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All Journal Jurnal Mahasiswa Bimbingan Konseling Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan SCHOOL EDUCATION JOURNAL PGSD FIP UNIMED Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan STRATEGIC Jurnal Ilmiah Ekonomi Islam Inklusi Journal of Disability Studies AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Manajemen "E M O R" Journal of Agribusiness and Local Wisdom JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Ilmiah Teknik Industri Proceeding of National Conference on Accounting & Finance PRODU-Prokurasi Edukasi (Jurnal Manajemen Pendidikan Islam) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Mandala Pengabdian Masyarakat International Journal of Finance Research Jurnal Litbang Provinsi Jawa Tengah Jurnal Bilqolam Pendidikan Islam Jurnal Kajian Islam Modern JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Multiverse: Open Multidisciplinary Journal Jurnal Sahid Mengabdi West Science Journal Economic and Entrepreneurship paradigma agribisnis Adpebi International Journal of Multidisciplinary Sciences Kreativasi: Journal of Community Empowerment Jurnal Medika: Medika Banking & Management Review Proceeding Of International Conference On Education, Society And Humanity Masyarakat: Jurnal Pengabdian Bhamada: Jurnal Ilmu dan Teknologi Kesehatan (E-Journal) Jurnal Teknologi Riset Terapan
Fitri Lestari, Fitri
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THE SAKRAL: INOVASI SALE BERBAHAN JAMBU KRISTAL SEBAGAI PELUANG USAHA BERBASIS POTENSI LOKAL DI DESA PAMIJAHAN KABUPATEN BOGOR Hasanah, Tita; Lestari, Fitri; Sakilah, Ilah; Maulana, Rizki; Kusumaningrum, Ria
Sahid Mengabdi: Jurnal Pengabdian Masyarakat Institut Agama Islam Sahid Bogor Vol 2 No 02 (2023): Desember 2023
Publisher : Lembaga Penelitan dan Pengabdian Masyarakat Institut Agama Islam Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/jsm.v2i02.323

Abstract

One type of guava that is widely grown by the people of Pamijahan Village, Bogor Regency, is Crystal Guava. In general, this guava fruit is consumed by eating it directly, asinan, juice, petisan, and fruit salad. There are no other interesting processed variations that can become business opportunities for the community. Therefore, one of the Kuliah Kerja Nyata (community service) programs of the Sahid Bogor Islamic Institute group 01 is to examine innovations made from crystal guava as a business opportunity for the community. The method is Service Learning. The steps taken are conducting trials on several types of guava processing, conducting outreach to stake holders, conducting guava processing training, and evaluating activities. The results of this activity program resulted in an innovation, namely the Sale Kristal which was named “The Sakral”
IMPLEMENTASI PENDIDIKAN KARAKTER BERDASARKAN NILAI-NILAI PANCASILA DI SMA NEGERI 1 CIBUNGBULANG Rahmawati, Ima; Rustini, Titin; Lestari, Hana; Lestari, Fitri
Sahid Mengabdi: Jurnal Pengabdian Masyarakat Institut Agama Islam Sahid Bogor Vol 3 No 01 (2024): Juni 2024
Publisher : Lembaga Penelitan dan Pengabdian Masyarakat Institut Agama Islam Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/jsm.v3i01.408

Abstract

The importance of character education in the era of globalization which increasingly requires character education that is guided by Pancasila. This research aims to find out what activities constitute the application of character education based on Pancasila values at SMA Negeri 1 Cibungbulang. The research method used is descriptive qualitative using interviews, observation and literature study. The results of this research explain that the implementation of character education based on Pancasila values at SMA Negeri 1 Cibungbulang can be seen from several existing activities such as congregational noon and asr prayers, joint dhuha prayers every Friday, routine flag ceremonies. every Monday, always implementing the 5S culture, the school can openly accept input, opinions, suggestions from the school community, from the use of school uniforms as well as in extracurricular activities at SMA Negeri 1 Cibungbulang
IMPLEMENTASI MANAJEMEN KURIKULUM MERDEKA DI SMA NEGERI 1 CIBUNGBULANG Rahmawati, Ima; Nurasiyah, Siti; Ihsan, Muzhir; Setiawan, Waslim; Lestari, Fitri
Sahid Mengabdi: Jurnal Pengabdian Masyarakat Institut Agama Islam Sahid Bogor Vol 3 No 01 (2024): Juni 2024
Publisher : Lembaga Penelitan dan Pengabdian Masyarakat Institut Agama Islam Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/jsm.v3i01.410

