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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi West Science Business and Management Journal of Management, Economic, and Accounting Tractare: Jurnal Ekonomi-Manajemen Jurnal Semarak Mengabdi Jurnal Kewirausahaan dan Inovasi Jurnal Pusat Manajemen Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Jurnal Gotong Royong Innovative Business Management Journal Jurnal Ekonomi Islam, Akuntansi, dan Manajemen Focus of Human Resource Management Journal Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Zoniarti Zoniarti
Universitas Dehasen
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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The Influence Of Promotion, Consumer Trust And Service Quality On Purchasing Decisions On Online Transportation In Bengkulu City Defa, Kikim Gumala; Nasution, Suswati; Zoniarti, Zoniarti
Tractare: Jurnal Ekonomi-Manajemen Vol 7 No 2 (2024): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v7i2.155

Abstract

The factors of promotion, consumer trust, and service quality in the Maxim online transportation application in Bengkulu City are expected to influence consumers' purchasing decisions. Maxim is designed to facilitate consumers' travel, enabling them to travel easily and efficiently anytime and anywhere. The purpose of this research is to examine the influence of promotion, consumer trust, and service quality on purchasing decisions for online transportation in Bengkulu City. The sample in this study consists of 100 Maxim users. Data was collected using a questionnaire, and the analysis method employed is quantitative, using statistical tests with SPSS. This study utilizes multiple linear regression analysis, validity tests, reliability tests, coefficient of determination, t-tests, and F-tests. The results of this study indicate that promotion has a positive and significant effect on purchasing decisions for online transportation in Bengkulu City using Maxim, where t-value 3.660 > t-table 1.984 with a significance level of 0.000 < 0.05. Additionally, consumer trust has a positive and significant effect on purchasing decisions for online transportation in Bengkulu City using Maxim, where t-value 2.486 > t-table 1.984 with a significance level of 0.015 < 0.05. Furthermore, service quality also has a positive and significant effect on purchasing decisions for online transportation in Bengkulu City using Maxim, where t-value 2.064 > t-table 1.984 with a significance level of 0.042 < 0.05. Simultaneously, promotion, consumer trust, and service quality have a positive and significant effect on purchasing decisions for online transportation in Bengkulu City using Maxim, where F-value 26.678 > F-table 2.700 with a significance level of 0.000 < 0.05.
Pelatihan Kewirausahaan Dalam Peningkatan Ekonomi Masyarakat Desa Tedunan Kecamatan Semidang Alas Maras Kabupaten Seluma Oktaviana, Nensy; Soleh, Ahmad; Panjaitan, David; Zoniarti, Zoniarti; Sachanovrissa, Silke
Jurnal Dehasen Mengabdi Vol 4 No 1 (2025): Maret-Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v4i1.8545

Abstract

Entrepreneurship training activities have a strategic role in encouraging community economic growth, especially in rural areas that have resource potential but have not been optimized to the fullest. This research and community service was carried out in Tedunan Village, Semidang Alas Maras District, Seluma Regency, with the main objective of increasing community knowledge, skills and motivation in the field of entrepreneurship as an effort to drive the local economy. Tedunan Village is one of the villages with abundant natural resources, especially in the agriculture and livestock sectors. However, most of the people still depend on traditional economic patterns with inefficient management. Low access to information, lack of training, and limited capital are the main challenges in developing independent businesses. Therefore, entrepreneurship training is designed as a concrete solution to equip the community with basic skills in managing a business, from planning, production, marketing, to financial management. The methods used in this training include a participatory approach through lectures, group discussions, case studies, and hands-on practice. The training materials included an introduction to the concept of entrepreneurship, identification of local business opportunities, processing agricultural products into high-value products, digital marketing strategies, and small-scale business management. This activity involved various parties, such as the village government, academics, local business actors, and community groups consisting of youth, housewives, and farmers. The results of the training activities showed an increase in the community's understanding of the concept of entrepreneurship and their ability to design and run businesses independently. Some participants even started to initiate small businesses such as local food processing, catfish farming, and handicraft production based on local natural materials. In addition, the training also fostered a collaborative spirit among villagers in forming joint business groups (KUB) as a form of synergy in facing economic challenges.
Tax Law And Its Implementation For The Welfare Of The People Armeni, Sinta Bela; Hanila , Siti; Nasution , Suswati; Zoniarti , Zoniarti
Jurnal Ekonomi Islam, Akuntansi, dan Manajemen Vol. 1 No. 3 (2025): May
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jeiam.v1i3.253

