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All Journal Jurnal Mirai Management NUSANTARA : Jurnal Ilmu Pengetahuan Sosial IJoASER (International Journal on Advanced Science, Education, and Religion) PINISI Discretion Review Journal of Economic, Business and Engineering (JEBE) Jurnal Al-Qiyam Jurnal Tana Mana Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Economics and Business Journal Jurnal Manajemen Innovative: Journal Of Social Science Research (JIMBE) (JUMPER) MAXIMAL IJHABS Jurnal Pengabdian Negeri Journal of Studies in Academic, Humanities, Research, and Innovation META - JOURNAL KATALIS : Jurnal Inovasi Pengabdian Masyarakat
Hery Maulana Arif
Universitas Negeri Makassar
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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Behavioral Nudging And Citizen Adoption Of E-Government Services: A Systematic Review Of Local Government Marketing Strategies Wiwin Riski Windarsari; Hery Maulana Arif; Kong Chantha
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 3 No. 1 (2026): Vol 3 No 1 June 2026
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v3i1.587

Abstract

The increasing implementation of e-government services has transformed how local governments deliver public services and engage with citizens. However, despite significant investments in digital infrastructure, citizen adoption of digital government services remains inconsistent. This study systematically reviews the most effective marketing strategies for increasing citizen adoption of e-government services in local government contexts. Using a systematic literature review (SLR) approach based on PRISMA guidelines, this study synthesized evidence from 24 empirical studies retrieved through the Elicit academic search platform. The findings reveal that behavioral nudging is the most consistently effective strategy for promoting e-government adoption. Interventions involving simplification, default settings, social influence, facilitating conditions, and collective-benefit framing generated stronger adoption outcomes than passive mass-media campaigns and conventional promotional approaches. The review further indicates that trust, digital literacy, demographic characteristics, and service complexity significantly moderate the effectiveness of marketing interventions. In low-trust and digitally marginalized communities, community-based facilitation and peer mentoring approaches proved more effective than purely informational campaigns. Meanwhile, targeted digital communication and multichannel engagement strategies demonstrated positive outcomes among digitally literate populations. This study contributes to the e-government literature by integrating behavioral governance and public sector marketing perspectives into citizen adoption research. The findings suggest that successful digital governance depends not only on technological quality, but also on citizen-centered communication, trust-building mechanisms, and behavioral intervention strategies.
Comparison Of Consumer Preferences And Satisfaction Factors In Offline And Online Shopping At Missyshop Official Hery Maulana Arif; Deddy Ibrahim Rauf
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 3 No. 1 (2026): Vol 3 No 1 June 2026
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v3i1.1445

Abstract

This research aims to identify comparisons of consumer preferences between offline and online shopping at Missyshop Official and the factors that influence consumer satisfaction in both methods. Data collection was done through a questionnaire survey distributed to 90 Missyshop Official consumers in Makassar, Indonesia. The data obtained was analyzed using qualitative analysis. The research results show that consumer preference for offline shopping (69%) is higher than online shopping (31%). The factors that influence consumer satisfaction in offline and online shopping are product, price, and service. The level of consumer satisfaction when shopping offline (average score 3.40) and online (average score 3.08) is equally high. The most important factor in consumer satisfaction when shopping offline is service, followed by product, and then price. Meanwhile, when shopping online, product dimensions are the most important factor, followed by price and service.
Co-Authors A, Hilda Nur. A, Nur Jamilah. Achmad Ridha Adriansyah Afifah, Rifqah Agung Widhi Kurniawan Akbar, Muh Irsyad Abror Putra Raja Akil, Alief Triyanto Alfian Adriyansyah Ali, Muhammad Galib Alviolin, Elin Amalia, Rezki Yunika Amsa, Reni Andi Mustika Amin Andi Yusril Yasmun Anira Sila, Nur Aprilia, Rizky Asmaul Husnah Asysyahid, Alfiansyah Atirah , Rezky Aulia, Insyirach Azilah, A.Nur Baharuddin Baharuddin Baharuddin Baharuddin Burhanuddin Deddy Ibrahim Rauf Deddy Ibrahim Rauf Dewi Hasrina Dg Manai, Sulfadillah Dhaniarta, Nabila Dirafathi, Maryam Drajat, Muhammad Surya Toti Dwi Reskianto Dwi Utami Ruppa, Anisya Dzaky, Muhammad Nur Efendy, Arifai Sosila Eka Astria Erwin Erwin Farid, Andi Muhammad Fariski, Muh fatur Rahman, fatur Hasrina, Dewi Husnah, Asmaul Irfan, Muhammad Akram Zaki Irwan, Shabrina Nurfadhilah Isma Azis Riu Jaya, Erdhini Dewi Kasim, Amalia Khadija, Sitti Khaliq, Muhammad Fathul Kong Chantha Latif, Abdul Halid Lestari, Wanda Ayu lestari, winda Lisa Astina M Nizar Aswat Mahrip, Shofia Ghaisani Muh Irsyad Abror Putra Raja Akbar Muhammad Fathul Khaliq Muhridho Mukrima Mustafa, Zhahra Nurazifa Nabila Salsabila Suparman Nazirah, Ayu Nengsia, Suci Nengsih, Nur Suka Nirma Ulfiyanah Nur Afliza Nur Anira Sila Nur Fadila Nuraeni Nuraeni Nuraeni Nuraeni Nurain, Ahmad Zun Nuralisa Nurfadillah Nurfadillah Nurfatimah, Indira Nurhaerat, Putri Oktoviani, Andi Kartika Alvina P, Ananda Ayudyah. Pratama, Febriansyah Yoga Putri Aliyah Natasya Putri Nurhaerat Putri, Alya Fadiyah Dwi Putri, Firla Amaria Rahmayani, Sitti Nuralifah Ramadhan, Andi Mahesa Gibran Ramli, Muhammad Fajrul Ray, Aidan Resky Amalia Hamka Rezky, Muh. Alif Riana, Eva Romansyah Sahabuddin Romansyah Sahabuddin Romansyah Sahabuddin Sabirin, Aulia Saleh, Reyna Eka Saputri Sandini, Selvina Sari, Evi Puspita Sari, Nabiilah Atiqah Selamanda, Amalia Reviska Selvianti Pasang Selvina Sandini Shofia Ghaisani Mahrip Sintia Anafani Sitti Mutmadania Sofyan, Safira Ainun Nadira Sri Natalia Suryani, Dila Syahrani, Aulia Taufik Yahya Taufik, Finta Anindhita Tenri Sayu Puspitaningsih Dipoatmodjo Ulfiyanah, Nirma Umama, Nur Unde, Juliet Triani Wilyah, Widyanti Windarsari, Wiwin Riski Yuniarti, Iin Zakira, Nur Amni