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All Journal Hasanuddin Economics and Business Review JURNAL LENTERA BISNIS Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat BISMA (Bisnis dan Manajemen) Jurnal Pengabdian Masyarakat dan Penelitian Thawalib NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Nusantara Jurnal Visi Manajemen (JVM) Maqdis: Jurnal Kajian Ekonomi Islam West Science Business and Management Jurnal Pengabdian dan Pemberdayaan Masyarakat Indonesia West Science Social and Humanities Studies INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE JER Journal of Community Research & Engagement (JCRE) Proceeding of The International Conference on Management, Entrepreneurship, and Business
Fisy Amalia
STIE Ganesha Jakarta
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Socialization and Assistance in the Creation of Business Identification Numbers for Micro, Small, and Medium Enterprises in the Vocational High School Environment Amalia, Fisy; Fadli , Ahmad; Ramayanti , Putri Noor; Aisha , Neila; Hidayatullah, Syarif; Tjiwidjaja, Halim; Sukardi, Sukardi; Noor , M. Arief; Saputra, Riyawan; Zulkarnain , Nizar; Khatimah, Husnul
Jurnal Pengabdian Masyarakat dan Penelitian Thawalib Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Penelitian Thawalib
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/thame.v4i1.577

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Indonesia contribute 60% of regional income and absorb 97% of the workforce, yet many do not have a Business Identification Number (NIB). This activity aims to support government programs by improving capacity, access to capital, and business legality. The community service activity was conducted at the Market Day of SMK Nusantara, Ciputat, using the Participatory Action Research approach, involving 15 lecturers and students from STIE Ganesha. Results showed: 85% of participants were satisfied, but 40% faced difficulties using OSS, and 30% desired additional sessions. Participants' suggestions included follow-up programs, digital training, longer activity duration, and collaboration with financial institutions. Recommended follow-up includes continued assistance, digital literacy training, extended activity duration, and broader collaboration to strengthen the impact of the community service for business actors. 
Peran Mahasiswa dalam Meningkatkan Wirausaha Muda : Studi Kasus STIE Ganesha Ekky Noviar; Fisy Amalia; Tetty Nur Intan Rifia; Afandi Rachman; Adi Wicaksono
Jurnal Visi Manajemen Vol. 10 No. 3 (2024): Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jvm.v10i3.604

Abstract

This study is motivated by the importance of the role of students in promoting and enhancing young entrepreneurs in Indonesia, particularly within higher education environments. Students, with their creativity and spirit of innovation, have great potential to become agents of change in developing the entrepreneurial sector. The purpose of this study is to identify the role of STIE Ganesha students in supporting the growth of young entrepreneurs, examine factors influencing entrepreneurial success, and evaluate the impact of entrepreneurship programs at STIE Ganesha. This research employs a case study method with a qualitative approach. Data were collected through in-depth interviews and questionnaires distributed to 100 students actively participating in entrepreneurship programs at STIE Ganesha. The study was conducted over three months, from June to August 2024. The research subjects are students involved in campus entrepreneurship activities. The results indicate that students play a significant role in enhancing young entrepreneurship through business initiatives, participation in entrepreneurship training, and support from campus business incubators. Factors such as institutional support, access to capital, and business networks are critical determinants of entrepreneurial success. This study recommends strengthening entrepreneurship programs at STIE Ganesha with supportive policies, improved facilities, and broader access to business resources. These findings are expected to serve as a reference for educational institutions and the government in supporting the development of young entrepreneurs in Indonesia.
Internal Talent Mobility and Career Development: A Bibliometric Review Judijanto, Loso; Amalia, Fisy
West Science Social and Humanities Studies Vol. 3 No. 07 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i07.2092

