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Nur Indah, Nur
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Journal : Jurnal Marketing

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PERAN EKONOMI DIGITAL DALAM MENDORONG PERTUMBUHAN BISNIS DI INDONESIA: STUDI LITERATUR Safitri, Camelia; Maya, Fasya; Hikmah, Mutiara; Indah, Nur
Jurnal Marketing Vol 5 No 1 (2024): Jurnal Marketing
Publisher : STIE Perbankan Indonesia

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Abstract

Entering the Industrial Revolution 4.0, digital technology has become one of the main capital needed by industrial companies to develop their businesses. With the help of digital technology, a country can move its economy towards a digital economy. The development of the digital economy can give rise to new business models and play a role in encouraging business growth in Indonesia, integration between industries, and changes to existing industrial business models. This research is a literature review using qualitative methods. The data source used in this article is secondary data obtained from articles published in the last 10 years regarding the development of a sustainable digital economy in Indonesia. The digital economy was born and developed along with the increasingly globalized use of information and communication technology in the world. The wave of the digital economy has given birth to a smooth, inclusive and equal terrain. Factors that encourage business or entrepreneurial growth in Indonesia are increasing access to information and communication technology, increasing government support for entrepreneurship, growing entrepreneurial culture. The digital economy is an economic activity that utilizes digital technology and computers. The currently developing digital economy includes e-commerce and financial technology. The progress of the digital economy has provided business opportunities for business people, so worker skills must be a requirement to take advantage of the availability of technology in managing businesses to increase their income in their business ventures. Keywords: Economy, Digital, Business.
Co-Authors Abadi, Muhammad Alkhan Dwiki Abillah, Shafrie Agus Syahrani Ahmad Zaenuri, Lalu Alamsyar, Al Andi Firdaus Sudarma Anggara, Fajar Arifuddin Lamusa Aristatiyanto, Bela Aswati Asri, Aswati Aulia, Rias Bagus Ananda Kurniawan, Bagus Ananda Basri Oner Bayu, Gede Cholifattul, Nurul Dalle, Moeh Irsyad Fadhil AS. A. Fierda Nurany, Fierda Fitriawardhani, Tira Hamid, Abd. Haris Hardianti, Istin Hasnawati Hasnawati Henry Carles Hidayat, Rana Tahany Hidayat, Suhidra Ilyas, Hasnawati Indarto, Kus Istiqomah, Nuril Jamaluddin Kadir, Sitti Kadriyah Kembong Daeng Kusnadi, Andini Angraeni La Eru Ugi Lestari, Nunik Maesaroh, Dena Ajeng Maliki Mangngasing, Nasir Martina Martina Maya, Fasya Mehdiansyah, LM Nehat Miftachul Ulum, Kefi Muhammad Fadeli, Muhammad Muhammad Nizam Muhammad Rapi Munif, Akhmad Mutiara Hikmah Muzammi, Ahmad Rabiul Nasrullah Nasrullah Nensilianti Nensilianti Nila, Wa Noviah, Noviah Nurfauzi, Achmad Nurul Nurul Pangestu, Dimas Aji Prasetijowati, Tri PRIANTO, AAN Rahma, Aulia Rahmatullah , Rahmatullah Ramdan Satra Ranteallo, Rara RARA, ABD RAHMAN Rikko Putra Youlia Robiah, Siti Rosyadi, Kinanta Uhail Safira4, Naura Safitri, Camelia Salim, Yulita Sangadi pratomo, Yohanes Fredhi Saragi, Siswati Sari, Andarany Kartka Satryo Budi Utomo Sayekti, Fitrohdin Wahyu Sayyidina, Luanna Setiawan11, Stefanus Ade Simon, Jhon Siti Khotijah Sitti Aisyah Kara Somadani, Mohammad Haykal Subekti Subekti Sunardi, Endi Swandya Eka Pratiwi Wahyudi, Haris Wandani, Wandani Wiwit Suprihatiningsih Yoseptry, Ricky Yuliati - Yulita Salim