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All Journal Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis Jurnal Pemberdayaan Masyarakat Madani (JPMM) JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Entrepreneur dan Entrepreneurship SULTANIST: Jurnal Manajemen dan Keuangan FIRM: Journal of Management Studies International Journal of Business, Law, and Education Brilliant International Journal of Management and Tourism (BIJMT) Jurnal Pendidikan Administrasi Perkantoran (JPAP) Economics and Business Journal Brilliant International Journal of Management and Tourism
AMELIA SETYAWATI, AMELIA
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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ANALYSIS OF MSME BUSINESS PERFORMANCE IN THE ERA OF INDUSTRIAL REVOLUTION 4.0: CASE STUDY ON MSME IN THE CULINARY SECTOR Setyawati, Amelia; Mustikarini, Carolina Novi; Kusuma, Rr. Chusnu Syarifa Diah; Seseli, Eka Merdekawati Imelda
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 11 No. 2 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v11i2.541

Abstract

Implementing innovation by MSME actors can be done by improving the quality of products or services, for example, by improving the production process or using more efficient technology to increase productivity and business effectiveness. The research aims to analyze the influence of innovation capability and technological innovation on business performance. The sample in this study consisted of 90 respondents from MSME actors in the culinary sector in Indonesia who were determined using a convenience sampling approach. Data collection uses a questionnaire instrument which is then distributed online. Data analysis uses the SPSS application by displaying data processing results through testing research instruments with validity and reliability tests, multiple regression analysis, coefficient of determination and hypothesis testing. Based on the results of data analysis, it is stated that innovation capability and technological innovation have a positive and significant effect on business performance. The research implications suggest that this research provides theoretical insights and practical views that can help MSMEs in the culinary sector in making strategic decisions. The implications of this research can help MSMEs improve their innovation capabilities, optimize the use of technology, and ultimately improve their overall business performance.
ANALYSIS OF THE COMPETITIVE ADVANTANGE MODEL OF MSMEs IN INDONESIA: URGENCY ENTREPRENEURIAL ORIENTATION, MARKET ORIENTATION, AND CUSTOMER CAPITAL AS PREDICTORS Setyawati, Amelia; Setyawati, Christina Yanita; Kusuma, Rr. Chusnu Syarifa Diah; Nani, Nani
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 12 No. 1 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v12i1.573

Abstract

MSMEs are the backbone of the Indonesian economy, contributing a large part of the country's gross domestic product (GDP) and creating jobs for millions of people. In the face of increasingly fierce global competition, it is essential to understand the factors that influence the competitive advantage of MSMEs. The main objective of the research is to analyze the influence of entrepreneurial orientation, market orientation, and customer capital on competitive advantage. The sample in this research consisted of 160 respondents from MSME actors in the culinary sector in Indonesia who were determined using a convenience sampling approach. Data collection uses a questionnaire instrument, which is then distributed online. Data analysis uses the SPSS application by displaying data processing results through testing research instruments with validity and reliability tests, multiple regression analysis, coefficient of determination and hypothesis testing. Based on the results of data analysis, entrepreneurial orientation, market orientation, and customer capital have a positive and significant effect on competitive advantage. Overall, this research contributes significantly to the theoretical understanding of MSME competitive advantage and provides practical guidance for the development, management and coaching of MSMEs in Indonesia. By strengthening entrepreneurial orientation, market orientation, and customer capital as predictors of competitive advantage, MSMEs can improve their market position and contribute more to economic growth and community development.
STUDYING THE RELATIONSHIP MODEL BETWEEN ENTREPRENEURSHIP INSIGHT AND BUSINESS PERFORMANCE: A STUDY OF MSMEs IN INDONESIA Setyawati, Amelia; Sugangga, Amelia; Yudhyani, Eka; Febrina, Reni
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 12 No. 2 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v12i2.642

