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All Journal Krisna: Kumpulan Riset Akuntansi JURNAL RELASI STIE MANDALA JEMBER JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajemen dan Kewirausahaan (JMDK) Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Pendas : Jurnah Ilmiah Pendidikan Dasar Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Distribusi International Journal of Social Science and Business JOURNAL OF SCIENCE AND SOCIAL RESEARCH ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Ilmiah Administrasi Bisnis dan Inovasi EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Scientia Journal of Applied Management and Accounting Science (JAMAS) Dinamika Kerajinan dan Batik : MAJALAH ILMIAH Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP) Journal of Research in Social Science and Humanities Jurnal Manajemen Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis Journal of Applied Management Studies Journal of Trends Economics and Accounting Research BISMA (Bisnis dan Manajemen) Jurnal Bisnis dan Kewirausahaan Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi) Bursa : Jurnal Ekonomi dan Bisnis Jurnal ekonomi Manajemen dan Bisnis (JUBIS) Jurnal Indonesia Sosial Sains Jurnal Pendidikan Indonesia (Japendi) Journal of Business on Hospitality and Tourism e-Jurnal Apresiasi Ekonomi JAMPARING: Jurnal Akuntansi Manajemen Pariwisata dan Pembelajaran Konseling Riwayat: Educational Journal of History and Humanities Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal Ilmiah Riset Aplikasi Manajemen
Fathorrahman
Institut Teknologi dan Bisnis Asia Malang
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Journal : Jurnal Ilmiah Administrasi Bisnis dan Inovasi

 1 
Pengaruh Brand Image dan Harga Terhadap Minat Beli Mobil Listrik Melalui Gaya Hidup Sebagai Variabel Intervening Di Area Kota Malang Jawa Timur Andre Martinus; Fathorrahman; Pradiani, Theresia
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 7 No 2 (2023)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jiabi.v7i2.6592

Abstract

Electric cars powered by batteries have 100% minimal pollutants. Basically, although power plants that produce electricity can emit pollutants, electricity from nuclear, hydro, solar or wind power plants produces less air pollution. The performance benefits of electric cars provide quiet operation and stronger acceleration, as well as requiring less maintenance than internal combustion engines, and reduced energy dependence, as electricity is the source of household energy. The quantitative approach is a method as a solution to solving problems that occur, where the research population is all electric car users in Malang City. The sampling technique used was purposive sampling so that 100 respondents were obtained who would later fill out the research questionnaire. This research is also supported by data collection techniques through literature study and field research to strengthen the research results. Data analysis in this study used descriptive analysis, classical assumption tests and regression tests which were then continued with the Sobel test. Data were processed statistically with the SPSS program. The results show that 38% of lifestyle is influenced by brand image, 52.6% of lifestyle is influenced by price, 44.6% of purchase intention is influenced by brand image, purchase intention is not influenced by price, 62.4% of purchase intention is influenced by brand image through lifestyle, and 12.8% of buying interest is influenced by price through lifestyle.
Pengaruh Gaya Hidup dan Kualitas Produk terhadap Keputusan Mahasiswa di Kota Malang Membeli Handphone Merek iPhone dengan Brand Image sebagai Variabel Intervening Zonnete Bryllian Dheo; Fathorrahman; Pradiani, Theresia
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 7 No 2 (2023)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jiabi.v7i2.6593

Abstract

The various smartphone brands that are currently available are a form of information technology development, one of which is the iPhone. Ownership of an iPhone has been considered as one of the hallmarks of a luxurious and trendy lifestyle by Indonesian people, especially among young people and student collage. This study aims to analyze the effect of lifestyle and product quality on purchasing decisions and their effect on Brand Image as an intervening variable for student collage in Malang City. The population in this study were active student collage in Malang City with a sample of 100 students as respondents. The sampling technique used was purposive sampling and the data analysis method used was path analysis with the Sobel test using the SPSS 25 data processing application. The results showed that lifestyle and product quality had a significant effect on Brand Image. In addition, lifestyle, product quality and Brand Image have a significant effect on purchasing decisions. Lifestyle and product quality both have a significant effect on purchasing decisions through Brand Image
Co-Authors Abdul Rahman Abu, Amin Bin Agus Purnomo Sidi Agustina, Tin Ahmad Firman Ali Shahab Amrulloh, Imron Andre Martinus ARDIANSYAH ARDIANSYAH Bambang Dwiatmanto Budiyanto, Didik BUKHORI, MOHAMMAD Candra Adi Wijaya Cheria, Fritzie Christina Natalia Putri Subroto Daniel, Desmon Darmawan*, Herry Dedi Damhudi Dony Buntoro effendi, Achmad Enge Christina Fatmawaty Fransiska Br Munte Fhery Catur Wibowo Hari Prasetyo Haryono, Silvia Arista Ike Kusdyah Rachmawati Ike Rachmawati Imam Suaydi Iswanto Iswanto Jone's Christentio Rikin Kapitaraw, Bejo Kosim Sutiono Kristianto, Andreas Kukuh KURNIA DEWI PERMATASARI Latief, Fitriani Lidia Lamhisa Simatupang Magda Pangesa Mahmud, Ervan Ali Marista Yoana Putri Matu, Ivanry Megawati, Novita Melati, Ni Luh Putu Kurniayu Mohammad Bukhori Momou, Desrianto Mubyl, Mutiarini Murtianingsih Murtianingsih, Murtianingsih Muzwati, Hani Nadeak, Hotta Parulian Nadia Nadia Nanik Sugiarti Ni Made Ayu Natih Widhiarini Pionera, Eloichristi Praptiningsih, Eko Prasetyo, Reynaldy Prayitno, Setyo Puspitaningtyas, Maria Vianney Wahyu Puti, Hadrian Priangga Rahman A, Agus Ramadhani, Dony Ahmad Rengga Kusuma Putra Rimba, Anna Risca Trisnawati RR. Ella Evrita Hestiandari S, Putri Nadia Sabar Rismawati Sanjaya, Andreas Sijabat, Jayasan Sinwanudinul Ghozali, Muhammad Soesilo, Moelyono Sugeng Santoso Sulistiyo Sulistiyo Sultan S. Saade Supriyati, Caecilia Suwandi Tao Putri Tarigan, Pebrianto Putra Tauriadi, Dini Theresia Pradiani Theresia Pradiani Theresia Pradiani Theresia Pradiani TIN AGUSTIN K Tin Agustina Karnawati Tino Agus Salim Tirto Hadi Tjandra Gunawan Triatmojo, Wisnu Tristanto, M. Budi Vinnafatun Vinnafatun Vinnafatun, Vinnafatun Wahyu Indriyani Widianingsih Widianingsih Widyana Widyana Wijaya, Chandra Adi WINDRA, WINDRA Yani Elviani Lestari Yanto, Yandri Yuniar Fitriyani Yunus Handoko Zonnete Bryllian Dheo