14 No 1 (2026): January
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ars.v14i1.11907

Abstract

Extreme poverty is a multidimensional issue that demands a collaborative, cross-sectoral approach. Through the One OPD, One Fostered Village program, the Maluku Provincial Government aims to facilitate the involvement of five key pentahelix actors—government, private sector, academia, community, and mass media—to accelerate poverty alleviation in priority villages. This study investigates the dynamics of collaboration, the forms of collaborative actions, and the impacts of the pentahelix model in the implementation of the program. Employing a qualitative approach with a focused case study in six priority villages in East Seram Regency, data were gathered through in-depth interviews, participatory observations, and document analysis. Thematic analysis was conducted using the collaboration framework developed. The study offers practical recommendations, including strengthening cross-sectoral coordination, expanding the roles of collaborative actors, developing a sustainability roadmap, and improving policy frameworks to enhance the program’s long-term effectiveness and sustainability. Keyword: Pentahelix Collaboration; Extreme Poverty; Alleviation; One Opd One Fostered Village, Maluku;
Pemberdayaan Masyarakat melalui Pendampingan Produksi dan Pemasaran Digital Bolu Cupu di Kelurahan Paku, Kecamatan Kayuagung, Kabupaten Ogan Komering Ilir Imania, Katriza; Pratiwi, Novitry; Munawir, Irsad; Indriani, Tarissa Amelia; Ammar, Abdillah Khoirul
Jurnal Abdimas Ekonomi dan Bisnis Vol. 5 No. 2 (2025): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v5i2.10034

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan di Kelurahan Paku, Kecamatan Kayuagung, Kabupaten Ogan Komering Ilir, dengan fokus pada pendampingan produksi dan pemasaran digital produk Bolu Cupu. Program ini berangkat dari permasalahan yang dihadapi Industri Rumah Tangga (IRT) Bolu Cupu “Hikmah”, yaitu keterbatasan peralatan produksi, kendala dalam pengadaan bahan baku, serta lemahnya strategi pemasaran dan desain kemasan. Untuk mengatasi hal tersebut, tim pengabdian menerapkan pendekatan partisipatif yang melibatkan mitra secara aktif dalam setiap tahapan kegiatan. Kegiatan utama meliputi sosialisasi, pelatihan teknologi produksi, pelatihan pemasaran digital, pendampingan, serta monitoring dan evaluasi. Hasil kegiatan menunjukkan peningkatan signifikan dalam kapasitas produksi maupun strategi pemasaran. Penerapan teknologi tepat guna berupa mixer dan oven tambahan mampu meningkatkan kualitas serta konsistensi produk, sehingga kapasitas produksi naik dari 1.000 menjadi 1.300 unit per hari. Selain itu, pengenalan kemasan baru membuat produk lebih higienis, menarik, dan memiliki nilai jual lebih tinggi. Pada aspek pemasaran, pelatihan digital marketing melalui pemanfaatan media sosial dan marketplace memperluas jangkauan promosi, meskipun masih diperlukan pendampingan lanjutan agar mitra terbiasa membuat konten promosi yang menarik. Secara keseluruhan, kegiatan ini berhasil meningkatkan keterampilan, pengetahuan, dan kemandirian mitra dalam mengelola usaha. Pemberdayaan melalui peningkatan produksi dan strategi pemasaran digital terbukti memberikan dampak positif terhadap peningkatan pendapatan dan memperkuat daya saing produk lokal. Program ini diharapkan berkelanjutan serta menjadi model pemberdayaan masyarakat berbasis potensi lokal yang dapat direplikasi di wilayah lain.
Pengaruh Rasa Aman terhadap Moral Pajak Warga Negara Indonesia Tarizah, Dhiya Alfiyah; Erina, Lili; Syahrudin, Ade; Imania, Katriza
Jurnal Ilmiah Universitas Batanghari Jambi Vol 25, No 1 (2025): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v25i1.5347