Abstract

This research aims to examine the relationship model between entrepreneurial orientation (EO), entrepreneurship insight (EI), information technology adoption (ITA), and business performance (BP) in MSMEs in Indonesia. The research method used is a quantitative approach with survey techniques of MSME actors in various sectors in Indonesia. Data was collected through a questionnaire adapted from previous research. The research sample consisted of 200 respondents selected using a purposive sampling technique, with the criteria being that the business had been running for at least two years and had access to information technology. The results of the research data analysis conclude that entrepreneurial orientation (EO), entrepreneurship insight (EI), and information technology adoption (ITA) have a positive and significant effect on business performance (BP). The research results will provide deeper insight into the influence of EO, EI, and ITA on the business performance of MSMEs in Indonesia. It is hoped that this research can also provide recommendations for MSME actors and policymakers to increase the competitiveness of small businesses through implementing entrepreneurial strategies and adopting technology. Thus, this research contributes to the development of MSME business theory and practice in the digital era and supports efforts to improve the performance of MSMEs in Indonesia.
PENGARUH CURRENT RATIO (CR), DEBT TO EQUITY RATIO (DER), DAN NET PROFIT MARGIN (NPM) TERHADAP HARGA SAHAM DENGAN PRICE BOOK VALUE (PBV) SEBAGAI VARIABEL MODERASI (STUDI PADA PERUSAHAAN SEKTOR FNERGI YANG TERDAFTAR PADA INDEKS LQ-45 TAHUN 2018-2022.) Fatimah; Setyawati, Amelia; Sholichah, Fatmawati
Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis. Vol. 23 No. 1 (2025): Februari 2025
Publisher : Pusat Publikasi dan Penerbitan Karya Ilmiah STIE Indonesia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51881/jak.v23i1.144

Abstract

Dampak yang diakibatkan perang Rusia-Ukraina terhadap komoditas energi tersebut juga berkemungkinan memberikan pengaruh pada pasar modal di Indonesia. Faktor-faktor seperti likuiditas perusahaan, profitabilitas perusahaan, solvabilitas perusahaan dapat berpengaruh harga saham yang ditetapkan pasar modal. Ketiga faktor ini sangat penting dalam menentukan kinerja keuangan perusahaan dan dapat menjadi faktor tinggi rendahnya harga saham dari entitas tersebut (Aji and Ac, 2024). Penelitian ini bertujuan (1) Untuk mengetahui dan menganalisis pengaruh singnifikan Current Ratio (CR), Debt to Equity Ratio (DER), Net Profit Margin (NPM) secara parsial terhadap harga saham pada perusahaan sektor energi yang terdaftar pada Indeks LQ-45 Periode 2018-2022 (2) Untuk mengetahui dan menganalisis kemampuan Price to Book Value (PBV) memoderasi pengaruh Current Ratio (CR), Debt to Equity (DER), Net Profit Margin (NPM) terhadap harga saham pada perusahaan sektor energi yang terdaftar pada Indeks LQ-45 Periode 2018-2022. Jenis penelitian ini adalah kuantitatif, dengan populasi dan sampel adalah perusahaan sektor energi yang terdaftar dalam Indeks LQ 45 periode 2018-2022, berjumlah 8 perusahaan. Hasil penelitian menunjukkan bahwa Current Ratio (CR) berpengaruh tidak signifikan secara parsial terhadap harga saham pada perusahaan sektor energi yang terdaftar dalam Indeks LQ45 periode 2018-2022, Debt to Equity Ratio (DER) berpengaruh signifikan secara parsial terhadap harga saham pada perusahaan sektor energi yang terdaftar dalam Indeks LQ45 periode 2018-2022, Net Profit Margin (NPM) berpengaruh tidak signifikan secara parsial terhadap harga saham pada perusahaan sektor energi yang terdaftar dalam Indeks LQ45 periode 2018-2022. Price to Book Value (PBV) tidak memoderasi pengaruh Current Ratio (CR) terhadap harga saham pada perusahaan sektor energi yang terdaftar pada indeks LQ45 periode 2018-2022, Price to Book Value (PBV) tidak memoderasi pengaruh Debt to Equity Ratio (DER) terhadap harga saham pada perusahaan sektor energi yang terdaftar pada indeks LQ45 periode 2018-2022. Dan Price to Book Value (PBV) tidak memoderasi pengaruh Net Profit Margin (NPM) terhadap harga saham pada perusahaan sektor energi yang terdaftar pada indeks LQ45 periode 2018-2022.
PENGARUH KEBIJAKAN HUTANG, LIKUIDITAS, DAN STRUKTUR AKTIVA TERHADAP HARGA SAHAM PERUSAHAAN BARANG KONSUMEN BUKAN PRIMER SUB SEKTOR PARIWISATA DAN REKREASI YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE TAHUN 2020 – 2023 Wahyuningtyas, Rizkha Asih; Setyawati, Amelia; Sholichah, Fatmawati
Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis. Vol. 23 No. 1 (2025): Februari 2025
Publisher : Pusat Publikasi dan Penerbitan Karya Ilmiah STIE Indonesia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51881/jak.v23i1.145