Abstract

One of the major impacts caused by the post-COVID-19 pandemic is the change in education curriculum policies. The education curriculum in Indonesia at home has become an independent curriculum in order to catch up with the loss and lagging behind of learning quality during covid 19. The implementation of the independent curriculum was tested in driving schools. SMA Negeri 1 Cibungbulang is one of the driving schools targeted for the implementation of the independent curriculum. This study is aimed at knowing how to implement the independent curriculum at SMA Negeri 1 Cibungbulang. This study used descriptive qualitative methods with data collection techniques in the form of interviews and observations. The results showed that SMA Negeri 1 Cibungbulang has implemented the independent curriculum since 2021, and has reached the advanced level by the end of the 2024 school year, meaning that the implementation of the curriculum is very good. Therefore, entering the 2024/2025 school year, SMA Negeri 1Cibungbulang towards Implementation of the Independent Curriculum without assistance both in terms of material and funding
Formulation of Business Development Strategy Through SWOT Approach and Business Model Canvas (Case Study on MSMEs in Padamulya Village) Lestari, Fitri; Muttaqin, Ridlwan
International Journal of Finance Research Vol. 5 No. 3 (2024): International Journal of Finance Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijfr.v5i3.2103

Abstract

This study highlights the important role of micro, small, and medium enterprises (MSMEs) in the local and national economy, especially in developing countries. It focuses on Padamulya Village in Pasirwangi District, Garut Regency. MSMEs in this village are the driving force of the regional economy through their ability to create jobs and adapt to technological changes. This study uses a qualitative approach to analyze MSME development strategies in Padamulya through SWOT analysis and Business Model Canvas (BMC). The purpose of the study is to identify the challenges faced by MSMEs, including limited capital, technology, and market access, and to formulate effective development strategies in the era of globalization. The study results indicate that MSMEs in Padamulya are in a growth phase focusing on increasing short- and medium-term profitability and product and technology innovation. Through product diversification, quality improvement, and the development of distribution channels, MSMEs in this village can strengthen their competitiveness in domestic and international markets. This study guides policymakers and MSME actors in optimizing local potential and strengthening the regional economy. It also underscores the need for further studies on implementing BMC in other MSMEs, highlighting the importance of continuous learning and improvement in the field of business development.
Product Quality and Brand Trust Analysis on Customer Loyalty at Zetqlo Apparel in Bandung City Priadi, Agam Fazri; Lestari, Fitri
Banking & Management Review Vol. 12 No. 2: Banking & Management Review
Publisher : STIE Ekuitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52250/bmr.v12i2.815

Abstract

Introduction/Main Objectives: The purpose of this study is to determine how customer loyalty at Zetqlo Apparel in Bandung is affected by product quality and brand trust. Zetqlo, a jersey brand founded in 2018, has faced fluctuating sales from 2021 to 2023 due to concerns over declining product quality, which has eroded customer trust. Background Problems: The study investigates the problem of how declining product quality has affected customer loyalty, addressing the research question: How do product quality and brand trust influence customer loyalty at Zetqlo? Novelty: While existing research has explored product quality and brand trust individually, this paper focusses on their combined effect on customer loyalty within a local fashion brand context, an area that has been underexplored in Bandung. Research Methods: The study employs a quantitative approach, with data gathered from 100 respondents using purposive sampling. A structured questionnaire based on a Likert scale was used, and multiple regression analysis was applied to evaluate the relationships between the variables. Findings/Results: The analysis shows that product quality significantly and positively affects customer loyalty, while brand trust has no significant direct impact. However, product quality and brand trust together account for 73.9% of the variance in customer loyalty. Conclusion: The study concludes that maintaining high product quality is essential for sustaining customer loyalty at Zetqlo, while improvements in brand trust are also necessary. These findings suggest that enhancing both product quality and communication efforts is key to Zetqlo’s continued success in a competitive market.
Tourist Experience Model Saung Ciburial Tourism Village Lestari, Fitri; Muttaqin, Ridlwan
Adpebi International Journal of Multidisciplinary Sciences Vol. 1 No. 1 (2022)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijms.v1i2.241

