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All Journal Quantitative Economics Journal Jurnal Manajemen Pelayanan Publik Publikauma : Jurnal Administrasi Publik Universitas Medan Area Jurnal Geografi Jurnal Dinamika Sosial Budaya Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI IKRA-ITH EKONOMIKA Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Sains dan Teknologi Jurnal Sosial Humaniora Sigli Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ilmiah Wahana Pendidikan International Journal of Education, Social Studies, And Management (IJESSM) Jurnal Penelitian Ilmu Sosial dan Eksakta Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Geosfera: Jurnal Penelitian Geografi Journal of Artificial Intelligence and Digital Business Indonesian Journal of Advanced Research (IJAR) Journal of Law, Education and Business Journal of Accounting Law Communication and Technology Economic: Journal Economic and Business As-Syirkah: Islamic Economic & Financial Journal Journal of Business Inflation Management and Accounting
Nasrullah Hidayat, Nasrullah
Universitas Medan Area
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Transportation Other

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Analysis of the Influence of Product Price and Quality on Consumer Purchasing Decisions (Case study: Economics Study Program Students, Faculty of Economics, Medan State University) Gaol, Rianto Irvandinata Lumban; Hidayat, Nasrullah; Tampubolon, Anecya; Gultom, Grace Amelia Margareth
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 3, No 2 (2024): July 2024
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v3i2.2804

Abstract

Competition in the industry is getting tougher, so companies must offer more value to attract consumer purchasing power. Consumer purchasing decisions are influenced by various factors, including price and product quality. This research aims to analyze the influence of price and product quality on consumer purchasing decisions. The research methods used include observation, literature study, and questionnaires. The research objects were 41 students of the Economics Study Program, Faculty of Economics, Medan State University who filled out a questionnaire. The research results showed that 53.7% of respondents stated that product price had a big influence on purchasing decisions. As many as 53.7% of respondents tend to choose cheaper products, and 56.1% consider discount promotions to be very important. In addition, 58.3% of respondents compared product prices with online shopping platforms to get the cheapest price. Meanwhile, 58.5% of respondents stated that product quality greatly influenced their purchasing decisions. As many as 63.4% of respondents were willing to pay more for quality products, and 87.8% of respondents preferred products with higher prices but better quality. Based on the results of this research, it can be concluded that product price and quality have a significant influence on consumer purchasing decisions.
The Influence of Self-control and Peer Conformity on the Consumptive Behavior of E-commerce User Students at the Faculty of Economics UNIMED Manihuruk, Frido Evindey; Siregar, Filja Azkiah; Marbun, Jonatan; Hidayat, Nasrullah
Jurnal Penelitian Ilmu Sosial dan Eksakta Vol. 4 No. 1 (2024): September
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/trilogi.v4i1.139

Abstract

The consumptive behavior of e-commerce users among students has become a complex issue within the UNIMED economics faculty campus environment. Environmental influences such as peer pressure are believed to be one of the drivers behind individuals purchasing products on e-commerce platforms. Self-control in excessive consumption is a crucial factor in reducing uncontrolled consumptive behavior. This research aims to analyze the influence of self-control and peer conformity on the consumptive behavior of e-commerce users among students in the UNIMED economics faculty environment. This quantitative study utilizes primary data obtained from a population of 3,345, with 100 respondents as its sample. Data collection is conducted using questionnaires containing 15 items for each variable. The results of this study indicate that self-control has a non-significant negative influence on students' consumptive behavior. Meanwhile, peer conformity has a significant positive influence on students' consumptive behavior. These findings demonstrate that students in the UNIMED economics faculty lack self-control and prioritize peer decisions, resulting in increased consumptive behavior. This research is expected to highlight the importance of enhancing self-control and raising students' awareness of peer influence in consumption decisions
Measuring Public Perception of Service Quality and Government Policy in Batubara District, a Survey Analysis Masitho, Beby; Siregar, Nina Siti Salmaniah; Hidayat, Nasrullah; Angelia, Nina; Riadi, Selamat
Jurnal Manajemen Pelayanan Publik Vol 8, No 3 (2024): Jurnal Manajemen Pelayanan Publik
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmpp.v8i3.55888

