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All Journal Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis Jurnal Pemberdayaan Masyarakat Madani (JPMM) JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Entrepreneur dan Entrepreneurship SULTANIST: Jurnal Manajemen dan Keuangan FIRM: Journal of Management Studies International Journal of Business, Law, and Education Brilliant International Journal of Management and Tourism (BIJMT) Jurnal Pendidikan Administrasi Perkantoran (JPAP) Economics and Business Journal Brilliant International Journal of Management and Tourism
AMELIA SETYAWATI, AMELIA
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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The Influence of Entrepreneurial Orientation and Customer Relationship Management on MSME Competitiveness Sembiring, Lenny Dermawan; Setyawati, Amelia; Indajang, Kevin; Putri, Juan Anastasia; Sudirman, Acai
International Journal of Business, Law, and Education Vol. 4 No. 2 (2023): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v4i2.285

Abstract

Competitive advantage is realized through continuous sustainability (sustainable competitive advantages), so new strategies must be designed. The strategy designed will certainly be able to dominate both the old market and the new market. The main aim of this research is to analyze the influence of entrepreneurial orientation and customer relationship management on MSME competitiveness. This research uses a literature and field design with a causal associative approach. This study uses a research instrument test consisting of validity and reliability tests. The quantitative analysis consists of a normality test, regression test, hypothesis test, correlation test, and coefficient of determination. Data analysis confirms that entrepreneurial orientation and customer relationship management have a significant effect on MSME competitiveness. The implications of research on entrepreneurial orientation and Customer Relationship Management (CRM) on business competitiveness can provide valuable insights for Micro, Small, and Medium Enterprises (MSME) owners and related parties. Research on entrepreneurial orientation and CRM can help MSMEs develop more targeted business strategies. They can understand how innovation and customer relationship management can be key drivers of their business competitiveness.
Determinants of Employee Work Productivity in UMKM Malang Setyawati, Amelia; Nyuherno Aris Wibowo; Rayyan Sugangga; Adelia Rahma; Farij Ibadil Maula
Brilliant International Journal Of Management And Tourism Vol. 3 No. 1 (2023): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v3i1.1121

Abstract

The domino effect of the post-pandemic period is that many MSME actors who were previously successful have collapsed and even closed, on the other hand from the 2019-2021 Covid-19 pandemic, new MSME actors have grown, even to the point where they immediately opened many branches everywhere. To make MSMEs survive and be able to survive, MSME actors and their employees must remain productive. Every MSME will experience high levels of productivity maintained by disciplined team members. The effect of work discipline is having a strong work ethic will be able to carry out their duties as effectively and efficiently as possible, so that the MSME business can achieve its productivity goals. In addition, the work environment is very important for the MSME business strategy because it functions as a location where employees carry out their daily work activities. In MSME work productivity, motivation is often described as supporting productivity. This study aims to complete the gaps in previous studies by conducting a comprehensive study of the factors that increase the work productivity of MSMEs in Malang Raya which are influenced by work ethic, work motivation, work discipline and work environment. Researchers are motivated to do this research because the work productivity of MSMEs will have a positive impact on the growth of MSMEs.
Co-Authors Abdurohim Abdurohim, Abdurohim Acai Sudirman Adelia Rahma Anggreani, Jenni Annisa, Rosalina Nur Binti Mohd Mustamil , Norizah Christina Yanita Setyawati, Christina Yanita Chusnu Syarifa Diah Kusuma Dian Anita Nuswantara Dimas Putri Mega Pratesa Djoewita Doloksaribu, Winda Sri Astuti Efendi Efendi Eka Yudhyani, Eka Eko Juni Wahyudi Eny Lestari Widarni Eva Mufidah Farij Ibadil Maula Fatimah Febrina, Reni Fitria Halim Hadikusumo, Reina A. Herning Indriastuti Ibadil Maula, Farij Irianto Uripan, Koen Juan Anastasia Putri Kevin Indajang Lenny Dermawan Sembiring Lestari, Deara Shinta Ludi Wishnu Wardana Maula, Farij Maula, Farij Ibadil Mustikarini, Carolina Novi Nani Nani Ni Luh Putu Sri Purnama Pradnyani Nishantha, Busige Novi Trisnawati Nurika Restuningdiah Nyuherno Aris Wibowo Ogunjemilua, Emmanuel Makanjuola Puspo Dewi Dirgantari Rahma, Adelia Rahman, Iradah Raya Sulistyowati Rayyan Sugangga Seseli, Eka Merdekawati Imelda Setiyawami Setiyawami Sholichah, Fatmawati Soehartatiek, Soehartatiek Sudarjo Sugangga , Amelia Sugangga, Amelia Sugangga, Rayyan Susantiningrum SUTOMO Sutoyo Syahar Banu, Syahar Syamsuddin Syamsuddin Wahid, Moehammad Nasri Abdoel Wahyuningtyas, Rizkha Asih Wakhyuni, Emi Zukhruf, Ratu Dintha Insyani