Abstract

Sektor industri pariwisata adalah sektor yang memiliki peluang besar untuk meningkatkan pendapatan negara. Pada tahun 2019 – 2021, sektor pariwisata dan rekreasi Indonesia mengalami penurunan investasi dikarenakan akibat dari adanya pandemi Covid-19. Terlepas dari adanya pandemi Covid-19, sektor pariwisata dan rekreasi terus mengalami perkembangan karena dengan multiplier effect-nya, sektor pariwisata dan rekreasi mampu mempercepat pertumbuhan ekonomi Indonesia. Penelitian ini bertujuan untuk memperoleh bukti empiris tentang pengaruh Kebijakan Hutang, Likuiditas, dan Struktur Aktiva Terhadap Harga Saham. Variabel bebas yang digunakan dalam penelitian ini adalah Kebijakan Hutang, Likuiditas, dan Struktur Aktiva. Variabel terikat yang digunakan dalam penelitian ini adalah Harga Saham. Dalam penelitian ini pendekatan yang digunakan adalah pendekatan kuantitatif dan menggunakan data sekunder. Populasi dalam penelitian ini adalah Perusahaan Barang Konsumen Bukan Primer Sub Sektor Pariwisata dan Rekreasi yang Terdaftar di Bursa Efek Indonesia Periode Tahun 2020 – 2023 Sedangkan sampel yang digunakan dengan menggunakan teknik purposive sampling dengan kriteria tertentu yang sudah ditetapkan oleh peneliti sehingga diperoleh sampel akhir sebanyak 10 perusahaan pariwisata dan rekreasi. Maka didapat 40 data sampel penelitian yang hasilnya diolah dengan bantuan SPSS 25.0. Hasil penelitian memperoleh bahwa secara parsial pengujian variabel bebas Kebijakan Hutang berpengaruh tidak signifikan terhadap Harga Saham, Likuiditas berpengaruh signifikan terhadap Harga Saham, dan Struktur Aktiva berpengaruh signifikan terhadap Harga Saham. Secara simultan Kebijakan Hutang, Likuiditas, dan Struktur Aktiva berpengaruh signifikan terhadap Harga Saham. Hasil pengujian secara parsial di antara tiga variabel bebas yang terdiri Kebijakan Hutang, Likuiditas, dan Struktur Aktiva ternyata yang paling dominan berpengaruh terhadap Harga Saham adalah Struktur Aktiva
Analysis of Increasing The Competitiveness of MSME Business through Entrepreneurial Competence, Entrepreneurial Orientation, and Customers Relationship Management Sembiring, Lenny Dermawan; Setyawati, Amelia; Indajang, Kevin; Doloksaribu, Winda Sri Astuti; Sudirman, Acai
FIRM Journal of Management Studies Vol 8, No 2 (2023): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v8i2.4575

Abstract

MSME actors are starting to be concerned about management governance and trying to improve their abilities by participating in several competency-based training held by the central government and regional governments. Even so, only some MSMEs can develop their business competitiveness. This study mainly aims to analyze the increase in the competitiveness of MSME businesses through entrepreneurial competence, entrepreneurial orientation, and customer relationship management. This study used a library and field research design with a causal associative approach. This study used a total sample of 170 samples. Data analysis confirms that entrepreneurial competence, orientation, and customer relationship management significantly affect MSME Competitiveness. The implications of this research highlight the importance of developing entrepreneurial competencies for SMEs. The implication is that MSMEs must invest time and resources in training and developing entrepreneurial skills to increase brand competitiveness. Furthermore, the importance of customer relationship management (CRM) in increasing the competitiveness of MSMEs. Furthermore, MSMEs need to pay attention to relationship management with their customers. They must understand customer needs, provide quality service, and build long-term customer relationships.
Digital Marketing Business Strategy to MSME Performance in the Industrial Revolution 4.0 Era Setyawati, Amelia; Sugangga, Rayyan; Maula, Farij Ibadil; Rahma, Adelia
Jurnal Entrepreneur dan Entrepreneurship Vol. 12 No. 1 (2023): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v12i1.3459