Abstract

This research aims tois to analyze public satisfaction community through with seven regional work organizations (OPD). Types of this research  is quantitative descriptive with a questionnaire instrument. The number of respondents was 270 respondents and the key informant was 7 respondents. The data processing technique applied questionnaires and interviews; while data analysis used qualitative analysis. The average achievement of the Public Satisfaction Index on the 7 OPDs selected in the Batu Bara district in 2023 was 80,446 with the category GOOD. This was characterized by the provision of public goods and services to meet the community's requirements for public services. The Public Satisfaction Index of 7 (seven) Regional Work Organizations (OPDs) of the highest public service component was the Service Procedure, which is 3,329.
Analysis of Service Quality, Entrepreneurial Marketing, and Intellectual Capital to increasing SME’s Performance Siregar, Muhammad Yamin; Rafiki, Ahmad; Hidayat, Nasrullah
Jurnal Manajemen Pelayanan Publik Vol 8, No 3 (2024): Jurnal Manajemen Pelayanan Publik
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmpp.v8i3.58483

Abstract

This study aims to analyze and prove empirically how to improve the SME's performance and sustainable competitive advantage in North Sumatera through Entrepreneurial Marketing, Intellectual Capital, Service Quality, and Innovation Capability as intervening variables. The research population consists of all 84,758 SMEs. Determining the samples in this research uses purposive sampling: a data source sampling technique with certain considerations. The sample size was 218 leading SME samples, from eight leading SME product categories: foods and beverages, handicrafts, fashion, agribusiness, bakeries, restaurants, services, and coffee shops. Data analysis uses Smart PLS. The results of this research show Intellectual Capital has a positive and significant effect on Innovation Capability; Service Quality has a positive and significant impact on Innovation Capability; Intellectual Capital has a positive and significant effect on SME Performance; Service Quality has a positive and significant impact on SME Performance; Entrepreneurial Marketing has a positive and significant effect on Innovation Capability and SME Performance; Innovation Capability positively and significantly mediates the relationship between Intellectual Capital and SME Performance; Service Quality with SME Performance; Entrepreneurial Marketing with SME Performance.
Utilization of English in Community Social Interaction in the Tourism Area of Berastagi Regency North Sumatra Sibarani, Choms Gary Ganda Tua; Hidayat, Nasrullah; Ahsan, Jabal
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 3 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i3.574

Abstract

Tourism plays a crucial role in contributing to Indonesia's economy. The use of English in tourist destinations is vital, including in North Sumatra's tourism sector. Berastagi is a well-known tourist destination in North Sumatra, attracting many international visitors. It is important for all tourism stakeholders in Berastagi to be proficient in foreign languages to effectively engage with foreign tourists. As such, tourism professionals must have clear objectives to reduce the potential negative effects of national and regional tourism development on local communities, especially in terms of foreign language use. This study employs a descriptive qualitative approach. The findings reveal that foreign languages are essential in business activities within Berastagi's tourism area, significantly boosting sales and benefiting business operators. Additionally, the use of foreign languages enhances social interactions with foreign tourists visiting the city.
PEER GROUP COURSE FOR MOTHER: PEMBENTUKAN KARAKTER IBU DALAM MENCEGAH STUNTING DI DESA PERCUT KEC. PERCUT SEI TUAN KABUPATEN DELI SERDANG Hidayat, Nasrullah; Rahmansyah Nasution, Armin; Gary Ganda Tua Sibarani, Choms; Fikri Hasibuan, Ali
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 8 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i8.2872-2878