Abstract

This study presents a bibliometric review of the academic literature on internal talent mobility and career development, aiming to map the intellectual structure, thematic evolution, and collaborative networks within the field. Utilizing data from the Scopus database and analyzed through VOSviewer, the study identifies key trends in author influence, keyword co-occurrence, temporal distribution, and country collaboration. Findings indicate that core topics such as career development, talent management, succession planning, and leadership development form the backbone of the research landscape, while emerging themes like internal consistency, career mobility, and strategic investments signal new directions. The United States leads in scholarly output and international collaboration, with growing contributions from China, Canada, and Germany. Author co-citation analysis reveals strong theoretical foundations, yet the literature remains fragmented across disciplines. The study highlights critical gaps in equity, technology integration, and cross-cultural research, offering a foundation for future exploration. This bibliometric review contributes to the strategic advancement of theory and practice in managing internal talent and fostering sustainable career growth.
The Role of Women’s Farmer Groups as An Alternative Solution to Food Insecurity during The Covid-19 Pandemic Amalia, Fisy; Mayndarto, Eko Cahyo
Hasanuddin Economics and Business Review VOLUME 6 NUMBER 2, 2022
Publisher : Faculty of Economics and Business, Hasanuddin University, Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v6i2.5095

Abstract

Research on the Az Zahra Women’s Farmer Group in the Buaran, South Tangerang area was carried out from March 2021 to August 2021 with the title The Role of Women’s Farmer Groups as Alternative Solutions to Food Insecurity during the Covid-19 Pandemic in Buaran, Serpong, South Tangerang. The data taken are primary and secondary data. Primary data were taken from observations and interviews with officials, supervisors, and members of the women’s farmer group. The results of environmental observations and interviews conducted can be seen that the group has succeeded in achieving group managerial effectiveness. The results of the observations are seen from the data at the time of the initial formation (in 2018) and the data at the time the research was conducted (in 2021). The initial data for the formation of the Women Farmers Group are: the area of cultivated land is 300 m², with 29 members, 2 types of plants that can be harvested, and the value of the harvest is Rp. 1,740,000 a year. While the results of operations in 2021, the number of plants will be 25 types of plants, the area of land being cultivated will be 10,000 m², and the welfare level of members will be Rp. 12,500,000 a year. The role of the Women Farmers group in preventing food insecurity is very effective, because the harvest obtained can prevent food insecurity in the family as well as the surrounding community by providing food in the form of vegetables and health plants, as well as by making donations to local residents in need.
ANALYSIS OF STIE GANESHA CAMPUS FACILITY NEEDS BASED ON THE VIEWS OF STUDENTS AND LECTURERS Agya Mutia Alifta; Aep Saefullah; Ahmad Fadli; Elvira Sitna Hajar; Fisy Amalia; Ika Agustina
Proceeding of the International Conference on Management, Entrepreneurship, and Business Vol. 1 No. 1 (2024): June : Proceeding of the International Conference on Management, Entrepreneursh
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/icmeb.v1i1.61

Abstract

The purpose of this study is to evaluate the deficiencies in the learning of accounting software at STIE Ganesha. This study will concentrate on factors that potentially hinder the integration of accounting software into the college curriculum. This research started in October 2024. Accounting students at STIE Ganesha are the research subjects. Qualitative research was conducted and data was collected through in-depth interviews. The results showed that learning accounting software has several problems. One of them is the lack of supporting resources and lack of technological infrastructure. In addition, students face difficulties in understanding and accessing accounting software required to meet the needs of the working world. To produce more efficient accounting software learning, this research emphasizes increasing resource capacity and improving supporting infrastructure. This research is expected to help STIE Ganesha develop methods to improve software-based accounting learning.
Peningkatan Kesejahteraan Masyarakat Melalui Budidaya Jangkrik Di Kota Tangerang Selatan Sutariyono, Sutariyono; Saksana, Joned Ceilendra; Amalia, Fisy; Aisha, Neila; Adiguna, Patria; Nurrahman, Syafran; Herawati, Tuti; Tohiroh, Tohiroh; Saefullah, A
Journal of Community Research & Engagement Vol. 1 No. 1 (2024): July 2024
Publisher : LPPM STIE Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/k6k9qn20