Abstract

This research examines how digital marketing helps SMEs in the industrial era 4.0. Seeing the phenomenon that is currently growing rapidly in the world of SMEs is very interesting and unique, the strategy for SMEs with technology needs to be studied in depth, hence the need for this research to use a qualitative descriptive method. This research examines the actors in the clothing business (distribution). This survey covers six owners and staff distribution. Observation, documentation, and participant in-depth analysis of data. Based on the results of research that has been interpreted with relevant previous research, that apparel SMEs in the industrial era 4.0 require conventional to digital growth strategies. Tokped, shopee, WhatsApp Business, and Instagram show that merchandise distortion has grown. Distortion works with small or independent bands with fans to create a selling environment. Distortion Merchandise band support pressure, goods and shipments, as well as buying and selling. On the other hand, Awesam is active in marketplaces and social media, from tokped, shopee, Lazada, Instagram, Tik Tok, and WhatsApp Business to the Awesam website which is at the top when it comes to "poor plain clothes". One account can publish two to five stories a day with interesting material. Consumer privacy hinders digital marketing. Most internet shopkeepers mark pictures or make product offers to all clients without the owner's consent. Customers sometimes get annoyed with the photos sent. The HR soft skills-technology balance is another issue to address.
Strategies to Enhance the Competitiveness of MSMEs in the Wali Songo Tourism Area through Fintech and Business Administration for Achieving the SDGs Setyawati, Amelia; Ibadil Maula, Farij; Sulistyowati, Raya; Sugangga, Rayyan; Wahid, Moehammad Nasri Abdoel; Trisnawati, Novi
Jurnal Pendidikan Administrasi Perkantoran (JPAP) Vol 13 No 1 (2025): April
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpap.v13n1.p473-486

Abstract

Phenomenon/Issue: Micro, Small, and Medium Enterprises (MSMEs) operating in the Wali Songo religious tourism area hold strategic potential in driving local economic growth and supporting the achievement of the Sustainable Development Goals (SDGs). Purpose: This study aims to formulate strategies to enhance the competitiveness of MSMEs through the utilization of financial technology (fintech) innovations and the strengthening of business administration as key leverage instruments to support the achievement of the SDGs Novelty: The novelty of this research lies in its integrative approach, which emphasizes the synergy between fintech innovation and practical business administration within the unique local context of religious tourism. It directly links these efforts to SDG indicators, particularly financial inclusion, inclusive economic growth, and poverty reduction. Research Methods: The novelty of this research lies in its integrative approach, which emphasizes the synergy between fintech innovation and practical business administration within the unique local context of religious tourism. It directly links these efforts to SDG indicators, particularly financial inclusion, inclusive economic growth, and poverty reduction. Results: The implementation of QRIS and digital payment platforms has accelerated MSME transactions. Access to funding through fintech lending has expanded business capital. Strengthening administrative practices, such as basic financial recordkeeping and inventory management, has improved operational efficiency. Research Contributions: This study contributes to increasing MSME income, expanding market reach, and reinforcing their role in supporting the SDGs, particularly in the areas of local economic development and financial inclusion
ANALYSIS OF THE RELATIONSHIP BETWEEN DIGITAL MARKETING AND COMPETITIVE ADVANTAGE OF MSMEs IN INDONESIA: AN EMPIRICAL STUDY IN THE CREATIVE SECTOR Setyawati, Amelia; Sugangga, Amelia; Annisa, Rosalina Nur; Setiyawami, Setiyawami; Ogunjemilua, Emmanuel Makanjuola
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 13 No. 1 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v13i1.722

