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All Journal Jurnal Pendidikan Jasmani Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Agrotek Tropika J-MACC : Journal of Management and Accounting Jurnal Ilmu Manajemen (JIMMU) Unes Law Review Agroplantae: Jurnal Ilmiah Budidaya dan Pengelolaan Tanaman Perkebunan Planta Simbiosa : Jurnal Tanaman Pangan dan Hortikultura Biofarm : Jurnal Ilmiah Pertanian Jurnal Pengabdian Masyarakat Nusantara International Journal of Management Science and Information Technology (IJMSIT) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat International Journal on Advanced Technology, Engineering, and Information System (IJATEIS) SENTRI: Jurnal Riset Ilmiah Jurnal Manajemen Diversity Logic Journal Multidisciplinary IIJSE Jurnal Pengabdian Kepada Masyarakat Jurnal Aplikasi Bisnis Agroscript: Journal of Applied Agricultural Sciences
Lina Budiarti, Lina
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Other

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Journal : Diversity Logic Journal Multidisciplinary

 1 
THE INFLUENCE OF STORE ATMOSPHERE AND LIFESTYLE ON IMPULSE BUYING AT MINISO MALL OLYMPIC GARDEN KOTA MALANG Syahputri, Wineke Ardhila; Budiarti, Lina
DIVERSITY Logic Journal Multidisciplinary Vol. 2 No. 2 (2024): September: Diversity Logic Journal Multidisciplinary
Publisher : SYNTIFIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61543/div.v2i2.87

Abstract

Background. Impulse buying behavior is described as an unplanned purchase that is made spontaneously, followed by conflicting thoughts and emotional impulses. The impulse buying phenomenon can be an opportunity for retailers to increase sales turnover and a challenge to create an attraction for consumers to visit outlets and make purchases. Consumer impulse buying behavior can be influenced by several things, namely store atmosphere and lifestyle. Research Purpose. To analyze the influence of store atmosphere and lifestyle on impulse buying at Miniso Mall Olympic Garden, Malang City. Research Method. This research was a quantitative research with store atmosphere, lifestyle, and impulse buying variables. Data of the research was collected through a questionnaire and with a saturated sampling technique, 160 respondents were obtained who were students of the D-IV Marketing Management study program. Data analysis in this research was used multiple linear regression analysis. Findings. The store atmosphere variable has a t-count of 2.215 > t-table 1.975 and with a significance of 0.028 < 0.05. The lifestyle variable has a t-count of 7.964 > t-table 1.975 and with a significance of 0.000 < 0.05. The store atmosphere and lifestyle variables have an F-value of 66.280 > f-table 3.05 and with a significance value of 0.000 < 0.05. Conclusion. The research results showed that partially and simultaneously store atmosphere and lifestyle has a positive and significant effect on impulse buying. In this research, lifestyle variables were found to have a bigger contribution than store atmosphere.
Co-Authors Achmad Zaini Afandi, Yosi Agung Madepo, Mahardika Ahmad Rizani, Ahmad Ahyuni, Destieka Andriansyah Andriansyah Annisa, Septina Nur Archie, Ananda Arninda, Arninda Ayu Sulasari Az zuhri, Fahmi Muhammad Benalda, Katya Camalia, Tamarine Chorisolekah, Adetia Darusman Darusman Dulbari Dulbari, Dulbari Erdiansyah, Imam Bustan Erlangga Andi Sukma Evelina, Tri Yulistyawati Fiernaningsih, Nilawati Hidayat Saputra, Hidayat Jaenudin Kartahadimaja Joni Dwi Pribadi Kartahadimadja, Jaenudin Khalida, Faaiza Soraya Kusumasasti, Ika Lova, Evy Fajriantina Madepo, Mahardika Agung Maharani, Juwita Suri Maharani, Nafa Putri Mahendra, I Gede Rio Maskur Maskur Maudya, Fatma Namira Maulidah, Salisa Medina Hidayat, Feridha Miftahul Sirat, Okta Miftahurohman, Muhammad Muhammad Agus Muljanto Musoffan, Rifky Achmad Mustain, Kun Narasuci, Win Natalia, Desmin Ni Siluh Putu Nuryanti Oktora, Yekie Senja Priyadi Priyadi Priyadi Priyadi Putra, Bobby Utomo Putri, Dinda Amalia Rahmadi, Rizky Rahpriangan, Desti Rasyad, Rizky Zakariyya Rena Feri Wijayanti Rena Feri Wijayanti Rochman, Fajar Samboro, Joko Sanita Dhakirah Sari, Miranda Ferwita Sari, Talitha Nabila Satwika, Fikri Razak Sembiring, Rinawati Septiawan, Fransiskus Dicky Simbolon, Novita Dong Mariris Sri Sulistyawati, Upik Subarjo Sugiri, Sherin Qothrunnadaa Syahputri, Wineke Ardhila Unarto, Tirto Utami, Alia Senja Utari, Amilia Ayu Jen Wahyu Widyananda Widyastuti, R.A Diana Wijayanti, Rena Fery Wulandari, Chofifah Laila Yulisa, Delma Yuriansyah