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All Journal Seminar Nasional Informatika (SEMNASIF) Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat IJCIT (Indonesian Journal on Computer and Information Technology) Indonesian Journal on Software Engineering (IJSE) Bina Insani ICT Journal Jurnal Pilar Nusa Mandiri Jurnal Teknik Informatika STMIK Antar Bangsa IJIS - Indonesian Journal On Information System Jurnal Informatika Universitas Pamulang Applied Information System and Management Jurnal Teknoinfo Journal of Leadership in Organizations INTI Nusa Mandiri Infotek : Jurnal Informatika dan Teknologi Jurnal Sistem Informasi Jurnal AbdiMas Nusa Mandiri Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ SABBHATA YATRA : Jurnal Pariwisata dan Budaya Majalah Ilmiah UPI YPTK Indonesian Journal of Society Engagement (IJSE) Akasia: Artikel Ilmiah Sistem Informasi Akuntansi Indonesian Journal of Networking and Security - IJNS JUSTIN (Jurnal Sistem dan Teknologi Informasi) Jurnal Abdimas Perbanas Dharma Ekonomi Jurnal Pariwisata, Bisnis Digital dan Manajemen Jurnal Kabar Masyarakat Journal of Community Service and Society Empowerment
Lia Mazia, Lia
Universitas Nusa Mandiri
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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Journal : Journal of Community Service and Society Empowerment

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Pemanfaatan Sosial Media Marketing sebagai Alat Pemasaran Efektif untuk Peningkatan Bisnis UMKM Syukur, Agus; Widiastuti, Widiastuti; Surasati, Fajar; Mazia, Lia; Sasetio, Jalalludin; Hidayat, Irwan; Taqiyyah, Mia Risyah; Anggraini, Feni Savira; Rusmawati, Cikal Pustiprayata; Zhafira, Ryanne
Journal of Community Service and Society Empowerment Том 3 № 01 (2025): Journal of Community Service and Society Empowerment
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jcsse.v3i01.1225

Abstract

This service to society is motivated by several important things, including; First, the increasingly rapid advances in technology and information require humans to be able to adapt to these developments, both by designing them, getting to know them, as well as operating and utilizing them. From a positive side, this can facilitate activities or transactions as well as human interaction in the virtual/digital world. Second, the majority of Indonesian people, especially in urban areas, still do not know or use technology for business activities. This is of course based on various things, including educational factors and experience factors. Furthermore, for rural communities as downstream communities, of course in time they will also experience adjustments to the development of this technology, so they are required to be able to understand and utilize it.   This community service aims to introduce technology for business activities and how to utilize various technological applications in digital business transactions and interactions. The result of this community service is that the perpetrators of the UMKM activities Songgo Jati Venue and Resto, Sentra Kota, Jl. Caman Raya No. 16 Block E3, Jatibening, Kec. Pondok Gede, Bekasi, West Java has understood the urgency and benefits of social media marketing as an effective marketing tool to increase MSME business activities. Some of the social media applications that have been practiced by MSMEs are websites, market places, social media (face book ads, tik tok ads, and instagram ads), and e-commerce, for example go food, shopee.
Co-Authors - STMIK Nusa Mandiri, Endang Pujiastuti -, Adidtyawan ., Juariah A.R, Syaifur Rahmatullah Aas - Hasanah Abdul Muid Ade Apriliana Ade Christian Ade Fitria Lestari Adelia Rizki Nur Azizah Adilah, Santi Agus Setyo Pranowo Ahmad, Fadhillah Aisyah Aisyah Aisyah Nafisah Azzahra Alimin, Ismet Anak Agung Gede Sugianthara Anak Agung Istri Sri Wiadnyani Anggraini, Feni Savira Aprilia, Mila - Ari Puspita Atikah, Sindi Aulia, Nur Aini Bayu Saputra Briantama, Hartomo Cahya Rudiana, Amalia Dahlia Dahlia Danang Rusdawindra Samiaji Dani Fikri Ramadhan Darmawansyah, Fiqhy Debi, Jeri Dennis Fathurahman Devy Ferdiansyah Dwi Ismawati Ega Nur Awangga Eko Purwito Endang Puji Astuti Endang Pujiastuti Endang Pujiastuti Endang Pujiastuti Endang Pujiastuti Endhita Asmarani Miswanto Erma Delima Sikumbang Fajar Sarasati Fathurahman, Dennis Feby Karina Bintang Fikriansyah, Muhammad Hanif Pratama Henry Lasut Hidayat, Irwan Hilda Amalia Himawan, Muhammad Bayu Hodizah, Siti I Gusti Bagus Wiksuana Ida Zuniarti Ida Zuniarti Ida Zuniarti, Ida Irhenda Zuniar Fakhira Isbat Isbat Isbat, Isbat Ismet Alimin Janiah, Samrotul Jeri Dabi Johan Hendri Prasetyo Jonatan Antonius Hutagalung Kadafi Akbar Karlena Indriani Lasut, Henry Leksmono, Nabil Hanif Lestari, Arum Dwi Lilyani Asri Utami, Lilyani Asri Lita Sari Marita Lolita, Java Lusa Indah Prahartiwi Maharani, Safira Mareti, Annissa Miladiyah Khasanah Muhamad Rizki Bahtiar Nabil Hanif Leksmono Nanang Qosim Yusuf Nandasari, Anggita Ayu Nita Merlina Nono Arief Rachman Nova Yudha Andriansyah Putra Nova Yudha Andriansyah Putra Nur Azizah Nurlina Sari Prasetyo, Johan Hendri Priyo Sambodo R Luki Karunia Ramadhan, Sandi Retno Utami, Retno Rini - Sondari Rizal Nugraha Ruhul Amin Rusmawati, Cikal Pustiprayata Safira Maharani Saifun Nidzar Samiaji, Danang Rusdawidra Sarasati, Fajar Sasetio, Jalalludin Sienifa, Yuhelmis Singgih Hazairin Siti Fauziah Siti Fauziah Siti Julaeha, Siti Sopawiro, Zaki Sumanto, Sumanto Suranto Suranto Surasati, Fajar susan tahrima Syaifur Rahmatullah A.R Syukur, Agus Taqiyyah, Mia Risyah Tri Widian Ratnasari Triyadi Triyadi, Triyadi Universitas Pakuan Utami, Lilyani Astri Veithzal Rivai Zainal Widi Astuti WIDIASTUTI - Widiastuti Widiastuti Windi Windi Windi Windi, Windi Wulan Dari Yuhelmis Sienifa Yuningsih, Yuyun Yusuf, Nanang Qosim Yuyun Yuningsih Zhafira, Ryanne