Abstract

This study aims to analyze the relationship between digital marketing, entrepreneurial ecosystem, and knowledge management on the competitive advantage of micro, small, and medium enterprises (MSMEs) in the creative sector in Indonesia. This study uses a quantitative approach with a survey method on MSME actors in the creative sector in various regions in Indonesia. The research sample consisted of 180 respondents selected through purposive sampling techniques. The data obtained were analyzed using multiple regression techniques to test the causal relationship between the variables studied. The results of the research data analysis concluded that digital marketing, entrepreneurial ecosystem, and knowledge management have a positive and significant effect on competitive advantage. The conclusion of this study confirms that digital marketing can increase market reach and promotion effectiveness. A strong entrepreneurial ecosystem, characterized by policy support, access to funding, and business networks, contributes to creating sustainable competitiveness for MSMEs. In addition, good knowledge management allows MSMEs to manage information and skills more optimally. These findings provide implications for stakeholders in encouraging digitalization strategies, strengthening the entrepreneurial ecosystem, and knowledge management to strengthen the competitiveness of creative sectors of MSMEs in Indonesia.
STUDYING THE EFFECT OF FINANCIAL LITERACY, FINTECH, AND INNOVATION CAPABILITY ON MSMEs PERFORMANCE: A STUDY OF MSMEs IN INDONESIA Pradnyani, Ni Luh Putu Sri Purnama; Setyawati, Amelia; Hadikusumo, Reina A.; Nishantha, Busige
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 13 No. 1 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v13i1.725

Abstract

MSMEs are the backbone of the national economy, but many still face obstacles in financial management, access to funding, and innovation competitiveness. Therefore, understanding the factors that drive improved MSME performance is very important to support inclusive economic growth. This study aims to analyze the effect of financial literacy, utilization of financial technology (Fintech), and innovation capabilities on the performance of MSMEs in Indonesia. This study uses a quantitative approach using survey data collected from MSME actors in various regions and sectors in Indonesia. Data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS) to test the direct and indirect relationships between constructs. The results of the study indicate that the three independent variables have a positive and significant effect on MSME performance. This finding implies that increasing financial literacy, adoption of financial technology, and strengthening innovation are crucial in increasing the competitiveness and sustainability of MSMEs in the digital economy era. The government and other stakeholders are advised to develop integrated training programs and policy support that encourage the integration of technology and innovation in the MSME ecosystem. Thus, MSMEs in Indonesia can be more adaptive to market dynamics and contribute more optimally to national economic development.
Co-Authors Abdurohim Abdurohim, Abdurohim Acai Sudirman Adelia Rahma Anggreani, Jenni Annisa, Rosalina Nur Binti Mohd Mustamil , Norizah Christina Yanita Setyawati, Christina Yanita Chusnu Syarifa Diah Kusuma Dian Anita Nuswantara Dimas Putri Mega Pratesa Djoewita Doloksaribu, Winda Sri Astuti Efendi Efendi Eka Yudhyani, Eka Eko Juni Wahyudi Eny Lestari Widarni Eva Mufidah Farij Ibadil Maula Fatimah Febrina, Reni Fitria Halim Hadikusumo, Reina A. Herning Indriastuti Ibadil Maula, Farij Irianto Uripan, Koen Juan Anastasia Putri Kevin Indajang Lenny Dermawan Sembiring Lestari, Deara Shinta Ludi Wishnu Wardana Maula, Farij Maula, Farij Ibadil Mustikarini, Carolina Novi Nani Nani Ni Luh Putu Sri Purnama Pradnyani Nishantha, Busige Novi Trisnawati Nurika Restuningdiah Nyuherno Aris Wibowo Ogunjemilua, Emmanuel Makanjuola Puspo Dewi Dirgantari Rahma, Adelia Rahman, Iradah Raya Sulistyowati Rayyan Sugangga Seseli, Eka Merdekawati Imelda Setiyawami Setiyawami Sholichah, Fatmawati Soehartatiek, Soehartatiek Sudarjo Sugangga , Amelia Sugangga, Amelia Sugangga, Rayyan Susantiningrum SUTOMO Sutoyo Syahar Banu, Syahar Syamsuddin Syamsuddin Wahid, Moehammad Nasri Abdoel Wahyuningtyas, Rizkha Asih Wakhyuni, Emi Zukhruf, Ratu Dintha Insyani