Abstract

Purpose – This study aims to analyze the S-O-R Model in the Ciburial tourism village in Garut Regency with the dimensions of Experience: 4Es yaitu Education, Entertaintment, Esthetics dan Escapism, affect the intervening variable Feeling of Happiness (fun) and its impact on the dependent variable Behavioral Intention. So that it can explain these factors in encouraging tourist attraction to visit the Ciburial tourism village of Garut Regency in the Covid-19 situation. Methodology/approach – The research method used is quantitative with an explanatory research design. The population in this study were tourists from the Tourism Village of Garut Regency, amounting to 718 visitors with a total sample of 195 people. Findings – It was found that the influence of the independent variables Experience 4Es, namely Education (X1), Entertainment (X2), Esthetics (X3) and Escapism (X4), affect the intervening variable feeling of happiness (fun) (Y) and its impact on the dependent variable Behavioral Intention (Z). Novelty/value – As the S-O-R model has become an important factor in tourist villages over the past few years, it is very important to understand how to retain visitors. Keywords Experience, fun, promotion, Behavioral Intention, Tourism Village.
Faktor-faktor Loyalitas Generasi Z terhadap Mobile Banking yang dilengkapi Kecerdasan Buatan : Bank Syariah di Indonesia Lestari, Fitri; Indarta, Ahmad
Jurnal Ilmiah Ekonomi Islam Vol 10, No 3 (2024): JIEI : Vol.10, No.3, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i3.14954

Abstract

Abstract Islamic banks must be able to compete in the digital era along with technological advances in the financial industry. Islamic banks that are relatively new are often considered less popular and less experienced, hence they must take note of the growth and expansion of customer loyalty, especially in mobile banking services equipped with assistive intelligence (AI) to achieve competitive advantage. The aim of this research was to identify the elements that motivate Generation Z’s allegiance to AI-powered Islamic mobile banking. Generation Z residents of Surakarta made up the study’s population. Sampling used purposive sampling with 100 respondents. The approach used was quantitative and analyzed using IMB SPSS version 2023. The results of the study showed that service quality, trust, and satisfaction were determining factors for the loyalty of generation Z to Islamic mobile banking equipped with artificial intelligence (AI). Meanwhile, customer loyalty to Islamic mobile banking among Generation Z was not significantly impacted by religiosity. With this study, it is hoped that Islamic banks can increase customer loyalty by developing the determining factors for customer loyalty. Keywords : Customer loyalty, service quality, trust, satisfaction, religiosity
The Impact of Sustainable Social Entrepreneurship on Economic Inclusivity in Rural Areas in Indonesia Effendi, Darwan; Lestari, Fitri; Gabrienda, Gracia
West Science Journal Economic and Entrepreneurship Vol. 3 No. 01 (2025): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v3i01.1711

Abstract

This study investigates the impact of sustainable social entrepreneurship on economic inclusivity in rural areas of Indonesia, using a quantitative analysis with 125 respondents and data processed through Structural Equation Modeling - Partial Least Squares (SEM-PLS). The findings reveal that sustainable social entrepreneurship significantly influences economic inclusivity through key factors, including access to resources, equitable opportunities, participation in economic activities, and income distribution. The model explains 68% of the variance in economic inclusivity, indicating strong predictive power. These results emphasize the transformative potential of social entrepreneurship in addressing socio-economic disparities and fostering equitable growth in rural Indonesia. The study contributes to the theoretical understanding of inclusive development and provides actionable insights for policymakers and practitioners aiming to promote sustainable rural economies.
Digital Value-Based Pricing Strategy in Tourism Marketing: A Systematic Literature Review Approach Rabiul Awal, Rais Iqbal; Rahayu, Agus; Hendrayati, Heny; Heryana, Nono; Yudha Rahman, Shandika; Deny, Muhammad; Lestari, Fitri
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 6 (2025): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i6.3728

