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Journal : JER

Analysis of Micromanagement Strategies in MSMEs in the Digital Era Mardiah, Ainil; Afrizal, Afrizal; Amalia, Fisy; Fatchuroji, Acep; Muhammad Sabir
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1748

Abstract

The purpose of this study is to analyze micromanagement strategies in MSMEs in the digital era. This research approach collects data through a literature review, which involves reading literature from various sources, including books, reports, articles, and journals, employing both qualitative and deductive methods. The results of this study suggest that in the digital era, MSMEs must adopt micromanagement strategies to enhance competitiveness and operational efficiency. These strategies include operational optimization through technology, digital marketing based on social media and e-commerce, financial management utilizing digital applications, and enhancing human resources and leadership through digital literacy. The utilization of consumer data also drives innovation in products and services. The successful implementation of this strategy is supported by the synergy of the digital ecosystem, including the active role of the government, technology platforms, universities, communities, and local media and influencers in providing access, mentoring, and sustainable promotion for MSMEs.
Co-Authors - Afrizal Abdul Hafidz Abdul Hamid Acep Fatchuroji Adam Samsudin Noor Adhy Firdaus Adi Wicaksono Adiguna, Patria Aep Saefullah Afandi Rachman Agya Mutia Alifta Ahmad Fadli Ahmad Fadli Aini, Emizatul Ainil Mardiah Aisha , Neila Arda, Devid Putra Cinta Rahmi Dine Eka Putri Ekky Noviar Eko Cahyo Mayndarto Eko Cahyo Mayndarto Elvira Sitna Hajar Fadli , Ahmad Fahri Fahri FARHAAN PRIYADI Farhaan Priyadi Firmansyah Firmansyah Furqan, Andi Chairil Halim Tjiwidjaja Haria Saputri Helmi Ali Hendra Candra Husnul Khatimah Idrisi Raliya Putra Ika Agustina JIDAN DWILAKSANA Jidan Dwilaksana Joned C Saksana Joned C. Saksana Judijanto, Loso Khaila, Putri Khairul Anam KHOIRUL ANAM Khoirul Anam Lesmana, Asep Surya Lestari, Wiwin M.Khairul Umam Mayndarto, Eko Cahyo Meldawati, Lucyani Mis F Situmeang Moh. Islah Moh. Tahang Muhammad Ainun Naim Muhammad Fauzan Muhammad Ramdhan Muhammad Sabir Mulasih, Siti Neila Aisha Noor , M. Arief Noor, M. Arief Nur Faliza Nurdin Nurdin Nurhidayat, Muhamad Patria Adiguna Pratama, Kelvin Putra Putri, Amelia Meisya Qona’ah Adiahita Rahmadini, Amelia Suci Ramadani Pardian Ramayanti , Putri Noor RR. Ella Evrita Hestiandari Rumua, Yasir Saefullah, A Saksana, Joned Ceilandra Saputra, Riyawan Sukardi Sukardi Sutariyono Sutariyono Sutariyono, Sutariyono Syafirlah, Ambar Syafran Nurrahman Syahrani, Elvira Syahreza, Arief Tetty Nur Intan Rifia Tetty Nur Rifia Tohiroh, Tohiroh Tonny Yuwanda Tuti Herawati Wahid Hasyim Yolita, Reva Putri Yuliansyah, Muhammad Fadly Zulfikar Hidayat Zulkarnain, Nizar