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All Journal El-HARAKAH : Jurnal Budaya Islam JURNAL RELASI STIE MANDALA JEMBER Al-Daulah : Jurnal Hukum dan Perundangan Islam Al-Mashlahah: Jurnal Hukum Islam dan Pranata Sosial Georafflesia : Artikel Ilmiah Pendidikan Geografi JABE (Journal of Applied Business and Economic) GEOGRAPHY : Jurnal Kajian, Penelitian dan Pengembangan Pendidikan Jurnal Pengabdian Masyarakat IPTEKS MBA: Journal of Management and Business Aplication ASANKA: Journal of Social Science And Education JESS (Journal of Education on Social Science) Jurnal Pengabdian Masyarakat (JPM) JMBI : Jurnal Manajemen Bisnis Dan Informatika Journal of Educational Analytics Jurnal Fuaduna: Jurnal Kajian Keagamaan dan Kemasyarakatan Al Hurriyah : Jurnal Hukum Islam Capacitarea : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Relasi : Jurnal Ekonomi TGO Journal of Community Development ABM: International Journal of Administration, Business and Management Jurnal Pengabdian Masyarakat Islamic Thought Review Economic Development Analysis Journal Proceeding Of International Conference On Education, Society And Humanity Indonesian Journal of Humanities and Social Sciences Welfare: Jurnal Pengabdian Masyarakat Al Muhkam: Journal of Islamic Law and Jurisprudence
Saiful Amin
Institut Teknologi Dan Sains Mandala
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : JURNAL RELASI STIE MANDALA JEMBER

 1 
PENGARUH KOMUNIKASI PEMASARAN DAN KERELASIAN NASABAH TERHADAP LOYALITAS NASABAH PADA BANK RAKYAT INDONESIA JEMBER Syaiful Amin; Hary Sulaksono
RELASI : JURNAL EKONOMI Vol 16 (2012)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v16i0.61

Abstract

In the particular business activity of banking, marketing communications is crucial to retaining customers and attract new customers. Similarly, a customer relations activities in order to maintain customer loyalty occurs relationship between the company and customer on an ongoing basis. This research aims to determine the direct effect simultaneously and partially between the marketing communication and customer relation to the customer loyalty at Bank Rakyat Indonesia Jember and to find out the most dominant exogenous variables in affecting to the endogenous variables. Subject of this research is Bank Rakyat Indonesia Cabang Jember. The analytical tool used in this research is the path analysis. The results of this research are exogenous variables which consists of marketing communications, customer relations, and customer response simultaneously influence on customer loyalty, but in partial customer relations does not have direct effect on customer loyalty, while variable marketing communications and customer response is partially affected on customer loyalty, meanwhile the customer response variable to be the most dominant variable in affecting customer loyalty.
PENGARUH CITRA PERUSAHAAN DAN CITRA PEMAKAI TERHADAP KEPUTUSAN PEMBELIAN JASA PERBANKAN SYARIAH DI JEMBER Saiful Amin; Muhammad Dimyati; Muhammad Firdaus
RELASI : JURNAL EKONOMI Vol 12 No 1 (2016)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v12i1.90

Abstract

Business engaged in the banking industry, need to pay attention to aspects of corporate image and user image. These two aspects, has always been a discussion that is very important in developing the banking business, because of the growth in this business depends on customer confidence in the company that can be created through the corporate image and user image. This study aimed to test the effect of the corporate image and user image on purchasing decisions Islamic banking services in Jember. The population in this study is that people who use services Islamic banking in Jember. Given the large number of population in this study, the sample used was simple random sampling which is used to specify the bank to be sampled and purposive sampling was used to determine the respondent from bank customers was selected. Based on these two methods, the obtained sample of 140 respondents. Methods of data analysis using multiple regression analysis with latent variables with the help of software lisrel 8.72. Based on the results of data analysis showed that the corporate image and user image has significant effect to the purchasing decisions of Islamic banking services in Jember. This result also reveals that the corporate image most dominant influence on purchasing decisions Islamic banking services in Jember.
Co-Authors Abdul Bashith Abdul Haris Abdur Rohman Ade Permana, Angga Agustin HP, Agustin Ahmad Ghozi Ahmad Sauqi Ahmad Sauqi Aimmaul Allifah, Aimmaul Al Amin, Faruq Aziz Al Farabi, Fahmi Akhyar Angga Ade Permana Bigharta Bekti Susetyo Binti Maunah Bustamar Bustamar, Bustamar Busyro, Busyro Dahyul Daipon Dede Syafulloh Dedy Wijaya Kusuma Elfiani Esmatt, Lamis Fatim Matus Zahro Hary Sulaksono Hayatul Maspufah Helmi Agus Salim Hendri Hendri Husnul Hotimah I Komang Astina Ikhsan, Rizky Al Ilmi, Mainatul Indrawati, Welly Indriansyah, Renata Tiand Islam, Muhammad Thoriqul Julaihah, Umi Khairul Fahmi Khusna, Nur Isroatul Kurniawan, Muchammad Akbar M. Ridwan Mak Din, Hairol Anuar Maulidiah, Linda Mindarti, Sri Mkumbachi, Ramadhani Lausi Muhammad Dimyati Muhammad Firdaus Muhdar Muhdar Muhdar, Muhdar Musaiyadi Musaiyadi Muttaqin, Muhamad Shofwan Nanda Widaninggar Nanda Widaninggar, Nanda Nely Supeni Nely Supeni Nur Azizah Nurshadrina Kartika Sari Pohan, Nanda Riswanda Sari Dewi Suwignyo Widagdo Syaflin, Syaflin Yuliatin Azizah Yusuf Suharto