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All Journal Journal of Tropical Horticulture JURNAL AGRICA International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Jurnal Mahasiswa Agribisnis Agrifo: Jurnal Agribisnis Universitas Malikussaleh Jurnal Solusi Masyarakat Dikara
Eva Wardah
Dosen Fakultas Pertanian Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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ANALYSIS OF MARKETING EFFICIENCY IN THE CHIP AGROINDUSTRY IN PUTOH VILLAGE PEUSANGAN SUBDISTRICT BIREUEN REGENCY Nur Jannah Simatupang; Suryadi; Eva Wardah; Fadli; Riani
Jurnal Mahasiswa Agribisnis Vol. 4 No. 2 (2026): January
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v4i2.24553

Abstract

This study aims to analyze the marketing efficiency of the chip agroindustry" Dhapue Keripik Cap Bunga Dahlia" located in Gampong Putoh, Peusangan Subdistrict, Bireuen Regency. The focus of the research includes identifying the marketing channels used, analyzing marketing margins, farmer’s share, and the level of marketing efficiency in each channel. The research employed a quantitative approach using primary data collected through interviews with the business owner and resellers, as well as secondary data from literature sources. The results showed that there are two marketing channels: (1) direct sales from producer to consumer, and (2) producer – retailer/reseller – consumer. The first channel, with no intermediaries involved, resulted in a marketing margin of zero and a farmer’s share of 100%, making it the most efficient channel. The second channel yielded a marketing margin of IDR 20,000 per kilogram and a farmer’s share ranging from 66.7% to 71.4%, which is also considered efficient as it remains below the 50% marketing efficiency threshold. Therefore, both marketing channels are considered efficient, although the direct-to-consumer channel provides higher benefits to the producer. This research is expected to serve as a reference for business owners and policymakers in improving the effectiveness of distribution and marketing strategies for local agroindustrial products.
ANALYSIS OF FACTORS AFFECTING THE PERFORMANCE OF AGRICULTURAL EXTENSION WORKERS AT THE AGRICULTURAL EXTENSION CENTER (BPP) OF DEWANTARA DISTRICT, NORTH ACEH REGENCY Nopri Yanto; Eva Wardah; Setia Budi; Cut Rozanasari; Rinaldi; Wahyu Isnanda Nasution
Jurnal Mahasiswa Agribisnis Vol. 5 No. 1 (2026): July
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v5i1.26812

Abstract

Agriculture is a key sector that contributes significantly to the economy of North Aceh and the Province of Aceh as a whole. As one of the agricultural centers in the region, North Aceh has great potential to increase agricultural production and improve farmers' welfare. In this context, agricultural extension workers play a strategic role as a bridge between the latest agricultural technologies and field-level farming practices. This study aims to analyze the influence of age, formal education, work experience, distance to the working area, and the number of assisted villages on the performance of agricultural extension workers. The research location was determined purposively. The data were analyzed using multiple linear regression analysis, which was applied to examine the influence of several independent variables on the dependent variable. The study was conducted from June 2025 to November 2025. The results show that the performance of agricultural extension workers at the Agricultural Extension Center (BPP) of Dewantara, North Aceh District, is categorized as high. Internal and external factors simultaneously have a significant effect on the performance of agricultural extension workers. However, only formal education and age have a significant effect, while work experience, distance to the working area, and the number of assisted villages do not have a significant partial effect on the performance of agricultural extension workers at the Agricultural Extension Center (BPP) Dewantara, North Aceh District. Keywords: Performance of Agricultural Extension Workers and Extension Workers.
Co-Authors Adhiana Agussabti Cut Rozanasari Dwi Nadila Elyza Elyza Emmia Tambarta Kembaren Fadli Fadli Fadli Hafni Zahara Indra Indra JAMILAH Jamilah Jamilah Jamilah Kembaren, Emmia Tambarta L Lukman Lukman Lukman Lukman Lukman Maisura Maisura Muhammad Authar ND Muhammad Zaihabi Muhammad Zamzami Ni Luh Ari Yusasrini Nopri Yanto Nopri Yanto Nur Aini NUR AINI Nur Jannah Simatupang Nurlina Nurlina Nurmaidah Riani Riani Riani Riani Rinaldi Rosnina nina A.G Rosnina Rosnina, Rosnina Sakral Hasby Puarada SATRIYAS ILYAS Setia Budi Setia Budi Setia Budi Surya Dinung Hasibuan Suryadi Suryadi Wahyu Isnanda Nasution Wahyu Isnanda Nasution Yanis Rinaldi Zulfathi Sidhqi Zuriani Zuriani Zuriani, Zuriani