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All Journal Jurnal Manajemen dan Bisnis Jurnal Manajemen dan Bisnis Dharmas Education Journal (DE_Journal)
Anton Atno Parluhutan Sinaga, Anton Atno Parluhutan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Public Health Other

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FAKTOR-FAKTOR YANG MEMPENGARUHI PENGEMBANGAN EKONOMI LOKAL (PEL) DI KOTA MEDAN (Studi Kasus Usaha Kecil Dan Menengah Sebagai Sektor Basis) Sinaga, Anton Atno Parluhutan
Jurnal Manajemen dan Bisnis Vol 17 No. 1 Tahun 2017
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v17i1.138

Abstract

The concept of Local Economic Development (LED) is an analytical tool that can be used to describe and measure economic conditions in a region. The territory in question may be administrative territory or region / region of particular business / commodity development, including small and medium enterprises (SMEs). Small and Medium Enterprises (SMEs) are part of the most strategic economic sector, concerning the livelihood of the people and is an important pillar in supporting and moving the joints of the economy in many countries .. SMEs play several important roles in Indonesia, one of them important players In Local Economic Development (LED) and community development. The purpose of this study is directed to determine the factors - factors that affect Local Economic Development with SMEs as the base sector in the city of Medan. The research method used in this research is Quantitative Descriptive Research Method. Data collection is done by using secondary and primary data. Then the analysis used to test the research hypothesis that has been determined by using the sample data obtained. The Inferential Statistics Method used in the analysis of this research data is Structural Equation Modeling (SEM). Descriptive result of this research is there are three variables have the average score of each - each variable is smaller than the middle threshold score 9. The three latent variables referred to include: social capital, socio-economic characteristics, and economic development policy However, when viewed From educational and skill perspectives, labor market and geographical characteristics greater than the middle threshold score 9. The results of this study are social capital, education and expertise, social characteristics, labor market, economic development policy and local culture are six factors Have a positive and significant impact on the succession of local economic development program of Medan city.
FAKTOR-FAKTOR YANG MEMPENGARUHI PENGEMBANGAN EKONOMI LOKAL (PEL) DI KOTA MEDAN (Studi Kasus Usaha Kecil Dan Menengah Sebagai Sektor Basis) Sinaga, Anton Atno Parluhutan
Jurnal Manajemen dan Bisnis Vol 17 No. 1 Tahun 2017
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v17i1.138

Abstract

The concept of Local Economic Development (LED) is an analytical tool that can be used to describe and measure economic conditions in a region. The territory in question may be administrative territory or region / region of particular business / commodity development, including small and medium enterprises (SMEs). Small and Medium Enterprises (SMEs) are part of the most strategic economic sector, concerning the livelihood of the people and is an important pillar in supporting and moving the joints of the economy in many countries .. SMEs play several important roles in Indonesia, one of them important players In Local Economic Development (LED) and community development. The purpose of this study is directed to determine the factors - factors that affect Local Economic Development with SMEs as the base sector in the city of Medan. The research method used in this research is Quantitative Descriptive Research Method. Data collection is done by using secondary and primary data. Then the analysis used to test the research hypothesis that has been determined by using the sample data obtained. The Inferential Statistics Method used in the analysis of this research data is Structural Equation Modeling (SEM). Descriptive result of this research is there are three variables have the average score of each - each variable is smaller than the middle threshold score 9. The three latent variables referred to include: social capital, socio-economic characteristics, and economic development policy However, when viewed From educational and skill perspectives, labor market and geographical characteristics greater than the middle threshold score 9. The results of this study are social capital, education and expertise, social characteristics, labor market, economic development policy and local culture are six factors Have a positive and significant impact on the succession of local economic development program of Medan city.
PENGARUH HARGA, VARIASI PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA ALFAMART SETIABUDI 5 NO.13) Gulo, Jeprianto; Sinaga, Anton Atno Parluhutan; Saragih, Henri
Dharmas Education Journal (DE_Journal) Vol 3 No 1 (2022): Juni
Publisher : Fakultas Keguruan dan Ilmu Pendidikan Univesitas Dharmas Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56667/de_journal.v3i1.1191

Abstract

Penelitian ini bertujuan ntuk mengetahui dan menganalisis pengaruh harga, variasi produk, dan kualitas pelayanan terhadap keputusan pembelian di Alfamart Setiabudi 5 no.13. Metode penelitian yang digunakan dalam penelitian ini adalah metode penelitian deskriftif kuantitatif. Populasi dalam penelitian ini adalah  rata-rata pembeli perhari di Alfamart Setiabudi 5 no.13. Jl. Setia Budi, yaitu sebanyak 150 pembeli perharinya. Berdasarkan rumus slovin maka dapat disimpulkan jumlah sampel dalam penelitian ini sebanyak 60 orang. Berdasarkan hasil uji hipotesis t dapat disimpulkan secara parsial harga berpengaruh signifikan terhadap keputusan pembelian, secara parsial variasi produk berpengaruh signifikan terhadap keputusan pembelian, secara parsial kualitas pelayanan berpengaruh signifikan terhadap keputusan pembelian. Berdasarkan hasil uji hipotesis F dapat disimpulkan secara simultan harga, variasi produk, dan kualitas pelayanan berpengaruh signifikan terhadap keputusan pembelian. Berdasarkan hasil uji hipotesis t diperoleh adjusted R square sebesar 0,783 atau 78,3% pengaruh persepsi harga, promosi, dan kemudahan pengguna terhadap keputusan pembelian, sedangkan sisanya 21,7% adalah pengaruh dari  variabel lain yang tidak ikut serta dalam penelitian.
Co-Authors Gulo, Jeprianto Henri Saragih, Henri