Abstract

Kelompok dasawisma Desa Percut yang merupakan satu kelompok yang dibentuk oleh pemerintah Desa sebagai wadah perkumpulan  ibu-ibu yang peka terhadap permasalahan gizi dan kesehatan. Mitra Kelompok Dasa Wisma di Desa Percut tersebar di berbagai Dusun. Pemilihan lokasi ini adalah mengingat stunting menjadi urgen untuk diatasi karena berkaitan dengan kualitas sumber daya manusia. Kondisi ini mencerminkan bahwa permasalahan stunting ini sangat serius dikarenakan memiliki dampak yang sangat besar terhadap pertumbuhan anak. Salahsatunya yaitu gangguan pada perkembangan fisik, psikologis atau IQ, mudah sakit, serta pertumbuhan pengetahuan dan kecerdasan yang dimiliki kurang. Semua faktor tersebut tidak terlepas dari kurangnya asupan gizi dan pola asuh orangtua  merawat anak bayi dan balita nya. Maka diharapkan yang paling utama adalah pengetahuan orangtua agar dapat mengatahui indikasi stunting supaya bisa dicegah sedini mungkin. Solusi yang dilakukan dalam kegiatan pengabdian kepada masyarakat ini adalah memberikan edukasi bagi ibu-ibu yang memiliki anak balita maupun yang sedang hamil. Menyikapi permasalah mitra ini, maka para pengabdi merumuskan tujuan kegiatan yang dilaksanakan dengan memberikan edukasi, informasi dan pembentukan karakter ibu agar dapat mencegah dan mengatasi masalah stunting. Sehingga hasil yang dicapai adalah meningkatnya pengetahuan ibu dalam mencegah stu ting dan pembentukan karkter ibu dalam merawat bayi dan balita nya serta pola asuh yang baik dengan konsep “knowledge, feeling, loving, dan acting. Kursus kelompok peer untuk ibu tentang pencegahan mengacu pada memberikan pemahaman pertumbuhan dan perkembangan anak-anak yang terganggu karena kekurangan gizi atau faktor-faktor kesehatan lainnya.
The Influence of GDP and Human Development Index on the Number of Poor People in Districts/Cities in North Sumatra Province Handayani, Siti Alifah; Ardhana, M Bagas; Amanda, Dhea; Syarifah, Syarifah; Hidayat, Nasrullah
Economic: Journal Economic and Business Vol. 4 No. 1 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i1.870

Abstract

This research aims to explore the relationship between Gross Regional Domestic Product (GRDP) and Human Development Index (HDI) on the number of poor people in districts/cities in North Sumatra Province in the 2018-2022 period. GRDP and HDI are used as economic and social indicators to understand the impact of economic growth and human development on poverty levels. Poverty is caused by limited access to basic needs, education and employment opportunities. This research uses a quantitative approach with secondary data and E-Views 12 software for analysis. The results of the analysis show that GRDP has a positive and significant influence on the number of poor people, while HDI does not have a significant influence. Income distribution and government policies need to be considered to reduce inequality in income distribution and improve community welfare evenly.
MENGOPTIMALKAN PENDUDUK USIA PRODUKTIF SEBAGAI AKTOR UTAMA DALAM PEMBANGUNAN NASIONAL Purba, Adyanto Armando; Tampubolon, Agustin Mahardika; Gaol, Rista Y. Lumban; Siregar, Ilman Ashari; Hidayat, Nasrullah
Jurnal Sosial Humaniora Sigli Vol 7, No 1 (2024): Juni 2024
Publisher : Universitas Jabal Ghafur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47647/jsh.v7i1.2433

Abstract

The productive age population is the population that has an age range of 15-65 years and is still able to work and produce something. Productive Age Population can be associated with a demographic phenomenon which is often referred to as a demographic bonus. The productive age population can be used to increase national development. National Development is an effort made to improve all aspects of the life of society, nation and state which can also be said as a process of developing the entire system of state administration in realizing national goals. However, if this potential is not utilized as well as possible, it will become a new problem for the country. Therefore, it is necessary to seek a solution to this challenge so as not to hinder the utilization of this potential. In optimizing this potential, there are several things that can be done, namely by developing human quality through education and training, expanding the labor market, managing population growth, and increasing the level of population health.Keywords : Productive age population, national development, window of opportunity.
ANALISIS PENGARUH PERUBAHAN DEMOGRAFI TERHADAP PERTUMBUHAN EKONOMI DI INDONESIA Kurnia, Tri; Sibarani, Juan Charlos; Habeahan, Jaiton; Siagian, Arnol Prabowo; Hidayat, Nasrullah
Jurnal Sosial Humaniora Sigli Vol 7, No 1 (2024): Juni 2024
Publisher : Universitas Jabal Ghafur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47647/jsh.v7i1.2404

