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All Journal JURNAL KOMUNIKATIO PERSPEKTIF Jurnal Syntax Transformation Jurnal Ilmiah Publika Journal of Economics and Business UBS International Journal of Business, Economics, and Social Development Devotion: Journal of Research and Community Service International Journal of Social Service and Research Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Indonesian Journal of Multidisciplinary Science Journal of Social Research Journal Of World Science International Journal of Humanities Education and Social Sciences Journal Indonesia Law and Policy Review (JILPR) Jurnal Signal Journal of Comprehensive Science Edunity: Kajian Ilmu Sosial dan Pendidikan Journal of Social Science Asian Journal of Management Analytics INJURITY: Journal of Interdisciplinary Studies Journal Research of Social Science, Economics, and Management Jurnal Ekonomi, Teknologi dan Bisnis ATHENA: Journal of Social Culture and Society Apollo: Journal of Tourism and Business Indonesian Journal of Advanced Research (IJAR) Jurnal Psikologi Journal Of Public Policy (Social Politics) Sciences (Polisci) Asian Journal of Social and Humanities INTERACTION Communication Studies Journal CONVERSE Journal Communication Science Federalisme : Jurnal Kajian Hukum Dan Ilmu Komunikasi Jurnal Greenation Sosial dan Politik Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Journal Socio Humanities Review Immortalis Journal of Interdisciplinary Studies INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) Jurnal Komunikasi DIMASEJATI:Jurnal Pengabdian Kepada Masyarakat Siber Nusantara of Law and Politic Review (SNLPR) Journal of Applied Community Service
Aghnia Dian Lestari
Universitas Swadaya Gunung Jati
Religion Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Denny Sumargo's Podcast As A Source Of Information Social Issues From The Audience's Perspective Azhira Zahranisa; Siti Khumayah; Aghnia Dian Lestari
Interaction Communication Studies Journal Vol. 3 No. 1 (2026): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v3i1.5702

Abstract

The development of new media has driven changes in how people access information, including their understanding of social issues. The emergence of new media in the form of podcasts broadcast via YouTube has become a widely used medium, including Denny Sumargo’s podcast. This study aims to describe listeners’ perspectives on Denny Sumargo’s podcast as a medium for social issues, explain the motives behind their choice of this podcast, and analyze their post-listening experiences based on the Uses and Gratifications theory. The study employs a descriptive qualitative approach using in-depth interviews with five informants and observations of YouTube viewer comments. The results indicate that the Denny Sumargo Podcast is viewed as an information medium that presents social issues in depth. Listeners’ motivations include cognitive, affective, personal integration, social integration, and tension relief needs. Listeners’ experiences are informative, emotional, and reflective, and they foster social awareness and discussion. This study affirms the role of podcasts as a new medium in shaping understanding of social issues in the digital space.
The Effect Of Price Communication On Customer Satisfaction At Cangehgar Gym In Cirebon Nafa Meliayana; Siti Khumayah; Aghnia Dian Lestari
Interaction Communication Studies Journal Vol. 3 No. 1 (2026): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v3i1.5949

Abstract

The rapid growth of the fitness industry in Cirebon has led to increasingly fierce competition among fitness centers, making price communication one of the key factors in determining customer satisfaction levels at Cangehgar Gym Cirebon. This study was conducted to analyze the influence of price communication on customer satisfaction levels at Cangehgar Gym Cirebon using the Service Quality (SERVQUAL) approach, which encompasses the dimensions of tangibles, reliability, responsiveness, assurance, and empathy. This study employs a quantitative method, specifically a survey using a Likert-scale questionnaire distributed to Cangehgar Gym Cirebon customers, with the sample size determined based on the Slovin formula. Data analysis was conducted through instrument validity testing, reliability testing, classical assumption testing, simple regression analysis, and hypothesis testing using SPSS 29 software. The resulting regression equation is Y = 4.560 + 0.569X + e, indicating that price has a positive impact on customer satisfaction. The coefficient of determination (R²) value of 0.715 indicates that 71.5% of customer satisfaction is influenced by the price factor. The results of this study show that aligning price communication with the quality of service and facilities provided can increase customer satisfaction at Cangehgar Gym Cirebon and serves as an important component of an effective marketing communication strategy.
The Authenticity of Freelance Videography in Digital Content @Alphaworks.Id Muhammad Zainal Muttaqin; Siti Khumayah; Aghnia Dian Lestari
Interaction Communication Studies Journal Vol. 3 No. 1 (2026): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v3i1.5963