Abstract

Taxes are one of the economic tools of a country. As a source of national income, some taxes account for more than 50% of national income. For example, if a country has higher taxes, more jobs can be created, unemployment rate decreases, and good education and health care can be achieved. They are also a good tool for income distribution. At the same time, income distribution is also the biggest problem in the current economy. The rich get richer and the poor get poorer. When taxes are used as a tool to reduce income imbalance, this paper will explain whether this affects people's well-being.
Factors Affecting Customer Loyalty at Bakso Anna Viral Bengkulu Salsabila, Aldy Andhika; Irwanto , Tito; Zoniarti , Zoniarti
Jurnal Pusat Manajemen Vol. 2 No. 1 (2025): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jpm.v2i1.763

Abstract

The importance of customer loyalty in the culinary business, especially in the face of fierce competition. Issues at Bakso Anna Viral Bengkulu include perceived value, product quality, price, and customer satisfaction, which affect loyalty. The research questions and objectives are aimed at testing the influence of these variables. This study is limited to quantitative methods using a survey approach (questionnaire) and purposive sampling techniques. The sample consists of 100 respondents who have purchased Bakso Anna Viral at least three times. The instruments were tested for validity and reliability using SPSS. Data analysis was conducted using multiple linear regression, T-test (partial), F-test (simultaneous), and the coefficient of determination R². The results of the multiple linear regression show the equation: Y = 1.883 + 0.210 X1 + 0.257 X2 + 0.227 X3 + 0.206 X4, indicating a positive regression direction, meaning that the variables of perceived value (X1), product (X2), price (X3), and customer satisfaction (X4) have a positive influence on customer loyalty to Anna Viral Bengkulu meatballs. The coefficient of determination (R-squared) value from SPSS 25.00 is 0.924. This means that perceived value, product, price, and customer satisfaction influence customer loyalty by 92.4%, while the remaining 7.6% is influenced by other factors. The results of the t-test at a significance level of 0.05 indicate that, individually, X1, X2, X3, and X4 have a significant influence on customer loyalty toward Anna Viral Bengkulu meatballs, with values of X1 = 0.004, X2 = 0.005, X3 = 0.014, and X4 = 0.018
The Application Of Digital Marketing Grabfood In Increasing Customer Loyalty In The City Of Bengkulu Bintang, Muhammad Ilham; Indriasari, Nia; Zoniarti, Zoniarti
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 4 No 2 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v4i2.8837

Abstract

In the era of digital transformation, the utilization of digital platforms is one of the main keys in reaching consumers and maintaining their loyalty. This research aims to analyze the application of digital marketing by GrabFood in increasing customer loyalty in Bengkulu city. This research uses qualitative methods with data collection techniques through interviews, observation and documentation. Determination of informants in this study using purposive sampling technique. The results showed that GrabFood Bengkulu has implemented digital marketing in the form of paid advertisements that appear on social media, promotions through social media instagram @grabsumbagsel, utilization of influencers in collaboration to create content marketing and loyalty programs in the form of GrabRewards points and discounts. From these forms of digital marketing, some are effective in reaching customers such as advertisements on social media and collaboration with influencers. In terms of attracting shopping interest, loyalty programs and digital rewards take a major role. Digital marketing by GrabFood Bengkulu has positive implications in increasing customer loyalty. A pleasant experience in the GrabFood purchase process, structured handling of order problems and refund processes, and customer rewards are factors in shaping GrabFood Bengkulu customer loyalty.
The Effect of Training and Competence on Employee Productivity at Cv Telaga Mas Bengkulu Reskyana, Wita Fitria; Nasution, Suswati; Zoniarti, Zoniarti
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 1 No. 1 (2024): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jemba.v1i1.449

