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Wirania Swasty
Telkom University
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Design of 2D Animation Character Concept Art as a Promotional Medium for the Dewi Sartika Museum and Bandung Good Guide Lutfia Fatihah Rahmi; Mohammad Isa Pramana Koesoemadinata; Riksa Belasunda; Wirania Swasty
Indonesian Journal of Multidisciplinary Science Vol. 5 No. 4 (2026): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v5i4.1246

Abstract

Dewi Sartika is an Indonesian education pioneer who fought for women’s right to education in the early 20th century. However, her values are gradually being forgotten, even at SD–SMP Dewi Sartika Bandung, which carries her educational legacy. The institution faces challenges such as weak identity, limited promotion, and low appeal to young audiences and tourists. This study focuses on designing 2D character concept art as part of a digital promotional strategy for the Living Museum Sakola Kaoetamaan Istri, in collaboration with Bandung Good Guide. The characters are designed as local tourists joining cultural walking tours, serving as visual representations that connect Dewi Sartika’s educational heritage with Bandung’s creative tourism. with design thinking approach, the research applies the empathize and define stages to understand audience behavior, and the ideate and prototype stages to visualize character designs using user persona–based character design approach within the framework of participatory design for character design. The results show that character-based storytelling supported by Bandung Good Guide’s media network is more effective than conventional methods in attracting young audiences and cultural tourists. This approach helps revitalize historical values while strengthening the museum’s role as a cultural heritage destination in Bandung.
Co-Authors AHMAD ZAKIYY MAYMUN Ajie Nur Rochmawan Akmal Bintang Alafanta, Bayu Riski Aldi Hendrawan Ananda Risya Triani Andreas Rio Adriyanto Annisa, Naira Pelangi Ari Riadi Arry Mustikawan Arumsari, Risky Yantami Arumsari, Rizky Yantami Asri Dwiputri Atria N Fadilla Aulia Hanifunisa Aulia Rahmawardani Ayudhia Gita Ramadhani Bijaksana Prabawa Citra Puspita Sari Clara Monica Nathania Darin Nugraha Wirasasmita Darmawan, Raden Muhammad Angga Didiet Widiatmoko Soewardikoen Didit Widiatmoko Diena Yudiarti Dikmas Yanfaunas Putera, Dikmas Yanfaunas Eko Cahyo Kusumo Wibowo Emiya Yolanda Br Kaban Farand Ahmad Arzeli Fariha Eridani Naufalina Fayyaza, Naira Rizqa Fitriani Nur Utami Hanifunisa, Aulia Hardy Adiluhung Hibatullah, Muhammad Raihan Ira Wirasari Irfan Azhari Jiwa Utama Lailla Nur Rohmah Lasmana, Ravi Julian Lira Anindita Utami Lutfia Fatihah Rahmi Made Ayu Adinda Prima Dewi Marheni Eka Saputri Maria Josef Retno Budi Wahyuni Mediany Kriseka Putri Mohamad Tohir Mohammad Isa Pramana Koesoemadinata Mohammad Yusril Hidayatillah Emha Mohd Pahme, Nur Faizah Mohd Shuib, Ahmad Sofiyuddin Muhammad Azzam Jaisyurahman Nabila Widjayanti Utomo Nadia Sigi Prameswari Nisa Eka Nastiti Nur Auliani Puteri Rushar Nur Sabariah Nur Sheha Gunawan, Ahmad Nurul Fitriana Bahri Pasha, Dea Amelia Patra Aditia Pratama, Federico Doriana Prima, Rizky Arie Rahmadila Karimatun Nisa Rahmawardani, Aulia Rahmiati Aulia Ramadhanty, Windy Ramzy Adzhar Ramzy Adzhar Riadi, Ari Riksa Belasunda Riky Azharyandi Siswanto Rilis Akista Tria Sasti Rizka Rachmawati Rizki Yantami Arumsari Rizqullah, Mohamad Farid Riztama Prawita Romadhoni, Bobby Ronggowarsito, Bimahadi Ilmawan Rushar, Nur Auliani Puteri Rysanti, Alya Sabrina, Keysia Shafa Salsabila, Salma Alya Sheila Andita Putri Siti Clara Siti Hajar Komariah Situmorang, Rama Sadrakh Sri Soedewi Sugandani, Muhamad Al Bait Syifa Nurgaida Yutia Takbir Maliek Muhammad Widiatmoko Soewardikoen, Didit Windy Ramadhanty Wirasasmita, Darin Nugraha Yanuar Rahman