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Customer Relationship Management Information System Analysis Using RFM Dashboard For Customer Segmentation Strategy (Study On A Ritel Fashion Company in Bandung) Sudrajat, Jajat; Maulana, Aris Ilham; Riswaya, Asep Ririh; Marjito, Marjito; Rizqiati, Fitri
Jurnal Computech & Bisnis (e-journal) Vol. 19 No. 1 (2025): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

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Abstract

The progression of information technology compels organizations to adeptly leverage customer data, particularly in mitigating the elevated rate of client attrition resulting from insufficient comprehension of consumer behavior and limited personalization in marketing approaches.  This study aims to develop and implement a Customer Relationship Management (CRM) system, coupled with an RFM (Recency, Frequency, Monetary) dashboard, for the fashion enterprise Whoop Culture.  This system employs the equal-width intervals binning approach to categorize clients based on purchase frequency, transaction value, and the recency of their latest transaction, thereby facilitating the company's understanding of the needs and preferences of each customer category.  This online solution is designed to analyze client data and execute segmentation, facilitating more targeted marketing techniques.  This research aims to enhance the company's performance by gaining a deeper understanding of consumer behavior, enabling Whoop Culture to improve customer retention, sales, and resource allocation.
Information Technology Innovation for Mosque Management with Digital Solutions Marjito Marjito; Jajat Sudrajat; Dheni Apriantsani Budiman; Isbandi Isbandi; Isak Ramlan
Jurnal Pengabdian Masyarakat: Bisnis dan Iptek (JPMBISTEK) Vol. 1 No. 1 (2024): Jurnal Pengabdian Masyarakat: Bisnis dan Iptek (JPMBISTEK)
Publisher : LPPM STMIK Mardira Indonesia

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Abstract

The community service team of faculty members and students from STMIK Mardira Indonesia has executed a project to manage activities and finances at Al-Muhajirin Cijerah Mosque. The team concentrated on creating a web application that incorporates essential elements, like a login page, dashboard, financial data, and a Friday prayer schedule. The primary objective of this project is to improve efficiency and transparency in the management of mosques, namely for the Mosque Management Committee. The approach entails advancing information technology and training mosque managers to optimize the application’s use. The result of this project is the effective execution of the Mosque Activities and Financial Management Website Application. This tool enables mosque managers to manage daily operations and oversee financial matters more efficiently. This community service initiative has substantially enhanced the management of Al-Muhajirin Cijerah Mosque by implementing information technology. It is anticipated that these measures can be enhanced and persist in delivering sustainable advantages for the mosque and its community.
Digital Savvy: Know the Technology, Be Aware of the Dangers Alpiyasin, Feri; Amijaya, Hasanah Tisna; Fajar, Ganjar Nurul; Sudrajat, Jajat; Firza, Muhamad; Khalizah, Putri Alivia Nur; Saputra, Trisna; Fitria, Naia Aulia; Pratama, Angel Savira Pricillia; Alistianti, Thazkia Listi; Nurseptia, Alya Nazhara; Mulyadi, Moch Rival; Nafisyah, Ghaida; Sailendani, Syahril Fathan; Subarja, Allya Azkya; Saputra, Elsa Wirda
Jurnal Pengabdian Masyarakat: Bisnis dan Iptek (JPMBISTEK) Vol. 2 No. 2 (2025): Jurnal Pengabdian Masyarakat: Bisnis dan Iptek (JPMBISTEK)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/0vk1zb86

Abstract

The community service initiative titled "Digital Smarts: Understanding Technology and Its Risks" seeks to examine the difficulties encountered by pupils at Miftahul Huda Al Azz Junior High School regarding their utilization of digital technology and the related hazards. The primary concerns highlighted encompass insufficient awareness of potential hazards, including online fraud, identity theft, and adverse effects on mental well-being. This community service initiative employed a socialization approach that included a pre-test, a presentation of the material, a post-test, and an evaluation of the activities. The findings indicated that numerous students were ill-equipped to confront threats in the digital realm, despite their significant dependence on technology. The conclusion from this community service initiative is that training programs aimed at improving understanding of technology and its associated risks are crucial for cultivating students into more informed and proactive digital users, thereby facilitating safer technology use.
Design And Construction Of The Website For The Information And Service Center Of Cihaurbeuti State SLB Sudrajat, Jajat; Kusnandar, Toni; Emalia, Lilis; Budiman, Dheni Apriantsani; Oktavia, Oktavia
Jurnal Pengabdian Masyarakat: Bisnis dan Iptek (JPMBISTEK) Vol. 2 No. 2 (2025): Jurnal Pengabdian Masyarakat: Bisnis dan Iptek (JPMBISTEK)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/ncxbd387

