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Fathorrahman
Institut Teknologi dan Bisnis Asia Malang
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Journal : Jurnal Manajemen dan Kewirausahaan (JMDK)

 1 
Efek Mediasi Kepuasan Pelanggan atas Pengaruh Kualitas Produk dan Store Atmosphere terhadap Loyalitas Pelanggan Tjandra Gunawan; Fathorrahman Fathorrahman; Yunus Handoko
Jurnal Manajemen dan Kewirausahaan Vol 7, No 2 (2019): December 2019
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v7i2.3347

Abstract

The purposes of this study are : 1)  to determine the direct effect of product quality and store atmosphere on customer loyalty, 2) to determine the indirect effect of product quality and store atmosphere on customer loyalty through customer satisfaction as an intervening variable. This research is a field research with quantitative methods. The data collection uses a field survey method using a research instrument in the form of a questionnaire with a 5-points scale of likert. Population of this research are Vosco Coffee's customers. Samples taken are 150 customers selected by accidental-purposive sampling technique.. The results of path analysis reveal that: 1) directly, both product quality and store atmosphere have a  positive and significant effect on  customer loyalty; 2) customer satisfaction is also proven to be able to mediate the influence of product quality and store atmosphere on customer loyalty even though this indirect influence is not as big as direct influence. https://doi.org/10.26905/jmdk.v7i2.3347 
Co-Authors Abdul Rahman Abu, Amin Bin Agus Purnomo Sidi Agustina, Tin Ahmad Firman Ali Shahab Amrulloh, Imron Andre Martinus ARDIANSYAH ARDIANSYAH Bambang Dwiatmanto Budiyanto, Didik BUKHORI, MOHAMMAD Candra Adi Wijaya Cheria, Fritzie Christina Natalia Putri Subroto Daniel, Desmon Darmawan*, Herry Dedi Damhudi Dony Buntoro effendi, Achmad Enge Christina Fatmawaty Fransiska Br Munte Fhery Catur Wibowo Hari Prasetyo Haryono, Silvia Arista Ike Kusdyah Rachmawati Ike Rachmawati Imam Suaydi Iswanto Iswanto Jone's Christentio Rikin Kapitaraw, Bejo Kosim Sutiono Kristianto, Andreas Kukuh KURNIA DEWI PERMATASARI Latief, Fitriani Lidia Lamhisa Simatupang Magda Pangesa Mahmud, Ervan Ali Marista Yoana Putri Matu, Ivanry Megawati, Novita Melati, Ni Luh Putu Kurniayu Mohammad Bukhori Momou, Desrianto Mubyl, Mutiarini Murtianingsih Murtianingsih, Murtianingsih Muzwati, Hani Nadeak, Hotta Parulian Nadia Nadia Nanik Sugiarti Ni Made Ayu Natih Widhiarini Pionera, Eloichristi Praptiningsih, Eko Prasetyo, Reynaldy Prayitno, Setyo Puspitaningtyas, Maria Vianney Wahyu Puti, Hadrian Priangga Rahman A, Agus Ramadhani, Dony Ahmad Rengga Kusuma Putra Rimba, Anna Risca Trisnawati RR. Ella Evrita Hestiandari S, Putri Nadia Sabar Rismawati Sanjaya, Andreas Sijabat, Jayasan Sinwanudinul Ghozali, Muhammad Soesilo, Moelyono Sugeng Santoso Sulistiyo Sulistiyo Sultan S. Saade Supriyati, Caecilia Suwandi Tao Putri Tarigan, Pebrianto Putra Tauriadi, Dini Theresia Pradiani Theresia Pradiani Theresia Pradiani Theresia Pradiani TIN AGUSTIN K Tin Agustina Karnawati Tino Agus Salim Tirto Hadi Tjandra Gunawan Triatmojo, Wisnu Tristanto, M. Budi Vinnafatun Vinnafatun Vinnafatun, Vinnafatun Wahyu Indriyani Widianingsih Widianingsih Widyana Widyana Wijaya, Chandra Adi WINDRA, WINDRA Yani Elviani Lestari Yanto, Yandri Yuniar Fitriyani Yunus Handoko Zonnete Bryllian Dheo