Abstract

This activity aims to assess the benefits of cricket farming for improving community welfare in South Tangerang City. In economic and agroecological contexts, cricket farming offers an environmentally friendly solution for producing alternative food and feed. The method used in this study combines material presentations on cricket farming, direct observation, and practical discussions at the farming site. The program involves 30 farmers, workers, and local community members. The activity took place on Saturday, May 25, 2024, focusing on cricket farming management, including cage preparation, cricket maintenance until harvest, marketing, and financial management of the business. The results show that using technology in cricket farming not only increases productivity but also supports sustainability by reducing waste and optimizing resource use. Additionally, crickets have great potential as an alternative protein source that can support global food security. This study provides important insights into cricket farming, from cage preparation and maintenance to harvesting, marketing the products, and managing the business finances. The findings indicate that a more efficient and sustainable production system can enhance community welfare
Kolaborasi Mahasiswa Dalam Pembangunan Agrowisata Di Kelompok Wanita Tani Garuda 12 Cipayung Kecamatan Ciputat Amalia, Fisy; Saefullah, Aep; Yolita, Reva Putri; Rumua, Yasir; Yuliansyah, Muhammad Fadly; Khaila, Putri; Nurhidayat, Muhamad; Pratama, Kelvin Putra; Putri, Amelia Meisya; Rahmadini, Amelia Suci; Syahrani, Elvira; Lestari, Wiwin; Syafirlah, Ambar; Hamid, Abdul; Hafidz, Abdul; Aini, Emizatul
Journal of Community Research & Engagement Vol. 1 No. 1 (2024): July 2024
Publisher : LPPM STIE Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/19fb3137

Abstract

Community service conducted by students plays a crucial role in the development of agrotourism, which combines the agricultural sector with tourism to enhance economic and educational value in rural areas. Students from the Ganesha School of Economics collaborated with the Tangerang Selatan Regional Government in developing agrotourism at the Kelompok Wanita Tani (KWT) Garuda PPM 12, in Cipayung, Ciputat, in April 2024. With an area of approximately 2000 m², which is a public facility in the Pondok Payung Mas Residence, this program aims to increase economic capacity and environmental conservation through training and appropriate technology. Challenges in agrotourism development, such as limited resources and market access, can be overcome by enhancing human resource capacity, utilizing technology, and fostering collaboration between the government, industry, academia, and the community. Students contribute through research, education, and mentoring, which help increase productivity, efficiency, and the appeal of agrotourism destinations. The methods of implementation include training and direct field assistance. The positive impacts of this program include local economic improvement, environmental conservation, community empowerment, and strengthening cultural identity. Student involvement in community service in the field of agrotourism not only brings economic benefits but also builds better environmental and cultural awareness
Pemberdayaan Kelompok Wanita Tani Dalam Mengolah Produk Pasca Panen Minuman Sereh Lemon Selasih Tohiroh, Tohiroh; Saefullah, Aep; Nurdin, Nurdin; Sukardi, Sukardi; Mulasih, Siti; Syahreza, Arief; Lesmana, Asep Surya; Rahmi, Cinta; Amalia, Fisy; Pardian, Ramadani; Candra, Hendra; Saksana, Joned Ceilandra; Noor, M. Arief
Journal of Community Research & Engagement Vol. 1 No. 1 (2024): July 2024
Publisher : LPPM STIE Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/64vsjr35

Abstract

This community service aims to empower women's farmer groups in processing post-harvest products, specifically lemongrass lemon basil drink. The target of this activity is the Garuda RW 12 Women's Farmer Group in Cipayung Village, Ciputat District, South Tangerang City, which has great potential in developing processed products from local agricultural produce. The activity was conducted on Sunday, May 19, 2024, at the RW 12 Hall Office and the local garden. The method used in this activity includes intensive training and mentoring, covering the stages of planning, implementation, and evaluation. The training encompasses processing techniques, packaging, and marketing strategies for the lemongrass lemon basil drink product. The results show that the women's farmer group can process lemongrass lemon basil drink with good quality standards. Additionally, there was an increase in the knowledge and skills of group members in technical and managerial aspects. The products also received positive feedback from the local market, reflected in increased sales and consumer interest. The implications of this activity are the enhancement of the economic welfare of the women's farmer group through the diversification of post-harvest processed products and the strengthening of their capacity to develop small-scale agricultural-based businesses. This empowerment is expected to serve as a model that can be applied in other villages with similar conditions
Analysis of Micromanagement Strategies in MSMEs in the Digital Era Mardiah, Ainil; Afrizal, Afrizal; Amalia, Fisy; Fatchuroji, Acep; Muhammad Sabir
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1748