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh perubahan demografi terhadap pertumbuhan ekonomi di Indonesia. Dalam beberapa dekade terakhir, Indonesia telah mengalami perubahan signifikan dalam struktur demografi, termasuk penurunan tingkat kelahiran, peningkatan harapan hidup, dan pergeseran komposisi usia penduduk. Perubahan ini diperkirakan memiliki implikasi penting bagi pertumbuhan ekonomi nasional. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi literatur untuk menganalisis pengaruh perubahan demografi terhadap pertumbuhan ekonomi di Indonesia. Metode kualitatif dipilih untuk memperoleh pemahaman mendalam mengenai fenomena perubahan demografi dan implikasinya terhadap perekonomian, serta untuk mengeksplorasi pandangan para ahli dan pemangku kepentingan terkait isu ini. Desain penelitian yang digunakan adalah studi kasus dengan fokus pada perubahan demografi di Indonesia dan dampaknya terhadap pertumbuhan ekonomi. Studi kasus memungkinkan peneliti untuk mengkaji secara mendalam dinamika yang kompleks dan interaksi antara variabel-variabel yang terlibat. Studi literatur dilakukan dengan mempelajari berbagai sumber tertulis seperti buku, jurnal, Analisis dokumen dan laporan resmi dari Badan Pusat Statistik (BPS), World Bank, dan instansi terkait lainnya untuk memahami tren demografi dan ekonomi.Variabel demografi yang diteliti meliputi tingkat kelahiran, tingkat kematian, harapan hidup, dan proporsi penduduk usia produktif (15-64 tahun).Hasil penelitian menunjukkan bahwa penurunan tingkat kelahiran dan peningkatan harapan hidup memiliki dampak signifikan terhadap pertumbuhan ekonomi, dengan efek yang berbeda pada berbagai sektor ekonomi.Kata Kunci: Perubahan Demografi, Pertumbuhan Ekonomi, Bonus Demografi, Indonesia, Kebijakan Ekonomi
Pengaruh Kurs dan Suku Bunga Terhadap Penanaman Modal Dalam Negeri (PMDN) di Provinsi Sumatera Utara Tahun 2001-2023 Irsyad, Ferozi Ramdana; Naibaho, Angelina Rolas Olivia; Putri, Dwi Nabilla; Siregar, Filja Azkiah; Batu Bara, Radja Marihat; Nasution, Armin Rahmansyah; Hidayat, Nasrullah
IKRAITH-EKONOMIKA Vol. 8 No. 1 (2025): IKRAITH-EKONOMIKA Vol 8 No 1 Maret 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kurs dan suku bunga terhadap Penanaman Modal Dalam Negeri (PMDN) di Provinsi Sumatera Utara pada periode 2001-2023. Data yang digunakan merupakan data sekunder dari berbagai sumber resmi. Metode analisis yang digunakan adalah regresi linear berganda dengan variabel independen berupa kurs (Rupiah per USD) dan suku bunga (%) serta variabel dependen PMDN (dalam miliar Rupiah). Hasil analisis menunjukkan bahwa baik kurs maupun suku bunga tidak memiliki pengaruh yang signifikan terhadap PMDN, dengan nilai R-squared sebesar 0,081 yang menunjukkan bahwa hanya 8,1% variasi dalam PMDN yang dapat dijelaskan oleh dua variabel tersebut. Hal ini menunjukkan bahwa faktor lain lebih berpengaruh terhadap investasi dalam negeri di Sumatera Utara.
