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Fathorrahman
Institut Teknologi dan Bisnis Asia Malang
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Journal : Riwayat: Educational Journal of History and Humanities

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The Influence of Instructor Quality and Service Quality on Training Participant Satisfaction Through Brand Image at LPK Axelbit Surabaya Darmawan*, Herry; Fathorrahman, Fathorrahman; Pradiani, Theresia
Riwayat: Educational Journal of History and Humanities Vol 6, No 4 (2023): Educational, Historical Studies and Humanities
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v6i4.36834

Abstract

For institutions that provide training services to participants, trainee satisfaction is a very important factor because if participants have attended the training and completed the class level and participants feel satisfied, then they will come back for further classes and can even help recommend services to their friends. This study also takes a brand image as an interference variable because the brand image is an aspect that determines the selection of a training institution and is felt to have an impact on the satisfaction of trainees. This study aims to determine the effect between instructor quality and service quality on trainee satisfaction through brand image interference variables. This type of research uses a quantitative approach and the analysis method used is the path analysis method. The subjects in this study were selected using purposive sampling with categories were participants who had attended training at LPK AXELBIT Surabaya more than twice over the past two years and were taken as many as 100 respondents by the theory of Copper Emery. The results of this study show that 1) there is a significant positive relationship between brand image and trainee satisfaction, 2) there is a positive and significant relationship between instructor quality and brand image, 3) there is a significant positive relationship between service quality and brand image, 4) there is a significant positive relationship between instructor quality and trainee satisfaction, 5) no significant influence was found between variable instructor quality Brand image interference on trainee satisfaction, 6) no significant effect was found between service quality on trainee satisfaction, 7) there was a significant positive influence between service quality on trainee satisfaction through brand image interference variables
Co-Authors Abdul Rahman Abu, Amin Bin Agus Purnomo Sidi Agustina, Tin Ahmad Firman Ali Shahab Amrulloh, Imron Andre Martinus ARDIANSYAH ARDIANSYAH Bambang Dwiatmanto Budiyanto, Didik BUKHORI, MOHAMMAD Candra Adi Wijaya Cheria, Fritzie Christina Natalia Putri Subroto Daniel, Desmon Darmawan*, Herry Dedi Damhudi Dony Buntoro effendi, Achmad Enge Christina Fatmawaty Fransiska Br Munte Fhery Catur Wibowo Hari Prasetyo Haryono, Silvia Arista Ike Kusdyah Rachmawati Ike Rachmawati Imam Suaydi Iswanto Iswanto Ivanry Matu Jone's Christentio Rikin Kapitaraw, Bejo Kosim Sutiono Kristianto, Andreas Kukuh Kurnia Dewi Permatasari KURNIA DEWI PERMATASARI Latief, Fitriani Lidia Lamhisa Simatupang Magda Pangesa Mahmud, Ervan Ali Marista Yoana Putri Matu, Ivanry Megawati, Novita Melati, Ni Luh Putu Kurniayu Mohammad Bukhori Momou, Desrianto Mubyl, Mutiarini Murtianingsih Murtianingsih, Murtianingsih Muzwati, Hani Nadeak, Hotta Parulian Nadia Nadia Nanik Sugiarti Ni Made Ayu Natih Widhiarini Oktarifany Citra Ayuningtyas Pionera, Eloichristi Praptiningsih, Eko Prasetyo, Reynaldy Prayitno, Setyo Puspitaningtyas, Maria Vianney Wahyu Puti, Hadrian Priangga Rahman A, Agus Ramadhani, Dony Ahmad Rengga Kusuma Putra Rimba, Anna Risca Trisnawati RR. Ella Evrita Hestiandari S, Putri Nadia Sabar Rismawati Sanjaya, Andreas Sijabat, Jayasan Sinwanudinul Ghozali, Muhammad Soesilo, Moelyono Sugeng Santoso Sulistiyo Sulistiyo Sultan S. Saade Supriyati, Caecilia Suwandi Tao Putri Tarigan, Pebrianto Putra Tauriadi, Dini Theresia Pradiani Theresia Pradiani Theresia Pradiani Theresia Pradiani TIN AGUSTIN K Tin Agustina K Tin Agustina Karnawati Tino Agus Salim Tirto Hadi Tjandra Gunawan Triatmojo, Wisnu Tristanto, M. Budi Vinnafatun Vinnafatun Vinnafatun, Vinnafatun Wahyu Indriyani Widianingsih Widianingsih Widyana Widyana Wijaya, Chandra Adi WINDRA, WINDRA Yani Elviani Lestari Yanto, Yandri Yunus Handoko Zonnete Bryllian Dheo