Article Per Year (5 Year)
p-Index From 2020 - 2025
10.273
P-Index
This Author published in this journals
All Journal Krisna: Kumpulan Riset Akuntansi JURNAL RELASI STIE MANDALA JEMBER JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajemen dan Kewirausahaan (JMDK) Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Pendas : Jurnah Ilmiah Pendidikan Dasar Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Distribusi International Journal of Social Science and Business JOURNAL OF SCIENCE AND SOCIAL RESEARCH ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Ilmiah Administrasi Bisnis dan Inovasi EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Scientia Journal of Applied Management and Accounting Science (JAMAS) Dinamika Kerajinan dan Batik : MAJALAH ILMIAH Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP) Journal of Research in Social Science and Humanities Jurnal Manajemen Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis Journal of Applied Management Studies Journal of Trends Economics and Accounting Research BISMA (Bisnis dan Manajemen) Jurnal Bisnis dan Kewirausahaan Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi) Bursa : Jurnal Ekonomi dan Bisnis Jurnal ekonomi Manajemen dan Bisnis (JUBIS) Jurnal Indonesia Sosial Sains Jurnal Pendidikan Indonesia (Japendi) Journal of Business on Hospitality and Tourism e-Jurnal Apresiasi Ekonomi JAMPARING: Jurnal Akuntansi Manajemen Pariwisata dan Pembelajaran Konseling Riwayat: Educational Journal of History and Humanities Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal Ilmiah Riset Aplikasi Manajemen
Fathorrahman
Institut Teknologi dan Bisnis Asia Malang
Religion Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Physics Social Sciences Other

Published : 88 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JAM : Jurnal Aplikasi Manajemen

 1 
The Influence of Creativity and Product Innovation on Marketing Performance: The Mediating Roles of Technology Adoption and Competitive Advantage in MSMEs Latief, Fitriani; Mubyl, Mutiarini; Firman, Ahmad; Karnawati, Tin Agustina; Fathorrahman; Sidi, Agus Purnomo
Jurnal Aplikasi Manajemen Vol. 23 No. 2 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The rapid growth of MSMEs in Indonesia underscores the urgency for innovation-driven strategies to remain competitive. This study investigates the influence of creativity and product innovation on marketing performance, with technology adoption and competitive advantage serving as mediating variables. A quantitative approach was used, collecting data from 87 MSME owners in Malang City through purposive sampling. Structural Equation Modeling with SmartPLS 4.0 was employed to analyze measurement and structural models. The results show that creativity has a direct and significant effect on marketing performance and competitive advantage, while product innovation significantly influences technology adoption and competitive advantage, but not marketing performance directly. Mediation analysis reveals that competitive advantage mediates the relationship between creativity and marketing performance, while technology adoption mediates the effect of product innovation on marketing performance. These findings highlight the strategic importance of enhancing digital readiness and leveraging creativity to build competitive advantages. The novelty of this study lies in the integration of two mediators (technology adoption and competitive advantage) to explain the indirect effects of creativity and innovation on marketing outcomes in MSMEs. This provides practical insights for policymakers and business practitioners aiming to improve MSME competitiveness in emerging markets.
Co-Authors Abdul Rahman Abu, Amin Bin Agus Purnomo Sidi Agustina, Tin Ahmad Firman Ali Shahab Amrulloh, Imron Andre Martinus ARDIANSYAH ARDIANSYAH Bambang Dwiatmanto Budiyanto, Didik BUKHORI, MOHAMMAD Candra Adi Wijaya Cheria, Fritzie Christina Natalia Putri Subroto Daniel, Desmon Darmawan*, Herry Dedi Damhudi Dony Buntoro effendi, Achmad Enge Christina Fatmawaty Fransiska Br Munte Fhery Catur Wibowo Hari Prasetyo Haryono, Silvia Arista Ike Kusdyah Rachmawati Ike Rachmawati Imam Suaydi Iswanto Iswanto Jone's Christentio Rikin Kapitaraw, Bejo Kosim Sutiono Kristianto, Andreas Kukuh KURNIA DEWI PERMATASARI Latief, Fitriani Lidia Lamhisa Simatupang Magda Pangesa Mahmud, Ervan Ali Marista Yoana Putri Matu, Ivanry Megawati, Novita Melati, Ni Luh Putu Kurniayu Mohammad Bukhori Momou, Desrianto Mubyl, Mutiarini Murtianingsih Murtianingsih, Murtianingsih Muzwati, Hani Nadeak, Hotta Parulian Nadia Nadia Nanik Sugiarti Ni Made Ayu Natih Widhiarini Pionera, Eloichristi Praptiningsih, Eko Prasetyo, Reynaldy Prayitno, Setyo Puspitaningtyas, Maria Vianney Wahyu Puti, Hadrian Priangga Rahman A, Agus Ramadhani, Dony Ahmad Rengga Kusuma Putra Rimba, Anna Risca Trisnawati RR. Ella Evrita Hestiandari S, Putri Nadia Sabar Rismawati Sanjaya, Andreas Sijabat, Jayasan Sinwanudinul Ghozali, Muhammad Soesilo, Moelyono Sugeng Santoso Sulistiyo Sulistiyo Sultan S. Saade Supriyati, Caecilia Suwandi Tao Putri Tarigan, Pebrianto Putra Tauriadi, Dini Theresia Pradiani Theresia Pradiani Theresia Pradiani Theresia Pradiani TIN AGUSTIN K Tin Agustina Karnawati Tino Agus Salim Tirto Hadi Tjandra Gunawan Triatmojo, Wisnu Tristanto, M. Budi Vinnafatun Vinnafatun Vinnafatun, Vinnafatun Wahyu Indriyani Widianingsih Widianingsih Widyana Widyana Wijaya, Chandra Adi WINDRA, WINDRA Yani Elviani Lestari Yanto, Yandri Yuniar Fitriyani Yunus Handoko Zonnete Bryllian Dheo