Abstract

SDM always plays an active and dominant role in every organizational activity, because humans are the planners, actors and determinants of the realization of organizational goals. Work Environment and Motivation are important because with a Work Environment and Motivation every employee will want to work hard and enthusiastically to achieve higher performance. The aim of the research is to find out whether there is an influence of work environment and motivation on employee performance at the Regional Secretariat of South Bengkulu Regency. This type of research is using quantitative research. The quantitative approach is a research method based on the philosophy of potivism, used to examine certain populations or samples. The population in this study were all ASN employees at the Regional Secretariat of South Bengkulu Regency, totaling 112 ASN employees. The results of the multiple linear regression analysis Y = 2.271 + 0.257 X1 + 0.574 X2 this illustrates that the value of the Work Environment (X1) and the value of Motivation (X2) affect employee performance (Y) by 91.5% while the remaining 8.5% are influenced by other variables not examined in this study. From the results of calculations using SPSS, it can be seen that the coefficient of determination of R square is 0.915. This means that the value of the Work Environment (X1) and the value of Motivation (X2) has an effect on employee performance (Y) of 91.5% while the remaining 8.5% is influenced by other variables not examined in this study.
Marketing Strategy For Flower Board Rental Business At Galeri Asiah Florist Manna, South Bengkulu Regency Riski, Muhammad Ikmal; Wijaya , Ermy; Zoniarti , Zoniarti
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 1 No. 1 (2024): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jemba.v1i1.450

Abstract

Flower bouquet boards are Micro, Small and Medium Enterprises (MSMEs) in the world of services. MSMEs are one of the key factors in driving economic growth in Indonesia. Asiah Florist Gallery in Manna, South Bengkulu, which is engaged in a service company, namely a flower board business that rents bouquets. This type of research uses quantitative research. The analysis method in this study uses SWOT analysis and hypothesis testing using the t test. The number of samples studied was 55 people consisting of 50 randomly selected consumers as well as 4 employees and 1 leader at Asiah Florist Manna. The result of the summation of the strengths possessed is 27.05 while the weaknesses are 18.95, then the internal quadrant of factors is 27.05 - 18.95 = 8.11, meaning the ability of marketing at Asiah Florist Manna, South Bengkulu Regency in utilizing the strengths and minimizing the weaknesses contained in the internal. The opportunities that the strategy has are 18.49 and the threat is 13.84. Then the external quadrant of factors, namely 18.49 - 13.84 = 4.65, means that the high ability of marketing at Asiah Florist Manna, South Bengkulu Regency to take advantage of opportunities and overcome threats faced by Asiah Florist Manna City, South Bengkulu in business development.
Pelatihan Pembuatan Laporan Keuangan Menggunakan Aplikasi UKM Pada UMKM Kedai Khabita Jl. Meranti Sawah Lebar Kec. Ratu Agung, Kota Bengkulu Zoniarti, Zoniarti; Nurzam, Nurzam; Wijaya, Ermi; Efendi, Bahman; Subhi, Ramadan; Tiansari, Urba; Sriwijaya, Adio
Jurnal Gotong Royong Vol 2 No 2 (2025): Oktober
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/gotong royong.v2i2.9736

Abstract

This financial report and recording aims to analyze and give an impression of the success of an MSME. This financial report aims to compile a recording method using the Accounting application which may be able to overcome the difficulties faced by the Kedai khabita business. The method used in this activity helps owners to understand more about the preparation of financial reports, the introduction of features on how to infut the SME Accounting application The service is carried out interactively to guide MSME owners in recognizing, downloading, and using the Teman Bisnis application, as well as providing guidance in recording transactions and producing informative financial reports. The Teman Bisnis application has been socialized, which certainly has a positive impact on MSME business management, facilitates access to financing, and helps in long-term business planning. The results of this report preparation training are expected to be a solution for owners to overcome obstacles in their business. With this exercise, the author can utilize technology so that it can be used in the Kedai khabila business. the SME Accounting application has been implemented by the owner in order to overcome the problems he faces, as well as to know the profit and loss information he faces accurately and the financial position of his business. With the results obtained through accounting applications, business owners make decisions to develop their business.
The Effect of Organization Culture, Leadership Style and Working Discipline on Job Satisfaction at the Ministry of Religious Affairs of The Bengkulu City Zoniarti, Zoniarti; Mu'min, Halek; Edy Anan
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.662