Abstract

This community service initiative aims to create and implement a website that serves as an information hub and service platform for SLB Negeri Cihaurbeuti Ciamis, catering to students with special needs. The school faces challenges such as limited access to information, delays in data transmission, and inaccuracies that hinder communication among students, teachers, and parents. This activity employs a qualitative methodology with a case study design, incorporating comprehensive interviews and participatory observation to collect insights from all stakeholders. The findings of this activity reveal a critical necessity to revise the current information system and establish a more effective web-based platform. All stakeholders anticipate a cohesive, intuitive system that enhances communication and information dissemination. This program effectively demonstrated that digital technology can improve information accessibility and modernize communication practices in the educational setting. This community service initiative aims to lay the groundwork for subsequent advancements in information systems at SLB Negeri Cihaurbeuti and other educational institutions to enhance the quality of inclusive education.
Integration of Technology and Art through Smartphone Photography Classes for Community Empowerment Samosir, Irniyati; Sudrajat, Jajat; Wahyudin, Uyu; Sardin, Sardin; Shantini, Yanti
IJORER : International Journal of Recent Educational Research Vol. 7 No. 2 (2026): March
Publisher : Faculty of Teacher Training and Education Muhammadiyah University of Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46245/ijorer.v7i2.1017

Abstract

Objective: This study aimed to investigate the integration of technology and art in community-based nonformal education through smartphone photography classes, with the objectives of (1) strengthening digital skills, (2) fostering creative expression, (3) enhancing visual literacy, and (4) opening economic opportunities for participants. This study specifically explores how photography training using mobile devices can function as a means of empowerment in community education. Method: A qualitative descriptive approach was employed, focusing on Kleas Moto Teh Ina, an online photography training community utilising mobile devices. Data were collected through document analysis, participant observation, and in-depth interviews, and thematic analysis was conducted to identify key trends, dynamics, and program impacts. Results: The results demonstrate that participants (1) significantly improved their technical photography skills, particularly in lighting, composition, and photo editing, (2) alongside advancements in digital literacy and self-confidence, and (3) many participants translated these skills into creative economic activities, including professional content creation and promotion of micro, small, and medium enterprises (MSMEs). Novelty: The novelty of this study lies in presenting smartphone-based photography education as a sustainable and inclusive empowerment model. It contributes to bridging digital literacy gaps while offering a pragmatic and innovative approach to community learning in the digital age.
An Analysis of Leadership Styles in Shaping Religious Character in Islamic Boarding Schools Amal Jama'i Bojong Cikembar Sukabumi Muhammad, Abdul Halim; Basor, Wipkil; Sudrajat, Jajat; Abdillah, Farras; Ubaidah, Ubaidah
EDUJAVARE: International Journal of Educational Research Vol. 4 No. 01 (2026): EDUJAVARE: International Journal of Educational Research
Publisher : CV. Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/edujavare.1159

Abstract

This study aims to analyze leadership styles in shaping the religious character of students at the Amal Jama'i Cikembar Sukabumi Islamic Boarding School. The background of this study is based on the phenomenon of moral crisis among students and the importance of strengthening character education based on religious values. The study used a qualitative method with a narrative-descriptive approach. Data were obtained through observation, interviews with leaders, asatidzah, and dormitory supervisors, as well as documentation studies, then analyzed using the Miles and Huberman model. The results show that the leadership style in the Islamic boarding school is integrative, combining transformational, situational, and prophetic approaches by emphasizing a balance between assertiveness and a humanist approach. The implementation of leadership is carried out through exemplary behavior, habituation, educational discipline, and continuous supervision in a 24-hour guidance system. This leadership style has proven effective in shaping the religious character of students holistically, as indicated by increased discipline in worship, strengthening morals, growing spiritual awareness, and harmonious social relationships. The main supporting factors include the religious environment of the Islamic boarding school, a structured guidance system, and synergy between institutional elements. Inhibiting factors include the heterogeneity of student backgrounds, unequal discipline, external influences, and limited facilities and human resources. Therefore, values-based integrative leadership significantly contributes to shaping the religious character of students and has the potential to become a model for developing Islamic educational leadership in facing the challenges of the times.