Abstract

This research is motivated by the importance of digital value-based pricing strategies in optimizing the competitiveness of tourism destinations in the digital era. This background highlights the need for an approach that integrates technology and a deep understanding of consumer behavior to create perceived value for tourists. The study aims to identify effective, relevant, and competitive pricing strategies in digital value-based tourism marketing. The method used is the Systematic Literature Review (SLR) with the PRISMA framework, combined with bibliometric analysis to ensure the validity and relevance of the research data. The results of the study indicate that digital value-based pricing strategies, which utilize data analytics and personalization, can increase tourists' perceived value, satisfaction, and loyalty while driving the economic sustainability of tourist destinations. The conclusion of this study confirms that digital value-based strategies are not only relevant but also able to create satisfying tourism experiences, support marketing innovation, and have the potential to become a long-term trend in the tourism industry.
PENGARUH BRAND AMBASSADOR DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE TOKOPEDIA Novianti, Kamila Fauzia; Lestari, Fitri
Banking & Management Review Vol. 10 No. 1: Banking & Management Review
Publisher : STIE Ekuitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52250/bmr.v10i1.376

Abstract

This study aims to determine the influence of brand ambassadors and brand image on purchasing decisions on e-commerce Tokopedia. The research method used is descriptive and verification methods. The data used are secondary data with data collection techniques through literature study and primary data with data collection techniques using questionnaires with 100 respondents. The sampling method used is the probability sampling technique. The design of hypothesis testing uses multiple linear regression analysis, correlation coefficient, coefficient of determination, t-test, and F test. The results show that partially brand ambassadors do not affect purchasing decisions. Meanwhile, brand image affects purchasing decisions. Simultaneously, the variable brand ambassador and brand image have an effect on purchasing decisions, with a correlation coefficient of 0.838, which is a very strong relationship, while for the coefficient of determination of 70.2%, meanwhile, the coefficient of determination of 70.2% has an effect between brand ambassador and brand image on purchasing decisions, the remaining 29.8% is influenced by other factors not examined.
Co-Authors Ade Imam Muslim Agus Rahayu Ahmad Indarta Aldrin Alfiraza, Ery Nourika Anggraini , Dian Arborea , Alvira Dewi Ardian Ulvan Aristya, Vina Eka Aryanto Aryanto Aulia, Maranggi daffansyah, Chasano Darnita, Yulia De Han, Nikita Yasmin DESSY ADRIANI Dessy Adriani Dessy Adriani Dina Prasetyowati Effendi, Darwan Elisa Wildayana Endang Lovisia Fadly Azhar Fahamsya, Arifina Farida Nursyahidah Farida, Farah Fatmawati, Nurul Laela Fatsyahrina Fitriastuti Fauzi, Rival Febriani, Zahara Gracia Gabrienda, Gracia Hadi, Ahmadal hana lestari Hardianti, Eva Hasan, M. Yamin Hasanah, Tita hasanah, Ulfa Heny Hendrayati Heryana, Nono Ibtihal, Naufal Dzaki Ihsan, Muzhir Iksan Adiasa Ima Rahmawati Imron Zahri Iqbal Rabiul Awal, Rais Kushartanti, Ekaningtyas Lestari, Resanti Listina, Osie M. Edi Armanto M. Yusuf Maryadi Maryadi Masitah, Widya Masyhur Masyhur Meko Gustian Melvi, Melvi Mona Arif Muda Batubara Muhammad Deny, Muhammad Muttaqin, Ridlwan Ningsih, Heny Triastuti Kurnia Novianti, Kamila Fauzia Nurlaily, Ridha Nursittah, Nursittah Oktavia, Reszki Priadi, Agam Fazri Puspita Agustiani, Ika Putra, Erwin Dwik Rabiul Awal, Rais Iqbal Reflis, Reflis Restu Hidayah, Restu RETNO TRI HARIASTUTI Ria Kusumaningrum Rizki Maulana, Rizki Rizkiyah, Safna Safira Rizky Septika Utami Sakilah, Ilah Saptiyanto, Nessa Deragia Saputra, Dopi Sari, Ranty Fitria Sari, Venti Novita Setiawan, Waslim Setiyorini, Agustin Siti Nurasiyah, Siti Sonita, Anisya Sudarma , Rahmad Syabawaihi Syarifah, Afro Makiatus Titin Rustini, Titin Ulya, Hikmatul Utrasih, Henny Wahyuni, Zahara Mutia Wakarandi , Rolinly Widarti, Wida Denok Widiastuty, Tri Yanuarti, Mira Yudha Rahman, Shandika Zuniati, Mai