Abstract

This research aims to prove the influence of work culture, leadership, and discipline on employee satisfaction, The method used in this study is to use quantitative with explanatory research approach. The population uses employees of the Ministry of Religious Affairs of Bengkulu city, using a sample of 152 samples taken using side random. The results showed that b1 = 0.277: is the regression coefficient value of work culture variable X1 with a value of 0.323 (positive sign), b2 = 0.370 is the regression coefficient value of leadership variable X2 providing a value of 0.370 (positive sign), and b3 is the regression coefficient value of discipline variable X3 providing a value of 0.447 (positive sign). The test results using SPSS, where the significant level obtained is smaller, namely 0.000 from the standard, namely 5% or 0.05 and the comparison results between F_hitung≥F_tabel 58.692 ≥ 3.06, it can be concluded that there is a significant influence between variables X1 (work culture), X2 (leadership style), and X3 (work discipline), and Y (job satisfaction).
The Effect Of Price And Digital Marketing on The Purchase Intention Of Pt. Indofood Sukses Makmur Tbk Products In Bengkulu Akbar, Akbar; Handayani, Sri; Zoniarti, Zoniarti
Innovative Business Management Journal Vol. 2 No. 1 (2025): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v2i1.416

Abstract

This study aims to analyze the influence of price and digital marketing on consumers’ purchase interest in Indofood products, both partially and simultaneously. The research adopts a quantitative approach using a survey method involving 100 respondents, selected through the Slovin formula from the population of Bengkulu residents who have previously purchased Indofood products. Data were collected using a Likert scale questionnaire and analyzed through multiple linear regression with the help of SPSS version 26. The results of the multiple linear regression analysis show the equation Y = 2.504 + 0.445 X1 + 0.497 X2 + 1.897. The analysis indicates that price and digital marketing have a positive and significant effect on consumers’ purchase interest in Indofood products in Bengkulu. The coefficient of determination (R²) value of 0.836 indicates that 83.6% of the variation in purchase interest can be explained by these two variables, while the remaining 16.4% is influenced by other factors outside the model. The t-test results show that the price variable has a t-value of 4.123 with a significance level of 0.000, while the digital marketing variable has a t-value of 4.877 with a significance level of 0.000. Both are greater than the t-table value of 1.660, which means that both variables have a significant partial effect. The F-test results show an F-value of 247.582 with an F-table value of 3.09 and a significance level of 0.000, indicating that price and digital marketing simultaneously have a significant effect on purchase interest. These findings emphasize that a competitive pricing strategy combined with effective digital marketing implementation is a key factor in increasing consumer purchase interest in Indofood products in Bengkulu.
Co-Authors Abdul Rahman Agung Wijanarko Ahmad Soleh Akbar Akbar Alda, Denada Aliano, Dio Aprilia, Melisa Ari yanto Ariska, Yesi Indian Armeni, Sinta Bela Beti Sahdiya Bintang, Muhammad Ilham Defa, Kikim Gumala Edy Anan Edy Anan Edy Anan Efendi, Bahman Erenherlika Erenherlika Gayatri, Ida Ayu Made Er Meytha Halek Mu'min Handayani, Sri Hanila , Siti Hanila, Siti Harri Agustin Hesi Putri Ayu Hutagaol, Julianti Br Hutagaol Ida Anggriani Ida Anggriani Ida Ayu Made E G Ida Ayu Made E.G Kurniawan, Kiemas Merri Anitasari Mu'min, Halek Muhammad Roky Prasetya Nasution , Suswati Nasution, Suswati Neri Susanti Nia Indriasari, Nia Nirta Vera Yustanti Nurzam, Nurzam Oktaviana, Nensy Panjaitan, David Peli Rahmita Sari Putra, M. Sendika Martha Dwi Putra Radilli, Putri Rahmanda, Via Nabila Ramadan Subhi Ramadhan, Sahrul Reskyana, Wita Fitria Riski, Muhammad Ikmal Sachanovrissa, Silke Salsabila, Aldy Andhika Saputra, Ilham Giri Muda Simarmata, Sulastri Sriwijaya, Adio Stiawan, Erix Subhi , Ramadan Subhi, Ramadan Subhi, Ramadhan Sulisti Afriani, Sulisti Suwarni Syallaysyah, Jenny Dwi Tiansari, Urba Tito Irwanto Tri Febrina Wagini Wagini, Wagini Wijaya , Ermy Wijaya, Ermi Yeni Herlina Yun Fitriano Yusnita, Yuli