Co-Authors Ahmad Rafiki Aini, Lathifah Ali Fikri Hasibuan Alisya, Jeane Amanda, Dhea Andi Taufiq Umar Angkat, Febryanti Ardhana, M Bagas Arwansyah Arwansyah Aulia, Shafa Batu Bara, Radja Marihat Batubara, Khairul Adli Beby Masitho Batubara Br Ginting, Hilkia Natasya Br. Simarmata, Santa M Charolin, Afina Daffa, Datuk Sazli Diki Purnomo Erza, Datuk Sazli Daffa Yudha Evander Pardos, Evander Feby, Yohana Feby, Zenifer Febyanti, Intan Fikri Hasibuan, Ali Gaol, Rianto Irvandinata Lumban Gaol, Rista Y. Lumban Gary Ganda Tua Sibarani, Choms Ginting, Hawariyah Gultom, Grace Amelia Margareth Gultom, Rona Hinirim Habeahan, Jaiton Handayani, Siti Alifah Harahap, Kartiyani Harahap, Putri Nabila Hasugian, Lola Alvita Hutagalung, Irma Hutagalung, Josua Fransesco Irsyad, Ferozi Ramdana Jabal Ahsan Jayawarsa, A.A. Ketut Julismin Harahap, Julismin Karo- Karo, Reynalda Utari Karo-Karo, Laura Elfina Kartika, Anggi Aulia Kurnia, Tri Leonarda Malau, Pastriono Lubis, Cici Kurnia Sari Lucky Satria Pratama Lumban Gaol, Rianto Irvandinata Lumban Gaol, Rista Y M, Nur Hudayah Manihuruk, Frido Evindey Manik, Citra Wulandari Manurung, Mahlina Putri Manurung, Melisa Patrisia Marbun, Jonatan Mardiana, St Margaretha, Dewi Marito, Cinta Muhammad Bukhori Dalimunthe Muhammad Nazly Muhammad Yamin Siregar Nababan, Feryanto Nadeak, Feronika Daoni Nadeak, Royan Abel Naibaho, Angelina Rolas Olivia Nainggolan, Noubel Putra Nasir, Darmae Nasution, Armin Rahmansyah Nasution, Masyura Nasution, Mita Dewi NASUTION, PUTRI ANDINI Nina Angelia Nina Siti Salmaniah Siregar Nisa, Fadila Octaviani, Windi Pardede, Nova Pardede, Nova Novita Pinem, Haifa Azalia Purba, Adyanto Armando Purba, Kristin Yenita Putri, Dwi Nabilla Rahmansyah, Armin Ramadhini, Novi Rambe, Rolil Regina, Elsa Novri Ronia Pulungan, Walda Rusmawati Rusmawati, Rusmawati Saidun Hutasuhut Salsabila, Salsabila Samosir, Sena Saragih, Ian Josephan Saragih, Jelin Rachel Stephoney Saragih, Jonathan Brando Sari, Cindi Mutiara Segoro, Ega Bayu Selamat Riadi Sembiring, Cornelia Aginta Br Sembiring, Nathania Christy Setiawan, Anugrah Shafdana Mora Ritonga Siagian, Arnol Prabowo Siagian, Putry Adelina Sianturi, Adelina F. Sianturi, Roni Sianturi, Samuel Sibarani, Choms Gary Ganda Tua Sibarani, Juan Charlos Siboro, Raymond Panuturi Siburian, Dodi J. R. Sidauruk, Alavaro Deleon Sihombing, Runggu Sihombing, Theresia Sihombing, Theresia Enjel Octavia Simanjuntak, Tessalonika Federova Simanungkalit, Jesica Septi Leony Simbolon, Cinta Marito Simbolon, Nur Aini Sinaga, Darwin Sinaga, Darwin Eros Sinaga, Defrin Sinaga, Ogin Syaputra Sinaga, Sasmi Ebigael Sinurat, Nurlia Aprianti Siregar, Dwi Rizky Siregar, Filja Azkiah Siregar, Henny Mawarta Siregar, Ilman Ashari Siregar, Mirna Salifah Siregar, Rahel Veronika Siregar, Syaila Azzahraini Sitepu, Yoga Erguna Sitohang, Gresia Septina sitorus, Annisa M Situmorang, Frandika Suganda, Azhar Suharianto , Joko Sutandi, Albi Syahfitri, Tengku Indah Syarifah Syarifah, Syarifah Tampubolon, Agustin Mahardika Tampubolon, Anecya Tampubolon, Maya Sentia Anjelika Tarigan, Inda Serfina Tobing, Kristanto Lumban Tobing, Ranti Delima Tobing, Roy K. Lumban Tobing, Roy Kristanto Lumban Tri Rahayu Vita Ananda, Wizya Wijaya, Meisha Fatma Wisman, Yossita Xanichal, Hekxan A Yani, Tuti Zaki, Tengku Muhammad Zebua, Nobel Indah