Abstract

The rapid development of new media and the dominance of digital platform algorithms have transformed how creators construct and perform authenticity in digital content production. In freelance videography, authenticity is no longer understood as spontaneous self-expression but as a strategically constructed performative practice. This study aims to analyze how authenticity is constructed and performed on the Instagram account @alphaworks.id amid algorithmic and commercial pressures. This research employed a qualitative descriptive-analytical approach using in-depth interviews, digital content observation, and literature review. Data were analyzed through thematic analysis using Authenticity as Performativity as the primary analytical framework, supported by new media theory to explain the structural dynamics of digital platforms. The findings reveal that authenticity is constructed through the flexibility of visual and narrative styles, consistency in professional values, transparency in the creative process, and strategic relationship management with audiences and clients. Authenticity also functions as symbolic and economic capital produced through content strategies, performative practices, and selective commercial collaborations. This study concludes that authenticity in social media ecosystems is contextual, dynamic, and continuously negotiated within algorithmic and commercial structures. The findings challenge essentialist perspectives that regard authenticity as an inherent personal trait and demonstrate that authenticity in digital creative practices is a consciously managed performance shaped by platform logic, market demands, and professional identity. These findings also imply that digital creators need to balance professional identity, algorithmic demands, and commercial interests to maintain credibility in digital spaces.
A Unpacking Music Video Production Practices: Case Study: “Hollow” by Breacheven Muhammad Riffat Alfito; Khaerudin Imawan; Aghnia Dian Lestari
Interaction Communication Studies Journal Vol. 3 No. 1 (2026): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v3i1.5967

Abstract

This study aims to analyze broadcasting production practices in the creation of the music video “Hollow” by the indie band Breacheven, which was independently produced using a do-it-yourself (DIY) approach. This research employs a qualitative descriptive methodology, utilizing in-depth interviews with the director and the band’s vocalist, along with an analysis of the audiovisual production process. The findings indicate that the production of the “Hollow” music video is not merely a technical activity, but a social and cultural practice that reflects values of independence, work flexibility, and the collective identity of indie musicians. During the production stage, broadcasting elements such as cinematography, lighting, and editing were applied adaptively by optimizing available resources, accompanied by meaning negotiation between the band and the director in developing the visual concept. Distribution was carried out through digital platforms, particularly YouTube and Instagram, representing decentralized broadcasting practices that enable independent dissemination without reliance on conventional media institutions. In terms of consumption, audiences were not positioned as indicators of commercial success, but rather as interpretative spaces for meaning-making and visual identity formation. This study concludes that independent broadcasting production through a DIY approach can serve as an effective strategy for local indie bands to enhance visual quality, maintain creative autonomy, and strengthen their presence within the digital music industry.
Self-Presentation of Generation Z’s Interpretation on Linkedin Muhammad Fauzan Hazami; Siti Khumayah; Aghnia Dian Lestari
Indonesian Journal of Multidisciplinary Science Vol. 5 No. 9 (2026): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v5i9.1298

Abstract

The development of professional social media has made Generation Z more active in building their own identity in the digital space, especially through LinkedIn as a career-focused platform. Some previous research has addressed personal branding and digital identity for Generation Z, but most still discuss social media in general and have not specifically examined how the meaning of professional identity is shaped and displayed on LinkedIn. This research aims to find out how Generation Z interprets LinkedIn as a medium for forming professional identities, how they present themselves, and what the meaning of the digital activities they do. This study used a descriptive qualitative approach with in-depth interview techniques and observations of LinkedIn accounts of users aged 18-28 years. The data was analyzed through the process of reduction, grouping, and interpretation of meaning based on virtual identity theory, personal branding, and symbolic interaction. The results of the study show that LinkedIn is understood as an important space to build a professional image through the management of profiles, experiences, and interactions that are in accordance with work norms. The identity displayed is the result of an adjustment between self-authenticity and the demands of professionalism in the digital world.
Anti Hoaks Pemilu 2024: Pelatihan Periksa Fakta oleh Pemilih Pemula Amelia Dwi Handayani; Nurlaili Khikmawati; Aghnia Dian Lestari
Dimasejati: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2024)
Publisher : Universitas Islam Negeri Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70095/dimasejati.v6i2.17344