Abstract

The aim of this research is to examine how the tax morale of the Indonesian population is influenced by a sense of security. This research uses quantitative methodology. The secondary data used is secondary data from the results of the 7th World Value Survey (WVS) site survey. A total of 3,200 residents aged the same or more than 18 years were the research sample. The research findings show that residents' tax morality is positively and significantly influenced by their sense of security. Education level is one of the sociodemographic elements that positively and significantly influences tax morality; Educated people will definitely have higher tax morality.
INOVASI DIGITAL DALAM PEMBERDAYAAN UMKM: IMPLEMENTASI AUGMENTED REALITY PADA PRODUK KUE BASAH KHAS PALEMBANG Putri, Aulia Utami; Imania, Katriza; Rahmawati, Annisa; Saputri, Efrilia Wanda; Fathiyah, Nabila Trisya
Mitra Mahajana: Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2025): Volume 6 Nomor 3 November 2025
Publisher : LPPM Universitas Flores

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/mahajana.v6i3.6884

Abstract

Palembang is known for its variety of traditional culinary products, including kue basah (traditional wet cakes), which serve both as a cultural identity and an economic opportunity for micro, small, and medium enterprises (MSMEs). One of the main challenges faced by these MSMEs is low brand recall and brand recognition, particularly among younger consumers who rely on digital media as a reference for purchases. This community service activity aimed to empower kue basah MSMEs through digital innovation by implementing an interactive catalog based on Augmented Reality (AR) as a marketing strategy. The activity employed a participatory approach, including partner situation analysis, AR catalog design, product photography and AR training, and evaluation through pre-tests and post-tests. The training involved the owner and employees of MSMEs Bunda Rayya as well as members of the South Sumatra Cake and Culinary Entrepreneurs Association (Aspenku). The AR catalog enabled consumers to explore 3D product visuals, descriptions, and additional information interactively. Evaluation results showed an increase in the participants’ average score from 62 to 79, with paired t-test analysis indicating a highly significant difference (t(9) = 3.28; p < 0.01), demonstrating the effectiveness of the training in improving product photography skills and AR utilization. This activity enhanced MSMEs’ capacity for digital promotion, strengthened the cultural identity of Palembang’s culinary heritage, fostered consumer engagement, and expanded market opportunities. These findings provide a foundation for the development of sustainable empowerment programs and the replication of digital innovation in other traditional culinary MSMEs.
PERBANDINGAN MEKANISME CHECKS AND BALANCE DALAM SISTEM PEMERINTAH INDONESIA DAN MALAYSIA Sinta Aryani; Angel Lauren; Anisa Bella; Katriza Imania; Riza Adelia Suryani; Rizka Azzahri
Integrative Perspectives of Social and Science Journal Vol. 2 No. 05 Oktober (2025): Integrative Perspectives of Social and Science Journal
Publisher : PT Wahana Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini mengkaji perbandingan penerapan mekanisme checks and balances dalam sistem pemerintahan Indonesia dan Malaysia yang didasarkan pada teori pemisahan kekuasaan (separation of powers) yang dikemukakan oleh Montesquieu. Prinsip checks and balances memiliki peran krusial dalam mencegah terjadinya pemusatan kekuasaan pada satu lembaga negara dengan menerapkan sistem pengawasan dan pengimbangan antar lembaga. Pendekatan yang digunakan adalah kualitatif dengan metode studi literatur, melalui penelaahan terhadap sumber-sumber konstitusional, jurnal akademik, serta penelitian ilmiah yang relevan. Temuan penelitian menunjukkan bahwa Indonesia menerapkan prinsip checks and balances dengan lebih kuat melalui sistem presidensial yang menegaskan pemisahan kekuasaan antara lembaga eksekutif, legislatif, dan yudikatif. Sebaliknya, Malaysia menerapkan sistem parlementer dengan bentuk monarki konstitusional yang menonjolkan hubungan saling bergantung antara cabang kekuasaan, di mana eksekutif bertanggung jawab langsung kepada legislatif melalui mekanisme politik seperti mosi tidak percaya. Meskipun berbeda dalam struktur dan karakteristik, kedua negara sama-sama berupaya mempertahankan keseimbangan kekuasaan guna mencegah penyalahgunaan wewenang dan menjamin terselenggaranya pemerintahan yang demokratis.