Abstract

The purpose of this study is to analyze micromanagement strategies in MSMEs in the digital era. This research approach collects data through a literature review, which involves reading literature from various sources, including books, reports, articles, and journals, employing both qualitative and deductive methods. The results of this study suggest that in the digital era, MSMEs must adopt micromanagement strategies to enhance competitiveness and operational efficiency. These strategies include operational optimization through technology, digital marketing based on social media and e-commerce, financial management utilizing digital applications, and enhancing human resources and leadership through digital literacy. The utilization of consumer data also drives innovation in products and services. The successful implementation of this strategy is supported by the synergy of the digital ecosystem, including the active role of the government, technology platforms, universities, communities, and local media and influencers in providing access, mentoring, and sustainable promotion for MSMEs.
STRATEGI DIGITAL MARKETING DALAM MENINGKATKAN PENJUALAN PADA UMKM BERBASIS ONLINE Arisandi, Edi; Setiawan, Rachmadi; Amalia, Fisy; Parinduri, Rizka Elvira; Munir, Abdul Razak
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2044

Abstract

This study aims to determine the effectiveness of digital marketing strategies in increasing sales in online-based MSMEs. This research approach collects data through a literature study, which involves reading literature from various sources including books, articles, journals, and reports using qualitative and deductive approaches. The results of this study indicate that digital marketing strategies are proven effective in increasing sales in online-based MSMEs. Some key strategies that can be implemented include utilizing social media as a promotional channel, optimizing marketplaces and websites, implementing content marketing, using paid digital advertising and search engine optimization (SEO), collaborating with influencers and affiliate marketing, customer relationship management (CRM), and data analysis and evaluation of digital marketing performance. The implementation of these strategies allows MSMEs to reach a wider range of consumers, build trust and loyalty, and increase sales sustainably with cost efficiency and appropriate data utilization.
Co-Authors - Afrizal Abdul Hafidz Abdul Hamid Abdul Razak Munir Adam Samsudin Noor Adhy Firdaus Adi Wicaksono Adiguna, Patria Aep Saefullah Afandi Rachman Agya Mutia Alifta Ahmad Fadli Ahmad Fadli Aini, Emizatul Ainil Mardiah Aisha , Neila Arda, Devid Putra Arisandi, Edi Cinta Rahmi Dine Eka Putri Ekky Noviar Elvira Sitna Hajar Fadli , Ahmad Fahri Fahri FARHAAN PRIYADI Farhaan Priyadi Fatchuroji, Acep Firmansyah Firmansyah Furqan, Andi Chairil Halim Tjiwidjaja Haria Saputri Helmi Ali Hendra Candra Husnul Khatimah Idrisi Raliya Putra Ika Agustina JIDAN DWILAKSANA Jidan Dwilaksana Joned C Saksana Joned C. Saksana Judijanto, Loso Khaila, Putri Khairul Anam KHOIRUL ANAM Khoirul Anam Lesmana, Asep Surya Lestari, Wiwin M.Khairul Umam Mayndarto, Eko Cahyo Mayndarto, Eko Cahyo Meldawati, Lucyani Mis F Situmeang Moh. Islah Moh. Tahang Muhammad Ainun Naim Muhammad Fauzan Muhammad Ramdhan Muhammad Sabir Neila Aisha Noor , M. Arief Noor, M. Arief Nur Faliza Nurdin Nurdin Nurhidayat, Muhamad Parinduri, Rizka Elvira Patria Adiguna Pratama, Kelvin Putra Putri, Amelia Meisya Qona’ah Adiahita Rachmadi Setiawan Rahmadini, Amelia Suci Ramadani Pardian Ramayanti , Putri Noor RR. Ella Evrita Hestiandari Rumua, Yasir Saefullah, A Saksana, Joned Ceilandra Saputra, Riyawan Siti Mulasih Sukardi Sukardi Sutariyono Sutariyono Sutariyono, Sutariyono Syafirlah, Ambar Syafran Nurrahman Syahrani, Elvira Syahreza, Arief Tetty Nur Intan Rifia Tetty Nur Rifia Tohiroh, Tohiroh Tonny Yuwanda Tuti Herawati Wahid Hasyim Yolita, Reva Putri Yuliansyah, Muhammad Fadly Zulfikar Hidayat Zulkarnain, Nizar