Abstract

New voters from Gen Z do not have experience in voicing their aspirations in the General Election (Pemilu). Meanwhile, their political participation is necessary, considering that they are one of the two majority groups of voters in the 2024 elections. On the other hand, these first-time voters from Gen Z have good digital skills, even though they are not yet accompanied by a high level of civility. They are also a group that is vulnerable to being exposed to hoaxes and does not yet have the knowledge and skills to use several digital methods and tools to check the validity of the information they receive.The digital literacy program in this service activity was carried out to increase awareness of the political participation of novice voters (Gen Z) in the 2024 Election and strengthen the digital literacy of novice voters (Gen Z) to carry out fact checking using fact checking tools or applications from Mafindo and Google. The service program is carried out in the form of training and adopts material from the Tular Reasoning Program initiated by Mafindo. The training applies a debunking approach that focuses on fact-finding to counter false information.In its implementation, the training activity involved Class XII students from SMAN 4 and SMAN 7 Cirebon City aged between 17-19 years as participants. They are among Gen Z who are exercising their right to vote for the first time in the 2024 elections. By implementing a debunking approach, they are trained to be critical of the information they receive, so that they do not easily believe or carelessly re-distribute information whose truth is not certain. They are also encouraged to participate in the 2024 elections and are equipped with the knowledge and skills to check the validity of information using fact-checking tools or applications
CULTURAL COMMUNICATION THROUGH THE RAMPAK GENTENG ART FORM AS A LOCAL IDENTITY OF JATIWANGI Azhar Maulidani; Khaerudin Imawan; Aghnia Dian Lestari
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 3 No. 8 (2026): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21615365

Abstract

Sustainability of local cultures is threatened by globalization and popular culture, including a drop in public interest in traditional arts. A similar phenomenon can be observed in the Jatiwangi community, which has long been involved in the clay roof-tile industry. The community, however, is working to retain its cultural identity with the help of an art form called Rampak Genteng, in which they perform together. This study is designed to examine the role of the community in building and strengthening local cultural identity, analyze Rampak Genteng which is a practice of cultural communication and understand the symbolism of the roof tiles. The approach of this research is qualitative in which the ethnography of communication approach is applied to the theory of Dell Hymes and in-depth interview and observation techniques are used as data collection methods. The findings indicate that Rampak Genteng is a cultural communication event that contains the elements of SPEAKING: setting and scene, participants, ends, act sequence, key, instrumentalities, norms and genre where the social interaction, cultural symbols, and community participation are structured as a communication system. Not only are the roof tiles instruments of music, but they're also a representation of local identity and pride. Moreover, the involvement of the community is evident, indicating that this art form is used as a tool for preserving the culture, thereby creating a sense of community identity. Rampak Genteng is therefore not only a form of art, it also serves as a means of cultural communication and contributes to the maintenance of the sustainability of the local identity in the face of globalization.
Content Analysis of Beauty Product Reviews on Tiktok @tasyafarasya in Promoting Audience Consumption Behavior Zalfa Khansa Ainiyyah; Khaerudin Imawan; Aghnia Dian Lestari
Siber Nusantara of Law and Politic Review Vol. 2 No. 2 (2026): Siber Nusantara of Law and Politic Review (April - September 2026)
Publisher : Siber Nusantara Research

