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Feranika, Ayu
Universitas Dinamika Bangsa Jambi
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Social Sciences Other

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DISEMINASI KAJIAN FISKAL REGIONAL (KFR) SEBAGAI UPAYA PENINGKATAN LITERASI FISKAL DI PROVINSI JAMBI MELALUI KOLABORASI UNIVERSITAS DINAMIKA BANGSA DAN KANWIL DJPB PROVINSI JAMBI Yossinomita; Herry Mulyono; Setiawan Assegaff; Akwan Sunoto; Maria Rosario; Ahmad Hussaein; Effiyaldi; Roby Setiawan; Ayu Feranika; Laura Prasasti; Eddy Suratno; Johni Paul Karolus Pasaribu; Rista Aldilla Syafri; Hanan Laras Sabrina; Mardiana R.; Abdul Rahim; Andi Nurul Izzah; Putri Indri Fitria Ningrum; Tunas Agung Jiwa Brata; Asyep Syaefudin; Junaidi
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 3 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i3.19028

Abstract

This community service activity aims to enhance fiscal literacy and understanding of state financial policies among stakeholders, the academic community, and students in Jambi Province through the Dissemination of the Regional Fiscal Study (Kajian Fiskal Regional/KFR) for the Third Quarter of 2025. This activity represents the implementation of a collaborative partnership between Universitas Dinamika Bangsa (UNAMA) and the Regional Office of the Directorate General of Treasury (Kanwil DJPb) of Jambi Province in supporting the comprehensive and sustainable dissemination of fiscal policy information. The materials delivered included an overview of the fiscal performance of the State Budget (APBN) and the Regional Budget (APBD) of Jambi Province presented by the Head of the Regional Office of the Directorate General of Treasury of Jambi Province, as well as a thematic analysis of the Three Million Houses Program and the Housing Financing Liquidity Facility (Fasilitas Likuiditas Pembiayaan Perumahan/FLPP) policy in Jambi Province delivered by a Local Expert from the Regional Office of the Directorate General of Treasury of Jambi Province. The activity was conducted through presentations, interactive discussions, and question-and-answer sessions involving representatives from local governments, vertical agencies, financial authorities, academics, and stakeholders in the housing sector. The results indicate an improvement in participants’ understanding of regional fiscal conditions, the synergy between the APBN and APBD, and the implications of national housing policies for regional economic development. This activity is expected to strengthen cross-sectoral coordination and support evidence-based fiscal policymaking in Jambi Province.
THE EFFECT OF CRM (CUSTOMER RELATIONSHIP MARKETING) AND BRAND IMAGE ON CUSTOMER LOYALTY: A CASE STUDY OF AULIA TOOTHPICK CHIPS IN JAMBI CITY Pangestu, Mira Gustiana; Ingriana, Alberta; Yossinomita, Yossinomita; Feranika, Ayu
Jurnal Manajemen Terapan dan Keuangan Vol. 15 No. 03 (2026): Jurnal Manajemen Terapan dan Keuangan (On Proses)
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v15i03.59167

Abstract

Abstract This study to analyze the influence of Customer Relationship Marketing and Brand Image on Consumer Loyalty at Aulia Toothpick Chips in Jambi City. This study employed a quantitative method involving 120 respondents selected using random sampling. Data were collected via a questionnaire using a Likert scale and analyzed using multiple linear regression. The results indicate that, collectively, Customer Relationship Marketing and Brand Image have a significant effect on Consumer Loyalty, with a coefficient of determination (R²) of 60.3%. The remaining 39.7% is influenced by other factors not discussed in this study. Partially, Customer Relationship Management (CRM) has a positive and significant effect on Consumer Loyalty. This is evidenced by the t-test, which shows a significance value for the CRM variable of 0.001 < 0.05. Furthermore, Brand Image has a significant effect on Consumer Loyalty. Meanwhile, the results of the F-test, which showed a significance value of 0.000 < 0.05.  Keywords: Customer Relationship Marketing, Brand Image,Customer loyalty,MSMe
Co-Authors Abdul Haris Abdul Rahim Adilla Syafri, Rista Agus Siswanto Agustini, Silvia Rianti Ahmad Hussaein Akwan Sunoto Amanda Putri, Dita Ananda Dstari, Dwi Andi Nurul Izzah Anita Nurjanah Aryani, Lies Asyep Syaefudin Bayu Perdana Bayu Setiawan Beni Purnama Borroek, Maria Rosario Candraningtias, Widyadhana D, Gregorius Delfina Salsabila Despita Meisak Despita Meisak Despita Meisak destari, Dwi Ananda Dini Hariyati Adam Dini Haryati Diza Yunia Dodo Zaenal Abidin Dwi Nur Khasanah Dwie Ananda Destari Eddy Suratno Effiyaldi Emelia, Shinta Erin Fatrisia Errissya Rasywir Fadillah, Yosi Fahry, Muhammad farchan akbar Febriyanti Gabriella fiqri ansyah Gabriella, Febriyanti Gita Melati Gunardi Gunardi Gunardi Gusti Fany, Rizky Hanan Laras Sabrina Herry Mulyono Inggrit Tia Septiana Ingriana, Alberta Intan Nuraini Johni Paul Karolus Pasaribu Joni Devitra, Joni Jovansah, Afif Junaidi Junaidi khalil gibran ahmad Kristeria, Kris Laura Parasti Laura Parasti Laura Prasasti Laura Prasasti Laura Prasasti M. Rakesh M. Riza Pahlevi B Macharani Raschintasofi Maliyatul Khasanah MARDIANA Mardiana R. Mardiana R. Mardiana, Mardian Maria Rosario Maria Rosario Maria Rosario Borroek Masgo Masgo Masgo Meisa Sulastri Meisak, Despita Melani Kadar Mira Gustiana Pangestu Mukhzarudfa, Mukhzarudfa Mulia Putri Ramadani Muthia Hanum Muttaqin Nabila Khumairo NAIBAHO, RONALD Naya Aulia Putri Nicholas Raymond Sentosa Nilu Widyawati Novia Ramadhani Nur Hazizah NURHADI Nurhadi Nurhadi Nurhayati Nurul Aulia Oktaria M, Randa Pahlevi B, M.Riza Patresia, Erin Permatasari, Melati Prasasti, Laura Putri Indri Fitria Ningrum Putri, Naya Auliya Rahmi Handayani Rakesh, M Rifki Williandi Rista Aldilla Syafri Rista Aldilla Syafri ROBY SETIAWAN Rohaini, Eni ronal naibaho Rosario, Maria Sabrina Angelina Sari, Melati Permata Septiana, Inggrit Tia Setiawan Assegaff Sevti Anjani, Abhel Sharipuddin Sharipuddin, Sharipuddin Silvia Rianti Agustini Siti Komalasari Sutoyo, Mochammad Arief Hermawan Suyanti Suyanti Tamara Dewi, Bella The, Felix Filbert Tiara Putri, Dinda Tona Aurora L Tunas Agung Jiwa Brata virginia casanova andiko andiko Wahyudi, Adinda Aulia Wardani, Muhammad Yossinomita Yovi Pratama