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of social media, particularly TikTok, has driven an increase in the production and consumption of beauty product review content by influencers. This content not only serves as a source of information but also has the potential to shape consumer behavior through persuasive messages presented visually and narratively. This study aims to analyze the characteristics of beauty product review content uploaded by the TikTok account @tasyafarasya and to understand audience responses to this content. This research uses a descriptive qualitative approach. Data were collected through observation of TikTok content, interviews, and supporting documentation, then analyzed through stages of reduction, presentation, and conclusion drawing, with triangulation to test the validity of the data. Research results show that the content of beauty product reviews by @tasyafarasya has characteristics of persuasive messages structured through source credibility and the use of persuasive language that is relatable to the audience's daily life. Audience responses indicate attention, understanding, and initial positive attitudes related to emerging interest and tendencies toward consumptive behavior, although this does not always lead to a purchase.
The Construction of American Pop Identity in the News Media Coverage of the Girl Group KATSEYE Silvia Dini Azzahra; Khaerudin Imawan; Aghnia Dian Lestari
Asian Journal of Social and Humanities Vol. 4 No. 11 (2026): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v4i11.773

Abstract

The influence of global popular culture and media has prompted debates over how American pop identity is constructed, circulated, and negotiated within the music industry. This study aims to examine how news media construct KATSEYE, a multicultural girl group created by HYBE and Geffen Records, as an American pop and global cultural icon. Employing a qualitative approach, this research applies Norman Fairclough’s three-dimensional Critical Discourse Analysis, which covers textual analysis, discursive practice, and sociocultural practice, complemented by Adorno and Horkheimer’s culture industry perspective. Data were purposively collected from news coverage published between June and August 2024, along with interviews with a Cosmopolitan editor and members of the KATSEYE fandom. The findings reveal that media narratives frame KATSEYE through labels such as “the biggest global girl group,” positioning the American market as a benchmark for global success. This framing reflects industrial collaboration, algorithmic distribution, cultural commodification, and the marketing of diversity and empowerment. Nevertheless, fandom audiences do not passively accept these discourses; instead, they negotiate them by emphasizing hybridity, authenticity, multicultural representation, personal connection, and artistic merit. The study concludes that KATSEYE’s American pop identity is neither fixed nor exclusively controlled by the industry but is continuously reconstructed through interactions among media institutions, entertainment corporations, digital platforms, and participatory global audiences.
“MENEGUK CITRA, MENYEDUH MAKNA” : SEIA SEKATA’S BRANDING AS A LOCAL ROASTERY IN CIREBON Anetta Livia Khanza; Khaerudin Imawan; Aghnia Dian Lestari
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 3 No. 3 (2026): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.22262905

Abstract

Coffee is a fiercely competitive industry, and businesses are seeking to create a strong brand identity as a way to differentiate themselves. The philosophy of “harmony” is carried out in the brand name of Seia Sekata Roastery & Espresso Bar, but far less study has been conducted on the meaning and its impact on the brand's identity. This research is to analyze the role of “Seia Sekata” brand name in brand identity based on the theory brand identity of David A. Aaker and understand the meaning that is perceived by consumers. This study uses descriptive qualitative approach with purposive sampling. In-depth interviews were conducted with the owner, frequent customers, and business associates, and thematic analysis was used, with a view to source triangulation. The results show that Seia Sekata has created their brand identity through the following: through having a consistent product quality and consumption experience which builds trust with customers (brand as product); through using harmony values in organizational culture and business communication (brand as organization); through creating a warm, open and able to build emotional closeness with consumers brand character (brand as person); and through the application of brand naming which brings a sense of togetherness and meaning through the brand experience (brand as symbol). These results suggest that the brand name, Seia Sekata can be used as a business name and can also be used as a brand image for the consumers that is authentic, consistent and meaningful.
Co-Authors ., Mahmudah Adie Alfariz N Aditya , Reynanda Rizky Agnest Aprillia Ahmad Khoiril Imam Alfitri, Alfi Alifa Amanda, Grisha Amelia Dwi Handayani Andika Aulia Anetta Livia Khanza Aninditto Rivally Sudarisman Aprilianti Noer Indah Suci Aprillia, Agnest Asyandika Alfian Avissa Abli Umayyah Ayu Cornelia Azhar Maulidani Azhira Zahranisa Basuki, Luthfi Nugraha Beby Thaharah Bharoto, Rd. Mahendra Haryo Bharoto, RM Haryo Billy Meisabillah Cintia Cintia Cintia cintia Cintia, Cintia Dedet Erawati Desak Nyoman Intan Dhelfa Nur Fadilah Dicky Triansyah Dimas Saputra Dimas Widi Dwiputra Dimas Zuanfaizin Pamungkas Diny Tri Agustin Diny Tri Agustin Elga Elgia Eprin Faiz Muhammad Kautsar Fakihani, Mukhamad Fani Maharani Fani Salmatuanisa Farida Nurfalah Farida Nurfalah, Farida Faudzi, Azwar Fernando, Farhan Frahmadan Almer Fresy Latifah Azies Gita Wibowo, Tifanny Aurelia Grisha Amanda Grisha Amanda Habib AL Anshor Haikal Fajrin Handayani, Amelia Dwi Hanna Mazlin Hape, Virnica Amanda Harsono, Yhonanda Herdiawati, Cut Dhien Hidayat, Moh. Taufik Ikah Marikah Indri Anzani Indryani, Safitri Ipik Permana Irma Nirmala Silki Khaerudin Imawan Khansa Syarifah Alya Aziz Khikmawati, Nurlaili Khoirul Umam Khotimah, Aas Nur Lestari, Ratna Ayu Lita, Lita Lusiana Herawati Lutfi Nur Baity Maharani, Shara Mahmudah Mahmudah Marcella, Rosa Meisy Septia Muzdalifah Meylina, Cindy Miftahul Jannah Moh Sutarjo Moh. Sutarjo Moh. Taufik Hidayat Mohammad Fajrul Falaakh Mohd Azuan Bin Mohd Alias Muhammad Fauzan Hazami Muhammad Nuruzzaman Muhammad Nuruzzaman Muhammad Nuruzzaman Muhammad Riffat Alfito Muhammad Triesnabayu Muhammad Zainal Muttaqin Mukarto Siswoyo Nabila Nabila Nadia Nisa Aulia Nadia Putri Yunizar Nadiah Dwi Fitriandini Nafa Meliayana Naufal Noor Fadillah Nenden Dewianti Neni Yulianita Nina Amelia Nisa Anisa Pujianti Nisa, Lutfi Firda Nurjannah, Esa Noviana Nurlaili Khikmawati Nurohmah, Sintiya Putri Nursahidin . Nurudin Siraj Nurudin Siraj Nurul Sabilla Nuruzzaman nuruzzaman Oktaviany, Fanny Intan Otto Fajarianto Permata, Mochamad Rizky Pipit Putri Mayangsari Prafieta Amarta Pratiwi Kartika Sari Prayogi, Shandy Fitro Prihatmadji, Wiwiet Purwadini, Aminah Puspita, Tina Putri Amalia Putri, Ghina Fikriya Rd. Mahendra Haryo Bharoto Restu Holiskya Rismayanti Dewi Risti Agustina Ropiah Ropiah Rosa Marcella Safitri Indryani Salsa Azzahra Irvanianto Sarifhatul Aini Yuliyus Putri Sehan Yudha Fahreza Senliana, Silma Setyawan, Aldo Sevty Adinia Shalma Calista Zahra Silvia Dini Azzahra Siraj, Nurudin Siti Fatimah Siti Khumayah Sri Wulandari Sri Wulandari Suci, Aprilianti Noer Indah Susanti, Tantri Aditya Sutarjo, Moh Syahril Ramadhan, Raden Muhammad Tantri Aditya Susanti Tantri Aditya Susanti Teddy Arif Permana Thaharah, Beby Tita Wahyuni Triansyah, Dicky Tyas Nur Aini Welly Wihayati Wijayanti, Nurrul Fahmi Maulida Wiwiet Prihatmadji Yhonanda Harsono Yudha Fahreza, Sehan Zaenab Nurhabibah Zain, Yoga Pramudya Azhar Zalfa Khansa Ainiyyah